Podcast How Its Made terbaik (2024)

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Strategic Delegation: Time is your most precious asset (episode #96) 1:01:18

6d ago1:01:18

1:01:18

Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts. On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience. For as m…

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The homeschooled billionaire who built a fortune before turning 40 1:09:48

9d ago1:09:48

1:09:48

In this week's episode, Precision Group founder Shaun Bonétt chats to Julie-anne Sprague about becoming one of the country's most successful entrepreneurs. A journey that went from home schooling to buying his first shopping centre at just 24 years of age. To ask a question, email howimadeit.@afr.com This podcast is sponsored by Commbank See omnyst…

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CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) 1:04:21

13d ago1:04:21

1:04:21

One of my favorite career analogies is the music video for No Rain, by Blind Melon. There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand. And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, a…

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Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94) 48:44

20d ago48:44

48:44

Whatever it is you’re working on and struggling with, don’t pivot too soon. Make sure you give it enough time to work. For as this episode’s guest explains – resilience pays out. Frank Spitzer, CEO, Pelecanus, shares the story of how he grew his company’s YouTube channel from zero to 100,000 subscribes, along with many more lesson-filled stories. P…

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Coming soon: How I Made It season 4 1:25

23d ago1:25

1:25

How I Made It is back for a 4th season and this time we're giving you can chance to ask a Rich Lister a question yourself. Are you building a company and want to scale up, do you want advice on funding your growth or have you just got an idea and you want to know what to do next, well here is your opportunity. Send a question to howimadeit@afr.com …

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Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93) 58:50

27d ago58:50

58:50

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems. It would be easy f…

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Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92) 57:12

1M ago57:12

57:12

We as marketers, we’re the ones that make the brand promise to potential customers. So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand. I love a lesson from my next guest – don't be afraid to say ‘no’ if it serves the brand. Which of course sounds go…

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Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91) 1:07:53

1M ago1:07:53

1:07:53

Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly. I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy. Even whe…

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Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) 1:07:06

2M ago1:07:06

1:07:06

Rebranding. We use that term for companies. But what about for you? What is your current value proposition, and what would you like it to be…no matter where you are in your career? Because as my next guest has learned – it’s never too late to reinvent yourself. Here to share the story behind that lesson, along with many more lesson-filled stories, …

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Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89) 1:10:51

2M ago1:10:51

1:10:51

You know too much. You know too much. No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do. And it makes it hard for you to see your advertising and your conversion funnel through the customer’s eyes. Or as my next guest put it in he…

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B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88) 57:52

2M ago57:52

57:52

If a podcast plays in a forest and no one is around to hear it, does it make a sound? Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought. We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or…

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Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87) 1:09:04

3M ago1:09:04

1:09:04

Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content impactful. Was it the way it was written, the story it told, or how it connected with your experiences? This brings me to a crucial aspect of marketi…

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Summer Series: From golf balls to 1c TVs - how Ruslan Kogan built a $300m empire from $0 34:17

3M ago34:17

34:17

His parents moved to Australia with just $90 to their name, raising their young family in a housing commission flat in Melbourne. It was there Ruslan Kogan honed his selling skills, making a buck selling golf balls and washing cars. He’s now worth about $300 million after creating online retailer Kogan.com. See omnystudio.com/listener for privacy i…

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Social Media Marketing Leadership: Value productivity over perfection (episode #86) 1:03:24

3M ago1:03:24

1:03:24

“We can say that. Sure we can say that.” Oh, I do not like having to utter this phrase in meetings. Because it’s not what you can say, it’s what you should say. I’ve heard so many times ‘we can say that in an ad.’ Or ‘we can write a press release about this.’ Oh, the hubris in that statement. Because we get lulled into false confidence in the four …

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Customer-First Marketing: Every click is a wish (podcast episode #85) 1:03:44

3M ago1:03:44

1:03:44

I remember sitting next to someone at a conference, eating lunch, making small talk. And it came up that his brand had no competition. And I said, ‘wow, what a dream position to be in.’ I was used to working with a competitive sales office, hyper-focused on differentiating from competitors. You know, us vs. them. He said, ‘No, no, no. It’s not a dr…

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Summer Series: How Simon Beard went from 'toolie' to Culture King worth $600m 33:32

3M ago33:32

33:32

The How I Made it team is on a summer break but have curated a special summer series featuring some of our favourite episodes. In this third episode, Simon Beard joined Julie-anne Sprague in 2022 to chat how he and his wife Tah-nee started Culture Kings as a market stall on the Gold Coast. They’d go on to cut a deal that valued their retailer at $6…

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Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) 58:06

3M ago58:06

58:06

When I was president of my homeowner’s association, it changed my walk through the neighborhood. Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever. But once I was on the board it became – I have an idea, we should have this, this should change, etc. And I’d always say – ‘Great, make it happen. We’re an…

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Architecture Design Marketing: Don’t stay in your lane (episode #83) 1:02:15

4M ago1:02:15

1:02:15

I started my career as a copywriter, and I learned a key part of my value to any client or any employer was not just the way I shaped words or filled a block with text – it was to advocate for the customer. Take their viewpoint. To this end, being an ‘order taker’ was not going to help me create great copy. Or great marketing. I had to get undernea…

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Summer Series: How Tammy Hembrow built a fitness empire from $400 33:09

4M ago33:09

33:09

The How I Made it team is on a summer break but we’ve curated a special summer series featuring some of our favourite episodes. Our second episode in this summer series features Tammy Hembrow who joined the Julie-anne Sprague in August 2022 where she shares her story of being told her life was ruined when she unexpectedly fell pregnant at 19. She’d…

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Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82) 1:04:13

4M ago1:04:13

1:04:13

Any industry, and our marketing industry is no exception, has a pack mentality. We say certain buzzwords and share certain ideas. But we can hear them ad nauseam, to the point where they just wash over us and don’t really mean anything. We nod in agreement at a networking event with a drink in our hand, but do we actually do anything about it the n…

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Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81) 48:39

4M ago48:39

48:39

In 1957, Vance Packard wrote a book called ‘The Hidden Persuaders,’ about the mysterious arts of advertising, and how advertising agencies research ways to manipulate people. I don’t know about you in your career, but I don’t want to be that guy. The way I see it, companies create value. And in a capitalist society of choice, they need to communica…

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Summer Series: How Jack Cowin brought KFC and Hungry Jacks to Australia 34:35

4M ago34:35

34:35

Happy New Year! The How I Made it team is on summer break but for your listening enjoyment they have compiled a collection of some of their favourite episodes from our rich catalogue of interviews with the nation’s Rich Listers. The first episode in this summer series features Jack Cowin, the Canadian door-to-door salesman who left of Australia and…

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How Sam Kennard built a $2.6b empire storing other people's stuff 42:32

5M ago42:32

42:32

Sam Kennard always had ambition to work and grow the family company. But he never expected his dad to give him total control when he was just 24 years of age. This podcast is sponsored by Superloop. See omnystudio.com/listener for privacy information.Oleh The Australian Financial Review

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Career Management: Focus on your left foot (podcast episode #80) 44:40

5M ago44:40

44:40

Let me confess something to you right now — I have my share of weaknesses. I’m sure you’re not shocked to hear that. We all do, right? But I don’t go ‘all in’ on improving them. Instead, I focus on my strengths. I learned this lesson from John Maxwell long ago. He said, “We’re taught to be well-rounded and to improve our weaknesses. However, in man…

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Investing In Yourself 23:20

5M ago23:20

23:20

Investing in your most important asset.

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Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79) 1:04:07

5M ago1:04:07

1:04:07

Here’s one thing I love about a career in marketing. I’ve gotten the opportunity to learn the inner workings of so many other industries I would have never been exposed to if I didn’t have to tell their story. So I learned that my skill isn’t necessarily to know everything about every industry. But it’s to be able to learn quickly, work with subjec…

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The sliding doors moment that led typist Cathie Reid to build a $550m fortune 42:51

5M ago42:51

42:51

In this week's episode How I Made It podcast, Icon Group founder Cathie Reid chats to Julie-anne Sprague about wanting to be a typist. Instead she became a pharmacist before spotting a gap in the market and becoming an entrepreneur alongside husband Stuart Giles. This podcast is sponsored by Superloop. See omnystudio.com/listener for privacy inform…

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Coaching Session | Another Shift 32:40

5M ago32:40

32:40

7M ago41:40

41:40

We're back! Ken Edwards continues coaching Eric Nordhoff, creative entrepreneur, and co-host of the podcast. Eric updates Ken on his journey since the end of Season 3.

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