Welcome to Hootcast, a podcast that explores the unexpected ways you can use social for your business. Each episode, we’ll share insider strategies from inspirational brands and experts, with tips on how to put your learning into action.
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Things You Should Never Say to a Social Media Manager
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9:22
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9:22
In this episode, social media managers share weird questions they get asked at work.Learn more about:The day in the life of a social media manager: http://ow.ly/js5M30oINv1Oleh Hootsuite Hootcast
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Does Buying Followers Actually Work?
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22:00
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22:00
In this episode, Hootsuite experts investigate fake followers and engagement pods.Learn more about:Buying followers: http://ow.ly/lKIp30mSIqTEngagement pods: http://ow.ly/CjGW30mSIuzOleh Hootsuite Hootcast
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Social Media Secrets Teens Know That Brands Don’t
15:57
15:57
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15:57
In this episode, highschool students share surprising insights on how they use social media.Learn more about:How teens use Instagram: http://ow.ly/hmq930lSfbXGeneration Z on social media: http://ow.ly/vtTE30lSfgsOleh Hootsuite Hootcast
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How to Make it as a Vegan Instagram Influencer
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18:24
In this episode, some of Instagram’s top vegan influencers share tips on how to grow your social following.Learn more about:Ways to grow your Instagram following: http://ow.ly/gw8h30klUGQInfluencer marketing on social media: http://ow.ly/fs4130klUJILauren Toyota, hot for food: http://ow.ly/paPw30knsEFLia Loukas, Virtuous Pie: http://ow.ly/D9rQ30kns…
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Is There Really a Best Time to Post on Social Media?
13:04
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13:04
We chat with Hootsuite’s social media experts about the best times to post on social media.Learn more about:The best times to post on social media: http://ow.ly/Kpdh30jwhLzHootsuite research hub: http://ow.ly/hi3v30jwhQpOleh Hootsuite Hootcast
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British Museum: Storytelling Strategies Every Social Marketer Should Know
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21:33
We chat with the British Museum’s senior digital marketing manager Kate Carter about how they keep millions of followers engaged with creative storytelling strategies.Learn more about:The British Museum’s virtual reality tour: http://ow.ly/aAcG30iEJluMuseums that are doing cool stuff on social: http://ow.ly/xCNU30iEJnFExciting new things to try on …
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LinkedIn: Lessons from a Silicon Valley Veteran
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16:40
Hootsuite CEO Ryan Holmes chats with LinkedIn’s CMO Shannon Brayton about lessons learned from her time in the tech industry, along with social media tips for business professionals.Learn more about:LinkedIn etiquette fails: http://ow.ly/ziUZ30hfHRq5 things your brand should be doing on LinkedIn: http://ow.ly/emIf30hfI6LShannon’s thoughts on revers…
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Purdue University: How to Raise $28.2 Million in a Single Day
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10:13
Purdue University’s Steve Schlenk and Kate Jolly tell us how they used social media to run the most successful fundraising campaign in the school’s history.Learn more about:Purdue Day of Giving: http://ow.ly/45Aw30gv3teHow to use Snapchat for business: http://ow.ly/JHWB30gv3FAOleh Hootsuite Hootcast
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Amber Naslund: The Secret to Getting More from Social Media
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11:08
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11:08
Digital marketing expert Amber Naslund tells us how to get the most from your social investment, with tips on how to avoid common pitfalls.Learn more about:How to build a social following: http://ow.ly/l2Sr30fx9vsHow to calculate your social media ROI: http://ow.ly/MvzH30fx9E4Oleh Hootsuite Hootcast
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UN Women: How to Make a Powerful Message Go Viral
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12:04
UN Women’s Dhatri Navanayagam tells us how they ran a bold social media campaign that received international attention, with millions of views and thousands of participants from across the globe.Learn more about:StopTheRobbery campaign: http://ow.ly/dBFb30e06NGSocial experiment film: http://ow.ly/oJmg30e06TPUN Women Equal Pay page: http://ow.ly/ju0…
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The Keg: How to Find Customers in Unlikely Places
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21:43
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21:43
Restaurant brand The Keg’s digital marketing manager May Yousif tells us how they find customers in unlikely places. Hootsuite’s Nick Martin follows up with tips on how to build meaningful relationships with your customers on social.Learn more about:How to use social listening for your business: http://ow.ly/6YJU30cnph511 powerful social media moni…
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