TWIBS 34 | Drug Aware's 'Little White Lies' & the Govt's new COVID ad fails

The Week in Brand Storytelling

On this episode of The Week in Brand Storytelling, Mike and Clare chat about a two new health promotion campaigns that have really missed the mark. The first is from Drug Aware and is an animated feature called Little White Lies. It attempts to make people between 14 & 25 'just say no' to drugs, but in 2021, are we beyond that? The second comes in two parts as the Australian Government have released two new campaigns to help tackle COVID, but why have people from all walks of life slammed these ads? l All that and more on The Week in Brand Storytelling!

Want to read up more on anything we covered? Check out the links below:

Feature 1:

Feature #1
DRUG AWARE HELPS KIDS SAY ‘NO’ IN LATEST CAMPAIGN VIA 303 MULLENLOWE, PERTH
https://campaignbrief.com/303-mullenlowe-launches-new-drug-aware-campaign-to-kelp-kids-say-no/

Feature 2:

The Aus Govt.’s double down on COVID messaging
https://www.bandt.com.au/arm-yourself-youre-fcking-kidding-me-right-governments-latest-42-million-vax-ads-cop-a-needling/

Headline 1 - Richard Branson's Virgin Galactic test flight reaches space
https://www.abc.net.au/news/2021-07-12/richard-branson-virgin-galactic-test-flight-reaches-space/100285398

Headline 2 - Reddit opens Australian office to capitalise on local growth
https://www.adnews.com.au/news/reddit-opens-australian-office-to-capitalise-on-local-growth

Headline 3 - Steven King Style Marketing Stunt Sees Purple Balloons In Mailboxes Across Oz
https://www.bandt.com.au/stephen-king-style-marketing-stunt-sees-purple-balloons-in-mailboxes-across-oz/

Headline 4 - Google x AFL Launch AI-Powered "Footy Skills Lab"
https://www.bandt.com.au/google-launches-ai-powered-footy-skills-lab-with-afl/

Headline 5 - Channel 7 under fire after ‘disgraceful’ social media post
https://www.news.com.au/sport/football/channel-7-under-fire-after-disgraceful-social-media-post/news-story/59ca7227d7adb756fd4286bcd05e1058

Headline 6 - Sex Toy Brand, NORMAL, Takes Over Bondi COVID Testing With Sex-Positive Truck
https://www.bandt.com.au/sex-toy-brand-normal-takes-over-bondi-covid-testing-with-sex-positive-truck/

Signal Boost

F1 Drive to Survive:
https://www.netflix.com/watch/80204890

Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
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