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Nicht nostalgisch an Vergangenem kleben, sondern optimistisch die Zukunft gestalten: Zurück zur Zukunft! Denn: Institutionen werden immer versuchen, die Probleme zu erhalten, für die sie die Lösung sind (Clay Shirky). Wir fassen daher jede Woche die wichtigsten Entwicklungen im technologischen Umfeld zusammen und ordnen ihre Konsequenzen für Unternehmen und die Gesellschaft ein. Jeden Dienstag neu! Als Unternehmer aus Berlin befassen wir uns seit 1995 intensiv mit dem Internet und den techno ...
 
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
 
Authors, are you struggling to get the word out about your books? Discover the latest book marketing and publishing news, tools and strategies. This is the Sell More Books Show with Jim Kukral and Bryan Cohen. Every week you'll get helpful tips and ideas to make your book sales soar. Visit SellMoreBooksShow.com for detailed show notes and more info.
 
Auto Finance News is pleased to present The Roadmap, the podcast on best practices and trending topics in automotive lending and leasing. If you are in auto finance, this is your podcast. Auto Finance News, published by Royal Media, is the flagship publication for the auto finance industry. Published since 1996, Auto Finance News is the nation’s leading source for news, insights and analysis on automotive lending and leasing. Auto Finance News offers a Premium subscription service, which inc ...
 
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show series
 
Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports. Facebook unveils their Facebook Stories, a smart glasses collaboration with Ray-Ban. Plus, Google also announces that Standard Display and Smart Campaigns into one campaign type.…
 
What's the future of streaming music platforms? While giants like Spotify, Apple Music, Amazon Music, and YouTube Music only getting bigger, there's an enormous opportunity to build smaller, niche streaming platforms for brands, sports leagues and other customized clients. In this episode, we sit down with Con Raso, MD/cofounder of Tuned Global, an…
 
This week we have a great show in store for you. Be sure to check out Bryan's Book Multiplier Webinar and Claire’s 5-day course, the links will be provided in the show notes. Leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Patrick O’Donnell. Top Tips of the week include how to h…
 
Das Gerichtsurteil von Epic gegen Apple wurde verkündet und ist diesmal das große Thema bei Agnieszka und Alexander. Niemand ist damit wirklich zufrieden, beide Unternehmen müssen teils schmerzhafte Zugeständnisse machen und die Frage, ob es sich bei einem Button nun um einen solchen handelt oder nicht, sorgt für überraschend kontroversiellen Gespr…
 
Used-vehicle prices have begun to stabilize in part due to increased inventory, but the trend is likely to be short-lived as wholesale prices increased 0.6% in August as manufacturers are calling for supply constraints to worsen in the coming months. Meanwhile, Tricolor Auto Acceptance has secured $90 million in funding from BlackRock and Gesa Cred…
 
This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. Plus, Microsoft introduces their own news aggregator, with a name that just rolls off the tongue: Microsoft Start.…
 
Most subscription strategies have a pretty straightforward value exchange: in exchange for a monthly payment, the subscriber gains access to premium content that’s locked behind some kind of paywall. But what if you want to keep all your best content in front of the paywall? What could you still offer to your audience to make a monthly subscription…
 
This week we have a great show in store for you. Leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Amy Martinsen. Top Tips of the week include how to maximize your book revenue, how to start your own author mastermind, and when is a good time to get new covers for your books. The …
 
Agnieszka und Alexander sprechen über die Bundestagswahl 2021 im Kontext der Digitalisierung: Welchen Impakt soll etwa ein geplantes neues Digitalisierungsministerium haben, wie steht es um das E-Government, wie sieht es mit Anspruch auf die Versorgung mit schnellerem Internet aus und wie sinnvoll sind Wahl-O-Mat-Auswertungen, bei denen die Antwort…
 
Stellantis N.V. agreed to acquire F1 Holdings Corp., the parent company of Houston, Texas-based subprime lender First Investors Financial Services Group, in a step toward establishing the company’s own captive finance business. Meanwhile, Wells Fargo Auto has expanded its ability to offer digital services by partnering with AutoFi.…
 
This week on Marketing O'Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads. LinkedIn announces that it will be getting rid of its stories feature. Plus, Super Follows are finally here on Twitter.
 
This week we have a great show in store for you Check out Bryan’s Q&A Session at the link in the show notes! Leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Andrew Chamberlain. Top Tips of the week include what makes up an author platform, how to get your rights back and use the…
 
Schwerwiegende Sicherheitslücken bei Microsoft, Hacker in Belarus und China, China läuft Westen bei Tech-Regulierung den Rang ab (Privacy, Kartelle, Arbeitszeiten, Ungleichheit, Überarbeitung, Algorithmen, etc.), Social-Commerce bei TikTok mit Shopify, Amazon mit Affirm-Buy-now-pay-later, Apple mit Google-Suche und Zahlungen außerhalb des App-Store…
 
Pandemic-related inventory constraints continue to force automotive and powersports OEMs, dealers, lenders and consumers to adapt, with some OEMs, such as General Motors, announcing that low inventory will be the new operational norm. Dealers have had mixed reactions to the potential shift, with lower floorplan costs being a positive and build-to-o…
 
This week on Marketing O’ Clock, Google Ads announces that marketers will soon have the ability to adjust conversion values for smart bidding. Reels are being tested on Facebook in the U.S. Plus, SEOs are up in arms as the Google search title tag chaos continues.
 
This week Bryan is joined by Dale L. Roberts who is an accomplished indie author and host of Self-Publishing with Dale on YouTube. The link to his channel is in the show notes so be sure to check it out! Leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Jay S. Willis. Our Honorabl…
 
Verstörende Bilder aus Afghanistan: Wir besprechen das Thema aus der Perspektive der sozialen Medien. In den USA ist ein Hacking-Angriff beim US State Department und Veröffentlichung Daten einer Terroristenliste. Data Breach bei T-Mobile. Anonymität gegen Privacy Probleme? Krypto feiert Erfolge. Kryptoakzeptanz in der Welt. China verabschiedet eige…
 
The powersports finance industry is facing many of the same challenges as auto, including a lack of new supply due to the chip shortage, production constraints and high consumer demand. Powersports dealers have turned to used units to fill their lots and drive business, offering incentives for consumers to either trade in their current bikes or tak…
 
Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has changed a year and a half into the pandemic. Plus, strategies to combat bad close variant matching, new features they are loving (and hating), and how to safely test automation in your accounts.Meet our lov…
 
This week on Marketing O’Clock, LinkedIn announced a new rating and review system for user profiles. The team discusses the brief disappearance of Google Ads search queries in Google Analytics. Plus, YouTube introduces new features to improve the platform search experience.
 
We have a great show in store for you this week! Please be sure to leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Sara Prow Blackard. Top Tips of the week include what books you need to jumpstart your indie author career, why these marketing strategies just won’t work, and how …
 
Consumer Portfolio Services, for one, benefited from the low cost of funding on the asset-backed securities market, selling on June 30 $50 million in 7.86% notes backed by residual interests retained from auto securitizations dated January 2018 through September 2020. The new capital enhances CPS’ liquidity position as the lender also continues to …
 
Der bislang größte Kryptohack aller Zeiten schockiert und amüsiert aufgrund seiner Skurrilität gleichermaßen - wie es zum Diebstahl von 600 Millionen Dollar kam und was nachfolgend alles passiert ist lassen Alexander und Agnieszka Revue passieren.Zudem geht in dieser Folge um die unglaublichen Quartalszahlen der Kryptobörse Coinbase, das ungewöhnli…
 
We have a great show in store for you this week! Please be sure to leave us a review on Apple Podcast and answer the Question of the Week in the comment section. Check out Claire’s YouTube channel for a new video every Friday! You can find the link in the show notes. The winner this week is Hildie McQueen. Top Tips of the week include how an ARC Re…
 
Alexander geht diesmal ausnahmsweise in einer Solo-Session – Agnieszka urlaubt derzeit - auf die Themen der Woche ein, der Schwerpunkt liegt dabei auf Datenschutz im Umfeld von Krypto-Regulierung in den USA, bei Apples neuen Scan-Features für iCloud bzw. iMessage sowie Facebook und die AdObserver-Kontroverse.Zudem geht es um das Aus der Drohnenlief…
 
The auto finance industry is poised for change as used-vehicle values declined for the second straight month following nearly a year of record increases. Meanwhile, the industry also saw an influx of funding this quarter, with several lenders also recently piquing the interest of investors. In this episode of The Weekly Wrap, Associate Editor Amand…
 
This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensions, and automated Multimedia extensions. Then, Mark breaks down why digital advertising costs are going up across the board due to unexpected second quarter gains. Plus, Google Ads Editor v1.7 adds supp…
 
We have a great show in store for you this week! Please be sure to leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Erik Marshall. Top Tips of the week include how to master your author bio, who is helping new authors get started from zero, and how to utilize free bonus content. …
 
Squeezed inventory could mark a shift in the auto finance industry as OEMs look for alternative ways to meet consumer demand. Ford Motor Chief Executive James Farley, for one, said during the company’s earnings call last week that the OEM’s new strategy would focus more on build-to-order vehicle sales and less on building inventory on dealership lo…
 
Die Quartalszahlen der BigTech-Unternehmen liegen vor, einmal mehr hält sich die Überraschung dabei etwas in Grenzen: Gewaltige Ergebnisse wurden präsentiert, sowohl Apple, Microsoft als auch Google konnten erneut mit starkem Wachstum Prognosen übertreffen. Agnieszka und Alexander sprechen über diese Zahlen, wie sie zu bewerten sind und wie hier Au…
 
This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. Image Extensions are being seen on desktop, and finally, Google has announced an addition to their summer onslaught of algorithm changes, the Link Spam update.…
 
Bryan is back this week and we have a great show in store for you, please be sure to leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Houston Hare. This weeks honorable mention is Undervalued Opportunity. Top Tips of the week include why you need to protect yourself with an LLC, …
 
This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christina Brodzky, and Anna Shutko to talk digital marketing reporting, data, analytics, and all things nerdy. Find out why data reporting and analysis matters, as well as some tips from the experts on using data effectively.
 
Several auto lenders have benefited from positive recoveries and growth in their auto portfolios during the second quarter of 2021. In this episode of the Weekly Wrap, Associate Editor Amanda Harris and Editor Joey Pizzolato discuss the most recent earnings reports and what to expect in the coming week.…
 
Ein kleiner China-Schwerpunkt diesmal bei Agnieszka und Alexander, denn Peking geht weiter gegen seine Tech-Unternehmen vor: So soll etwa Uber-Rivale DiDi zusätzliche Strafen für den US-Börsengang erhalten und gleich der ganze Branchenbereich rund um Online Education steht unter Beschuss. Zudem wird nun mittels Gesichtserkennung der Kampf gegen Spi…
 
This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope they can do a better job at accurately calling out violations before it rolls out in September, 2021. Then, YouTube rolls out premium subscriber-only live chats and polls. Plus, TikTok launches Spark Ads, g…
 
This week Claire is joined by USAToday Bestseller Romance Author Michelle Spiva. We have a great show in store for you, please be sure to leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Ethan Jones. Top Tips of the week include how to market your book on Amazon, what to do when …
 
Nach einem Datenleak wurde bekannt, dass die umstrittene Spyware Pegasus von Geheimdiensten und Polizeibehörden dazu genutzt wurde, um Journalisten, Menschenrechtsaktivisten und Regierungskritikern in mehreren Ländern zu überwachen. Die Software soll eigentlich zur Kriminalitäts- und Terrorismusbekämpfung eingesetzt werden, Privacy-Watchdogs haben …
 
Last week, second-quarter earnings season kicked off, with Bank of America, Chase Auto, Truist Bank, U.S. Bank and Wells Fargo Auto all reporting growth in auto loan volume and strong credit performance. Auto lenders will continue to report earnings this week, notably with Ally Financial and Citizens reporting Tuesday. In this episode of the Weekly…
 
Get in on Bryan’s ad challenge and check out Claire's youtube channel to find some great free resources. You can find the links in the show notes. Please be sure to leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Randy L. Top Tips of the week include how to help readers find you…
 
Der erste Cyber-Katastrophenfall Deutschlands wurde ausgerufen: In einem 160.000-Einwohner umfassenden Landkreis wurden Systeme vollkommen lahmgelegt, die Verwaltung steht still. Agnieszka und Alexander sprechen über diese Cyberangriff, wie genau es dazu kam und wo man Hebel ansetzen müsste, um kommende Vorfälle vermeiden zu können.Zudem geht es in…
 
Last week, used-car values began to cool after meteoric rises over the past five months set new records for the Manheim Index and drove up the country’s inflation figure. Meanwhile, the Auto Finance News editorial team took a deep dive into Banco Santander’s July 2 proposal to acquire all remaining outstanding shares of Santander Consumer USA. In t…
 
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