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One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t ev ...
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Entrepreneurship Is a Hedge, Not a Risk AI is hollowing out the entry-level ladder—and waiting for “safe” jobs might be the riskiest bet of all. In this episode, I make the case that entrepreneurship isn’t a leap off a cliff; it’s a hedge against uncertainty. We start with why doing beats studying: real skills—focus, math-in-action, communication, …
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Most service companies start the same way: a great practitioner opens shop and sells their own time—hairdressers, trainers, dentists, therapists, lawyers. That works… until it doesn’t. Quality depends on the founder; hiring “clones” leads to uneven results and micromanagement; SOPs multiply; and the business becomes a mini-bureaucracy. In this epis…
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Canada’s tax problem isn’t just slow phones at the CRA—it’s a century of bolt-on rules that made filing confusing, subjective, and expensive to administer. A new review found CRA contact centres gave accurate answers only 17% of the time during the 2025 tax season window, echoing long-standing issues flagged by earlier audits (including millions of…
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Bring Back the Liberal Education (for the Post-Industrial Age) Our schools were built to make dependable factory workers: bells, compliance, one right answer. That model made sense in 1900—but the factory is gone and the incentives that shaped “industrial education” are still with us. In this episode, I argue for bringing back a liberal education—n…
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Your business grows to the level of your leadership and shrinks to the level of your systems. That gap—between your ceiling and your floor—is the roller coaster. The highs feel amazing; the lows can be lethal. In this episode, I show you how to smooth the ride and tilt the whole line up and to the right. First, we raise the ceiling. You’ll learn ho…
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Top Skills Entrepreneurs Need at Each Stage You don’t need every skill right now—you need the right skill for the stage you’re in. In this episode, I map the journey from Founder → Farmer → Tinker → Chief and show you the two keystone skills that unlock growth at each step, plus quick drills you can run this week. Founder: It’s you against friction…
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You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing. We start with the two brains of your busines…
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Killing the Golden Goose — Why Tinkering Hurts (and How to Stop) Ever “improved” your business and watched revenue dip? This episode is about the Tinker phase—when a little success gives you a little freedom…and you accidentally starve the golden goose that got you here. I unpack the three ways owners drag healthy businesses down: Fiddling for “bet…
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What was the last nonfiction book you read—and what did you do with it the week after? Books are great for ideas and inspiration, but business results come from guided action. In this episode, I trace how business books evolved—from gatekept publishing to self-published “book-as-business-card”—and why AI now lets anyone draft a passable book in hou…
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How Great Businesses Become Ineffective Bureaucracies Ever stood in line for a passport or permit and thought, “How did it get this bad?” Bureaucracy doesn’t start broken—it creeps in. In this episode, we unpack why even great companies calcify: Pournelle’s Iron Law (organizations drift to serving themselves), and Parkinson’s Law (headcount grows 5…
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Give Yourself a Vacation Time off won’t be handed to you—you must design for it. Run the “hit-by-a-bus” test, appoint a single decision-maker with thresholds, take a 3-day zero-contact trial, then audit and patch your playbook before booking a 7-day break. Think Kintsugi: vacations reveal cracks you can repair, making the business stronger—and you …
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Give Yourself a Promotion Your Effective Hourly Rate (EHR) tells the truth about your role. If it looks like frontline pay, you’re doing frontline work. Learn how to buy back time (cleaner → VA → fulfillment → sales support), climb the Value Ladder from operator → manager → owner, and follow a 180-day plan to shift your calendar into $100–$1,000/hr…
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As a founder, no one’s coming to bump your pay—you have to do it. This episode shows you how to set a market-rate salary, use Profit First with quarterly +5-point raises, and route cash to purpose (Owner’s Pay, Profit, Tax, OPEX) instead of letting it stagnate. Walk away with a step-by-step sweep schedule and a simple rule: pay life from Owner’s Pa…
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hinking about quitting your day job for your business—but not sure when or how? In this episode, we map a clear, low-stress path from side hustle to full-time entrepreneur. You’ll learn how to assess readiness (consistent revenue, basic cushion, repeatable demand), build a step-by-step transition plan, and avoid the common traps that burn founders …
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20 Businesses You Can Start for Less Than the Price of a Car What if one car payment could buy your freedom? A bad lease traps you for years; a small, scrappy business can pay you while you learn skills you’ll keep forever. Episode Snapshot: Chris breaks down why the “sure thing” job isn’t so sure anymore—AI automation squeezing office roles, globa…
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Big-ticket consulting is wobbling. McKinsey, Accenture, Deloitte, EY, KPMG—together they’ve announced tens of thousands of layoffs while clients feed generative-AI the questions they once paid armies of analysts to answer. In this episode, Chris Cooper unpacks the coming “consulting crash,” explains why AI has punctured the information moat, and pr…
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What if every tax hike was really our government saying, “Sorry—we failed”? In this episode we push past the usual “raise taxes or cut services” dead-end and show how Canada can deliver better policing, faster health care, and leaner mailrooms without taking another dime from your pocket. Episode Snapshot Chris breaks down five evidence-backed alte…
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Early-stage founders live and die by cash-flow—payroll, rent, survival. But once your bills are covered, the game flips: growth depends on KASH—Knowledge, Attitude, Skills and Habits. In this episode Chris Cooper breaks down: Why cash is king in the Founder phase and how to keep it flowing. Knowledge: created only through action → reflection → adju…
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Is it really possible to build a million-dollar business without hiring staff? Yes—and it’s happening more often. In this episode, I explore how solopreneurs are using AI, automation, and smart systems to run lean, efficient, and scalable businesses without employees. We’ll break down the steps to systemize, optimize, and automate your business, an…
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Canada’s universal healthcare system is a source of pride—but it’s breaking under the weight of rising demand, longer wait times, and shrinking access to services. In this episode, I ask a tough but necessary question: could introducing a paid tier actually save our healthcare system? We explore: Why the current public model isn’t sustainable The m…
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The Information Age brought prosperity, access, and knowledge to billions. But that era is ending. In this episode, I argue that the Information Age has already given way to a new era: The Augmentation Age. We no longer need to know everything—AI tools and digital memory hold that for us. Knowledge workers are being replaced. Google doesn’t send us…
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Saving the Sault – Where Truth Meets Action Sault Ste. Marie is at a tipping point. In this long-form episode, I explore the six critical challenges our city is facing—and how we can turn the tide. From economic fragility to the drug crisis, from government reliance to leadership voids, I offer bold but achievable ideas to help the Sault thrive aga…
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What if your business could grow without more risk or more work? In this episode of BusinessIsGood, I unpack the powerful concept of intrapreneurialism—where staff build businesses inside your business. It’s not just delegation or profit-sharing; it’s about giving your team a platform to grow something remarkable while you both win. I’ll define wha…
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Description: In this episode of BusinessIsGood, we delve into the timeless wisdom of Sun Tzu's The Art of War and explore how its principles can be applied to today's service-based businesses. Discover how to: Leverage strategic deception to outmaneuver competitors. Prepare thoroughly to ensure victory before entering the market. Seize opportunitie…
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Podcast Summary: Just Do It Over the last six months, I’ve worked with five different business coaches to simplify my company and refocus on what matters. I’ve talked to experts, mapped out plans, brainstormed strategies—until yesterday, when executive coach Dennis McIntee said something that stopped me cold: “You already know what to do. You just …
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If you’re like most entrepreneurs, you think: “To grow, I need to do more—more marketing, more ads, more promotions.” But Keith Cunningham, author of The Road Less Stupid, has a smarter answer: Not all growth strategies are equal. You need to prioritize the right moves in the right order. In this episode of BusinessIsGood, I walk you through Cunnin…
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Most entrepreneurs know they should do more of what works. But very few realize they also need to stop doing what doesn’t. In this episode of BusinessIsGood, I walk through how to identify the things in your business that are wasting your most valuable asset: your time. I share stories—from my own businesses and from our mentorship clients—about ho…
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You’ve probably heard the saying: “The rich get richer during a recession.” But here’s the truth: It’s not the crisis that makes people successful—it’s their preparedness. In this episode of BusinessIsGood, I share one of the best lessons I’ve learned from Dan Sullivan of Strategic Coach: “Give half the credit to luck—and the other half to your abi…
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In this episode of BusinessIsGood, I talk about one of the biggest mistakes business owners make: running their business by story instead of by numbers. The problem with stories—especially the ones we tell ourselves—is that they’re often wrong. We tell ourselves things like: “My clients can’t afford to pay more.” “I’m working as hard as I can.” “I’…
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We’ve all heard that we should “have a growth mindset.” But what does that actually mean in business—and how do you practice it? In this episode of BusinessIsGood, I break down the difference between a growth mindset and a scarcity mindset, and explain how most of us were raised to believe in competition, limitation, and fear of loss. The truth? Bu…
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Culture Is What You Tolerate In this episode of BusinessIsGood, I give full credit to Keith Cunningham, author of The Road Less Stupid, for one of the clearest insights I’ve ever heard about culture: “Culture is what you tolerate.” It’s not about nap rooms, Red Bull in the fridge, or inspirational posters. Culture is shaped by what we allow, what w…
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Podcast Summary: Chicken and Rice In this episode of BusinessIsGood, I talk to business owners who feel like they’re pushing harder than ever but getting the same—or worse—results. Maybe your sales have plateaued. Maybe retention’s dropping. Or maybe your business just doesn’t feel fun anymore. It feels heavy. Slow. Like you’re pushing a rope uphil…
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In this episode of BusinessIsGood, I talk about how it feels to take one step forward in your business—only to get pulled one step back. Most entrepreneurs think they have a growth problem. But the real issue? Shrinkage. You make progress… and lose it. Over and over. I share why that happens and how to fix it. The solution is to hit "Save Game"—by …
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In this episode of BusinessIsGood, I talk about one of the most common breakdowns in founder-led businesses: lack of clarity. Too often, CEOs and founders assume that once is enough when it comes to communicating vision, expectations, or processes. But the truth is, if your team doesn’t seem to "get it," it’s not a people problem—it’s a clarity pro…
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Podcast Script: Why Business Leaders Should Be Coaches, Not Captains Intro Music Fades In Host: Welcome to BusinessIsGood, the podcast where we explore the ideas and practices that help entrepreneurs grow their businesses and create lasting success. I’m your host, Chris Cooper. Today, we’re tackling a big question: should you lead your business as …
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Give me six hours to chop down a tree, and I will spend the first four sharpening the axe. Abraham Lincoln You're buried in work. Who has time to work out? Being a good entrepreneur doesn't just mean making money. It doesn't mean out-grinding the competition, or even loving your work every day. But it does mean: Selling your service Negotiating Lea…
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How To Calm Down Every entrepreneur gets triggered sometimes. The reasons might be obvious: a late employee, a missed detail, a poor customer experience. Or they might not be: we could show up to work escalated; we could be carrying dread or guilt around; we could have a fight with our spouse before we left for work. Many days, our emotional meter …
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In this episode of *Business Is Good*, I explore the concept of self-leadership and why it’s the foundation of all other types of leadership. I share that while a business's efficiency helps it survive tough times, it’s the strength of its leadership that determines its success in the good times. Often, the biggest limitation to growth is the found…
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Why Get Rich_ Chris Cooper discusses the motivations and challenges of gym owners, who often sacrifice higher-paying careers to pursue their passion despite low earnings. He argues that wealth creation is essential for personal and societal progress, emphasizing that wealth enables freedom, problem-solving, and opportunities for others. Cooper high…
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why you want the hard times Dave tate: business is a battle of attrition what determines who lasts and who doesn't? the hard stuff nobody wanted covid lockdowns, but when they reopened there was far less competition Tadej Pogacar - I want the steepest, hardest climbs becuase they're the separator when you ahve stafff quit - so do they when your ren…
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Episode Summary: In this episode, we’re talking about how business owners—especially gym owners—often make the mistake of overcomplicating their businesses. It’s easy to add unnecessary options, details, and management layers, but that can slow down growth, create confusion, and reduce profit. Many of us became entrepreneurs to flex our creative mu…
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This week, we're going to build entrepreneurial resilience: the ability to just keep going when things go wrong. Listen to this episode, and then visit the Daily Directives section at BusinessIsGood.com to complete daily exercises for resilience all week. I'm Chris Cooper, and today I'm discussing strategies for overcoming adversity in business. Se…
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I'm a product guy. I want to believe that if I keep making my product better, I'll make it more profitable. Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it. But there are SOME ways that improving your product CAN …
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Characteristics of Missionaries and Mercenaries Missionaries: Purpose-Driven: Focused on the company’s vision and values, often motivated by making a meaningful impact. Long-Term Commitment: Likely to stay with the company through ups and downs, seeing their work as a calling or part of a larger mission. Team-Oriented: They prioritize collaboration…
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I get between 30 and 300 messages on FB every single day. Usually, I ask, "what are your goals for the business?" and the entrepreneur answers, "I need more clients." But in many ases, they have lots of clients, and that's not ht eproblem. They're chasing the wrong metric. In fact, they're chasing the hardest metric. They should be chasing profit. …
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When most entrepreneurs get their business running smoothly, they turn their eyes to the next thing: the next level, the next opportunity, the next location, or the next big idea. This means they no longer spend all of their time caring for, feeding and protecting the Golden Goose. They might entrust its care to someone else...but that person doesn…
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