Podcast Jay Crisp Crow terbaik (2024)

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So Crisp Listener's Choice | Welcome Back, Sam Winch (Content and Courses In The New World) 37:38

2+ y ago37:38

37:38

Sam Winch is the course creator with a name that sounds like a lunchtime food. She's here to show you how to turn your content and knowledge into an engaging, user friendly, online course that your audience laps up. Find her here *********** Shownotes for this episode are here *********** This episode is brought to you by the Crisp Copy Class, *my*…

1
Accessibility, Inclusion, and Startup Life with Amber Dennis 30:04

2+ y ago30:04

30:04

Amber Denis is the wheeliegood human behind new business, wheeliegoodperth. wheeliegoodperth helps wheeliegood people with accessibility and inclusion advice so they can provide spaces and experiences so other wheelchair users and disabled people can live, have fun, be as independent as possible, and be included. Find her here *********** Shownotes…

1
Funnel Copy - Connection, Voice, Gratitude | Gabi Angelina 59:48

2+ y ago59:48

59:48

Gabi Angelina is a conversion copywriter for women-owned brands who has taken her fancy M.Ed and lots of iced coffee (while layered in head-to-toe linen) to align a brand's messaging, giving brands a voice to serve with heart and purpose. Find her here *********** Shownotes for this episode are here *********** In this episode, Gabi mentions quite …

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If You Think Funnels Suck, Try This Instead | Mel Daniels 18:00

2+ y ago18:00

18:00

Mel Daniels is a Content Strategist and Coach who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches. Her curiosity has lead her on an interesting life journe…

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No One Wants To Subscribe To Your Newsletter | Cuppa Copy Minisolosode 5:12

2+ y ago5:12

5:12

*********** $10 an email. 20 minutes a pop. And step-by-step instructions, copy advice, templates, structure guidance, and even fill-in-the-blank copywriting prompts to get your Nurture/Welcome or Sales/Launch (or both) emails written – fast! $50 (or less!) Get the pre-written emails here! *********** Want to start working on your own Brand Voice? …

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From Funky Hairdresser to Massive Charity Gala Event Organiser | Alex Meadows 22:28

3y ago22:28

22:28

Buy a ticket to the Great Spectacular gala here! The Crisp Takeaways * Yum * If not you, who? And if not now, when? Half of the women doing incredible things are only doing it because they decided they’d have a crack. And I didn’t have anyone around me who told me this was a really stupid idea. Don’t take the first answer as a brick wall, take it a…

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If Jeremy Clarkson Can Run A Farm, You Can Certainly Write Money-Making Copy | Cuppa Copy Minicopysolosode 11:50

3y ago11:50

11:50

Jeremy Clarkson. If you’ve got fast-car-lovin’ humans in your house, you might recognise his name. Top Gear saw his entry into this house, along with a new husband who brought with him two extra televisions into our abode that only had one – and that was hidden away behind a cabinet and only brought out for special occasions (thanks, Steiner early …

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Transitioning To Becoming A Professional Author | Laura Greaves, Monique Mulligan, and Tori Haschka 55:40

3y ago55:40

55:40

These three powerhouses responded to a callout I made live on social media, so just because they all have something in common - they were working writers before becoming novelists - it doesn’t mean that’s the pathway all future writers listening to this episode need to take. But I trust you’ve found some nuggets of gold to get you motivated - if yo…

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Unethical Marketing Tactics | with Rachel Kurzyp 32:32

3y ago32:32

32:32

Shownotes for this episode are here. Rachel Kurzyp is a marketing coach, copywriter, international speaker and teacher. She has helped over 3,000 people become respected leaders and creators in their communities. Rachel's mission is to support multi-passionate womxn to build sustainable and unstoppable businesses so they can gain financial freedom …

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"Fat Girls Shouldn't Be Front Of House" | Cuppa Copy Minicopysolosode 6:45

3y ago6:45

6:45

"Fat girls shouldn't be front-of-house". My boss said that. And then replaced me with a not fat girl. Just a couple of months before I was due to take long-service leave. I didn't do anything about the non-dismissal-for-fat-girl-reasons besides: carry those words around with me for the next 8 years. Today's the day I'm letting them out. But first, …

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What’s Content & Community Got To Do With Superannuation? | with Branka Injac Misic 28:32

3y ago28:32

28:32

Find more shownotes for this So Crisp episode here. Harness the true power of your copy chops and write words that convert (while you stash a little cash away for your retirement). Find more about the Gig Super partnership with Crisp Copy right here! ***** This episode is brought to you by one of my favourites, Fiona Fell. Website maintenance isn’t…

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Women's Wellness, Sex, & Misogynistic Censorship In Marketing | with Anna Walsh 40:46

3+ y ago40:46

40:46

So Facebook has a bit of a marketing conundrum. It’d like sex not to exist. It seems racism and sexism are fine, cyber-bullying, not so much a problem. But sex? Nope. (Oh, don’t feel too left out, sex, FB also doesn’t like breastfeeding images, breast cancer images, or sometimes even classical art if a nip is involved!) Facebook’s guidelines for Ad…

1
Changing (Business) Direction When Everyone Is Watching | with Jenny De Lacy 27:02

3+ y ago27:02

27:02

I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she’d already done her bit - a De Lacy classic on confidence and the camera, and I mentioned her in an answer from a question about finding an audience, building a fan base, getting people to be a bit in love with you. I said something like, “Jenny does thi…

1
Website Sliders Suck | Cuppa Copy Minicopysolosode 7:21

3+ y ago7:21

7:21

Hold on to your hats, good people, I’m here to preach some home truths from a copywriting perspective. Despite what you have grown up being told, I don’t believe website sliders are actually necessary and in some cases could even be doing more harm than good. The reasons? Let me break them down for you. *** This episode is brought to you by one of …

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Human 2 Human Marketing | with Angela Henderson 29:46

3+ y ago29:46

29:46

Kick ass businessing and maintaining of an actual life. That’s what my guest today promises the women who work with her. It’s a big promise. Because business alone is work enough. It’s more than a full time job, it’s a complete lifestyle and, often, a total life changing event. Having a family is also more than a full time job. It’s every moment, e…

1
Influence & Instagram | with the Iconic Tracy Harris 41:53

3+ y ago41:53

41:53

You may have seen her dancing on the Instagram. Or making green smoothies. Or working with her husband. Or grooving with her kiddos. In fact, you may BE on Instagram because of her. You may have joined her massive and incredible free FB community or signed up to her paid one (hey hey, I’m in there too!). In which case, she probably encouraged you t…

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The Importance Of Financial Literacy | with Grace Mugabe 26:05

3+ y ago26:05

26:05

In 2018, the UN women organisation wrote a list of facts and figures about economic empowerment. In it they stated, “women’s economic empowerment is central to realising women’s rights and gender equality.” Did you know “women constitute around half of the 258 million migrants who live and work outside their countries of birth? Migrant women and gi…

1
Starting A Business When English Isn't Your Heart Language | with Riki Deale 24:00

3+ y ago24:00

24:00

Imagine facing all the fears you currently have when starting a business, or running a growing one. The chutzpah it takes to go out on your own, have the confidence to be visible, ask people to pay you for your wisdom, quit your job, take up space, communicate your worth. Now imagine facing that with the added process of translating all your busine…

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Buffers & Boundaries | Cuppa Copy Minicopysolosode 10:56

3+ y ago10:56

10:56

I was going to talk to you in this episode about websites, how cool they are but how you don’t really need one just to start, especially as a freshly minted copywriter, but a face full of cold has lead me by the sniffles to a new topic. Like a snotty segue. Boundaries. And buffers. Now, many of you know I run my fabulously life-changing business on…

1
Unmuted | Neha Awasthi 29:00

3+ y ago29:00

29:00

Neha Awasthi put her hand up, I thought to ask a question, towards the end of a presentation I was giving about brand voice and taking up space at the Artful Business Conference. She beamed her billion megawatt smile at me, looked me dead in the eye, and with a twinkle asked, “have you thought about hosting a podcast? You have such a voice for it” …

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Words To Scrap From Your Copy | Cuppa Copy Minicopysolosode 14:04

3+ y ago14:04

14:04

Some of you have heard me say this before. Copywriting is part creative, and part science. And here’s where someone who has never formally studied the human brain will tell you a thing I am 99% sure is true. When we are under pressure, it’s much easier to recall something than it is to create something new. Writing our own copy puts us under tremen…

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No. More. Just. Scrap It From Your Business Comms | Tori Kopke 18:53

3+ y ago18:53

18:53

Straight down the line but tempered with one of the bleeding sunniest dispositions and can-do vibe I’ve ever been bear hugged with, Tori Kopke says she’s a “Texan transplant” and has found herself in rural WA, running a farm with her husband, and helping particularly rural businesses with her fresh and experienced advice. Tori is one of my favourit…

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The Writing + Editing Process AKA The First Draft Can Be Sloppy | Cuppa Copy Minicopysolosode 11:42

3+ y ago11:42

11:42

Last week we talked about copywriting as legacy. Ohhhh just legacy, right Jay? No pressure. Look, I get writing your own copy (and this goes for people trying to DIY and copywriters and marketing pros who are writing for themselves) feels like peine forte et dure (I had to Google how to pronounce that, so my apologies to any fluent or native French…

1
Diet Culture, Power Words, & Women in Business | Nina Mills 30:04

3+ y ago30:04

30:04

Think your belief systems about food, your weight, and your body have zip to do with how you run your business? Think again. Not sure if you have internalised weight bias? Take a listen. Just want to hear two women talk about food, fat, power words, and being part of the anti-diet brigade? This is for you. Nina Mills is getting So Crisp to unpack t…

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Copywriting. It's Legacy | Cuppa Copy Minicopysolosode 5:43

3+ y ago5:43

5:43

Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in slurpable sips - quick caffeinated shots of copy, branding, and messaging ideas fast enough to consume before your coffee goes cold. Jay Crisp Crow writes premium, blow your hair back website a…

1
Energy, Burnout, And Women Entrepreneurs | Amanda Freeman 36:40

3+ y ago36:40

36:40

A large percentage of the thousands of women I’ve worked with started their businesses because they were brilliantly, shinily, jaw-droppingly committed to filling a particular gap they saw in a market. In layman’s terms, they wanted to help someone. It doesn’t matter if they sell a product or offer a service, whether they have a company structure w…

1
Femininity Isn't Feminism | Martha Barnard-Rae 28:23

3+ y ago28:23

28:23

Martha Barnard-Rae wrote her thesis on high achieving female students and their relationship to femininity from a poststructural perspective. As she says, “the poststructural bit is important because what a poststructuralist does is interrogate: why do I think this? Who benefits from my thinking this? What stories have I been told that make me thin…

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How To CTA Without Being SUS | Cuppa Copy Minicopysolosode 6:54

3+ y ago6:54

6:54

Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in slurpable sips - quick caffeinated shots of copy, branding, and messaging ideas fast enough to consume before your coffee goes cold. Jay Crisp Crow writes premium, blow your hair back website a…

1
Why The Label 'Professional' Is Bunk | Cat Paz 25:14

3+ y ago25:14

25:14

Here’s the truth: we’re in business because we have a product or service that leads. We probably know more about that particular thing than 90% of the rest of the regular population, and 100% of our ideal clients or customers. We. Are. Professional. In our ideal clients and customers eyes, we are the experts. We’re the bomb diggity. So, when we get…

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Culturally Inclusive Language - Louise O'Reilly 46:07

4y ago46:07

46:07

When I invited Louise O'Reilly to teach a class on culturally inclusive writing to my copywriting crew, I knew what a talent she was. We’d originally met through a businesswomen's online group for women in WA and once had a fiery Messenger debate about labels, back in 2015. Since then, Louise has continued to question labels, perspectives, tone, an…

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The Truth About Being An Introvert - Janice Chaka 26:39

4y ago26:39

26:39

You might have taken a test. You might have been labelled. Or you just might know - there’s no denying it. You find yourself spending way too much time in the loo at events just escaping, the concept of business networking has you breaking out in goosebumps, and after any kind of event you might find yourself needing to come home to your cave and n…

1
So Crisp Nicky Thomas Sexy Structures 32:16

4+ y ago32:16

32:16

I first spotted Nicky Thomas owning the stage at my very first Secrets in the Garden event, in the first year of my business. Which, by the way feels like a thousand years ago. If you’ve ever been to Secrets in the Garden you know how busy it all is - multiple stages, people everywhere, everyone vying for your attention - it’s kind of like being on…

1
Facebook Fibbery - Bianca McKenzie 34:10

4+ y ago34:10

34:10

Once, when I was silly and charged $60 an hour to write copy and was poor, I stood in front of a room full of women and told them if they had to put money behind their advertising on FB their content wasn’t engaging enough. Because I was an ignorant, arrogant twat. I am hereby officially apologising to anyone who was negatively impacted by my stupi…

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Confidence (in Business and Life) - Lucy-Anne Lewis 25:56

4+ y ago25:56

25:56

People pleasing. It’s so 2015. Aren’t we bloody over it? Lucy-Anne Lewis thinks we should be. She’s a confidence coach and, apart from appreciating the two Cs in her title (I love myself some C alliteration), I like her take on confidence. See, I think a lot of people think confidence is either inherited - or you’re born with it. Or it's really bra…

1
From Content To Courses (And Fibs About Passive Income) - Sam Winch 22:01

4+ y ago22:01

22:01

You may have heard I have a course. I have a couple actually, but the big kahoona is the Crisp Copy Class. It’s a multi moving parts 10 + module with loads of live classes and a billion hours of recorded videos and about eleventy hundred downloadables and recorded copy reviews where I’ve made people cry and it’s all bundled up in a new slick as hec…

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The Truth About Profit - Lauren June | So Crisp 46:16

4+ y ago46:16

46:16

If you've ever heard me tell the story about the business strategist I let into the backend of my cart and add an extra zero or two to my prices while I happily drank her wine and rewrote her website, this is that woman. She's my favourite money lady, which is really saying something, because money and I haven't always been friends. In fact, if I h…

1
Social Consciousness - Elle Roberts 37:07

4+ y ago37:07

37:07

Elle has depth of character and endless ocean of compassionate drive that she brings into everything she touches. She’s an OBM, event and conference organiser, twins advocate, one of the most relaxed and engaging speakers I’ve watched do her thing (best bit, she doesn’t even know how good she is). She recently launched a brand new agency and - supe…

1
The Business Hustle - Faye Hollands 26:01

4+ y ago26:01

26:01

Lesson you learn quick smart when you start a business: your talent is a small percentage of important necessities for a successful outcome. The rest? It’s business. And that’s a lot of learning – often about stuff you didn’t already know, a steep curve of figuring out what to DIY, what to outsource, how to find systems and processes that work for …

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Messaging Mistakes (Don't Think About The Elephant) - Gemma Pitcher 23:45

4+ y ago23:45

23:45

"If I say, "Don't think of an Elephant" what do you immediately think of? "How long is his trunk?"" I came across Gemma in a random post in the Freelance Jungle, big shoutout for these guys - best large group I’m a member of for freelancers on the Facey - where we were blowing off some steam chatting about “the overpour” - that one topic you could …

1
Multipotentiality - Linda Reed-Enever 29:16

4+ y ago29:16

29:16

Even just listening to Linda's DAY might make some of you tired (and Linda admits November is her extra-crazy month) but she thrives on have many projects on the go at once and is most happy when she is moving between projects and back again. She is the epitome of Multipotentiality. "The Crisp Takeaways" * Yum * Media – We don’t share our story, we…

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Awkward and Brave - Belle Lockerby 30:19

4+ y ago30:19

30:19

Belle Lockerby burst into my life because I procrast-Insta. She doesn’t know it, but I’m living a life vicariously through IG sensation Lady Jo of Tasmania and, a couple of months ago, Jo posted something about her incredible, vivacious, brilliant friend Belle and her new book. So, of course, I stalked Belle. And found my favourite Perth branding p…

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Making Kindness A Non Negotiable In Business - Anu Sawhney 26:58

4+ y ago26:58

26:58

“Having an ‘ethical’ business shouldn’t be a point of marketing anymore, it’s just how it should be.” Anu Sawhney was a celebrated designer with a successful career in fashion before launching her own ethical jewellery line – Bidiliia. She designed for big brands such as Giorgio Armani, Kenneth Cole, Gap, Old Navy, and Leona Edmiston so you may not…

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Transparency, Vulnerability, Humanity & PR - Lucy Tearne 28:23

4+ y ago28:23

28:23

Today we’re talking to Lucy Tearne, PR maven and wish granter, about the concept of transparency in branding. "No PR Crisis has ever come out of the truth - it always comes out of a lie. People forgive mistakes but they wont forgive lies." Lucy is a fearless PR Maven, a vibrant, go-getter expertly blending experience and knowledge with the intrepid…

1
Periods, Period - Stasha Washburn 40:34

5y ago40:34

40:34

Today the word we are going to talk about “Period” and I don’t mean the punctuation mark. We start by discussing the taboo that surrounds the word “period” and why there is so much stigma around having a period, talking about your period or even saying that very loaded word – period. Stasha shares her decades of experience, research and learnings w…

1
Psychic, The Label - Denise Litchfield 23:36

5y ago23:36

23:36

If I say the word ‘psychic’, do you immediately imagine late night phone calls to a hotline, connecting with a woman with tangled hair and wearing crushed purple velvet, speaking to you in a husky, lingeringly mysterious voice while manhandling a crystal ball? I’m about to introduce you to Denise, who is, in her own words “allergic to new age fluff…

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The F Word. Fat - Bex Bedford 34:36

5y ago34:36

34:36

Last year I got up on a stage, in front of a room full of people and told them I was FAT. I mean they could see it for themselves, right? But when I dropped the word FAT as a way to identify myself the room reacted with stunned, horrified silence. FAT is such a loaded word. And you know I'm a word-nerd. So when I came across Bex Bedford I just had …

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The Permissive Archetypes - Shannon Bush | So Crisp Podcast 23:52

5y ago23:52

23:52

Shannon liberates big-dreaming, big-hearted, big-to-do-list women from all the STUFF that shows up when you start and grow a business. She does this by through her ground breaking Thrive Factor Experience – an archetypal profiling framework, designed specifically for women to empower them with tangible insights into their own mindset, relationship …

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A Rebel on Purpose - Swapna Thomas | So Crisp Podcast 34:06

5y ago34:06

34:06

Swapna helps rebels on purpose, develop a firebrand mindset and go rogue with their marketing so they can confidently own their value, claim their voice and get (well) paid for their genius. In this episode we talk about how and why to be a Rebel with a Purpose! Swapna is not only a rebel on purpose, she also works with other business women to help…

1
The Mumpreneur Label, A Pro-Perspective - Clare Wood | So Crisp Podcast 21:00

5y ago21:00

21:00

Clare Wood shares her thoughts on the Mumpreneur Label and why it's a term that she is really proud of.Oleh Jay Crisp Crow

1
Discussing #Enoughness with Shilpa Agarwal | So Crisp Podcast 31:25

5y ago31:25

31:25

Shilpa Agarwal is a book writing coach and marketing mentor with a difference. One autumn afternoon, she denied herself the privilege of going for a run, because she feared it would make her seem not ’serious’ about her business. She has lived a life of pleasing others, worrying about what others think, not valuing her own worth, and basically, a l…

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