Podcast Agency Leaders terbaik (2024)

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What the Q4 SAGA Survey tells us about agency talent 23:03

11d ago23:03

23:03

In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners. They cover insights on optimism in business outlook despite recent challenges, with a focus on talent-related issues such as compensation, retention, and recruiting. They delve into some surprising statistics, such as one in five agency owners…

1
Agency owners need to put themselves in other people’s shoes 25:08

18d ago25:08

25:08

In this episode, Chip and Gini delve into the importance of empathy in agency management. They emphasize the need for agency owners to put themselves in the shoes of clients, prospects, and employees to improve communication and relationships. Key points discussed include handling difficult client conversations, managing scope creep, billing practi…

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Inside Superdigital’s “Anti-Agency” Approach With Biz Hennigan 22:28

19d ago22:28

22:28

Biz Hennigan is a Partner and General Manager at Superdigital, a creative agency known for shaping brand identities and producing engaging content for notable clients like Microsoft Xbox. With over 15 years of experience, Biz has leveraged her deep understanding of consumer behavior to achieve significant growth for Superdigital, including leading …

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Should your agency charge new clients a startup fee? 18:47

25d ago18:47

18:47

In this episode, Chip and Gini discuss the complexities of pricing strategies for agency engagements. They explore whether agencies should charge more upfront for initial work, the importance of consistent revenue, and creative approaches to managing client expectations and financials. The conversation emphasizes understanding client perceptions an…

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Strengthening your PR agency’s role in business decisions 18:24

1M ago18:24

18:24

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders. The conversation emphasizes the value of collaboration, lea…

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What to do when clients don’t get your agency what it needs to succeed 22:23

2M ago22:23

22:23

In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships. The conversation emphasizes t…

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Are you playing with fire as an agency owner? 22:40

2M ago22:40

22:40

It’s business as usual in their 250th episode, as Chip and Gini continue to share their unvarnished opinions. At the risk of this being their last episode, they have once again chosen to tell you what you’re doing wrong as an agency owner. The hosts share specific examples of agency owners breaking or ignoring rules that they don’t like — or that c…

1
Planning for agency growth 22:49

2M ago22:49

22:49

In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. They stress the importance of planning during Q4 and consistently gathering ideas throughout the year, whether digitally or using methods like post-it notes. They highlight the common mistake of agencies relying solely on referrals or word-of-mouth without proa…

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Onboarding agency clients the right way 21:25

3M ago21:25

21:25

In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world. They emphasize the importance of setting clear expectations, proactive communication, and understanding client processes. The conversation includes tips for achieving quick wins without overburdening clients, integrating with client systems, a…

1
Balancing booze and your agency business 22:40

3M ago22:40

22:40

In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. They explore the evolving norms of alcohol consumption in professional settings, the necessity of having written rules, and the implications for office events, client meetings, and expenses. Drawing on their experiences and insights from expert Patri…

1
Agencies and ageism 22:45

3M ago22:45

22:45

In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. They discuss the stereotypes associated with older professionals, particularly concerning their perceived familiarity with platforms like TikTok. They emphasize the value of experience and the misconceptions around the c…

1
Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development 26:08

4M ago26:08

26:08

In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. However, there is a noted contradiction, as not as many respondents plan to increase headcount. The discussion highlights agency o…

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Building a Global Agency From the Ground Up With Tim Kelsey 26:28

4M ago26:28

26:28

Tim Kelsey is the Managing Director of Pronto Marketing, a web development and marketing agency specializing in building, supporting, and promoting WordPress websites for small businesses. Over his 14-year tenure at Pronto, he has grown from an entry-level role in SEO to now overseeing a diverse team of over 90 members spanning Central and South Am…

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Why one-size-fits-all advice doesn’t work for agencies 19:42

4M ago19:42

19:42

In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies. Chip and Gini discuss their experiences in various agency environments and highlight th…

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Turning agency reporting into a profit center 19:52

4M ago19:52

19:52

In this episode, Chip and Gini discuss the importance of effective reporting for agencies. Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that direct…

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Unlocking the Secrets to Agency Growth With Marcel Petitpas 31:35

4M ago31:35

31:35

Marcel Petitpas is the CEO and Co-founder of Parakeeto, a consultancy dedicated to optimizing agency profitability. With roles such as Head Strategic Coach at Dan Martell and former COO at Gold Front, he leverages his experience as a strategic coach and consultant to aid agencies and SaaS in operational and profitability optimization. As a sought-a…

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Using LinkedIn effectively to grow your agency 23:51

5M ago23:51

23:51

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions. They also share strategies for repurposing content, such as tailoring blog posts to different audi…

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Do you trust your agency team members? 21:22

5M ago21:22

21:22

In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. They emphasize the importance of clear communication, proper onboarding, and creating…

1
Unlocking agency potential by asking “So What?” 21:07

5M ago21:07

21:07

Agencies sometimes find themselves mired in micromanagement, worried about the wrong things, or presenting ill-considered solutions to clients. Much of this can be avoided by asking “So What?” more often. In this episode, Chip and Gini discuss the importance of that one question and how it can lead to more effective decision-making for agency owner…

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Agency Growth Secrets With Leeann Leahy 32:00

5M ago32:00

32:00

Leeann Leahy is the CEO of The VIA Agency, an independent creative agency based in Portland, Maine. With a background in account planning and strategy, Leeann transitioned into agency leadership, championing creativity, fun, and strategic thinking in her approach to advertising. Her commitment to innovation and employee engagement has propelled VIA…

1
Does email marketing work for agencies? 21:54

5M ago21:54

21:54

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. The conversation highlights the risks of relying solely on social media platforms, which can change or dis…

1
What to do when your agency can’t avoid responding to an RFP 21:58

5M ago21:58

21:58

If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relatio…

1
Who Should PR Agencies Report To? 21:02

6M ago21:02

21:02

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead. Chip and Gini explore various considerations such as the size and structure of the client…

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Have agencies listened too well to the “be strategic” mantra? 18:29

6M ago18:29

18:29

For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair …

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AI should be your agency’s friend, not foe 18:20

6M ago18:20

18:20

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. They emphasize that AI will not replace jobs but will change the nature of work, making tasks more efficient and allowing for more strategic focus. The conversation also explores how agency…

1
Strategies for Smarter Agencies With Jason Therrien 25:31

6M ago25:31

25:31

Jason Therrien is the Founder and CEO of thunder::tech, an integrated marketing agency specializing in digital marketing, brand strategy, and advertising. Since 1997, he has been an entrepreneurial force in the Great Lakes region, creating impact as an investor, board member, and civic volunteer. His dedication to problem-solving and value-driven r…

1
Adapting your agency for risk-averse clients

7M ago

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Are you finding biz dev harder in 2024 than you expected? In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by provi…

1
Building an agency culture where everyone can take time off

7M ago

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“If an employee is too critical to take vacation, your problem isn’t the employee.” In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. They explore the belief versus reality of being irreplaceable, and provide actionable strategies fo…

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Mitigating the Legal Risks of AI Content With Sharon Toerek 37:12

7M ago37:12

37:12

Sharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licens…

1
Setting honest expectations for your agency employees from the start

7M ago

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Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. In this episode, Chip and Gini discuss the importance of being open and honest about work expectations at your agency, including hours, tasks, and working conditio…

1
Agencies need to adapt to effectively manage Gen Z employees 17:29

7M ago17:29

17:29

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. In this episode, Chip and Gini discuss those differences and the importance of effective communication and feedback in managing and leading. They h…

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Adapting Agencies for the Social-Centric Era With Jason Mitchell 25:13

7M ago25:13

25:13

Jason Mitchell is the CEO and Co-founder of Movement Strategy, a forward-thinking social media marketing agency that began in his college dorm room. With expertise in emerging technologies and social platform trends, Jason guides his agency in leading social-centric branding initiatives for high-profile clients such as Netflix, Amazon, and Warner B…

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Should you start your own agency because your boss is making too much off of your work? 22:29

8M ago22:29

22:29

It must be nice to own an agency because then you’re earning the big bucks, right? Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. It makes it easy to think that setting out on your own and working for clients directly is the right answer. In this episode, Chip and Gini …

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Should your small agency hire senior-level pros? 20:24

8M ago20:24

20:24

Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it? In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. They emphasize the need for clear expectations, re…

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Data-Driven Entrepreneurship: Insights From Luke Komiskey 30:02

8M ago30:02

30:02

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals supporting over 150 organizat…

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What new rules on overtime and non-competes mean for agencies 21:56

8M ago21:56

21:56

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. It emphasizes the importance of compliance, working with professional advisors, and making necessary adjustments to HR policies. Key takeaways Gini Dietri…

1
Building trust and letting your team shine 19:29

8M ago19:29

19:29

You trust your team, right? In this episode, Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. They emphasize the need for owners to delegate tasks and avoid being bottlenecks. They also touch on the challenges and benefits of transitioning from bein…

1
Growing Relationships With Key Clients To Build Your Marketing Agency 32:01

8M ago32:01

32:01

Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buy…

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Becoming Inspired to Build a Cybersecurity Business To Support Other Businesses 33:53

9M ago33:53

33:53

Matthew Connor, Founder and CEO of CyberLynx, began his programming career at 12 years old while working as a coder for his father’s company. His passion led him to develop his own company, which focuses on offering premium IT services and protecting growing businesses from ransomware. CyberLynx, previously known as Your IT Department, continues to…

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Should your agency sell itself as a fractional CxO to clients? 21:22

9M ago21:22

21:22

Chip and Gini discuss the intricacies of fractional leadership roles within clients. They share their experiences and provide advice on managing relationships, setting clear boundaries, handling administrative tasks, and positioning yourself accurately in these roles. Key takeaways Chip Griffin: “Fractional roles tend to work best when there’s a fr…

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