Podcast Commerce Cloud terbaik (2024)

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090: Agentforce and the Future of Commerce with Rob Smith from OSF 35:59

2d ago35:59

35:59

In this episode, we discuss the future of commerce with Rob Smith, Global VP of Technology at OSF Digital. The episode examines the groundbreaking AgentForce platform, highlighting its use of generative AI-powered autonomous agents that redefine customer engagement and service delivery. Discussions extend to the broader implications of AI adoption,…

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089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce 48:42

9d ago48:42

48:42

We explore the role of AI in commerce with Nicholas Teodori, a product manager at Commerce Cloud, and Fatemeh Khatibloo, Salesforce's Director of Responsible AI and Tech. They discuss the ethical integration of AI, emphasizing how digital personal assistants can be tailored to individual needs while navigating corporate algorithms. The conversation…

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088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden 26:22

16d ago26:22

26:22

In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and lau…

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087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Matt Hassler 24:13

23d ago24:13

24:13

For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Matthew Hassler from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on: Show Highlights: Career Background: Matthew’s journey from SaaS sales to digital commerce with Tra…

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086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway 37:04

1M ago37:04

37:04

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures …

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085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard 35:27

1M ago35:27

35:27

In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, w…

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084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio 38:34

1M ago38:34

38:34

In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal i…

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083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin 45:46

2M ago45:46

45:46

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversatio…

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082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams 50:44

2M ago50:44

50:44

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud preven…

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081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo 38:09

2M ago38:09

38:09

Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technol…

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080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker 34:26

2M ago34:26

34:26

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Sal…

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079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22

3M ago46:22

46:22

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an …

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078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown 44:18

3M ago44:18

44:18

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the …

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077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce 28:34

3M ago28:34

28:34

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-comme…

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076: Merchandising Operations with Syntheum AI CEO Vinod Kumar 1:03:35

3M ago1:03:35

1:03:35

Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and u…

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075: How Black Rifle Coffee Found Headless Success With Colin Tracy, Director of Engineering 35:35

4M ago35:35

35:35

Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud. Explore …

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074: Vector Search and how GPT is changing everything with Paige Tyrell, CRO of Prefixbox 34:41

4M ago34:41

34:41

Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company’s evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intric…

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073: The Open SFCC Project, Composable Commerce, and AI for Consulting with Kyle Montgomery of Astound 34:17

4M ago34:17

34:17

In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA). The episode explores the potential o…

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072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral 24:11

4M ago24:11

24:11

Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the …

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071: REPLAY: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez 37:32

5M ago37:32

37:32

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect …

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070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova 19:57

5M ago19:57

19:57

Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solution…

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069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ 31:20

5M ago31:20

31:20

What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of kno…

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068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz 22:24

5M ago22:24

22:24

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on …

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067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne 32:15

5M ago32:15

32:15

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the…

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066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt 25:15

6M ago25:15

25:15

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlin…

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065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin 38:15

6M ago38:15

38:15

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…

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064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski 50:18

6M ago50:18

50:18

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The …

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063: Accelerating Salesforce Development with GenAI featuring Astound Digital's Joseph Kubon 48:37

7M ago48:37

48:37

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode al…

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062: Creating a Center of Excellence for Composable Commerce with Kailin Noivo 27:55

7M ago27:55

27:55

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also…

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061: Composable Payments with Adyen's Product Leader Olga Kostina 27:25

7M ago27:25

27:25

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fin…

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060: Headless: The Intersection of Content and eCommerce with CoreMedia Solution Architect Håkan Fritz 21:12

7M ago21:12

21:12

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has …

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059: Demystifying Monolithic, Headless, and Composable Storefronts with Director of Technology at Royal Cyber, Lala Asif Ali Allana 22:38

8M ago22:38

22:38

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, hi…

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058: How to Create a Thriving Work Environment and the Role of Company Culture with CEO of Red Van, Harvey Bierman 28:54

8M ago28:54

28:54

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to …

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057: Cross-Border eCommerce and Retail Trends with ESW Global CRO Martim Oliveira 29:28

8M ago29:28

29:28

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development. This episode is for anyone looking to scale their …

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056: The State of AI Adoption with OSF SVP Becky Wright 26:42

8M ago26:42

26:42

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the earl…

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055: Why Affinity Search is Better with Constructor's Courtney Austermehle 36:30

8M ago36:30

36:30

Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, off…

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054: The Rise of eCommerce in Non-Retail Industries, Loyalty & Women in Tech with UK AVP of OSF Oana Dereli 31:10

9M ago31:10

31:10

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront. Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essen…

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053: Introducing Your Hosts Natalija Pavic and Amalia Murray 38:23

9M ago38:23

38:23

Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we’ll peel back the curtain on their career stories, celebrating two decades of Amalia’s marketing journey and Nat’s diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-ism…

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052: Using LLM to Create Smart Promotions with Salesforce Product Leaders Pree Kalyanasundaram and Mofeyi Oluwalana 20:58

9M ago20:58

20:58

In this episode, we explore the world of e-commerce with Pree Kalyanasundaram and Mofeyi Oluwalana, who share their insights on analytics, smart insights, and the impact of Generative AI on commerce cloud initiatives. Discover the game-changing concept of smart promotions and how AI is simplifying the once-complex process of creating promotions. Pr…

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051: Why Every Company Needs a Digital Twin and How AI is Changing Design with Unity’s Digital Content Exec Hunter Smith 44:35

9M ago44:35

44:35

Hunter Smith, the visionary director of production at Unity Solutions Group, joins us for a thrilling ride through Unity's transformation from a gaming engine to an indispensable tool in the realm of business applications. As we chat, Hunter unveils the fascinating evolution of his career, from crafting virtual worlds at EA to pioneering the integr…

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050: Mastering Composable Commerce with EPAM's Practice Leader Marc Relford 17:26

10M ago17:26

17:26

Join us as we have a conversation with Marc Relford from EPAM to uncover the landscape of Composable Commerce and its role in equipping businesses for an unpredictable future. As we navigate through the complexities of EPAM's Salesforce Commerce and Experience Cloud Practices, Marc shares his invaluable insights from leading digital transformations…

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049: Breaking Down B2B, D2C, and B2C Commerce with Shane Smyth 33:20

10M ago33:20

33:20

Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to the creation of his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for…

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048: Live from NRF 2024! 16:35

10M ago16:35

16:35

Dive into the power of AI in commerce as we sit down with Salesforce experts Tim Nelson, John Canderis, Beth Kincaid, and Karla Anderson at NRF 2024. Artificial intelligence is not just a buzzword but a game-changer for marketers and merchandisers, as it brings about unparalleled efficiency and a seamless customer service experience. This discussio…

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047: SEO for Commerce Cloud with Edwin Romero 34:48

10M ago34:48

34:48

Listen in as we explore the intricate world of SEO with Edwin Romero, a seasoned expert who specializes in Salesforce Commerce Cloud. In our chat, Edwin walks us through his entry into the niche of SEO within the e-commerce landscape. He shares how SEO isn't just about driving sales; it's about crafting valuable content that meets customers at ever…

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046: Skilling Up on Commerce in Brazil and Beyond with Mauricio Silva 47:47

11M ago47:47

47:47

In this episode, we have a conversation with the exceptional Mauricio Silva, who shares his inspiring shift from a full-stack developer to a Salesforce architect extraordinaire. Mauricio's endorsement of Commerce Cloud as the ultimate customer interaction hub is an eye-opener for anyone interested in the forefront of customer experience technology.…

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045: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez 37:32

11M ago37:32

37:32

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect …

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044: The Explosive Growth of B2B Commerce with Deloitte's Managing Director Paul Do Forno 35:53

11M ago35:53

35:53

Unlock the full potential of B2B commerce and digital transformation as we sit down with Paul Do Forno of Deloitte Digital for a riveting discussion that will reshape your understanding of online business transactions. Shed the misconception that B2B sales can't thrive in the digital marketplace. Together, we journey through the intricacies of e-co…

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043: How Data Influences Product Discoverability for Brands with Digital Shelf Institute Strategist Lauren Livak 41:01

11M ago41:01

41:01

Unlock the secrets of thriving in the ever-evolving world of e-commerce with our special guest, Lauren Livak, the leader of the Digital Shelf Institute. We promise you a discussion filled with insights from Lauren's vast experience working with over 100 strategic customers and her tenure at Johnson & Johnson. Together, we'll examine how brands are …

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042: The State of Salesforce Commerce Hiring and Predictions for 2024 with Alex Khan 48:40

12M ago48:40

48:40

Get ready to uncover the key trends of Salesforce Commerce Cloud Hiring, the impact of the pandemic on the job market, and future predictions that could potentially redefine your career. With our expert guest, Alex Khan from Stott and May, we’ll navigate through the maze of technical roles, the rise of internal teams, and why having in-house expert…

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041: 2023 Cyber Week Performance Results with Director of Insights Caila Schwartz 30:02

12M ago30:02

30:02

Ever wonder what's driving the latest trends in online shopping, mobile wallets, and the power of Cyber Week? We've got you covered! This episode features Caila Schwartz, Salesforce's director of consumer insights and strategy, who brings a wealth of knowledge on the shifts in the e-commerce landscape. Caila walks us through the fascinating global …

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