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Join us on 'Marketing Buzz Down Under' as we explore the vibrant world of small business success in Australia. Hosted by LJ Shannan, a marketing maven with over 13 years of experience, this podcast dives into the exhilarating journey of running a small business, the vital role of marketing, and candid interviews with accomplished entrepreneurs who've made their mark in the land Down Under. Discover the untold stories, strategies, and insights that fuel Australia's thriving small business eco ...
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When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to the Buzzworthy Marketing Show.
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Buzz Dental Marketing

Buzz Dental: Digital Marketing for the Dental Community

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Buzz is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success.
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Herzlich Willkommen zu Heiße Luft – dem Marketing Podcast ohne Chichi. Im Agentur-Corporate-Gespann gestartet haben die beiden Hosts Stephanie Kraus und Niklas Breuch eine Mission: Wir packen die Buzzwords auf den Grill. Schluss mit Molekular Marketing ohne Pfiff! Gemeinsam mit spannenden Gästen aus dem Bereich Online Marketing gehen sie Fragen auf den Grund wie "Welcher Case war wirklich Haute Cuisine? Wer hat die Extra-Wurst wirklich verdient und bei wem wird genauso heiß gegessen wie es g ...
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On this episode of BUZZ, we explore how celebrating fun holidays at your practice can double as wonderful opportunities to create compelling content for your Dental Marketing. Engaging with local businesses such as pizzerias yields the potential of heightened awareness and visibility in your local community. Show Produced by Dentainment https://den…
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Prepare to have your mind expanded by Jeff Hunter, the innovative force in AI consulting for marketing and copywriting, as he shares his transformative journey and insights with us. Envision the landscape of tomorrow's businesses, molded by artificial intelligence—where content creation is accelerated and personalized, service industries are revolu…
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On this episode of BUZZ, we examine the seismic shift brought about by Artificial Intelligence in Dental Marketing. From groundbreaking advancements from OpenAI to innovative content creation platforms, Artificial Intelligence is heralding unprecedented opportunities to promote your Practice to prospective patients. Show Produced by Dentainment htt…
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Embark on a journey of discovery with Dylan, a wizard of sales leadership, as he unveils the magic behind AI's transformative power in the sales realm. Tune in to learn how artificial intelligence is revolutionizing the industry, not by ousting hardworking salespeople, but by enhancing their craft. Dylan demystifies the process, illustrating how AI…
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On this episode of BUZZ, we are joined by special guest Dr. John Cranham, and together we review Dr. Cranham's approach to clinical coaching. As opposed to a more generalized instructional format, this remote, on-demand consultation is focused and targeted, addressing specific needs and concerns in order to increase the quality of patient outcomes.…
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On this episode of BUZZ, we explore what makes word of mouth the most potent form of marketing and how homegrown word of mouth Dental Marketing initiatives can engender explosive results with truly impressive ROI. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dent…
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On this episode of BUZZ, we review the strategic importance of producing video content at your Dental Practice and optimizing it properly for YouTube. These insights and recommendations will greatly influence your SEO rankings, as video content possesses unmatched potential compared to other forms of media. Show Produced by Dentainment https://dent…
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Unlock the secrets to creating and protecting unique marketing content in an age where AI is both the artist and the guard. Join us alongside Emmanuel Rose, a maestro in the symphony of secure AI-assisted content creation, as we unravel the mysteries of AviaAI's encryption mastery. Rose offers a treasure map for navigating the digital landscape, wh…
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On this episode of BUZZ, we explore innovative ways to add personality to the team member portait photos on your Dental Practice Website. Displaying fun, creative and memorable portrait photos as opposed to run of the mill headshots is a potent visual differentiator and distinguishes your Practice from the crowd. Show Produced by Dentainment https:…
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Get ready to unravel the tangled web of myths and truths about AI's role in the ever-evolving landscape of social media marketing. Our latest podcast peels back the layers of hype to reveal the undying essence of human creativity and intuition in the digital realm. I'm your host, and in this episode, we dive into a candid conversation about how art…
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On this episode of BUZZ, we provide tips for optimizing existing YouTube videos, explore the type of video content yielding the highest ROI, review Sleep Apnea Marketing Strategy for your Practice, and more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Com…
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Picture this: You're at a networking event, shaking hands and exchanging business cards, but what if the very essence of making those connections could be transformed by artificial intelligence? Join me as Dr. Ivan Misner, the visionary behind Business Network International (BNI), reveals how AI is reshaping business networking. We peel back the la…
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On this episode of BUZZ, we are joined by special guest Nicole Greenman of DSM Solutions. Incorporating Sleep Apnea Treatment into your service offerings is an incredible way to recession proof your Practice and in this episode Nicole offers practical steps for working with Sleep Physicians to increase that patient flow. Show Produced by Dentainmen…
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Embark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align tech…
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On this episode of BUZZ, we detail content and copy that you should refrain from placing on your website, the ways in which video content turbo boosts your SEO, a month of celebrating a quintessential American art form, and much more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing…
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Get ready to unlock the secrets of AI in marketing as we celebrate a milestone—our 100th episode and the launch of our seventh season! Thank you for being the driving force behind our journey to the top of the podcast charts. This episode is a treasure trove of insights on how AI has graduated from a futuristic fantasy to a powerhouse in service-ba…
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Ever wonder if a website can truly transform your small business, even when you're the talk of the town through referrals? Prepare to be convinced as we showcase just how pivotal a sleek digital storefront is for proving your authenticity and earning trust. We're not just talking shop; we're revealing the insider info on why 84% of consumers trust …
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On this episode of BUZZ, our spotlight is on intentional and strategic marketing elements that comprise a contemporary, powerful branded website. With Conversion Rate Optimization as the guiding motivation for key design decisions, a fast, streamlined website with a distinct and captivating brand identity can lead the way for new patient flow at yo…
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Cast your line and prepare for a tale of strategic conquest, as I bring the wisdom of Alaskan fishing to the realm of Google Ads micro-testing. Hooked on the idea of a plentiful catch, we chart a course through the turbulent waters of digital marketing, where the smallest tweaks to your campaigns can reel in a sea of eager customers. My adventure i…
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On this episode of BUZZ, we review strategic scheduling for posting on your social media platforms, integrating sophisticated hospitality techniques to enhance retention and new patient flow, optimizing the use of existing photo and video content for maximum marketing impact, and more. Show Produced by Dentainment https://dentainment.com/ Dentainme…
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Prepare to unlock the secrets of social media alchemy for small businesses, where we liken the strategy and excitement to that of mountain biking. We'll guide you through a trek of discovering which social media platforms serve as the best trails for your brand's journey, emphasizing the importance of a distinctive voice and visual presence to make…
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In Episode 4, we delve into the world of PR with Miriam, a seasoned professional whose expertise in media storytelling and strategic marketing campaigns has seen her work propel over 300 companies, students, and entrepreneurs, into global recognition. Born in the Philippines and raised in Australia, Miriam brings a unique perspective shaped by her …
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Unlock the secrets to thriving in digital marketing's new landscape, where privacy concerns and dwindling third-party data have rewritten the rulebook. Join me as we chart a course through the seismic shifts brought about by GDPR and CCPA, laying bare the essentials of leveraging first-party data and fostering robust customer relationships. The gol…
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Ever wondered how a seemingly small digital tool could skyrocket your business's online presence? Strap in as we reveal the transformative power of Google Business Profile (GBP), where a local pizzeria owner's digital distress ignites a comprehensive masterclass on claiming your slice of the digital marketplace. Journey with us through the labyrint…
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Welcome back to "Buzzworthy Marketing Show" the podcast where we discuss the buzz in the world of marketing. In this Part 2 Episode, we will continue to demystify key performance indicators (KPIs) and strategies for small business success. In this episode, our expert panelists delve into understanding your business's operational health with a focus…
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On this episode of BUZZ, we revisit the Marketing power of video that is created with intention and focus but not necessarily premier production quality. Filming a video with your mobile phone that delivers a clear and authentic message can yield results that are equally if not more profound than productions orchestrated with a dedicated crew and s…
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In this episode of the Buzzworthy Marketing Show, we are doing something unprecedented: hosting a panel discussion with three operational geniuses. After realizing the valuable insights these individuals possessed, our host decided to bring them onto the show to share their expertise in running a successful business. Meet Cassie, Shawn, and Nicco a…
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On this episode of BUZZ, we explore the potential marketing opportunities presented by the exterior of your practice; consider the significance of setting precise marketing objectives, monitoring advancements, and commemorating achievements; examine why allocating time towards personally developing your website may not be the most optimal approach,…
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In this episode of Buzzworthy Marketing Show, we sit down with the renowned David Meltzer to discuss the latest trends and challenges in marketing, along with insights on utilizing AI. David shares his unique perspective on building authentic communities and the value of honing people skills amidst the digital era. He delivers invaluable advice for…
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On this episode of BUZZ, we suggest innovative approaches to strategically repurpose existing video content for Dental Marketing initiatives at your Practice. While consistently acquiring fresh video and photography remains crucial for enriching your content library, we shed light on leveraging existing content to seamlessly fill gaps on your websi…
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In this episode of Buzzworthy Marketing Show, we dive into the world of entrepreneurship and the challenges of finding and retaining great people to help grow a business. We sit down with Mike Michalowicz, author of the book "All In," as he reveals the key insights and strategies from his extensive research on attracting, retaining, rewarding, and …
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On this episode of BUZZ, we explore the strategic content opportunities present at Dental Conferences, offering insightful methods to effectively showcase your Practice. Your unwavering dedication to clinical excellence and continuing education is never more apparent to existing and potential patients as it is when surrounded by leaders in the fiel…
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In this final episode of 2023, join us as we delve into the world of digital marketing with LJ, a seasoned expert in the field. Discover LJ's unique experiences and the lessons she's learned throughout her career. Additionally, this episode addresses your most frequently asked questions about digital marketing, with a special focus on SEO. Whether …
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On this episode of BUZZ, we delve into the transformative impact of Online Scheduling on the process of scheduling patient appointments while exploring innovative solutions to address the persistent issue of patient no-shows. Additionally, we assess the efficacy of word-of-mouth referrals, review strategies for safeguarding your digital intellectua…
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In this episode, we dive into the world of joint ventures and how small business owners can leverage this powerful strategy to grow their businesses. Our guest, Charles Bird, a human lead magnet and super connector with expertise in joint ventures and frictionless systems, shares insights and wisdom from his seven years of experience in this niche.…
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On this episode of BUZZ, we delve into the significance of fostering support for your practice among your patients, reaping substantial benefits through positive word-of-mouth; we draw insights from Loop Earplugs for marketing inspiration; and scrutinize the latest trends and advancements in Dental Marketing that have the potential to enhance your …
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Welcome to " Buzzworthy Marketing Show," where we dive into all things marketing to help you stay ahead of the game. In today's episode, we're exploring the world of search marketing. Our host breaks down the layers of search marketing, including organic search, local SEO, paid search, and more. He offers a three-step process to help you make infor…
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On this episode of BUZZ, we present 24 marketing concepts to elevate your Dental Marketing. Implementing even just a portion of this comprehensive set of ideas will significantly improve your Dental Practice's reach, engagement and new patient flow. Dental Marketing Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Crea…
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Welcome to " Buzzworthy Marketing Show." In today's episode, we'll explore the concept of profitable adaptation and how entrepreneurs can approach innovation in the small business world. We'll delve into what it means to be profitably adaptable, the importance of embracing change, and practical steps for entrepreneurs to thrive in a rapidly changin…
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On this episode of BUZZ, we investigate potential areas of inspiration in your life and how you can incorporate them into your Dental Marketing. Identifying particular elements of brands or media that appeal to you can help you cultivate authentic branding that will speak to potential patients in a powerful and engaging way. Show Produced by Dentai…
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In this episode of You Are Buzzworthy's season five, the host recaps the highlights of the past twelve weeks and provides a sneak peek of what's in store for season six. The season featured monologue episodes, as well as insightful interviews with notable guests including Mike Michalowicz and Gino Wickman. Listeners can also look forward to future …
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On this episode of BUZZ, we are joined by special guest Dr. Brad Braman of Empowered Dentist. During our wide ranging conversation, we hone in on specific approaches to your Dental Practice that will enable more time to enjoy the world outiside of your offfice, as well as increased profitability, higher team morale and enhanced job satisfaction. To…
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Welcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing bu…
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On this episode of BUZZ, we explore five elements that are consistently present on the finest Dental Websites. These particular elements cultivate a strong first impression, a stickier user experience, and a higher conversion rate, leading to increased new patient flow at your Practice. Show Produced by Dentainment https://dentainment.com/ Dentainm…
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Welcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricin…
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On this episode of BUZZ, we introduce several tips for raising your level of customer service to heights that are sure to deliver sensational good will and word of mouth. Turning the ordinary moments of a patient visit into exceptional memories becomes a transformative experience for your patients, your team members and your new patient flow. Denta…
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Welcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also…
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On this episode of BUZZ, we present several example questions to use in your patient testimonial videos. This content provides incredible value for your Dental Marketing as it offers relevant social proof and transforms your existing patients into ambassadors for your Practice. Additionally, you are adding the transformational power and reach of vi…
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Welcome back to another episode of You Are Buzzworthy! In today's episode, we're diving into the world of discounts and pricing strategies in service-based businesses. Have you ever wondered if offering discounts is truly beneficial or if it actually harms your business in the long run? Well, today's your lucky day because we have all the answers f…
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On this episode of BUZZ, we detail three strategic approaches to setting your Dental Sleep Apnea Marketing campaign in motion. More and more Dental Practices are implementing Sleep Apnea Treatment solutions and incorporating these three Marketing tips into your campaign will significantly differentiate your Sleep Apnea Treatment offerings. To learn…
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