Is your Wedding Business on TikTok - with Emily Rochotte
Manage episode 411858024 series 3331587
Today I'm chatting with social media manager and content creator Emily Rochotte! We talk all things content, and dive deep into why it's time for your wedding business to be on TikTok. We also talk about outsourcing work to others and the recent evolution of social media in the wedding industry.
Grab a copy of Emily's outsourcing checklist here.
Website: https://emilyrochotte.com/
Instagram: https://www.instagram.com/emilyrochotte/
TikTok: https://tiktok.com/@emilyrochotte
Want to get further training from Emily? Join the Wedding Pro Members lounge now to access her TikTok session:
https://go.beccapountney.com/wedpro
Time stamps:
00:00 Reflecting on the Journey: From Cringe to Growth
00:16 Meet Becca Pountney: The Voice Behind the Wedding Pros Podcast
00:45 Introducing Emily Rochotte: A Social Media Manager.
01:57 Emily's Path into the Wedding Industry
03:21 The Importance of Social Media in Wedding Business Marketing
06:00 Content Creation Tips for Wedding Professionals in 2024
09:02 Overcoming the Challenge of Limited Images
11:39 Staying Fresh and Innovative in Content Marketing
13:13 The Essential Guide to TikTok for Wedding Pros
18:53 Embracing Imperfection in Content Creation
19:20 Navigating the Post-COVID Wedding Industry Landscape
20:03 The Long Game of Social Media Marketing
22:16 Staying Consistent with Content During Busy Seasons
26:18 The Importance of Marketing for Fully Booked Businesses
28:34 When and How to Consider Outsourcing Your Social Media
33:02 Understanding Your Brand for Effective Marketing
35:00 Final Thoughts and the Value of Knowing Your Business
Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:
https://www.facebook.com/groups/weddingprosreadytogrow/
Find out more about how I can help you grow your wedding business over on my website or Instagram page:
www.instagram.com/beccapountney
Mentioned in this episode:
TikTok Training inside the Wedding Pro Members Lounge!
Want more indepth training on using TikTok in your Wedding Business? Join Emily and myself inside of the Wedding Pro Members Lounge for a full masterclass. Not yet a member? Use the code PODCAST at checkout to get your first month for just £10.00!
145 episode