We answer listener questions about the making of Season 5: Hark and of Threshold more broadly in this special AMA episode with host Amy Martin, managing editor Erika Janik, and producer Sam Moore. Thanks to Kraftkabel for the use of his music. You can find the whole track here . Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter .…
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Create Online Business Success! | Visibility, Lead Generation, Content Marketing Strategies, and Entrepreneurial Inspiration
Tracy Beavers | Visibility & List Growth Strategist, Business/Sales Coach, Marketing Strategist Launch Strategist
Tracy Beavers is the brain behind the "Create Online Business Success" podcast and she’s dedicated to empowering online entrepreneurs to grow and scale their businesses with ease. As an award winning business and sales coach, she is your go-to resource for practical strategies, creative ideas, and sanity saving solutions you can use right now to turn up the dial on your growth! Are you a coach, course creator, or consultant looking to boost your visibility, expand your email list, and increa ...
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The Digital Dreamer: Content Marketing Strategies for Building a Business While Living Your Dream Life
Kim Peek and Abby Peek
Hosts Kim and Abby Peek share strategies for escaping the suffocating 9 to 5, achieving financial independence, having the freedom to do the things you love, and contribute to the greater good... all by being smart about digital marketing. You'll get a social media tip of the week, learn about social media strategy and content marketing, and be inspired to keep pushing toward your dream life.
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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs ...
Annette Richmond, MA
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)
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33:32Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key dif…
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Episode 39 - Boosting Your List Growth & Bottom Line in 2025 with Hosting Bundles Guest Expert Kate Doster!
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36:10Send Tracy a Text Message! :) Have you considered participating in or hosting a bundle to ramp up your visibility and list growth online? I have to admit…I have participated in loads of bundles over the years…but I have not been brave enough to consider hosting my own. It just looks like SO MUCH work….until today that is…… Today’s episode is a live…
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086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting
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9:02Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking profess…
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085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2)
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25:24Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies!
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13:24Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creati…
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Episode 38 - How to optimize your sales funnels and scale your income with Guest Expert Jillian Leslie!
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34:17Send Tracy a Text Message! :) When I say “sales funnel”, what emotions flow through your brain? Maybe excitement for the sale….or maybe fear of the funnel tech? Perhaps even confusion as in “Tracy what the heck are you talking about?” We hear the word “funnel” a lot in the online space and everyone seems to have their own definition. A sales funnel…
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083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
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30:39Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters)
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11:06Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll …
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Episode 37 - Stay Visible & Make Real Money with Email Marketing with Guest Expert Liz Wilcox!
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36:40Send Tracy a Text Message! :) Email marketing….let’s talk about it…because email is not dead my friends! The right emails into the inbox of your subscribers who adore you can literally change the trajectory of your income. Now do I have your attention? In today’s episode you will hear a live interview with my friend and email marketing expert Liz W…
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081 - Simple Strategies To Become A Healthier You Now
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30:44Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (…
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080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos)
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11:19Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your …
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Episode 36 - What's the Actual Cost of Building An Online Business - Pulling Back the Curtain!
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24:06Send Tracy a Text Message! :) I might be ruffling some feathers with this episode. But…..I think it’s time for an honest conversation. Why doesn’t anyone talk about how much it costs to build an online business? Why doesn’t anyone talk about the actual expenses you will have pursuing your dream of being an online entrepreneur? Why does everyone kee…
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079 - Self-Publishing Your First Book: Tips For New Authors
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32:47Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros…
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078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests
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11:40Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some…
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Episode 35 - From Retired Art Teacher to Self-Taught Online Entrepreneur with Guest Sheila Cannon!
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34:12Send Tracy a Text Message! :) Have you ever met someone that has SO MUCH determination and grit…..that you just know they will succeed no matter the obstacle? A mountain gets in their way, and they go find some grappling hooks to start finding their way up the steepest side. People like this inspire the heck out of me! Today’s episode is one in our…
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077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2)
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29:32Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, Linked…
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076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators)
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12:58Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royal…
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Episode 34 - Special Edition Live Coaching Strategy Session: How to Overcome Your Fear of Live Video and Sales with Leslie Roth!
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43:10Send Tracy a Text Message! :) Do you love to hear live coaching as much as I do? When a coach and a guest come together to solve a few pressing problems both parties win! The audience gets to hear the expertise of the coach ( me )......and the guest comes away with quick wins to get unstuck and move forward…what could be better than this? In today’…
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075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1)
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24:02Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and…
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074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes)
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8:47Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Chris…
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Episode 33 - The Power of Story: Boosting Your Business, Stage Presence, and Connections with Guest Expert Wendy Babcock!
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29:09Send Tracy a Text Message! :) Have you watched a speaker on stage and thought, “Dannggg…..they are GOOD!” Or…….maybe you’re like me and also think “Dannggg……I would LOVE to do that someday…..and get paid for it!” Today’s episode is going to help you and I understand what we need to focus on in order to be paid to speak on stage. Take a listen to th…
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073 - Master Your PR Strategy (Secrets From A Pro)
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29:22Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably th…
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Episode 32 - How to Manage the Rollercoaster of Email List Growth with Ease!
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37:45Send Tracy a Text Message! :) So many parts of being an online entrepreneur can feel like a rollercoaster…..up….down…twist turn….sometimes upside down and sideways at the same time for goodness sakes! Our email list growth can definitely get caught up in this unpredictability. I wish our email lists grew in a straight upward trajectory….but they do…
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Episode 31 - Grow Your List Automatically, Every Day, by Playing the Right Game with the Right Strategies!
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23:59Send Tracy a Text Message! :) How do we compete when it feels like we are all fighting for the attention of the same pool of people online? How do we STAND OUT? How do we make sure that we are going to have success in attracting our ideal clients to us over our competition? Today’s episode gives you the answer: playing the RIGHT game with the right…
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Episode 30 - How to Make List Growth Happen Automatically, Every Day!
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24:27Send Tracy a Text Message! :) Having an email list is SO important to the sustainability of our online businesses! It’s really the only thing we OWN when it comes to our relationships and connections with our clients. We don’t own social media platforms and can’t control the algorithm, but we can grow an email list of our ideal clients and stay in …
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Mic Up, Buttercup: Let’s Make Your Podcast Happen
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16:51It’s the grand finale of our podcasting series, and we’re here to tell you one thing: it’s time to hit record and make your podcast dreams a reality. 🎙️✨ In this episode, we’re giving you the ultimate pep talk to launch your first podcast. You’ve dreamed, you’ve planned, and now it’s time to take action. We’ll walk you through: Choosing the perfect…
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Cha-Ching! Turn Your Stories into Paychecks with Podcasting
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12:53This is the third episode in our four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." In this episode, we’re diving into the juicy stuff: how to make money with your podcast. 🎙️💰 Let’s get real—podcasting isn’t just about sharing your voice; it’s about turning your passions into paychecks. And no, you don’t need a mil…
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072 - Easy Social Media Videos (Without Being On Camera)
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9:43Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…
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Podcasting Is Just Talking (But Cooler)
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13:23This is the second episode in our four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." If you’ve ever thought podcasting was too complicated or needed a ton of fancy equipment, think again. In this episode, we’re breaking it down and showing you just how simple (and fun!) it is to get started. 🎙️ ✨ Here’s what we’ll c…
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Why Wait? The World is Ready for Your Voice!
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12:55In this episode, we’re kicking off a four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." If you’ve ever thought, "Could I start a podcast?" the answer is YES—and we’re here to show you why. 🎙️ Podcasting isn’t just about talking into a mic: it's SO MUCH MORE! We're talking sharing your brilliance, connecting with oth…
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071 - How to Create a Brand That's Uniquely YOU
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35:15Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don…
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Episode 29 - The Creation of PodMatch & Tips to Launch Your Show with Guest Expert Alex Sanfilippo
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49:45Send Tracy a Text Message! :) Have you ever wanted to start a podcast? Maybe you are like me and you wondered if all of the time, effort, tech, and learning would be worth it? My guest today is none other than my friend Alex Sanfilippo. Alex is the founder of PodMatch which is the best software tools l have found for finding amazing guest podcast o…
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Mix Tapes, Memories, and the Magic of Podcasting
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10:14Do you remember the joy of creating mix tapes—sitting by the radio with your finger hovering over the record button, ready to capture your favorite songs? Mix tapes weren’t just music; they were time capsules of emotions, moments, and memories. In this episode, we’re diving into why podcasting is the modern mix tape. It’s a way to capture your fami…
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070 - Secret To Saving Hours Creating Videos (Easier Than You Think)
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8:54Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' at…
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Episode 28 - From Overlooked to Beautifully Booked: How Thought Leadership Attracts Your Dream Clients with Guest Expert Lisa Haggis!
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36:38Send Tracy a Text Message! :) Thought leadership…….do you know what this means? I have to admit…I really didn’t. People in the online space toss this word around a lot and honestly, it seems like a really general term to me… Couple “thought leadership” with another general term like “branding” and things can get a bit cloudy. Today’s episode is goi…
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069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making)
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29:49Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…
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Episode 27 - Money Missteps: How Bad Business Investments Led to My Best Offers
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25:16Send Tracy a Text Message! :) Ohhhh….the life of being an entrepreneur. It’s a flipping rollercoaster……..right? Were you like me and thought that building an online business would be relatively inexpensive? Now compared to a traditional brick-and-mortar business with overheads like inventory, equipment, employees, and rent….yeah…the online space ca…
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Episode 26 - The Unexpected Value and Visibility of Bootcamps, Workshops and Challenges
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18:47Send Tracy a Text Message! :) Does it seem like there is a live bootcamp…workshop…or challenge on every corner of the internet these days? A lot of online entrepreneurs use these as their launch mechanism to then pitch their programs so it’s a great strategy and can be really fun! These events can help us dive deep into a topic and we can learn a l…
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Episode 25 - From NASA to Online Business: Entrepreneurial Inspiration Interview with Krista Hustead!
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37:02Send Tracy a Text Message! :) Do you have days when this entrepreneurial rollercoaster makes you feel green around the gills…..like you might toss your cookies? Yeah….me too my friend! That’s why is SO important for us to have daily…and I mean daily doses of inspiration like listening to a podcast like mine (thank you by the way)...... Or reading a…
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068 - Amp Up Your Content Now With AI (ChatGPT and More)
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38:58Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…
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Episode 24 - AI for Small Business with Guest Expert Pat Miller!
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39:09Send Tracy a Text Message! :) When I say AI…….does your brain start to hum like mine? You know……like the sound of Charlie Brown’s teacher? “Wahh….wahh…. wahhhhhh wah……..” There is SO MUCH information out there for AI and SO MANY tools. As entrepreneurs, there is so much to learn already, and now we have to figure out how to add AI into our business…
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067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest
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32:37Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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Episode 23 - Does Lead Gen & List Growth Ever End??
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22:31Send Tracy a Text Message! :) Is there a finish line in this online space? You know……like in those marathon races you see on TV……where there’s this really awesome fancy pants finish line with an announcer…….and a photographer…. ……someone to put a warm blanket around your shoulders, hand you a banana…….and a blingy bling medal around your neck? I re…
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Episode 22 - Say Goodbye to Crickets & HELLO to Engagement!
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19:49Send Tracy a Text Message! :) “I’m invisible.” “My inbox is empty.” “It’s crickets on my social media……” Have you said anything like that lately? When I was just starting out in my online business….I said these things A LOT….like a lot a lot…. ….it was super frustrating trying to find the key to break through the crowded online space to get anyone …
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Episode 21 - How to craft a CLEAR elevator pitch that grows your email list!
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18:47Send Tracy a Text Message! :) We are in the “trust circle” here….….be honest with me…..when you meet someone and they ask you “What do you do?”..... What happens next? Does your brain shut off….and you get completely tongue-tied…. ….OR does your mouth runneth over ad nauseam for 5 minutes and you can slowly see their eyes glazing over in confusion?…
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Episode 20 - The 7 P's of Marketing - Part Two
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10:09Send Tracy a Text Message! :) There are SO MANY things we need to focus on in order for our online businesses to grow….have you ever muttered the words….. “Good golly…someone just make me a freaking checklist!” Well….I got you…… Today’s episode is Part Two of a two part series all about the 7 P’s of Marketing….also known as “the marketing mix”...it…
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066 - Boost Your Business Growth (With A Podcast)
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31:24Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
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065 - Supercharge Your Content Marketing Now With ChatGPT
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29:44Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
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Episode 19 - The 7 P's of Marketing - Part One
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10:13Send Tracy a Text Message! :) As online entrepreneurs we face the same fears and struggles….from wondering how to find our audience to wondering if anyone is going to buy our stuff…… …….and then the BIG fear….when is our income going to stop being all rollercoastery?? Today’s episode is Part One of a two part series all about the 7 P’s of Marketing…
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Episode 18 - The 2 Keys To Ending Your Income Rollercoaster!
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13:03Send Tracy a Text Message! :) Are you feeling invisible in the online space? You know…….feeling like you are screaming into the void…..talking to yourself………. Like you’re in an overcrowded bar where the music is SO DANG LOUD….you can’t even hear the person next to you…let alone get the bartender’s attention to order a cocktail….? I feel this way to…
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