Podcast Business Storytelling terbaik (2024)

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#142 Die Kunst der Verjüngung | Im Interview mit Yogalehrerin & Ayurveda Coach Kerstin Pinger 46:55

4h ago46:55

46:55

In dieser Folge spreche ich mit Yogalehrerin und Ayurveda Coach Kerstin Pinger über das Thema: Die Kunst der Verjüngung. Kerstin beschäftigt sich seit fast 20 Jahren mit Yoga und Ayurveda. Durch einen Zufall nahm Kerstin an einer Yogastunde teil und wusste, dass sie angekommen ist. Es folgte die Yogalehrerinnen-Ausbildung und sie wurde in eine ande…

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BONUS: IIEX and tech Content Chat 41:39

2d ago41:39

41:39

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/

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660: What is the role of an editor? 24:10

5d ago24:10

24:10

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

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BONUS: Do podcasts have video? 7:21

10d ago7:21

7:21

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to you…

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659: How technology helps business growth 21:23

19d ago21:23

21:23

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.

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BONUS: Human vs. AI written content 3:44

25d ago3:44

3:44

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.

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658: Crafting compelling content from dull topics 22:58

27d ago22:58

22:58

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.

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657: The Art of Earned Media Coverage: Insights from a PR Veteran 24:09

29d ago24:09

24:09

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us…

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656: How to guest blog - a chat with Jake Doll 23:44

1M ago23:44

23:44

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."

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BONUS: What should a content calendar include? 21:06

1M ago21:06

21:06

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning.He unveils the four things that set your content up for success.

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655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them 23:51

1M ago23:51

23:51

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

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654: How to build a brand identity - a chat with Rob Meyerson 24:23

1M ago24:23

24:23

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. Wh…

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653: How to increase branded search queries and volume 24:16

2M ago24:16

24:16

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

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#141 A life long marriage | Im Interview mit Elke Nehring 35:41

2M ago35:41

35:41

Diese Folge bringt eine unglaubliche Heldinnenreise für dich mit. Denn heute habe ich Elke Nehring im Interview. Das besondere an Elke? Sie ist 68 Jahre alt und startet aktuell ihr Online-Business. Als Hochzeitsplanerin mit 20 Jahren Erfahrung ist sie mehr und mehr online als Mentorin für Hochzeitsplaner unterwegs. Sie möchte die Hochzeitswelt nich…

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Physical: Body & Soul 25:34

2M ago25:34

25:34

Is it enough to tell your story or should you be embodying your story? Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling. The pair discuss the power of emotion in storytelling and the importance of getting the…

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Digital: Story Data 28:36

2M ago28:36

28:36

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it? Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you underst…

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Classics: Literary Lifeskills 27:45

2M ago27:45

27:45

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling. Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. Key Takeaways: Everyone's attention span is sh…

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Truth: LinkedIn Legend 27:37

2M ago27:37

27:37

If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user. Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform. She explains the importance of authen…

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Legacy: Winnie The Pooh 27:27

2M ago27:27

27:27

All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people? How do you tell that story? Well that’s what Neil Reed does, he and his wife ow…

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Creative: Content & Connections 28:19

2M ago28:19

28:19

There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films…

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Family: Animal Magic 25:34

2M ago25:34

25:34

Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets. In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses. Jenny also shares some stories of unusual animal cases she’s been p…

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Pictures: Visual Vocab 33:31

2M ago33:31

33:31

Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling. But Roxy’s journey hasn’t always been easy, she’s had t…

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Toolkit: Season 2 Takeaways 41:51

2M ago41:51

41:51

Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story. You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Il…

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652: An Ethical Email Marketing Discussion with Yuval Ackerman 22:51

2M ago22:51

22:51

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email m…

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#140 Funnel Simplicity - Wie weniger zu mehr Stabilität im Business führt 39:00

2M ago39:00

39:00

In dieser Folge geht es darum, dass wir aufhören, uns eine Story zu erzählen, dass das Online-Business wahnsinnig kompliziert ist. Es ist viel einfacher, als man denkt, wenn man einer bestimmten Struktur folgt und wenn man Sicherheit und Stabilität in sein Business bringt. Viele starten ganz euphorisch und haben die ersten Erfolge auch in ihrem Bus…

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651: The AI Marketing Revolution: How CMOs Can Ride the Wave 23:43

2M ago23:43

23:43

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on …

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650: How to use Discord as a brand! A chat with Tyler Stambaugh 23:49

3M ago23:49

23:49

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xy…

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#139 ALOHA! Wie du dich wieder in dein Leben verliebst - Interview mit Anna Rischke 32:59

3M ago32:59

32:59

Aloha! Aloha sagt man auf Hawaii zur Begrüßung und zum Abschied. Aber es steht auch für Mitgefühl, Zuneigung und Liebe. Warum erzähle ich dir das jetzt? Wenn du mir schon länger folgst, dann kennst du sicher auch meine Business-Buddy Anna Rischke. Anne ist Persönlichkeitstrainerin, Coach, Yogalehrerin und Human Design Practitioner und begleitet mic…

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649: Insights in business: How to connect the dots - a chat with Chris Kocek 23:48

3M ago23:48

23:48

Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his …

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648: How to write authoritative content - a chat with chima mmeje 23:48

3M ago23:48

23:48

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.

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647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá 23:20

3M ago23:20

23:20

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss: What is the narrative economy? Why does the narrative economy exist? How is brand building different in the narrative economy? And more. Join us and grab a copy of his book here: h…

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646: How do you know you are creating successful content? A chat with Dana DiTomaso 23:54

3M ago23:54

23:54

Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Fi…

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BONUS: Unlocking Success: Mastering the Marketing Approval Process 8:26

3M ago8:26

8:26

On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Defining the Marketing Approval Process Exploring Standards & Criteria Essential Documentation Approval Workflows - implementation Managing Stakeholder Input Continuous Process Optimization Join me. If you…

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645: Clear communication skills every business storyteller must master 23:28

3M ago23:28

23:28

Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss: Why clarity is so important What's the struggle with it for communicators? Which skills should people focus on learning to be clear? And more... Join us and grab a…

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#138 The Star Story of Gate 60 - Limitation | Let Magic happen 7:39

3M ago7:39

7:39

Ich habe Magie in mein Leben geholt und viele von euch wissen, dass ich das Human Design, die Gene Keys und die Astrologie in mein Storytelling integriert habe. Es geht darum, eine Brand Authority zu werden, in seiner eigenen Autorität im Online Business dazustehen. Und ich habe mir vorgenommen, dass ich mehr über die Magie in meinem Business sprec…

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644: How to find influencers for your brand? A chat with Lindsey Gamble 24:51

4M ago24:51

24:51

Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including: When should brands do influencer marketing? What are the best ways to identify the right influencers? What are best practices to work with them? And more. Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfg…

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643: Create High-Performing Teams with an Experienced Fractional Executive - a chat with Ben Wolf 23:11

4M ago23:11

23:11

Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader. To discuss how an engagement with a fractional executiv…

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642: What are the new rules of marketing? A chat with David Meerman Scott 23:53

4M ago23:53

23:53

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can comp…

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BONUS: The three components of a useful marketing workflow 9:14

4M ago9:14

9:14

In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful. Those are: Strategy Creation/Creative/Implementation Technical Join me. How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=202…

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641: What does authentic marketing in the age of AI look like? A chat with Emanuel Rose 22:53

4M ago22:53

22:53

Emanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss:What is authentic marketing?How does AI affect it?How can you tell when marketing is inauthentic?How to ensure your marketing is authenticJoin us and grab a copy of his book here: https://amzn.t…

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640: Does marketing know what it's doing? A chat with Greg Stuart 23:18

4M ago23:18

23:18

Greg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us. Learn more about Greg's association here: https://www.mmaglobal.com/ai This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episod…

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639: Automate Your Busywork - a chat with Aytekin Tank 23:37

4M ago23:37

23:37

Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more of the tasks that slow you down. Join us and grab a copy of his book here: https://amzn.to/4az2FJJ

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638: What does a good SEO strategy look like? 23:03

4M ago23:03

23:03

Ninad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.

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BONUS: Is press release link building worth it? 12:12

4M ago12:12

12:12

On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.

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#137 Masterclass | The Hidden Power Of Your Untold Stories 1:22:07

5M ago1:22:07

1:22:07

Gesehen zu werden und in Erinnerung zu bleiben ist ein großes Thema im Online-Business. Wir Menschen sind darauf getrimmt aus Geschichten zu lernen. Geschichten sind verankert über Emotionen in unserem Gehirn. Wenn eine Geschichte eine Emotion auslöst, dann fühlen wir etwas und wenn wir etwas fühlen, bleibt es länger in Erinnerung. Authentisch sein…

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637: The $100M Journey - turning failure into success with John St. Pierre 23:38

5M ago23:38

23:38

John St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show." Join us and grab a copy here: https://amzn.to/3T1SSFl This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premi…

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636: How to create better lead magnets - a chat with Karen Bright 23:34

5M ago23:34

23:34

Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss: What are lead magnets? Why are so many less than perfect? The anatomy of a good lead magnets before AND after the signup. Join us and connect with Karen here: https://lnkd.in/gcYWbqSi…

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Scrooge’s Secrets: Creative Corporate Content from ‘A Christmas Carol’ 18:51

5M ago18:51

18:51

This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published. Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practice…

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635: How to succeed in the gig economy with the HUDU app 24:10

5M ago24:10

24:10

Derreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck. Join us and download the HUDU app here: https://heyhudu.com This episode is produced by Trappe Digital LLC and supported …

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634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle 23:38

5M ago23:38

23:38

Alex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation. Learn more about Otherweb here: https://otherweb.com This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.…

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