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Konten disediakan oleh Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
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#13 CPG Brand Success with Jim Low

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Manage episode 231151097 series 2396523
Konten disediakan oleh Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this episode we discuss: • Working with a 4th generation family brand • Innovation within a mature category • Why creativity is so important for brands • The benefits of distinctive packaging • Gaining distribution for new products • Driving trial with consumers • And, a little shop-talk on some of the hottest brands
  continue reading

20 episode

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iconBagikan
 
Manage episode 231151097 series 2396523
Konten disediakan oleh Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this episode we discuss: • Working with a 4th generation family brand • Innovation within a mature category • Why creativity is so important for brands • The benefits of distinctive packaging • Gaining distribution for new products • Driving trial with consumers • And, a little shop-talk on some of the hottest brands
  continue reading

20 episode

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