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Story Nerd

Melanie Hill, Valerie Francis

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For novelists, memoirists and screenwriters who want to know how stories work so they can finish their manuscripts faster, and without frustration. Each week literary editors Valerie Francis and Melanie Hill explain the craft of storytelling using films as examples. The goal is simple: to learn from writers who have come before us...what worked well and what didn't work so well. If you want to spend more time writing your book/screenplay and less time studying story theory, this podcast is f ...
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Liquor, bars, cocktails: the people and companies who make them, sell them and drink them, plus everything & everyone in-between, with your host, globetrotting spirits guy and escaped bartender, Philip Duff.
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Story Grid Writers' Room

Valerie Francis, Leslie Watts

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This is a show dedicated to helping you become a better writer using the Story Grid method, developed by Shawn Coyne. Each week this season, we analyze a scene or short story to get to the bottom of how to write scenes because to write a story that works, you must be able to write scenes that work.
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It's a brand new season and this time Melanie is studying character arcs through 5 key questions: Where do the characters start, where do they finish, what do they want, what decisions do they make along the way that get them to the end, and do they get what they want or need? Meanwhile, I do a deep dive into exposition. You've heard about "show, d…
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The Cocktail Panda himself comes on The Philip Duff Show! I've known Iain for years - he entered the G'Vin Gin Connoisseur Program which I used to run - and he's built a mini bar empire in Edinburgh so it was time to catch up on his adventures guest bartending for his uncle in Korea, celeb liquor, how he got his start in the bar business and what h…
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Whoa. This season has been a heavy season. Narrative Drive and Conflict Triangles are two major concepts that can - and will - transform your writing. In this episode, Melanie and I summarize everything we learned this season. -V For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie'…
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Eye in the Sky reminds me of the ‘greater good’ questions I discussed in class during high school - there’s no right or wrong answer but there are always consequences. This movie is an excellent example of how tension and escalating stakes combine with conflict triangles and narrative drive to create a compelling story. This isn’t an action movie b…
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Marshall - and the three top-notch places he runs the beverage programs for, Valerie, Lolita and Madame George - is one of Manhattan's best-kept secrets. If you come to New York, I'll take you to one of these places (or all three, as they're conveniently located right next door to one another), and I guarantee you'll be blown away by the quality of…
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Your reader doesn't have to like the protagonist but she does have to empathize with him because if empathy is absent, your story is in trouble. In this episode Melanie and I study conflict triangles and narrative drive, but we also have an interesting side conversation about empathy and likeability. If you're writing an unlikeable character, or if…
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Myself and Tim have been threatening each other with a podcast taping for over a year, and we finally found time to sit down, beverages to hand, and make it happen! (This is a satisfyingly lengthy episode, clocking in at over 2.5 hours, and we'll do more of such chat fests in the future, too). We talk about Tim's path into the industry as a cook an…
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Holy moly, this is a good movie! It's an especially good movie to study for anyone writing a quiet, character-driven story. THE WIFE originally aired as Episode 4 of Season 6 when Melanie was studying stakes and I was studying empathy. But honestly, this is one of those rare films that novelists (and memoirists!) can study to learn just about any s…
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Simone has come a long way since his Italian childhood in Como: while part of a legendary double-act with Alex Kratena, he led London's Artesian Bar to an unprecedented four #1 listings in World's 50 Best Bars. Simone's post-Artesian career is even more impressive: Sips, his Barcelona bar together with business partner Marc Alvarez, was crowned #1 …
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This movie is a masterclass on characters, character development, cast design and the relationships between characters. It honestly doesn't get any better than this. So no matter what kind of story you're writing, grab your notepad and dive in! -V. For access to writing templates and worksheets, and more than 70 hours of training (all for free), su…
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Francis, and, later Mark, have been friends of mine for a long time; we must have bumped into one another in Manhattan or at a Tales of the Cocktail event in New Orleans, but it was our mutual friend Dale de Groff who persuaded me to make the trek out to NJ to see their restaurants, which are incredibly successful and a mainstay of their community.…
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Melanie chose Lego Batman from the vault because, in addition to being a really well-written story, it made her laugh. And that, imo, is the mark of superior writing. This episode originally aired in Season 5 when Melanie was studying resonance. If you're curious about what that is, and how it can truly enhance your storytelling, be sure to give th…
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Me and Erik go waaaaaay back, to when I taught a class on the IBA's elite John Whyte residential training course in Karlovy Vary, Czech Republic, before Erik moved to London to start his stratospheric ascent to the top of the bartending world. We sat down during Tales of the Cocktail to talk about all that: awards, scalpels vs. hammers, how cities …
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Melanie and I are taking a short mid-winter/mid-summer break, so while we recharge our batteries we're reposting some of our favourite episodes starting this week with THE GODFATHER. Wow, there just aren't too many movies with this level of storytelling craft in them. I had a whole lot to say about this classic film and I know that no matter which …
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Simon's been a mate since the late 1990s, when he created CLASS (standing for Cocktail Liqueur And Speciality Spirit) magazine, the print forerunner of Difford's Guide and, in a pre-Internet world, just about the only way to learn about the revolution in cocktails that began sweeping London in the mid-1990s, which we both agree dates to the opening…
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We visit the joys of multiplot stories this week. Valerie discovers (again) the issues with multiplot stories in movies, and I investigate how the different timelines impact the narrative drive. We both learnt what happens to a story when conflict triangles and curiosity and concern are absent - a cautionary tale for writers. -M “A character can’t …
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I've known Natasha for ages and it's no exaggeration to say she's changed the landscape of gin consumption in her native Missouri, and indeed in the wider USA as well. Much as Julio Bermejo built a dedicated band of fanatics drinking 100% Blue Agave tequila at Tommy's, a suburb of San Francisco, Natasha did the same with gin, in her family's restau…
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If you're writing a story with multiple protagonists/POVs, or if you're tackling a big social issue in your story, then you'll want to study The Help. As it happens, it's also a cracking example of Conflict Triangles and Narrative Drive - and that's what Melanie and I talk about in this week's episode. - V. "The bigger the scope of the issue, the s…
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Zev's had one of the most interesting career arcs of any bartender I know, but when we finally sat down to tape an episode, it turned out to have even more twists and turns than I thought! From Brooklyn to Melbourne to Montreal and back to NY, and from bartending for Heston Blumenthal Down Under to manning the shakers in the Meyerverse* that is Uni…
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This week one of mystery writing’s deadly sins makes a guest appearance. Valerie and I discuss if the appearance is welcome or not. A Simple Favour has good examples of how Narrative Drive works - great for my topic. However, it wasn’t so good for Valerie’s study of Conflict Triangles, so we see how superficial a story can be when the conflict isn’…
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Anna is brilliant and this episode - taped partly in a hotel lobby in London, and then on Zoom - is just like having a drink with her, which is always great. She's not afraid to say the things others won't, and her goal is to elevate anyone she works with, and especially to make bars better and get more women to embrace hospitality as a career opti…
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In BELFAST, Kenneth Branagh does something that most, if not all, new writers do. In a movie, it's kind of hard to spot because filmmakers have access to tools (like costume design, cinematography, and a musical score) that obscure it. In a novel, it's obvious —stark even — because all we have is black text on a white page. It's laid bare for all r…
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Well, I've know Agostino since he was a fresh-faced young buck at Montgomery Place, one of London's best cocktail bars back in the day. I remember when he moved to take the reins at the Connaught when it reopened, and the dream opening duo that was him and Erik Lorincz. In the sixteen years since, Ago built a core around him with stunning professio…
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Sometimes we learn more from our mistakes than our successes - that’s my story and I’m sticking to it this week! Narrative drive is an important storytelling principle to learn and this week’s movie is an example of poor story structure resulting in terrible narrative drive. A mystery writer should have control of the information. Valerie’s study o…
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Benji (whose actual name is Fabio), is a friend, and a tremendous host even among his fellow Italian bartenders, which is really saying something. After studing philosophy and being a professional soccer player (!), Benji went into bartending and is now a partner in the Farmily hospitality group that includes 1930 Bar, MAG Cafe and Tripstillery, al…
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I kept bumping into David at events (like Philip Duff Show stalwart Tony Sach's regular get-togethers for writers and other waifs and strays) and he was always good fun to chat with, so me and him sat down in a shady spot inside Central Park* on a hot-as-balls day, on camp chairs, with a nearby wheelie cooler bag full of ice cold Negra Modelo beers…
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It's a brand new season and that means Melanie and I are studying two new topics: narrative drive and conflict triangles. Conflict and page-turners are usually associated with action stories, thrillers and the like. But DOUBT is a quiet, character-driven film that is so expertly crafted it grabs the viewer's attention immediately and holds it right…
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We've reached the end of another season and so we're wrapping up our best advice and a-ha moments just for you. Tune in to hear what we have to say about writing female characters and using female archetypes. We also share why it's crucial for you to use the first half of your story to set up everything that happens in the second half. (Hint: it al…
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What to say about my old mate Gegam Kazarian? In his native Armenia, he studied biochemistry, then floral design, then silversmithing, started bartending, followed his passion for Spanish classical guitar by emigrating to Spain, started several bars and a mixology lab, won the Havana Club Rum European championships, the G'Vine Gin Connoisseur Progr…
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I have been looking forward to this episode since the start of the season. I specifically selected Hanna so we could study fight scenes and weapons handling with female characters - Hanna doesn’t disappoint. I consider aspects of female fight scenes and firing pistols. Valerie wasn’t so lucky this week. Hanna is light on story because the action sc…
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Shannon, a Charleston native, is a powerhouse: an artist who left art due to its restrictions, a New York City bartender who championed rum when no-one cared about it (spoiler: a lot of people still don't care), the award-winning author of "Tiki: Modern Tropical Cocktails" and a consultant and ambassador for brands including Denizen Rum, Privateer …
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Quite often, stories that don't work have more to teach us than the stories that do. Maybe Maria Semple's novel (upon which this film is based), is simply one that's challenging to adapt to the screen. Whatever the case, this move has missed the mark on some basic storytelling principles (it has too many backstory info dumps, a Deus Ex Machina, and…
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Me and Jim met in 2006, when he entered the Bols 200 contest I organised, and I dropped by Pegu Club to see him next time I was in New York (I was living in Holland at the time). He went on to open PDT (Please Don't Tell) in 2007, which almost immediately became the most famous cocktail bar in the world (and also served the best hot dogs to be had …
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Novellas are the ace up your writerly sleeve! They enable you to practice all of the principles of storytelling in a shorter, more manageable form. That's going to make you a much better novelist because your story will be focused and you won't get lost in your manuscript. And oh, the best part? Novellas are on the rise. - V. *Script note: In the e…
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Crazy Rich Asians pitches two female leads against each other - sounds excellent right? Not so fast… This should set up an epic battle of wills as one fights against traditions she doesn’t understand while the other fights to retain order and tradition. This week, I find out what happens when the protagonist doesn’t plausibly match, then surpass, t…
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Robb's been a mate for a long time - I think we met when he was a Tales of the Cocktail Cocktail Apprentice (CAP) - and the first event we ever did after I launched Old Duff Genever in Minnesota was at his bar, Meteor, which he opened in late 2019. Timing, eh! Robb and his business partners and staff weathered the madness of the 'rona, and recently…
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This movie was way ahead of its time. It's a brilliant example of the heroine's journey and Melanie walks us through all 10 phases as outlined in Maureen Murdock's THE HEROINE'S JOURNEY: A WOMAN'S QUEST FOR WHOLENESS. Thanks to its excellent use of setups and payoffs, it also has an ending that is both surprising and inevitable. "One of our most ha…
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Another first for the Philip Duff Show! Bianca, a Barcelona-based PR maestra, is a good friend and we were chatting about all sorts of things during the recent Paradiso Sustainability Summit* in Barcelona, and it turned out we both were interested in the practice and study of negotiation. So, we agreed she’d read a book on the topic that I recommen…
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The marketing for this film highlights Judi Dench, but she's barely in it at all. As fans of hers, Melanie and I were disappointed. The movie is ok but it wasn't what we expected and that soured our experience of the story. Melanie still did a study of female archetypes and I still studied setups and payoffs, but the real lesson this week is what h…
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What to say about my mate Linden? He built Caffe Dante, already a decades-old fixture in New York, into the #1 rated on the World's 50 Best Bars list, then opened Dante West Village in the teeth of the COVID pandemic, and recently opened Dante in the Maybourne Hotel in Beverly Hills. We talk about his origin story in Australia - I didn't know he wa…
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Does the nickname "baby" bother us? Why yes, yes it does. But we've got to admit, Dirty Dancing is an excellent example of the heroine's journey, as well as female archetypes and how women are presented in stories. It also happens to be, structurally, an excellent film. It's not a complex story, but it's well-told. -V. "In the first half of your st…
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Mark is one of the most interesting people you could meet in the liquor business; drawing on his and his father's experiences importing and selling fine wines in his native England, he applied the logic of terroir to spirits, starting back in 2000 when he led a consortium of investors who bought the mothballed Bruichladdich distillery. Mark and the…
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War stories are often the domain of ‘dick lit’ male protagonists, but is this a true representation of history and does the experience of women in war differ? In this episode, I reference historical female warriors and examines how the experiences of Maya, the protagonist in Zero Dark Thirty, compares with her wartime service. Valerie explores what…
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He was a bit knackered because he just got back from consulting on a banqueting event in the Middle East, but London-based Tallaght* bowsie Ciaran Smith brought the heat in this episode, from supplying me with one of his Bottle Cocktail Shop spicy margaritas all the way from London (plus a bottled negroni, and very tasty they both were too), to giv…
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UPDATE SUNDAY 28 April - fixed the audio, which cut out at 15mins on Friday & Saturday. The full 1 hour 45min session is now live! Nick Papanicolaou just founded No Sleep Beverage, an innovative incubator taking minority investments in liquor brands in order to add value by combining his own entrepreneurial experience with big-company expertise, in…
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We're kicking off a brand new season with two new story concepts. Melanie will be studying female characters and how women are presented in modern stories (her work in this episode is reeeeally interesting!), and I'll be investigating something I learned from Steven Pressfield, which is that we shouldn't introduce anything new after Act 2. "Setups …
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This bonus episode was prompted by a chat I saw on Threads. It started with the question, what excites you most about having an agent? Offline, Melanie and I began to literary agents and what they do. We decided to hit record and share what we know with you. Enjoy! - V. For access to writing templates and worksheets, and more than 70 hours of train…
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I was introduced to Amir a few years back by our mutual friend Oron Lerner, of Imperial Group in Tel Aviv. Amir came to New York decades ago to try his hand at acting, and began working in hospitality as a side hustle. Along the way he also worked as a special-education teacher, but he's now, in my opinion, one of the best mixologists in Manhattan,…
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Left-brained stories (mysteries, crime thrillers, spy stories) are among the highest selling books on the market today. Readers can't get enough of them, and that means the bar for authors is really high because we have to create a puzzle that our readers haven't seen before. Add to this the fact that the fundamentals of storytelling work in a slig…
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Are you planning to use a twist at the end of your story? Have you ever wondered how M. Night Shyamalan pulled off this famous gotcha ending? If so, this episode is for you! Melanie does a deep dive into story twists and surprises so that you can craft an ending that delights your reader. I focused on the Central Dramatic Question which is a key pa…
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