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Welcome to eCom Insights: E-Commerce & Marketplace Trends, the podcast where Matt Anderson and Rael Cline, industry experts from Optimizon, deep dive into the dynamic world of e-commerce. Join these seasoned professionals as they share invaluable insights, trends, and strategies to help e-commerce managers and sales leaders thrive in the competitive online marketplace. In each episode Matt and Rael engage in candid conversations with best-selling brands and leading industry partners to cover ...
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Global Tax Compliance: The Necessary Low-Down
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In this episode, Tommy Henbest, business development and partnership manager at Taxually, joins the hosts to discuss tax and compliance in the e-commerce industry. Tommy shares his journey in e-commerce and explains the importance of tax and VAT compliance. He provides insights into the differences between VAT and tax, the need for due diligence be…
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Strategies for Entering New Online Marketplaces with Georgia Leybourne
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Georgia Leybourne, CMO of Linnworks and value partner of Optimizons, joins Matt Anderson and Rael Cline on eCom Insights to discuss the challenges and opportunities in the e-commerce industry. Georgina shares her colourful background and journey to becoming a chief marketing officer at Linnworks. They discuss the macroeconomic environment for e-com…
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Unlocking Insights with the Amazon Marketing Cloud with Robert McGovern
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In this conversation, Matt Anderson, Rael Cline, and guest Robert McGovern discuss the Amazon Marketing Cloud (AMC) and its use cases. They cover topics such as the background of Robert McGovern, Director of Paid Advertising at Optimizon, the accessibility and conditions for using AMC, the value it provides in terms of custom attribution and unders…
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Welcome to eCom Insights with the LTV King and Marketplace Mastermind
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In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggles that clients face in e-commerce, such as margin …
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