Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue. Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 comp ...
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Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.
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Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a wa ...
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Mark Adam drives around in his car while sharing his thoughts about life, the universe, and everything. This podcast is an audio rip from the video series available on his website at www.MarkAdam.ca in its' full 1080p HD glory.
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Most of us SUCK at marketing. So join us in a podcast with people who suck slightly less at marketing and we will answer your questions about marketing. Join us every Monday as we walk through YOUR marketing questions and give you real-time, personalized advice from a group of your peers. Join the discussion and offer guidance and support to your fellow small business owners!
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Engage People is innovating and impacting loyalty programs around the world. In this episode, Adam Torres and Jonathan Silver, CEO at Engage People, explore Jonathan's journey and the evolution of loyalty points. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply…
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Marketing will be different in 2025 l What you need to know to stay ahead of the trends
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In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands. Follow Adam Benjamin https://instagram.com/adamcbenjamin/ https://tiktok.com/@adamcbenjamin Visit the Agen…
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Leveraging Short-Form Video for B2B Marketing Success
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This episode features Aron Sōgi, a TikTok content creation expert whose innovative strategies redefine video marketing on social platforms. Aron has a demonstrated talent for engaging and growing his audience, sharing valuable insights into effective digital storytelling. While often linked to B2C brands, these insights can also be harnessed by B2B…
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How to build a marketing strategy you can follow and execute
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In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn: 1. Determining where to advertise 2. Building a funnel based on consumer psychology 3. Understanding the variables for convers…
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CX solutions using mystery shopping programs can be complex. In this episode, Adam Torres and Ron Welty, Founder of CustomerOptix, explore CutsomerOptix and how they are making CX solutions accessible to small businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedu…
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How to produce ads for social media advertising that deliver results
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In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.Oleh Adam Benjamin
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Listening, Learning, & Leading: The Marketing Leadership Formula
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In this episode, Adam Helweh interviews Sarah Lambert, VP of Marketing at InvestiFi, uncovering her fascinating approach to marketing that blends creativity, strategy, and leadership. Sarah shares her thoughts on what makes marketing tick today, offering a fresh perspective on everything from working with startups to the tools and techniques reshap…
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How AI Views Your Brand and Business
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How will AI affect your business and brand? In this episode, Adam Torres interviews Sam Michelson, Founder & CEO at Five Blocks. Explore the evolution of AI and how it views brands online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our po…
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Building a brand from zero to $1M in 6 steps
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In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales. This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone. I hope you enjoy this, but more importantly I hope it provides value t…
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From Gated to Great: Chuck Moxley’s Marketing Playbook
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In this episode, Adam Helweh sits down with Chuck Moxley, marketing expert and co-author of An Audience of One. Chuck shares his journey from computer science to becoming a leader in B2B SaaS marketing, including how curiosity and adaptability have been crucial in his success. Together, they explore topics like the evolution of SaaS, the challenge …
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Leading Client Service Teams (Customer Success)
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What are some of the guiding principles that can help successful Client Service teams? In this episode, Adam Torres and Samantha Graw, Vice President, Client Services at RevTrax, A Neptune Retail Solutions Company, explore what it takes to run a successful client services team. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ fo…
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Marketing in the Era of AI: Ethics Meets Innovation with Buddy Waddington
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In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the huma…
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We're back! The Hiatus and the Return
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Adam, joined by Deeanna, candidly discusses the reasons behind the podcast's hiatus and shares big news about what changes are in store for the new season of Marketing in the Raw. You don't want to miss this if you are a marketing leader and practitioner.Talk to me: • Twitter: / adamhelweh • LinkedIn: / adamhelweh • Instagram: / adamhelweh • Don't …
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Testing Business and Marketing Ideas for Growth
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When budgets are tight, how can you maximize your testing budget to make a real business impact? In this episode, Adam Torres interviews Shawn Denney, Growth Strategist at Intero Digital. Explore marketing strategies and testing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tou…
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How to Utilize Data to Influence Behavior
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How can business leaders make better business decisions utilizing data? In this episode, Adam Torres interviews James Harenchar, CEO of Response Marketing Group. Explore the evolution of marketing and current trends. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. A…
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Equipping Small and Medium Businesses for Greater Sustainability and Impact
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Can a business be sustainable, have impact and also be profitable? In this episode, Adam Torres and Don Golden, Founder, Consultant & Author at Just Capital Quotient, explore the new age of business and Don’s book, Jesus Wants to Save Christians: Learning to Read a Dangerous Book. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/…
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Scaling Mission-driven Companies that Transform their Customer's Live
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What are the best business models that successful online companies use? In this episode, Adam Torres and Neil Ateem, Founder of Multiplier Agency, explore the Multiplier Agency and how it's helping companies scale. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. App…
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How Brand Purpose Drives Business Growth for Entrepreneurs & SMBs
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What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for u…
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Forecasting Advertising Success Before You Spend a Dime
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Is it possible to forecast advertising success accurately prior to launching a campaign? In this episode, Adam Torres and Skip Wilson, Founder & CEO at DRAFT Media Partners. Explore DRAFT Media Partners and how its helping businesses owners achieve advertising success through careful planning, execution and forecasting. Follow Adam on Instagram at …
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How to Use AI to Accelerate Sales Productivity and Results
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How is AI impacting sales & marketing organizations? In this episode, Adam Torres and Victor Adefuye, Founder & Sales Coach at Dana Consulting, explore AI and the future of sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ht…
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WhatsApp is one of the most popular communication apps on the planet. In this episode, Adam Torres and Mohamed Elbadwihi, Co-founder & COO at Rasayel, explore WhatsApp applications for businesses and how they are using Rasayel to achieve their sales goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date informati…
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How to Master Cash Forecasting for Tech Founders
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Mastering cash forecasting can mean the difference between success and failure for many businesses. In this episode, Adam Torres and Anthony Nitsos, Founder, CEO Saas Gurus, explore what it takes to master cash forecasting and how Saas Gurus can help. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on…
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A Digital Marketing CEO’s Insights on Building High-return Ad Campaigns
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StubGroup is a premier Google Ads agency that helps businesses boost their digital marketing profitability by providing performance-driven solutions. In this episode, Adam Torres and John Horn, CEO at StubGroup, explore Google Ads and the future of advertising. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date info…
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Experience Design for Theme Parks, Museums and Brand Experiences
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The Experience Model is used by designers to create attractions. In this episode, Adam Torres and Geoff Thatcher, Founder & Chief Creative Officer at Creative Principals & Author of The CEO's Time Machine, explore creating design for theme parks and Geoff's book, The CEO's Time Machine. Follow Adam on Instagram at https://www.instagram.com/askadamt…
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Digital Asset Management: Maximizing Use of Creative Content
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Digital asset management (DAM) across business functions empowers a stable brand ecosystem. In this episode, Adam Torres and Lindsey Hawkins, Founder & CEO of Blue Trail Digital, explore what businesses need to know about digital asset management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on boo…
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How AI Can Be Used to Enhance Creative Strategy VS Being a Content Creator Replacement
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RAD AI is a technology company that revolutionizes brand engagement using advanced language models to understand audience interests and behaviors, facilitating precise content strategy and delivery. In this episode, Adam Torres and Jeremy Barnett, CEO at RAD AI, explore RAD AI and its award-winning technology which helps reduce bias. Follow Adam on…
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Tal Navarro Explores, Personal Branding, AI & Marketing
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AI is revolutionizing the marketplace. In this episode, Adam Torres and Tal Navarro, Philanthropist, Founder & CEO at Social Lady Marketing and AI VIBES, explore personal branding and how AI is changing the world. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Appl…
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Skyrocketing DTC Growth: How To Reduce CPA's, Increase LTV, and Improve Profitability Using DTC Ecosystems
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What are 3 things brands should be focused on when it comes to DTC growth? In this episode, Adam Torres and Caulen Foster, Co Founder & CEO at BrainPower, explore Caulen's top three list brands should focus on for growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedu…
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The Role of AI and Automation in Digital Marketing
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The digital marketing landscape is evolving quickly as AI tools are being introduced into the market. In this episode, Adam Torres and Deirdre McGlashan, CMO of BrandGuard, discuss BrandGuard and the evolution of digital marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and t…
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Driving Performance and Results Through Embracing Technology for Retail Turnaround
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In this episode, Adam Torres interviewed Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: ht…
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How AI is Changing the Email Marketing Landscape
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Email marketing strategy can benefit from AI, but is AI in the space overrated? In this episode, Adam Torres and Scott Cohen, VP of Strategy & Marketing at Inbox Army, explore Inbox Army and the role of AI in email marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour sc…
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What is every organization really looking for? In this episode, Adam Torres and Nicholas Alter, Founder of Founder's Best Friend, explore marketing and achieving better outcomes for founders. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our…
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Getting Your Brand to Stand Out in the Age of AI
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Is it possible to get your brand to stand out in the age of AI produced content? In this episode, Adam Torres and Tory Gray, Founder and CEO of Gray Dot Co, explore Gray Dot Co and the pros and cons of AI generated content. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour sche…
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TikTok Shop explained in three minutes
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We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got mas…
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Lowering the Barrier of Entry for eCommerce Entrepreneurs
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Fulfillment, sourcing and marketing for eCommerce entrepreneurs can be challenging. In this episode, Adam Torres and Seal Bin Han, CEO of Hook Holdings, explore Hook Holdings and how it helps eCommerce businesses thrive. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedul…
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The 2024 META Ads Masterclass - With David Filian
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META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover: - What's different about META Ads in 2024 - What strategies are working now - Testing and scaling campaigns - Measuring the success of creative - The importance of the actual ads now vs in years past - How to think through attribution - The correlativ…
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How to position your brand to increase sales
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If your marketing strategy isn't working, you may be going to broad. There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to r…
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Can AI be used to create content while maintaining quality in journalism? In this episode, Adam Torres and Von Raees, Founder & CEO of HeyWire AI, explore HeyWire AI and how it is using AI to assist in creating original content. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour…
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The key to unlocking profits when marketing your business
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Are you struggling with generating revenue? Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. It'll also help you learn whether a campaign is doomed from the beginning. The CAC to LTV ratio changes based on the industry. We'…
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Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. In this episode we run through the three stages of growing a business in 2024. If you want to get the visuals to this episode, check it out on YouTube: https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s…
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Improving Success with Consumer Insight
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Why should businesses be gathering consumer insight? How can businesses gather consumer insight? In this episode, Adam Torres and Justin Chen, Co-founder of PickFu, explore the PickFu story and the importance of gathering consumer insight. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releas…
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Building the First Marketing OS for B2B
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Metadata.io is the Marketing OS that aims to eliminate repetitive marketing tasks while improving performance at the same time. In this episode, Adam Torres and Gil Allouche, Founder & CEO of Metadata.io, explore how Metadata reduces time spent on tactical execution for B2B marketers, allowing them more time to spend on high-value work like strateg…
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Navigating a Small Business in Times of Turmoil
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Running a virtual workforce, navigating covid, a recession and so much more are covered in this conversation. In this episode, Adam Torres and Tony Barletta, Co-Owner and Managing Partner at The Nuvo Group, Inc., explore entrepreneurship and the upcoming microcap conference. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for u…
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Digital Marketing Changed the Way Public Companies Engage with Investors
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In today's challenging market for micro and small-cap companies, what should a company do to overcome the headwinds they face? In this episode, Adam Torres and David Shapiro, CEO of B2i Digital, Inc., explore the micro and small-cap sectors and the digital marketing landscape. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for…
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Behavioral Insight Agency Helps Brands Create Winning Strategies
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The Irrational Agency is a behavioral insight agency that helps brands create winning retail strategies grounded on their in-depth research in consumer psychology. In this episode, Adam Torres and Leigh Caldwell, Co-Founder of Irrational Agency, explore the Irrational Agency and how it uses behavioral science to help brands succeed. Follow Adam on …
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Tips for Launching a Successful Franchise
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Well defined and processes are needed to successfully launch and run a successful franchise. In this episode, Adam Torres and Bryan Vielhauer, President of Decal Impressions, explore how Decal Impressions serves franchises along with Bryan’s new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders …
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SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is ri…
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The business trap that many startups fall in to
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Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.
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How to build hype before launching a business or product
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Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.Oleh Adam Benjamin
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The six-step framework for building a successful business
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Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.…
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