Podcast AB Testing terbaik (2024)

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Episode 5 - Back to Basics: Research Methods & Experimentation 16:27

13d ago16:27

16:27

In this episode, we explore some of the basics of CRO and how choosing the right research method is important to for a successful experimentation programme. We examine a recent blog from our Global Sales Manager, Chris Hood, that outlines the different options when researching, how each of these can be useful, and how even some research is better t…

1
Episode 212: AI and Engagement Surveys 45:57

18d ago45:57

45:57

Once again, we ramble on topics we didn't plan on talking about. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 211: Leadership Stuff 43:48

1M ago43:48

43:48

Welp - Alan asked Brent how it was going, he said it was review season, and then 40 minutes of babbling commenced --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 4 - Troubleshooting Sample Ratio Mismatch 16:13

1M ago16:13

16:13

In this episode, we re-purpose content from Webtrends Optimize's Help Centre that offers guidance on troubleshooting a common problem known as Sample Ratio Mismatch (SRM), where one variant in an AB test receives significantly less traffic than others. We outline several possible causes for SRM, including incorrect test location, flawed segmentatio…

1
Episode 3 - Affinity Modelling: The missing piece to Personalisation 7:16

2M ago7:16

7:16

Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates. This podc…

1
Episode 2 - Looking at GA4 Data Discrepancies 10:14

2M ago10:14

10:14

GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data mig…

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Episode 1 - An Introduction to TESTWORLD 1:03

2M ago1:03

1:03

Welcome to Testworld: An AI's Take on AB Testing and CRO. This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into short, easi…

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Episode 210: Mailbag with ChatGPT 53:37

2M ago53:37

53:37

We're lazy, so we let chatgpt kick us off with a mailbag question. Tangents followed. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episode 209: AI and Testing? 58:03

3M ago58:03

58:03

It's hard to tell what we talked about in this episode. But it involved a sleep-deprived Alan, and Brent, the Cat-Lady. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episode 208: Brain Refactor w/ Dagna Bieda 55:28

3M ago55:28

55:28

The wonderful Dagna Bieda joins us to talk about her new book, Brain Refactor. Buy the book at https://www.amazon.com/Brain-Refactor-Engineering-Fulfillment-Opportunities/dp/B0DB69G798/ and learn more about Dagna at https://www.themindfuldev.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support…

1
Episode 207: No, GenAI isn't replacing your team 47:42

4M ago47:42

47:42

We talk about this article - https://stackoverflow.blog/2024/06/10/generative-ai-is-not-going-to-build-your-engineering-team-for-you/ - which is good, but hyperbolic at times. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 206: Crowd-Crash 48:41

5M ago48:41

48:41

Just like millions of others, we feel the need to talk about crowdstrike - just a bit. Then we talk about leadership, engagement, and potential new podcasting ventures. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 205: We're Afraid of AI 42:52

5M ago42:52

42:52

It's another episode of the AI Testing Podcast, where we discuss the advancements of AI, parallels to nuclear war, and what humans will do in the future. Links - OpenAI reportedly nears breakthrough with “reasoning” AI, reveals progress framework The Day After --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support…

1
Episode 204: The Three Ways of Devops & MT 49:07

6M ago49:07

49:07

We talk about a lot of stuff - because that's what we do. Somewhere in there, we talk about the overlap between the ways of devops and MT, and Brent threatens to rewrite the first principle. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 203: Podcast Alan 50:08

6M ago50:08

50:08

We talk about "Podcast Alan", and a bit about Alan's day job. Once again, going with the minimal editing approach. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 202: The Return 50:09

7M ago50:09

50:09

It's been a long break. Again. But there are reasons. This time, we take a mailbag question and talk about the challenges of organizational change. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episode 201: Aftermath 44:07

8M ago44:07

44:07

In the aftermath of the episode 200 extravaganza, we talk about Fallout (the show), and take a mailbag question that evolves into yet more discussions on AI. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episode 200: IT'S EPISODE 200 1:05:24

8M ago1:05:24

1:05:24

We recorded this episode live - sort of. We have guests. We have fun. We get bobbleheads. We talk about AI. It's EVERYTHING you could ask for on our 200th episode AND 10th anniversary. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episode 199: Ten Years Gone 43:42

9M ago43:42

43:42

For the first time in ten years, Brent and Alan both listen to the very first episode of AB Testing (so you don't have to). --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episode 198: Fiefdoms 47:36

9M ago47:36

47:36

We talk about fiefdoms - but mostly we end up talking about the growth mindset. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episodde 197: Wait - Test is Alive Again 49:15

9M ago49:15

49:15

Somewhere in the middle of a whole lot of tangents, we take a walk though James Whittaker's post on The Resurrection of Software Testing - https://medium.com/@docjamesw/the-resurrection-of-software-testing-634423cd8411 --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support…

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Episode 196: A Chat with Kat Obring 45:34

9M ago45:34

45:34

We had a great time with a wonderful guest. Big thanks to Kat Obring for hanging out with us. Sign up for Kat's newsletter here - https://katobring.podia.com/ You can find Kat on linkedin here - https://www.linkedin.com/in/katjaobring/ And even more about Kat and her business here - https://kato-coaching.com/ --- Support this podcast: https://podca…

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Episode 195: AI and Alicorns 39:13

10M ago39:13

39:13

We start with a bit of a retro of the last few episodes and once again head off into the weeds of AI. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

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Episode 194: More Testing and AI with Jason Arbon (part 2) 35:31

10M ago35:31

35:31

It's the remainder of the interview with Jason. It gets fun, it gets weird, and it gets cool. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 193: More Testing and AI with Jason Arbon (part 1) 34:31

11M ago34:31

34:31

We spent a little extra time with Jason and talked A LOT about AI, testing in AI, and whether or not Alan or Brent will have a quality title some day. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 192: Bryan Finster 53:06

11M ago53:06

53:06

We are joined by Bryan Finster who talks about his journey with CD, Developer Testing, and he shares all kinds of fantastic information on delivering quality software. You can read his 5-minute devops blog at blog.bryanfinster.com see his podcast (vcast?) on youtube (https://www.youtube.com/@devhopspodcast9535) and see some of his work on CD at min…

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Episode 191: 2023 Year End Extravaganza 46:38

1y ago46:38

46:38

It's our annual year end episode where we discuss our predictions from a year ago, reflect on the last year, and think a bit about what may happen in 2024. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

1
Episode 190: We Could Be Heroes 43:24

1y ago43:24

43:24

We talk a bit about our friend chat GPT, and then talk about heroes in the workplace. There's an obvious cross-over to Alan's post on angryweasel.substack.com that's worth checking out. --- Support this podcast: https://podcasters.spotify.com/pod/show/abtesting/support

Podcast Layak Disimak

AB Testing Podcast

Podcast Layak Disimak

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AB Testing

AB Testing

1
TESTWORLD: An AI's Take on AB Testing and CRO

Webtrends Optimize

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Episode 5 - Back to Basics: Research Methods & Experimentation 16:27

1
Episode 212: AI and Engagement Surveys 45:57

1
Episode 211: Leadership Stuff 43:48

1
Episode 4 - Troubleshooting Sample Ratio Mismatch 16:13

1
Episode 3 - Affinity Modelling: The missing piece to Personalisation 7:16

1
Episode 2 - Looking at GA4 Data Discrepancies 10:14

1
Episode 1 - An Introduction to TESTWORLD 1:03

1
Episode 210: Mailbag with ChatGPT 53:37

1
Episode 209: AI and Testing? 58:03

1
Episode 208: Brain Refactor w/ Dagna Bieda 55:28

1
Episode 207: No, GenAI isn't replacing your team 47:42

1
Episode 206: Crowd-Crash 48:41

1
Episode 205: We're Afraid of AI 42:52

1
Episode 204: The Three Ways of Devops & MT 49:07

1
Episode 203: Podcast Alan 50:08

1
Episode 202: The Return 50:09

1
Episode 201: Aftermath 44:07

1
Episode 200: IT'S EPISODE 200 1:05:24

1
Episode 199: Ten Years Gone 43:42

1
Episode 198: Fiefdoms 47:36

1
Episodde 197: Wait - Test is Alive Again 49:15

1
Episode 196: A Chat with Kat Obring 45:34

1
Episode 195: AI and Alicorns 39:13

1
Episode 194: More Testing and AI with Jason Arbon (part 2) 35:31

1
Episode 193: More Testing and AI with Jason Arbon (part 1) 34:31

1
Episode 192: Bryan Finster 53:06

1
Episode 191: 2023 Year End Extravaganza 46:38

1
Episode 190: We Could Be Heroes 43:24

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