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You started your business for more freedom, so why does it still feel like a job? Welcome to Virtually Free with Ashlee, the podcast for virtual assistants, service providers and digital entrepreneurs who want to scale their business in a way that aligns with their lifestyle, values, and long-term goals—without burnout or overwhelm. I’m Ashlee Thomas, a VA coach and business mentor who’s helped over 400 women grow their businesses on their own terms. In this podcast, I’ll share real talk and ...
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Welcome to the depths of my mind. Sit back, relax, and enjoy the ride! Cover art photo provided by Kenrick Mills on Unsplash: https://unsplash.com/@kenrickmills
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It’s easy to feel like you’re always behind when you're running a business and a household. In this expert of the month episode, I’m joined by Sarah from SHE — EA and systems strategist for service providers, to chat about what it really takes to stay productive, streamline your business, and create capacity without burning out. Sarah shares her pe…
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I'm BAAAAACKKKK finally here to finish my lyrical analysis of Jessica Simpson's bombshell comeback album, Nashville Canyon. Get down on your hands and knees and crawl through it with me because we have some absolutely stunning poetry to break down here! They tried to tell me this woman was dumb.... but I knew the truth the whole time... and here is…
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It’s the end of the year, and the pressure to plan “the biggest year yet” is real. But what if your goals weren’t about doing more, but about doing the right things? In this episode, I break down exactly how I‘m planning for a freedom-filled and profitable 2026 — with 25-hour weeks, school holidays off, and a business that’s built around life-first…
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This time of year can feel like a blur but while everyone else is coasting toward the holidays, you’ve got an opportunity to get clear on what you actually want next year to look like. And no, we’re not talking vague resolutions. This episode will help you start shaping your 2026 business with intention. If you’re waiting for January to figure ever…
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If you’re feeling pulled in a hundred directions during selling season.. selling, buying, planning, and panicking — you’re not alone. This episode is here to help you slow down and make smarter, more aligned decisions about how you invest in your business moving into 2026! Let's be real, everywhere you look right now, there’s a sale… but not everyt…
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Thinking about adding social media management to your VA services — but not sure where to start? Or if it’s even right for you? In this episode, we’re having a real chat about who social media support is actually for, how to do it without burning out, and how to turn it into a profitable, recurring offer. If you’ve been craving more strategic or cr…
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You’ve signed the client, amazing. But now what? If you’re winging your onboarding, second-guessing your communication, or stuck reacting to client demands, this episode is for you. I walk you through how to lead the client relationship from day one, manage expectations clearly, and create systems that help you feel in control. This is the real beh…
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If discovery calls have been feeling clunky, awkward, or downright stressful, this one’s for you. In this episode, I walk you through how to lead calls with calm, clarity, and confidence. Because the truth is, you don’t need to be salesy or scripted but you do need a simple structure, clear intention, and a strong post-call process. Whether you’ve …
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In today’s episode of Virtually Free, we’re joined by the powerhouse behind Virtual Hustle, Karene Hustle, to talk all things transition — from the early days as a VA to stepping fully into the role of Online Business Manager. Karene walks us through her personal story of burnout, rebuilding, and finding her niche, as well as: What it really means …
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Thinking about investing in a VA program but not sure what’s right for you? In this episode, I’m breaking down the key differences between going it alone with a DIY course vs joining a group coaching program. If you’re serious about starting and growing your VA business — this will help you make the decision that actually gets you results. In This …
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In this episode, I sit down with VA Mastery client Teagan, who went from 17 years in the same job to building her own fully booked virtual assistant business. We unpack her journey, the mindset blocks she had to overcome, and the real strategy that helped her land dream clients early on. This is the behind-the-scenes story you need to hear if you'r…
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Think your biggest obstacle is other VAs or a saturated market? In this episode, I’m sharing the real reason so many aspiring VAs stay stuck… imposter syndrome, self-doubt, and fear of getting it wrong. I’m walking you through why these mindset blocks are normal, how to move through them, and why having real support (like VA Mastery) changes everyt…
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Think AI has made starting a VA business pointless? Think again. In this episode, I break down why AI isn’t replacing Virtual Assistants and how you can use it to become even more valuable to your clients. Whether you’re just getting started or scared you’ve “missed the boat,” this one will shift your mindset and show you what’s really possible. ✨ …
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Wouldn't have it any other way! Today, one of my first ever guests on this podcast Kat (@kattkelly on TikTok) returns to discuss the new polarizing and divatastic Taylor Swift album!!! If you've been stressed out by the craziness this week, get ready for some Taypositivity as we are both fans of the album. First we talk about our theatre experience…
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Listen, I really wanted to do the whole rest of the absolutely phenomenal EP Nashville Canyon: Part 2 by our very own Jessica Simpson this week, but Fade is so fantastic that it deserves its VERY OWN episode!!! In this song, Jessica once again processes her brutal heartbreak through the art of the past... this time, it's the Great Gatsby. It's time…
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Welcome back to Virtually Free Today! In this episode, I take you behind the scenes of how I signed my very first virtual assistant client in 2018 — while juggling a toddler, zero fancy systems, and no expert title in sight. Spoiler alert: it wasn’t about being perfectly ready — it was about courage and connection. You'll hear the full story of how…
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On September 5th, Jessica Simpson released her second EP this year, Nashville Canyon: Part 2, marking the continuation of her triumphant return to the music industry. I have been so in awe of what she's done on this album, so I thought it was high time to do a lyrical analysis. This episode covers the first two songs, Your Apology and Hopeless Roma…
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Struggling to find the time to start your VA business while working full-time (or around family)? In this episode of Virtually Free, I’m sharing practical strategies for time blocking, energy management and more to get you moving. One of the biggest reasons people don’t start their VA business? They think they don’t have the time. Whether you're wo…
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Today we continue the coverage of Ashlee Simpson's incredible Las Vegas residency by breaking down the setlist song by song. Derrik danced on stage with Ashlee, Jackie had the best moment of her life when Ashlee singled her out, and I was simply fangirling through it all! But first, I hop on the mic to tell you guys about the priceless experience I…
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We’ve all seen the laptop by the pool, passive income while you sleep promises floating around Instagram... but if you’ve been in the online space for more than five minutes, you know better. In this episode of Virtually Free, I’m breaking down 6 of the biggest myths that keep service providers stuck, second guessing, and chasing someone else’s ver…
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Part 1 of our detailed review of everything that happened during our weekend seeing the one, the only ASHLEE SIMPSON ROSS!!!! In Part 1, my guests and I discuss working with Ashlee, taking your pants off with Jessica, hanging backstage, chatting with the girls and SOOOOO MUCH MORE! This episode is all about our interactions with Ashlee, Jess, Tina,…
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In this episode I am pulling back the curtain and walking through the real structure of this our Expansion Mastermind so you know exactly how it’s built to help you create predictable income, simplify your business model, and finally have the space to grow without burning out. What you’ll learn in this episode: 🧠 The exact structure of the mastermi…
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Most VAs and service providers are familiar with courses. Some have worked with coaches. But masterminds? They’re often misunderstood or dismissed entirely because no one’s ever really explained what they are or how they work. In today’s episode, I’m breaking it all down. We’re talking about what makes masterminds so powerful when you’re already es…
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Today's episode is just me giving my initial thoughts & musings on Ashlee Simpson's debut in her Vegas Residency this past weekend. This is just a stream of consciousness type of episode as I thought you guys would appreciate my solo commentary before bringing Derrik & Jackie on next wetk to get their perspectives as well. There's an ad-free extend…
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In this episode, I chat with content strategist and former VA Expansion Mastermind client Bree, about how to shift your content from “just blending in” to standing out and calling in the right-fit clients. Bree is a content strategist and mentor for service providers ready to elevate their messaging and attract aligned, premium clients. After start…
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It's ASHLEE WEEK OMG!!!! So I thought lets do something i haven't done yet... a lyrical analysis of Ashlee Simpson's Nothing New off her iconic album Autobiography. She has said this song is about a breakup, but I know my gals better than that!! See y'all in LAS VEGAS!!!!!!!!!!!!!! PATREON Subscribers heard this episode completely ad-free! Join our…
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This year has tested me in more ways than one. The kind of season that forces you to pause, reassess, and redefine what really matters, not just in life, but in business too. While I’m all about transparency, I also believe in sharing from a place of reflection, not reaction. In this episode, I’m walking you through the biggest takeaways from this …
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This episode is a must-listen for any VA, OBM, or freelancer who feels like they’re constantly juggling too many clients and not making enough money. In this episode, I explore what it would look like to grow your business by simplifying it. We’re covering: Why chasing 10+ clients might be the fastest path to burnout The numbers behind a “3 client …
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This week I am doing an oral history of the 2003 Freaky Friday and it's 2025 counterpart, Freakier Friday! Learn all the iconic tea from the making of both films, why I think it was the perfect time to bring this back, Lindsay & Jamie Lee's new found power in Hollywood, allllll my thoughts on the new film, and more! PATREON Subscribers heard this e…
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After launching as a VA to rebranding as a digital marketer - this episode is packed with insights, mindset shifts, and some serious gold if you’re thinking about leveling up your offers or positioning Mon helps creative service providers build presence and attract leads, without burning out or selling out. She is not only a powerhouse when it come…
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It's the FREAKIEST week of the year! Freakier Friday is out on Friday so I decided it was time to go back to the 2003 film and break down exactly what made it such a staple in all of our young lives. My return guest is my BBFFAE since age 9, Gina, and we talk about all the little details that make this movie special, the music, the fashion, the wil…
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If you’ve built a solid client base, stayed booked, and kept busy but still feel like things aren’t quite working, this one’s for you. In this episode, I am revealing three of the most common (and overlooked) reasons your business may be stuck and the shifts you can make to change direction. You’ll hear: The hidden cost of pricing based on time (an…
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If you’ve ever felt like your applications go into a black hole, this episode is for you as I sit down with Fiona Campbell, founder of the Virtual Assistant Lead Network and Thought Penny, to dig into what really works (and what doesn’t) when applying for VA roles and attracting high quality leads. With 17+ years of experience across PA, EA, and VA…
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On July 23rd, Derrik & I were welcomed to the Today Show by Jessica and her team at the Jessica Simpson Collection!! We saw her soundcheck & live performance from the front row and then got escorted backstage like the divas we are!!!!!!!!!!! Special thanks to Derrik for being my guest today and of course Jessica & everyone at the collection for hav…
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You don’t need more clients. You don’t need more hours. You need to face the big stuff - the rebrand, the pivot, the long-awaited offer, the thing that’s been sitting in your notes for months. In this episode of Virtually Free, I’m getting honest about the resistance that shows up when you're about to grow and why the real freedom in your business …
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Today I present the conclusion to my Aaliyah series! I discuss her posthumous music and collabs, the concept of legacy and how to craft an icon after they've passed away. PATREON Subscribers heard this episode early and completely ad-free! Join our community at Patreon.com/AshleeAndJessicast for bonus content, commentaries, and more! Starts at $5 a…
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The New Financial Year is here and I’m taking you behind the scenes of exactly how I’m planning, resetting, and setting myself up for success. This isn’t about getting more done. It’s about doing the right things, with intention. I walk you through the exact questions I’m asking, the way I audit my time and income, and how I’m using the NFY Plannin…
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Today I'm so excited to welcome my guest Tonica, who is the owner of the longest running fan pages in history: Aaliyah Unleashed (@aaliyahunleashed on instagram) which has been active since 1999. Tonica shares the inspiration Aaliyah provided her as a young woman, how she empowered Black people in unique ways, and why she is still considered to be …
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Feeling like there’s never enough time to do it all? In this episode, I’m unpacking why it’s not always about adding more hours, it’s about having a plan that actually works for your life and business. If you’ve ever said, “If I just had more time,” this one’s for you. In This Episode, I Cover: ✔️ Why time isn’t the problem and what is ✔️ What capa…
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We begin today's episode by going track-by-track through the latter half of Aaliyah's self-titled album and thank the lawd for that because the rest of this episode is a tough one - we have come to August 25, 2001; the day Aaliyah died. Many listeners requested a deep dive on this rather than an overview, so here we go. I discuss her final days, re…
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In this week’s episode of Virtually Free, I’m coming to you from a holiday park during the school holidays because this business was built to give me the freedom to do exactly that. This isn’t about switching off completely. It’s about pausing with purpose, creating space to reflect, and leaning into a slower season strategically. If you’ve been fe…
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Today begins our deep dive into Aaliyah's third album, Aaliyah. Baby Girl once again wanted to walk down a new road with her music, refusing to stay stagnant and rest on her laurels. What resulted was a lush, diverse, mature set of songs that set the tune for the summer of 2001. Eight weeks later, we would lose her, so I really wanted to give her w…
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Let’s be honest systems can feel like the biggest hurdle when starting your business. Between the CRMs, automation tools, and endless templates, it's easy to feel like you need it all set up before you start. But what if we told you that simplicity is the real secret? In this episode of Virtually Free, I’m joined by the wonderful Jo Draper - a Crea…
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What worked online a few years ago? It’s likely out.In this episode, Ishares the real trends worth paying attention to in 2025, and the ones to finally let go of. From content strategy and launch planning to messaging and visibility, this is the update your marketing plan needs. In This Episode, We Cover: ✔️ What’s in for online marketing in 2025 ✔…
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It's time to dust yourself off!!!! Get your ass up and try again ... and let today's episode be your soundtrack! Today we discuss Aaliyah's biggest hit, the Romeo Must Die soundtrack, her transition into her final era, the hot mess that is Queen of the Damned, and so much more. PATREON Subscribers heard this episode early and completely ad-free! Jo…
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Tech overwhelm is real but it doesn’t have to stop you from growing your business. In this episode, I’m walking you through my current tech stack: the no-fluff, easy-to-use tools I recommend for VAs and service providers who want to run a smooth business backend without wasting time (or money) on stuff you don’t need. If you’ve ever Googled “best t…
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Unfortunately chaos struck my life this week and I had no time to work on the episode I had planned, but I had plenty of questions left over from last week so the show must go on. I discuss Ashlee Simpson's upcoming Vegas residency, the most embrassing fangirly thing I've ever done, why I love JLo, the music i'm obsessed with right now, Pink, the w…
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I can't stop crying. We did it kids!!! Of course I had to talk about Ashlee's return to the music industry and Taylor owning her masters but as usual I answer your questions and go off on fangirly tangents. ENJOY!!!! There's an ad-free version of this episode on Patreon, along with 150+ posts of bonus audio & video content. Join us at ⁠patreon.com/…
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You're eager to sign your first client but are you really ready to deliver? In this solo episode of Virtually Free, I share the real reason many VAs struggle to gain traction (even when they're doing “all the things” online), and why the most successful service providers take time to build the foundations before they start selling. Whether you're j…
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