The one and only podcast focusing on the booming horse market in China cohosted by two experts of Chinese equine industry, Zoe Quin and Vivian Wu. On board with China Horse Business Club in 2024 ! For more info, please check our website: www.wonder-horse.com/chbc or write to us on : contact@wonder-horse.com
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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Listen to the Horse Business Podcast where we explore the ins and outs of the equestrian industry with equestrian professionals from around the world. Join us as we discuss valuable insights, and provide actionable tips for running a successful horse business. From barn management to the latest technology, we cover it all, and we're always on the lookout for new and innovative ways to improve the industry's environmental sustainability, animal welfare, and profitability. So saddle up and tun ...
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The Horse Business Advice Podcast brings you tips, insights, and candid real stories of equine business owners. My passion is helping equine businesses get the confidence to move forward and get organised to balance life and a business at the same time. Hosted by Melody Semmler - founder of global business Equine Entrepreneurs, mother, lover of horses, and a online business coach based in Perth, Australia.
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S4E03 - Recap of the 1st luncheon of China Horse Business Club
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For more info: www.wonder-horse.com/chbc Contact us: contact@wonder-horse.com Support the Show.Oleh WonderHorse
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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6 Marketing Lessons from My First Equine Affaire
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Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
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Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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Jennifer Williams at The Horse Business Podcast
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Join us for an inspiring conversation with Jennifer Williams. Jennifer has achieved remarkable success in the sport, reaching the International Grand Prix level on multiple horses. In 2020, she was the National Grand Prix Champion and was shortlisted for the Tokyo Olympics in 2021. Jennifer was also part of the Silver medal-winning Nations Cup team…
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S4E02 - Shanghai Juss International Equestrian Center
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For more info: www.wonder-horse.com/chbc contact@wonder-horse.com Support the Show.Oleh WonderHorse
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Carbon Hoofprint at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Megan Fellows Müller. Megan is the founder and CEO of Carbon Hoofprint. Megan is passionate about developing innovative sustainable solutions in the equestrian industry. Megan shares her vision of changing the future of the equestrian industry by inspiring and uniting the equestrian com…
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On board with China Horse Business Club ! First business luncheon on May 3, 2024 in Shanghai on the occasion of Global Champions Tour Shanghai Stage. Reserve your seat now ! www.wonder-horse.com/chbc contact@wonder-horse.com Support the Show.Oleh WonderHorse
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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
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In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
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DeLuna Equine Services at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Michael DeLuna Owner and CEO of DeLuna Equine Services. In this episode we learn more about Michael's journey as a groom and how he got started in the horse industry. We talk about the services he offers such as laser therapy, Olympic-level horse grooming and expert consultations in tra…
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Vanner House at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast are Kristan Cicero and Sophia Garceau. The dynamic duo behind Vanner House! In this fun episode, discover the inspiration and passion that led Kristan to establish this luxurious equestrian lifestyle boutique, where every piece is curated with love and dedicated to horse enthusiasts. With …
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Uniqcorn at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Astrid v. Krenski. Astrid is the founder and CEO of Uniqcorn Exceptionnel. She is a designer and an equestrian and creates high quality riding apparel. In this episode, discover how Uniqcorn seamlessly blends function and fashion, offering a captivating style for the active equestrian. …
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Thomas Baur at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Thomas Baur. Thomas is the Director of Sport for the Adequan® Global Dressage Festival. He is one of the world’s top dressage organizers who runs shows in Europe and the United States. In this insightful conversation, Thomas shares his extensive experience as a top dressage organizer, d…
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5 Marketing Takeaways from My First Jumping Clinic
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One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…
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Eques Solutions at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Bobbi Rottman. Bobbi is the Founder and CEO of Eques Solutions. She is at the forefront of providing cutting-edge marketing solutions tailored for businesses within the equine industry and those aspiring to connect with the elite equestrian audience. In this insightful conversation, Bob…
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Felicitas Hendricks at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Felicitas Hendricks. Felicitas is a German dressage rider who recently won the Week 1 Friday Night Starts FEI World Cup™ Grand Prix Freestyle of the 2024 Adequan Global Dressage Festival. Felicitas shares insights into her journey with her talented partner, Drombusch OLD. A true equestr…
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Banana Feeds Australia at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is John McArthur. John is the director of Banana Feeds Australia. Banana Feeds has developed B-Complete, an innovative and game changing gut health supplement that has just been launched here in the United States. In this episode, we talk about equine nutrition, focusing on Banana Feeds gr…
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3 Reasons You Avoid Setting Goals for Your Horse Business
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What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that…
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3 Year-end Questions to Propel You Into the New Year
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Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about. These simple yet powerful questions will…
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Callann Wolff at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Callann Wolff. Callan is an Animal Communicator, Equine Assisted Leadership Coach & Yoga Teacher. Join us as Callann shares her unique approach, combining intuition, mindfulness, and the profound guidance derived from our animal companions. Discover how Callann's work extends beyond con…
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You Don't Need Thousands of Followers to Book Clients & Customers Online
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Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. In this episode, we’re diving into … 🔹 Why you don't need thousands of followers to book clients & custome…
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Zachary Leyden at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Zachary Leyden from Ocean View Stables. Zachary is a military veteran turned equestrian entrepreneur, whose mission transcends the world of horseback riding. Zachary is not only revolutionizing horsemanship but is also providing a unique healing space for fellow veterans. Discover Zacha…
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Answers to Your Top 3 Marketing Questions
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You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathe…
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Lehua Custer at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Lehua Custer. Lehua is a USEF pre-elite member and a USDF Gold, silver and bronze medalist. She is originally from Hawaii and she's now based in Wellington, Florida. She has achieved great success riding F.J. Ramzes and she is a high performance dressage rider and trainer. Lehua shares …
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How to Beat Imposter Syndrome So You Can Build Your Horse Business Online
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Do any of these statements sound familiar? I don’t know what I’m doing here. I’m not qualified for this. Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? The common thread here: imposter syndrome. AKA self-doubt. And it impacts your horse business on every lev…
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Entrigue Consulting at Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Kelly Artz. Kelly is the owner, and founder of Entrigue Consulting. By utilizing her unique experiences and skill set, Kelly has been a key team member in the careers of riders like Sarah Tubman, Laura Graves, Sabine Schut-Kery, Will Simpson, Jennifer Williams, David Marcus, and jockey …
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3 Signs You Need to Ditch the DIY Marketing & Get A Coach
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Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online educatio…
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Get More Sales on Social Media When You Create Content Like This
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Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn … 🛑 What you’ve been doing to sell on social that’s not working ✅ What you should be posting to book more clients & customers online BONUS: If you like content inspi…
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ArenaMend at Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Alexandra Carr. Alex is the Co-Founder of ArenaMend a sustainable equestrian footing option for sand arenas and racetracks. Arenamend is the leading environmentally friendly footing in the equestrian market and on the forefront of sport management innovation. In this conversation, we ex…
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Attn Equestrian Entrepreneurs: This Is Where Growth Happens
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Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ... 🔸 The decision you need to make today to build your equestrian business 🔸 3 practical ways you can do that, starting now 🔸 Specific act…
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Best Equestrian Fencing at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Logan Jara. Logan is a partner in best equestrian fencing. On this podcast we discovered how they're changing the game in equestrian fencing with their fully recycled bio composite materials. Learn about the eco-friendly benefits, durability, and aesthetic appeal that make this innovati…
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The Secret to Going from Willy-Nilly to Strategic With Your Marketing
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Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using. Show Notes (also known as “Where to read a quick summary of…
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2 Common Myths About Building a Profitable Equestrian Business
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What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common mar…
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The Rising Equestrian Pro at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Emily Urban Cordeiro. Emily is the Founder of The Rising Equestrian Pro, a platform which helps young riders strategically prepare for a professional riding/training career. On this episode we talk about her dual career, some of the key skills and techniques required to become an Equest…
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One Surprising Way to Attract Customers You Love to Work With
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Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people. Packed w…
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Sustainable Stables at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Clay Nelson. Clay is the owner of Sustainable Stables, a boutique equestrian planning & design firm based in Austin, TX. Clay has designed equestrian projects across twenty states and counting ranging in size from small-acreage hobby farms to large professional facilities. He has author…
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Step-by-Step Guide to Marketing Your Equestrian Business
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Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copying what everyone is doing will only get you so far. Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step …
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9 Kenny Chesney Concert Takeaways for Equestrian Entrepreneurs
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Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success. So, when I was at h…
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S3E44 - Alex Hua Tian & HKJC / Beijing Haidian Foreign Language Experimental School Equestrian Club / Sigrid Winkler
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#China News – Alex Hua Tian appointed as Equestrian Ambassador of HKJC #China Club – Beijing Haidian Foreign Language Experimental School Equestrian Club #China Story – Sigrid Winkler More info: www.wonder-horse.com/connect contact@wonder-horse.com Support the Show.Oleh WonderHorse
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Rust Equestrian at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Shannon Rust. Shannon is the owner of Rust Equestrian in Barhamsville Virginia. She is an east coast native, but had lived in Colorado, California, and Hawaii. She is now back in Virginia for 3 years and getting to pursue her dreams of owning her own farm, and becoming a professional in…
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The One Thing Keeping Your Equestrian Business Dreams From Coming True
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Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there. While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true f…
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S3E43 - Chinese Eventing Team qualified for Paris 2024 / Wenzhou Joy Equestrian Club / Jessie
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#China News – Chinese Eventing Team qualified for Paris 2024 #China Club – Wenzhou Joy Equestrian Club #China Story – Jessie More info: www.wonder-horse.com/connect contact@wonder-horse.com Support the Show.Oleh WonderHorse
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S3E42 - National Equestrian Training Base in the Southern Region / Fonlleau Equestrian / GANG De Er
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#China News – National Equestrian Training Base in the Southern Region #China Club – Fonlleau Equestrian #China Story – GANG De Er More info: www.wonder-horse.com/connect contact@wonder-horse.com Support the Show.Oleh WonderHorse
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4 Eye-Opening Reasons Social Media Should Not Replace Your Website
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Ever wondered if you really need a website if you're active on social media? Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary. In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after th…
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CapillaryFlow Equestrian at The Horse Business Podcast
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Hello everyone, today's guests on The Horse Business Podcast are Pia Sternberg and Louise Torgersen from Capillary Flow Equestrian. Capillary Flow’s solutions enable optimal riding conditions in any weather by using subsurface moisture control and a patented geostructure. On this podcast we talk about their technology, the research behind it, the b…
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S3E41 - 2023 Guangdong Province Equestrian U-Series / Huichuan Equestrian Club / HE Xiangshou
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#China News – 2023 Guangdong Province Equestrian U-Series #China Club – Huichuan Equestrian Club #China Story – HE Xiangshou For more info: www.wonder-horse.com contact@wonder-horse.com Support the Show.Oleh WonderHorse
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When, Why, and How to Pivot Your Horse Business with Michael and Kelsey Gascon
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Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too. Show Notes (also known as “Where to read a quick …
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Why You Should Always Be Learning With Kelsey Gascon
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This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business. It’s a really fun conversation. You’re gonna love it! Show Notes (also know…
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S3E40 - Inner Mongolia Speed Races / Shanghai Qingqing Equestrian Club / Jelly Gong
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#China News – Inner Mongolia Speed Races #China Club – Shanghai Qingqing Equestrian Club #China Story – Jelly Gong For more info: www.wonder-horse.com/connect contact@wonder-horse.com Support the Show.Oleh WonderHorse
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The Tried Equestrian at The Horse Business Podcast
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Hello everyone, today's guest on The Horse Business Podcast is Taylor Hall. Taylor is the founder and president of The Tried Equestrian, the largest online equestrian consignment and outlet shop. On this podcast we talk about her business, her goals and the different ways to incorporate environmental sustainability practices into business operation…
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