Podcast Destination Marketing terbaik (2025)

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374: The Paid vs. Owned Media Debate: A Special Episode Featuring Destination Discourse 56:44

3d ago56:44

56:44

Today's episode of The Destination Marketing Podcast is a special collaboration with Destination Discourse, Adam’s other podcast with Stuart Butler from Visit Myrtle Beach. Adam and Stuart sit down with Katie Briscoe, CEO of MMGY Global, for a spirited discussion about the merits and challenges of paid and owned media strategies in destination mark…

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373: A New Spin on Sustainability Messaging with Natalie Wallon 30:57

10d ago30:57

30:57

Joining Adam on today's episode of The Destination Marketing Podcast is Natalie Wallon, the Marketing and Communications Manager at Discover Kalispell, Montana. Natalie shares her background and journey into destination marketing, with stops as a lacrosse coach in Montana and at an SEO agency along the way. Natalie and Adam then discuss Discover Ka…

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372: Leveraging Owned Events to Promote Your Destination with Christine Flohr 42:58

17d ago42:58

42:58

As a small destination surrounded by large cities like Chicago and Indianapolis, Wabash County, Indiana needed to find a way to stand out when marketing its DMO in those cities. Christine Flohr, the Executive Director of Visit Wabash County, joins Adam on today's episode to talk about how she utilized different athletic events, such as the Dam to D…

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371: Bonus Episode: A Webinar on Leveraging Owned Content For Destinations 53:19

21d ago53:19

53:19

Today’s special episode of the Destination Marketing Podcast is a webinar hosted by the One West Tourism Alliance that Adam took part in alongside some familiar faces who you might have heard from on previous podcast episodes. Joining Adam on this webinar is Robb Wells from Visit Beaufort, Port Royal and the Sea Islands, Melea Hames from Visit Nort…

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370: Downtown Spruce Pine's Recovery From Hurricane Helene with Spencer Bost 35:52

24d ago35:52

35:52

In September of last year, Hurricane Helene devastated many parts of the world, with one of the most severely affected areas being the Southeastern United States. Spencer Bost, the executive director of Downtown Spruce Pine, joins Adam on today’s episode to share how he first experienced Spruce Pine as a park ranger and how that eventually led him …

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369: Promoting Accessible Travel for People with Autism with Becky Large 27:43

28d ago27:43

27:43

Becky Large, the Executive Director of the Champion Autism Network and the CEO of the Autism Travel Club, joins Adam on today’s episode to share her insights on autism-friendly travel and the strides she has made in making destinations more inclusive for autistic travelers. She showcases the initiatives she’s led for Visit Myrtle Beach, including t…

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368: Using Pop Culture for Great Success with Kairat Sadvakassov 43:51

1M ago43:51

43:51

The satirical mockumentary "Borat" was released in 2006 to worldwide critical acclaim but in Kazakhstan, where the titular character hailed from, the film was more controversial. For the Borat sequel in 2020, Kairat Sadvakassov from Kazakh Tourism wanted to do things differently, so he capitalized on the character to increase awareness of Kazakhsta…

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367: A Social Media Lesson from "The Golden Girls" with Kaitlyn Johnson 41:41

1M ago41:41

41:41

The popular mid-80s sitcom "The Golden Girls" taught its viewers many lessons about friendship and relationships but according to Kaitlyn Johnson, the Marketing and CRM Coordinator of the Pocono Mountains Visitors Bureau, the show also provided advice on having a great social media presence. Kaitlyn joins Adam on today’s episode to go over what eac…

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366: Understanding Indigenous Tourism with Juanita Marois 38:15

1M ago38:15

38:15

Métis Crossing is Alberta’s first major Métis cultural destination, offering visitors an immersive experience into Métis heritage, traditions, and ways of life. In this episode, Adam sits down with Juanita Marois, CEO of Métis Crossing, to discuss her journey in building this unique destination from the ground up. Juanita shares insights into the i…

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365: Proving the Value of Tourism in 2025 with The Utah Tourism Collective 44:17

2M ago44:17

44:17

In today’s episode of The Destination Marketing Podcast, we continue last week’s conversation with The Utah Tourism Collective. Adam, Mo, Jason, AJ, and Sarah return to discuss some of the hottest topics in tourism as we head into 2025. With tightening budgets and increased scrutiny on DMO spending, it's up to us as marketers to demonstrate the val…

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364: Reflecting on 2024 in Destination Marketing with the Utah Tourism Collective 53:17

2M ago53:17

53:17

Today's episode of The Destination Marketing Podcast brings together some of Utah's brightest minds in the destination marketing space: AJ Brau, the CEO of Wander, Mo Parikh, the CEO of Bandwango, Jason Linder, the CEO of Ripe, Sarah Lehman, the CEO of Zartico and of course, our host Adam Stoker, the CEO of Brand Revolt. Each leader reflects on wha…

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363: Meet the Familiar Face Behind TourismIQ's Content with Laurie Jo Miller Farr 33:31

2M ago33:31

33:31

A few years ago, Adam Stoker and Laurie Jo Miller Farr hosted the Travel Vertical Podcast, a biweekly look at news, trends and jobs in the destination marketing industry. While that podcast isn't releasing new episodes anymore, its spirit lives on within TourismIQ. Laurie is now the Editorial Director for TourismIQ, and she joins Adam on today's ep…

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362: Bringing South Carolina Together to Commemorate American History with Molly Fortune 45:46

2M ago45:46

45:46

South Carolina played a large role in the American Revolution and with some big historical anniversaries coming on the horizon in the next few years, the state is putting together an exciting project to commemorate its history while driving tourism and economic development in the process. Molly Fortune, the Executive Director of SC250, the organiza…

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361: Driving International Tourism in Kentucky Through Bourbon with Mike Mangeot 35:00

3M ago35:00

35:00

Kentucky is famous for its bourbon and on today's episode, Adam sits down with Mike Mangeot at the Kentucky Travel Industry Annual Conference to discuss how Kentucky is using bourbon tourism to grow its international market. As the Commissioner of the Kentucky Department of Tourism, Mike touches on the continued growth he's seen in Kentucky tourism…

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360: 2025 New Year's Resolutions For Destination Marketers 37:17

3M ago37:17

37:17

Today's episode of The Destination Marketing Podcast continues our yearly tradition of setting resolutions for the New Year. From ditching the reliance on paid media to preparing for the Department of Government Efficiency and more, these are crucial insights that destination marketers need to know heading into 2025. Aside from the resolutions them…

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359: Happy Holidays From the Destination Marketing Podcast! 1:15

3M ago1:15

1:15

The Destination Marketing Podcast is off for Christmas Eve, so instead of a new episode, we have a special holiday message from Adam! The Destination Marketing Podcast will return on Wednesday, January 1st with its 2025 New Year’s Resolutions episode and then go back to its regular Tuesday release schedule starting Tuesday, January 7th. If you’re e…

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358: Bringing DMOs Together Across State Lines with Julie Kirkpatrick 33:10

3M ago33:10

33:10

Today's episode of The Destination Marketing Podcast has Adam sit down with Julie Kirkpatrick, the President and CEO of meetNKY, the host DMO of the Kentucky Travel Industry Annual Conference. They discuss the interesting dynamic of Julie's DMO in Covington, Kentucky bordering Cincinnati, Ohio and how she's been able to work together with her count…

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357: Capitalizing on Hiking Trails to Drive Tourism in Morehead with Joy Brown 20:19

4M ago20:19

20:19

On today's episode of The Destination Marketing Podcast, Adam is still on-location at the Kentucky Travel Industry Annual Conference. Joy Brown, the executive director of Morehead-Rowan County Tourism in Kentucky, joins the show to discuss Morehead's appeal as a destination and a few ongoing tourism and economic development initiatives in the desti…

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356: Bonus Episode: Adam's Keynote Presentation at the Kentucky Travel Industry Annual Conference 38:18

4M ago38:18

38:18

Today's episode of The Destination Marketing Podcast is a full-length look at Adam's keynote presentation at the Kentucky Travel Industry Annual Conference. In this keynote, Adam explores the media strategies of both candidates from this past presidential election and how Donald Trump was able to capitalize on podcast appearances during his campaig…

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355: Utilizing Short-Term Funds For Long-Term Improvements with Hank Phillips 21:14

4M ago21:14

21:14

For today's episode of The Destination Marketing Podcast, Adam is on the road at the Kentucky Travel Industry Annual Conference. Hank Phillips, the President and CEO of the Kentucky Travel Industry Association, sits down with Adam to discuss the ways that this conference will reinforce foundational aspects of tourism and benefit destination markete…

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354: Using Esports to Level Up Your Destination Marketing with Ed Tomasi, Allister Scorgie and Loren Gold 51:01

4M ago51:01

51:01

Video game competitions, or esports, are a growing industry that allows DMOs to grow their visitation and increase travel by inviting the esports community into their destinations. Ed Tomasi, an esports consultant for DMOs, Allister Scorgie, the Director of Sport Hosting at Explore Waterloo Region and Loren Gold, the Executive Vice President of the…

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353: Taking Risks in Destination Marketing: A Special Bonus Episode Featuring Destination Discourse 52:07

4M ago52:07

52:07

Today’s episode of The Destination Marketing Podcast is the final episode of our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Will Seccombe, the president of Revolution Strategy and a recurring guest on The Destination Marketing Podcast, joins Adam and Stuart …

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352: Discover DeKalb's Podcast Development Journey with James Tsismanakis 36:51

4M ago36:51

36:51

Today's episode of The Destination Marketing Podcast is a conversation with James Tsismanakis, the Executive Director of Discover DeKalb. After discussing his background in tourism, James highlights how DeKalb has been using podcasting as a marketing tool for his destination to promote economic development, arts, culture and festivals. He tells the…

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351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse 50:43

4M ago50:43

50:43

Today’s episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. The second episode of Destination Discourse is a deep dive into branded entertainment. They emphasize the need for DMOs to adapt to the changing adv…

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350: A New Vision for Visit Anaheim with Scott Oklin 36:27

5M ago36:27

36:27

On today's episode of The Destination Marketing Podcast, Adam sits down with Scott Oklin, the new CMO of Visit Anaheim. Scott talks about how he found his way into this role after working at Travelzoo and how he's looking to use that prior experience in his new role. He also touches on his goal to make Visit Anaheim into a lifestyle brand and capit…

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349: AI’s Impact on the Future of DMOs: A Special Bonus Episode Featuring Destination Discourse 47:37

5M ago47:37

47:37

Today’s episode of The Destination Marketing Podcast is a collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Starting today and over the next few weeks, we’ll be releasing the first three episodes of Destination Discourse as bonus episodes of The Destination Marketi…

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348: The Unique Marketing Strategies That Help Yarmouth and Acadian Shores Stand Out with Neil MacKenzie 39:51

5M ago39:51

39:51

Neil MacKenzie, the CEO of Yarmouth and Acadian Shores Tourism in Nova Scotia, joins Adam on today's episode to discuss the tactics and strategies that have helped his small destination stand out in larger markets like the Northeastern U.S. He also goes into his background and how the time that he and his wife spent in Japan teaching English became…

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347: The Importance of Vendors in Industry Innovation with AJ Brau 31:25

5M ago31:25

31:25

In this episode, Adam is joined live in the studio by AJ Brau, co-founder and CEO of Wander. She discusses the recent upgrades Wander has made to their technology and explains why it’s crucial for destinations to collaborate with vendors to drive industry innovation forward. Listen and learn how to own your visitor attribution using tools that capt…

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346: Haunted History and Tourism with Brandon Schexnayder 36:28

5M ago36:28

36:28

Brandon Schexnayder, the founder of Southern Gothic Media, joins Adam on today's episode to talk about his podcast, which tells the ghost stories of various communities in the Southern United States. He details his background in the music industry, how he found his way into the podcasting space and what the initial stages were like in creating his …

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345: Standing Together in the Aftermath of Hurricane Helene with Thomas Salley 30:20

5M ago30:20

30:20

On today's episode of The Destination Marketing Podcast, Adam sits down with Thomas Salley, the director of Great State of Wilkes, Tourism in North Carolina. Thomas joins the podcast in the wake of the impact of Hurricane Helene and he discusses his experiences with the storm and what role DMOs play when this kind of natural disaster takes place. H…

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344: AI's Impact on the Present and Future of Destination Marketing with Tony Carne 37:27

5M ago37:27

37:27

Tony Carne, a thought leader in AI and the creator of the Everything AI in Travel newsletter, joins Adam on today's episode of The Destination Marketing Podcast to discuss his background in the travel industry and how he fell in love with AI. Tony also touches on some AI-related things he's seeing in the international travel space, such as AI educa…

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343: A Masterclass in Destination Marketing with Cody Chomiak and Tom Loftus 41:12

6M ago41:12

41:12

Cody Chomiak from Travel Manitoba and Tom Loftus from Visit Richmond, Virginia join Adam on today's episode of The Destination Marketing Podcast to discuss various tourism topics. They give their perspectives on issues facing the destination marketing industry, such as navigating small budgets and discerning important metrics. The conversation then…

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342: Bonus Episode: Adam Stoker as a Guest on The Econ Dev Show 36:10

6M ago36:10

36:10

On this special episode of The Destination Marketing Podcast, Adam joins Dane Carlson as a guest on The Econ Dev Show to discuss the symbiotic relationship between destination marketing and economic development. They discuss how DMOs and economic developers can collaborate and improve on things like site visits to create positive memorable experien…

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341: Building A Community Around Your Content with Kristina Ainge 33:47

6M ago33:47

33:47

In this episode, Adam sits down with Kristina Ainge, PR and Content Director at Relic. They talk about the changing landscape of social media and content marketing and why destinations need to pay attention to both micro and macro trends. With nearly a decade of experience in social media, PR, and influencer marketing, Kristina offers a treasure tr…

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340: Ice Cream Flavors, Paint Colors and More with Glorianna Yamin 34:29

6M ago34:29

34:29

In this episode, Adam is joined by Glorianna Yamin, Vice President of Marketing for Discover Puerto Rico. Glorianna shares her career journey, discusses her recognition as one of Destinations International's 30 Under 30, and highlights Discover Puerto Rico’s innovative marketing initiatives, including a collaboration with Pantone to create a color …

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339: Targeting Niche Sporting Events with Nathaniel Sweetman 29:42

6M ago29:42

29:42

In this episode, Adam is joined by Nathaniel Sweetman, Sports Marketing Coordinator for Visit Sarasota County. Nathaniel shares his journey into sports marketing, emphasizing the importance of storytelling and community engagement. He discusses Sarasota's unique facilities, strategies for attracting niche events, and the economic impact of sports t…

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338: How To Win The Board Back with Bill Geist 36:10

7M ago36:10

36:10

In this episode, Adam Stoker and guest Bill Geist discuss a critical issue facing destination marketing organizations: a growing disconnect between boards, CEOs, and political stakeholders. They discuss the misalignment between boards and destinations, the impact of COVID-19 on the industry, and the importance of effective board orientation. Bill e…

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337: Navigating New Trails with Mark Marsiglio 29:34

7M ago29:34

29:34

In this episode, Adam sits down with Mark Marsiglio, President and CEO of Trail Pilot, to talk about the synergy between tourism and mountain biking. Mark discusses his background, the creation of the Trail Pilot app, and its role in enhancing the mountain biking experience through guided audio tours. Mark emphasizes the importance of targeting nic…

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336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson 35:45

7M ago35:45

35:45

In this episode, Adam talks with Dane Carlson, host of the Econ Dev Show and CEO of Site Hunt, about the crucial link between tourism and economic development. Dane shares his journey from blogging to economic development, including how he transformed Mariposa California by adding an escape room to the visitor center. Dane also emphasizes the impor…

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335: Driving Economic Growth Through Sports Tourism with John David 40:17

7M ago40:17

40:17

In this episode, Adam talks to John David, President and CEO of Sports ETA. The conversation highlights the organization's role in promoting sports tourism through education, advocacy, resources, and networking. John emphasizes the importance of listening to stakeholders and understanding the economic impact of sports tourism, which includes signif…

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334: A Mid-Year Industry Check-In 31:02

8M ago31:02

31:02

In this episode, Adam provides a mid-year check-in on the destination marketing industry. He emphasizes the importance of creativity and budget in differentiating destinations, highlighting successful marketing campaigns from Laguna Beach, Minnesota, and Myrtle Beach. Adam discusses the shift from traditional influencers to content creators and the…

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333: A Crash Course on Destination Rebrands with Explore Tualatin Valley 30:54

8M ago30:54

30:54

In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about…

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332: When Life Gives You Lemons, Make a Viral Video with Dave Herrell 23:02

8M ago23:02

23:02

In this episode, Adam sits down with Dave Harrell, President and CEO of Visit Quad Cities, at the Destinations International Annual Convention in Tampa, Florida. They discuss the importance of storytelling in destination marketing, the evolution of the Quad Cities' podcast "QC That's Where," and the significance of owned media in their marketing st…

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331: The Journey to 30 Under 30 with Wayne Stewart 17:26

8M ago17:26

17:26

In this episode, Adam takes the show on the road to the Destinations International Annual Convention in Tampa, Florida. He sits down with Wayne Stewart, former account manager at Relic and current director of marketing and communications at Visit Casper, Wyoming. They talk about Wayne’s career path and the opportunities that ultimately led him to b…

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330: The New Digital Town Square For Our Industry 43:04

8M ago43:04

43:04

In this episode, Adam’s business partner Colby Remund joins the show to unveil a major announcement. Listen to hear what the announcement is and how it could play a pivotal role in shaping the future of the tourism industry. They also discuss the history of Relic and how they got to where they are today. “The industry needs that digital town square…

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329: Changing The Narrative of Tourism in Haiti with Lesly Veve 19:23

9M ago19:23

19:23

In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination mark…

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328: The Important Market Segment You're Probably Ignoring with Laura White 40:01

9M ago40:01

40:01

In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of…

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327: It’s Bigger Than Camping with Earl B. Hunter Jr. 12:35

9M ago12:35

12:35

In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights…

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326: Preparing to Bring Tourism to Saudi Arabia with Abdullah Aldhafyan 21:09

9M ago21:09

21:09

In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer. “Saudi Arabia is opening their g…

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325: Every Destination Needs A Custom GPT 30:31

10M ago30:31

30:31

In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product …

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