Welcome to Cut Automotive Training, led by industry veteran Michael Winding! With over 27 years of experience in the automotive industry—ranging from leadership roles to dealership ownership—Michael brings you expert insights, practical training, and real-world advice. Whether you’re an aspiring salesperson or future sales manager, this channel covers everything from strategies to boost productivity and stay ahead of industry trends to tips for building a successful career. Join us and take ...
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The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you? We combine our industry experience with Inbound Sales and Marketing and HubSpot to give you a competitive advantage and so you know the ROI from your sales, marketing, and website. We strive for targets, measure results, and help you conti ...
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Unlocking Automotive Sales Success Through Fact-Finding and the Guest Sheet
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14:55Unlock the secrets to a successful automotive sales process with a focus on fact-finding as the foundational step. Ever wondered how to transform from a mere salesperson to a trusted consultant? Discover how the strategic use of a guest sheet can revolutionize your approach, ensuring your recommendations are perfectly tailored to each customer's un…
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The Guest Sheet and Fact Finding ( # 2 of 12 steps to the sell!
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0:54This Episode explains why it so important to use the guest sheet and get information from the customer early. Thank you for listening! You can follow Cut Automotive on Instagram, TikTok, and Youtube.Oleh Mike
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Thriving in Automotive Sales through Mindset and Continuous Learning
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13:05Harness the power of commitment and continuous learning in automotive sales. This episode dives into personal growth, competitive spirit, and the mindset needed to thrive in the industry, encouraging listeners to invest in themselves for career success. • Importance of competitive spirit and camaraderie among sales teams • The life-changing impact …
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Meet And Greet Step 1 in the 12 Step Selling Process
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16:46Episode 1 covers the importance of the Meet and Greet. Gives examples of how to do a proper meet and greet. Thank you for listening! You can follow Cut Automotive on Instagram, TikTok, and Youtube.Oleh Mike
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Interview With Laura Hayward About Brand Perception
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24:27James Walters interviews Laura Hayward about brand perception. You can subscribe to receive our blog posts by email at https://www.thetreegroup.co.uk/newsABOUT THE TREE GROUPThe Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 st…
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Interview With Jim Morris At Lifeline
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12:09You can subscribe to receive our blog posts by email at https://www.thetreegroup.co.uk/newsABOUT THE TREE GROUPThe Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a desire to grow by 15% in the next 18 months. Does tha…
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Here’s part 1 of our article on the Sales Process, where we are looking at How to Plan the Sales Process. Join the #SalesSuperleague. The post that accompanies this is live on our blog. You can subscribe to receive our blog posts by email at https://www.thetreegroup.co.uk/newsABOUT THE TREE GROUPThe Tree Group is a business growth agency and HubSpo…
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[interview] Passive Buyers, What Are They, How Do They Help Sales, Where Do You Get Them
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11:41James Walters interviews Laura Heyward about Passive Buyers.Oleh The Tree Group
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Interview With Laura Hayward - How And Why You Should Re - Engage With Existing Contacts
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11:56The post that accompanies this is live on our blog. You can subscribe to receive our blog posts by email at https://www.thetreegroup.co.uk/newsABOUT THE TREE GROUPThe Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a d…
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Why It Is Impossible To Measure Customer Satisfaction Globally
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6:17It’s surprisingly difficult to measure global customer satisfaction. Even when using a scoring system, cultural differences can lead to very confusing results. Find out why here.The post that accompanies this is live on our blog. You can subscribe to receive our blog posts by email at https://www.thetreegroup.co.uk/newsABOUT THE TREE GROUPThe Tree …
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5 Top SEO Tips To Increase Traffic To Your Automotive Blog
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6:36In the last few years there have been several changes that have meant a massive decrease in monthly blog traffic across the board. Google changed its search algorithm meaning it’s harder to get traffic to your website, social media channels became more unwilling to direct their users off their own site, and people are starting to tire of marketing …
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Which Social Media Platforms Are Right For Your Business
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7:14We often talk to Automotive companies who are baffled by Social Media. On that topic, let's talk about which Social Media Platforms are best for your business, which is part of our series on How to Monitor Social Media in 10 Minutes a Day... Join the #SalesSuperleague.The post that accompanies this is live on our blog. You can subscribe to receive …
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INTERVIEW Good Fit Lead, Monitoring Engagement, When To Stop Prospecting
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18:10Commercial Director, James Walters, interviews Laura Heyward about Good Fit Leads, Monitoring Engagement and When To Stop Prospecting. The post that accompanies this is live on our blog. You can subscribe to receive our blog posts by email at https://www.thetreegroup.co.uk/newsABOUT THE TREE GROUPThe Tree Group is a business growth agency and HubSp…
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[research] Sales Training Trends - Salespeople Need Structure And Support
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3:00This research suggests that not only do businesses need to actively encourage their salespeople to learn and improve, they also need to make sure they are supported by their peers and managers. This is part of our series on How Automotive Companies Can Survive The Future. Join the #SalesSuperleague.The post that accompanies this is live on our blog…
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Is Artificial Intelligence Really A Thing Of The Future
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5:54In this series on How Automotive Companies Can Survive The Future I look at the different website, sales, marketing, and service tools and how we use them to help our Automotive clients to grow. This time I’m going to look at how we use Artificial Intelligence without even realising it! Join the #SalesSuperleague.The post that accompanies this is l…
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[research] The Key Technologies Used By Marketers
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5:22In this series on How Automotive Companies Can Survive The Future I look at the different website, sales, marketing, and service tools and how we use them to help our Automotive clients to grow. Here is some research done by HubSpot to show what are the most popular tools you can have running on your website. Join the #SalesSuperleague.The post tha…
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[research] Increase Your Website Traffic With Featured Clips
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4:11Be prepared for the future and start learning how to win featured video clips, which is part of our series on How Automotive Companies Can Survive The Future. Join the #SalesSuperleague.The post that accompanies this is live on our blog. You can subscribe to receive our blog posts by email at https://www.thetreegroup.co.uk/newsABOUT THE TREE GROUPT…
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[interview] How a Hewland Technical Sales Engineer Uses HubSpot
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7:12James Walters interviews Alex Trup, Technical Sales Engineer at Hewland, about how Hewland uses HubSpot for their sales activity, which is part of our series on How Automotive companies can use HubSpot. Join the #SalesSuperleague.The post that accompanies this is live on our blog. You can subscribe to receive our blog posts by email at https://www.…
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Does Your Website Win Featured Snippets In Google
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9:59As an Automotive company, have you noticed that traffic to your website is dropping? This could be due to Google's Featured Snippet. Learn how to optimise your content to win featured snippets here. Join the #SalesSuperleague.The post that accompanies this is live on our blog. You can subscribe to receive our blog posts by email at https://www.thet…
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You need to know the age of your buyers in order to market to them in the best way. But don't forget the video loving millennials will soon be moving into the top buyer hotspot. Make sure you're ready! Learn about content trends by age, which is part of our series: Free Checklist: How to Run an Inbound Marketing Campaign. Join the #SalesSuperleague…
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Increase Your Sales From SEO By Using Topic Clusters
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7:44We often talk to Automotive business owners who want to improve their search engine ranking. On that topic, let's talk about the topic cluster model and how it can help you boost your ranking, which is part of our series on How Automotive Companies Can Survive The Future... Join the #SalesSuperleague.The post that accompanies this is live on our bl…
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Interview With Andy Morley From Hewland
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10:27James Walters interviews Andy Morley, Business Development Director at Hewland, about how Hewland uses HubSpot for their sales activity, which is part of our series on How Automotive companies can use HubSpot. Join the #SalesSuperleague.The post that accompanies this goes live on our blog on 21st February 2019. You can subscribe to receive our blog…
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Do You Have The Power To Change Trust In Your Business
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3:28In our series on How Automotive Companies Can Survive The Future I look at how Automotive Companies can future proof their businesses to ensure continued growth. This time I'm going to walk you through some HubSpot research focusing on how buyers feel about online security. Join the #SalesSuperleague.As always you can read our blog, watch our video…
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The Inbound Service Framework Is The Latest Sales Trend For Automotive
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6:32In part 4 of our series on How Automotive Companies Can Survive The Future we looked at how to give your customers the best possible experience. Here's part 5, describing the latest sales trend of turning customers into promoters… Join the #SalesSuperleague.As always you can read our blog, watch our videos on YouTube, or listen to our podcast on iT…
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How To Give The Best Possible Customer Experience
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4:34In part 3 of our series on How Automotive Companies Can Survive The Future, we looked at why your customers can help your business grow. Here's part 4, about how to improve trust and give the best customer experience… Join the #SalesSuperleague.As always you can read our blog, watch our videos on YouTube, or listen to our podcast on iTunes and Soun…
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Your Customers Are The Best Way To Grow
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3:41In part 2 of our series on How Automotive Companies Can Survive The Future, we're looking at the latest automotive trends such as why marketing is getting so much harder. Here's part 3, why your customers are the best way to grow your business… Join the #SalesSuperleague.As always you can read our blog, watch our videos on YouTube, or listen to our…
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