The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
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Leading global consultant, business author, and former Harvard Business School professor David Maister presents a videocast of highlights from his speaking engagements covering his four main topic areas: Strategy, Management, Client Relations, and Careers.
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By tuning in to the leading law firm podcast for lawyers, you can discover how lawyer entrepreneurs are filling their case pipeline while growing their firms in the process. Kevin Daisey interviews today’s top law firm managing partners and legal experts who share what they’re doing to exponentially grow their law firm practices. We tackle your most pressing questions about leadership, operations, intake, finance, processes, sales, marketing, culture, and much more. The Managing Partners Pod ...
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2024 PMRE and REPP Conference Recap
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Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media. To learn more about conferen…
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Developing Leaders in your Business
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Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in t…
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This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to und…
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In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourse…
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Attracting Good Employees & Clients: Part 2
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Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate…
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Attracting Good Employees & Clients: Part 1
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Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Es…
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Unlocking the Power of Conferences with Gary Sarner
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In this episode of the Managing Partners Podcast, Kevin Daisey and Gary Sarner discuss the significance of conferences in the legal industry. They explore how networking at these events can lead to valuable relationships and business opportunities. Gary shares insights from his extensive experience attending conferences, emphasizing the importance …
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The Managing Partners Podcast with William Hoffman and Kevin Daisey
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The Educational Interview meeting featured Will Hoffman, a seasoned expert with over 20 years of experience in retirement plans and medical insurance, as he discussed advanced retirement strategies tailored for business owners. Kevin introduced the session, highlighting key topics such as the various ways business owners can receive compensation, i…
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The Managing Partners Podcast with Jon Halaby and Kevin Daisey
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In this episode of the Managing Partners Podcast, host Kevin interviews Jon Halaby, co-founder of a law firm alongside his wife, Julie. They delve into their professional journey, beginning from their law school days at Case Western Reserve University to starting their firm in 2011, influenced by the aftermath of the 2008 financial crisis. Jon disc…
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The Managing Partners Podcast with Jobeth Bowers and Kevin Daisey
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In the latest episode of "The Managing Partners Podcast," host Kevin Daisey and guest Jobeth Bowers engage in a lively conversation about balancing legal practice with personal passions. Jobeth shares insights into his successful side business in stage hypnosis, primarily aimed at fundraising for nonprofit organizations, and discusses how he's stru…
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Mastering Delegation in Law Firms with Nick Passalacqua
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In this episode, Kevin Daisey and Nick Passalacqua discuss the challenges of delegation in law firms, the importance of building a supportive team, and the lessons learned from personal and professional crises. Nick shares his journey from a solo practice to a growing firm, emphasizing the need for trust, effective systems, and a positive culture. …
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Propel Your Business with Consistency
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It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower seaso…
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Spiro Podcast 100th Episode - Values & Standards in Building Your Business
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It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading rea…
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Investing in Yourself: The REPP 2024 Conference
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Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry …
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Broker Deals: A Real Life Story
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We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well! Interested in learn…
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The Power of Visualization and Manifesting Goals
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In this episode, Kevin Daisey interviews Brian Glass about the upcoming Great Legal Marketing Summit. They discuss the agenda, the importance of connections, and the focus on mindset and entrepreneurship. Brian emphasizes the need for lawyers to prioritize their marketing efforts and understand their ideal customer before diving into digital advert…
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"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business. Interested in some of the resources Todd & Craig mentioned during this episode? Check out: The Air …
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Answering Viewer and Listener Questions
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This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode. Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:3…
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In this episode of the Managing Partners Podcast, Kevin Daisey sits down with business coach Andy Goldstrom to explore the crucial benefits of hiring a coach for small law firms.Andy, the Managing Partner at Midcourse Advisors, brings over 25 years of experience in driving high-growth success to the show, including senior executive roles at two Inc…
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Preparing for the Seasonal Transition
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It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when y…
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From Leads to Clients: Master the Art of Sales in Your Law Firm!
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On today’s installment of Tactical Tuesday, we’ll be covering the world of sales in legal firms!In our final chat with Meghan, we talk about the power of follow-ups, the importance of persistence, and the secrets of personalized communication that often turns “leads” into clients. Kevin and Megan share some great tips on using tools like chatbots a…
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Law Firm Secrets: Boost Client Experience and Skyrocket Referrals!
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On today’s episode, we take you back to Answering Legal’s 2024 Law Firm Summer Reboot Camp, featuring Jennifer Gore!In this episode of the Managing Partners Podcast, Kevin and Jennifer sit down to talk about the critical importance of intake, onboarding, and client experience for law firms. Drawing from their vast experiences, Kevin and Jennifer di…
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You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients. Want to learn more abou…
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Unlocking the Secrets to a Thriving Workplace Culture
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In this episode, we are again joined by Meghan where we discuss the critical role that culture and values play in shaping a successful business. Together, Megan & Kevin explain how empowering frontline employees and attracting top talent can lead to higher sales, better marketing, and improved client satisfaction. The conversation highlights the im…
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How a 4-Day Workweek is Transforming This Law Firm!
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Today we welcome Jason Epstein, Managing Partner of Premier Law Group, to the show.On today’s episode, Jason shares his firm’s unique approach to work-life balance - a four-day workweek. He explains how this system helps foster teamwork, accountability, and a strong company culture.This is a must-watch episode, as Jason also reveals his successful …
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Client Acquisition and the Value of Empathy
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Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more. To learn more ab…
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Tactical Tuesday: Navigating the Client Journey
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On this episode of Tactical Tuesday, we're excited to welcome a new special guest—Meghan O'Doherty, the Director of Client Advocacy at Array Digital!Join us as we cover the importance of client communication, and how you can tailor your approach to each client's unique needs. We’ll also be exploring the significance of the client journey in fosteri…
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Shooting & Selling: The Hybrid Role
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So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles. Do you want to learn more about how…
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Selfless Service in a Cutthroat Industry feat. Jonathan Keyser
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Today on the show, we sit down with Jonathan Keyser, founder & thought-leader of the Keyser Commercial Real Estate. Keyser is a full-service commercial real estate brokerage firm that exclusively represents tenants, and was named by USA Today as “The Commercial Real Estate Disruptor.”With over 20 years of experience in the Commercial Real Estate in…
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Tactical Tuesday: Marketing FAQs for Lawyers
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Today on Tactical Tuesday, Kayla & Kevin will be diving into some of the most frequently asked questions from our audience & clients.This episode is packed with insights on content marketing, SEO, quality control, user intent, and Google Analytics. Tune in to hear how to tackle questions like: “How much should I invest in content?”“How often should…
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The Importance of Client Journey w/ Stacey Isaacs
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Today we are joined by the managing partner at Work Injury Rights, Stacey Isaacs, where we’ll be discussing the importance of the client journey in the legal industry.Learn how you can create a seamless client journey process as Stacey shares her expertise on why empathy and clear communication are essential throughout the entire client experience.…
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Tactical Tuesday: Turning Web Traffic into Clients
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Join Kevin Daisey and Kayla Davis as they share how to optimize your law firm’s website in our seventh installment of Tactical Tuesday! Throughout the show, we explore the importance of modern, user-friendly designs and effective conversion strategies to turn website traffic into clients. Learn about mobile optimization, clear messaging, the crucia…
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Mike Michalowicz: Building Unstoppable Teams
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In today’s episode, we sit down with best-selling author, Mike Michalowicz, the mastermind behind books like Profit First and All In.Throughout the show, Kevin & Mike discuss the importance of building unstoppable teams and creating a sense of ownership within a company. Mike also shares his FASO model, which stands for Fit, Ability, Safety, and Ow…
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Critical Communication - Hard Conversations: Part 2
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Craig & Todd continue their discussion on critical communication in your real estate media business. This week, they concentrate on how to communicate culture to your team. Culture is critically important to communicating vision, and keeping up morale for your team. Listen in to hear more!Oleh Spiro
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Tactical Tuesday - AI for Lawyers: Opportunity, Risk, and Strategies
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In this segment of Tactical Tuesday from The Managing Partners Podcast, Kayla Davis and Kevin Daisey discuss the use of AI in generating legal content. They explore Google's stance on AI-generated content, the potential consequences of its use, and the crucial importance of creating high-quality, helpful content.The discussion also covers the risks…
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Expanding Your Law Firm with Francisco E. Mundaca
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Today on the Managing Partners Podcast, we are joined by Francisco E. Mundaca, Managing Partner at The Spiggle Law Firm.In this episode, we discuss Francisco’s experience transitioning into new states & practice areas sharing the challenges and successes of leading a large law firm.Throughout the show, Francisco & Kevin offer invaluable insights an…
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Tactical Tuesday: Mastering Your Legal Content
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On today’s episode of Tactical Tuesday, we are joined by Kayla Davis, a content strategist at Array Digital. Throughout this episode, Kevin & Kayla discuss the importance of creating high-quality legal content that resonates with potential clients & closes more deals, all while following the rules of the American Bar Association.We’ll be discussing…
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Personal Injury Law with John M. Cooper
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Today on the show we are joined by John Cooper, a personal injury lawyer specializing in railroad cases at Cooper Hurley Injury Lawyers.Throughout the show, we discuss the unique aspects of railroad law and the different types of cases John sees on a daily basis. We talk about the Federal Employers Liability Act (FELA), which provides better compen…
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Critical Communication with Your Team - Hard Conversations
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Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and even awkward. So, how do you have those conversations? Todd and Craig discuss techniques and approaches to how to talk with your team and maintain morale and good relationships on the team.…
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Tactical Tuesday #4 - Google Ads: Post-Launch Strategies
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In our fourth installment of Tactical Tuesday, Brian Cole and Kevin Daisey discuss post-launch optimization for Google Ads. They cover topics such as analyzing search terms, adding negative keywords, adjusting match types, improving quality scores, addressing disapproved ads, and managing budget spend. They also emphasize the importance of understa…
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How Hamid Kohan is Growing Law Firms Differently
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On today’s episode of ‘The Managing Partners Podcast’ we speak with the founder of Legal Soft, Hamid Kohan! With his extensive experience in building and scaling law firms, Hamid shares the top 3 actions law firms should take today to grow & scale effectively.As importantly, Hamid shares while also sharing what unique challenges to overcome.From th…
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At the beginning of the year we did a few episodes on Goal Setting (see: https://youtu.be/aiH8F-ufVRU?si=e5kuReJGxnBQ5TQJ and also https://youtu.be/-F8LRUxkuw4?si=pjoDWyODnUMM5JNu). Believe it or not, we're already halfway through 2024! So, how are you doing with your goals that you set at the beginning of the year? This is a great time to focus ev…
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Tactical Tuesday: Google Ads for Lawyers
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In our third installment of Tactical Tuesday our host, Kevin Daisey, sits down with Array Digital’s Digital Advertising Strategist, Brian Cole, to discuss Google Ads and hone in on Google search keywords. Throughout the show, Brian & Kevin discuss the importance of negative keywords and how they can help filter out irrelevant search terms. This epi…
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Creating a Positive and Supportive Work Environment with Elise Buie
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Today we sit down with Elise Buie, Owner of Elise Buie Family Law Group.In this episode, Elise takes us through the journey of building and expanding a family law firm, emphasizing the crucial role of a strong culture and building personal relationships with team members in this specific practice. What sets Elise's firm apart is her utilization of …
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A Photographer's Streamlined Workflow: Part 3
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Todd and Craig wrap up A Photographer's Streamlined Workflow with this episode. What happens after your last shoot of the day? What is your data transfer process? How do you organize your media and rename it? How do you get it to your editors? And finally, how do you get your final, edited media to your clients? To learn more about Spiro and the wo…
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The Ultimate Guide to Landing Pages
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In our second installment of Tactical Tuesday our host, Kevin Daisey, sits down with Array Digital’s Digital Advertising Strategiest, Brian Cole, to discuss the importance of landing pages in Google advertising campaigns.Tune in to hear best practices for creating high-converting landing pages, creating powerful CTAs, marketing “dos & don’ts,” plus…
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Growth Strategies for The Modern Law Firm with Kellam T. Parks
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In this episode of the Managing Partners Podcast, Kevin sits down with Kellam Parks, to discuss his journey from law school to founding and expanding his own law firm, Parks Zeigler.Throughout the show, Kellam shares key strategies for scaling a law firm, including hiring and delegation, virtual assistants, leveraging business coaches, events, & gr…
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Davina Frederick: Helping Women Law Firm Owners Scale and Succeed
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Davina Frederick is an attorney with a notable journey through her professional career. She ventured into law as her second career, starting her own law firm right out of law school. With an entrepreneurial spirit, she has navigated the rigors of starting and scaling a business. Before her legal endeavors, she spent approximately 15 years in market…
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Owner Spotlight Series: Colleen Kydd - Three Palms Media
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We love spotlighting and learning form other owners of Real Estate Visual Marketing companies. This week, we want you to meet Colleen Kydd, who co-owns Three Palms Media from the Ft. Myers, FL area. Colleen has an amazing story of how she and her husband started and continue to grow their business. Join us as we learn from others in our industry! B…
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Sara Shikhman Shares the Power of Niching in the Med Spa Law Industry
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Sara Shikhman is an accomplished lawyer with a rather unconventional career trajectory within the legal sphere. She began her legal journey with a traditional mindset, aiming to practice corporate law, but her path took a diverse turn after working in Big Law in New York. Seeking more creative and entrepreneurial opportunities, Sara became the CEO …
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