Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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Ever wish financial advisor marketing was easier? Tired of experimenting without results? Craving simple strategies that actually work? Press play and take notes – we’re about to level up how you market your financial services. Hey there! We’re Kendra and Taylor 👋… two marketing professionals with decades of real-life experience sharing proven strategies from two (very!) different perspectives. Taylor, as an advisor who tripled his revenue in the last three years, and Kendra, as an agency ow ...
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This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
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Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader ...
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How Many Sales Calls Can You Really Book Per Week on LinkedIn?
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Gone are the days of booking 20-30 weekly calls through LinkedIn. The reality? The average is about 3-5 sales calls per week—and that’s if you’re using LinkedIn effectively and authentically. Here’s the truth bomb 💣: 🚫 Automated software is NOT the answer. Tools that auto-connect and message on your behalf might sound like a shortcut, but they’re a…
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How to Handle Marketing Overwhelm: 5 Steps to Simplify Your Strategy
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Is marketing overwhelm holding your firm back from real growth? In this episode, we tackle the challenge of marketing overwhelm and reveal how focusing on fewer, more effective strategies can actually accelerate your firm's growth. Whether you're juggling multiple marketing channels or struggling to identify which activities truly drive results, we…
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Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea
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Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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From Debt to Impact: Building a Multi-Million Dollar Business with Purpose
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Jeanne Omlor is a Business Strategist, multi 7-figure Online Business Coach, and Certified Servant Leadership Executive Coach. At 54 years old she was a solo parent in deep debt and got herself online and to $1M in 17 months, without ads, and has since scaled to multi-millions in 5 years. Her company has helped almost 500 businesses to thrive onlin…
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What Should Your LinkedIn Strategy Be in 2025?
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As we enter a new year, it’s time to rethink our approach to LinkedIn. The platform is no longer just a digital resume—it’s a dynamic space for building relationships, establishing authority, and growing your business or career. To make the most of LinkedIn in 2025, your strategy needs to go beyond collecting connections and posting sporadically. H…
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How To Age Well and Thrive Naturally
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Kimberly Verbeke is your go-to guide for holistic wellness and vitality. As a naturopathic practitioner, health coach, and dedicated athlete, she aims to empower you to reclaim your health and live your life at the highest level. With expertise in regenerative medicine and a focus on aging well, she's here to help you unlock your body's natural a…
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How To Avoid Getting Your LinkedIn Account Blocked
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🚨 Protect Your LinkedIn Account from Getting Blocked! 🚨 LinkedIn is one of the most powerful tools for building your professional network and generating leads, but did you know there are easy ways to get your account flagged or even banned accidentally? 😱Here are 3 simple steps to keep your LinkedIn account safe and secure: 1️⃣ Avoid Automated Soft…
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Why That Worked PREVIEW—A New Podcast You Can’t Miss
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BIG NEWS! Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s …
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Could Hypnotism Be The Missing Piece To Your Success?
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Ryan Christensen is a professional hypnotist specializing in peak mental focus and performance. He’s worked with hundreds of high-achievers and neurodivergent professionals to radically transform their mindset, and shift their subconscious beliefs towards inevitable success. Ryan’s analytical skills and deep insights into the human mind helped him …
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#188: Our Final Episode of Marketing Made Simple—A Celebration of Gratitude and Growth
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All good stories must come to an end. After 3 incredible years of helping you create clear marketing that works, this is the final episode of the Marketing Made Simple Podcast. But instead of a somber goodbye, we’re closing this chapter with full hearts and deep gratitude — for you, our Hero Makers. To help us close this last episode with wisdom an…
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What To Look Out For When Hiring A LinkedIn Coach or Consultant
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LinkedIn is a powerful platform, but hiring the right coach or consultant to help you maximize its potential can make all the difference. Before you invest your time and money, make sure you’re evaluating them based on these TWO key factors: 1️⃣ Personal Recommendations: 🔍 How many recommendations do they have on their profile? 🔍 How recent are tho…
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Holistic Leadership Coaching: Transforming Executives with Dr. Christopher Larsen
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Christopher Larsen, author, coach, mentor, and public speaker, combines extensive executive expertise with a Ph.D. in Holistic Life Coaching to guide high-level professionals, including directors, VPs, and C-suite executives. Specializing in transformative growth and leadership development, he designs his programs to meet each leader's unique chall…
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Advice Line: How To Turn Website Traffic Into Client Growth (Preston Cherry)
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Are your website and social media call-to-actions falling flat? Struggling to convert visitors into prospects and clients? In this LIVE "Advice Line" episode, financial advisor Dr. Preston Cherry asks us to help him improve his digital marketing conversion rates. From optimizing website CTAs to refining his ideal client avatar, we don't hold back o…
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#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
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Marketing that truly connects starts with understanding your customer’s journey—and knowing how to show up as their guide. As part of our replay of last year’s 5 Minute Marketing Challenge, we’re revisiting one of the most powerful concepts in the StoryBrand framework to help you bring clarity and confidence to your messaging. In this replay of epi…
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Never Automate These 2 Things on LinkedIn
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LinkedIn is a platform for building real, authentic relationships. While automation can save time, there are two things you should never automate if you want to stand out and make genuine connections. Here’s the truth: If you don’t know the person, skip the note and just hit “Send.” A blank request often feels more natural than a generic or overly …
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From Professional Soccer to Successful Entrepreneur
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With over 12 years of experience in Brazil's marketing and advertising agencies, Pedro combines his winning mentality from his days as a professional soccer player with a robust entrepreneurial spirit. Known for his dedication, commitment, and ability to foster teamwork, Pedro excels in creating collaborative environments that drive success. His hi…
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Advice Line: How To Generate Consistent Leads As A New Firm (David Edmisten)
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Are you struggling to generate consistent leads for your new financial advisory firm? You're not alone. In this LIVE "Advice Line" episode, David Edmisten of Next Phase Financial Planning asks us how to consistently generate leads as a new firm. We dive deep into David's current marketing efforts and provide actionable advice on how to focus his st…
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#186: 5 Minute Marketing Challenge—Solve Your Customer’s Problems
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As the holidays bring a whirlwind of demands, it’s easy to lose sight of what your customers really need. That’s why we’re replaying one of our most popular episodes from last year’s 5 Minute Marketing Challenge! This series is all about quick, actionable strategies to simplify your marketing and stay impactful—even when life feels chaotic. In toda…
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Important LinkedIn Updates You Need to Know About (as of December 2024)
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LinkedIn continues to evolve, shaping how professionals connect, engage, and grow their networks. As we close the year, three major updates are changing the platform dynamics. If you want to stay ahead of the curve and make the most of your LinkedIn strategy, here’s what you need to know:1. LinkedIn Audio Rooms Are Going Away2. Posts With Selling, …
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Why You Shouldn't Wait To See The World
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Since 2008 (16+ years) Ralph Velasco has been a full-time travel photographer and international tour organizer, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.)When not traveling, Ralph is based in Chicago. However, he's been location-independent fo…
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The Hidden Risks of Relying Solely on Client Referrals
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Is relying solely on referrals putting your advisory firm at risk? In this episode, we challenge the common belief that referrals alone are enough to sustain and grow your practice. We explore the potential pitfalls of a referral-only approach and discuss strategies to diversify your marketing efforts. Key points covered: ► The changing landscape o…
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#185: 5 Minute Marketing Challenge—What Do My Customers Want?
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As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the 5 Minute Marketing Challenge! Originally released last year, this series is designed to help you cut through the noise with simple, actionable tips you can implement in just …
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The Missing Ingredient In Your LinkedIn Strategy
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You’re posting consistently, sharing insights, and building your profile—but are you truly connecting? LinkedIn's biggest key to success isn’t just about what you post but how you engage with your network. Here’s what many people miss: LinkedIn is a two-way street. If you’re not actively building relationships, you leave opportunities on the table.…
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Trading Yacht Life For The Video Life
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Austin-born-and-bred, Shelby Ring traded landlocked life for boat life as a yacht chef in the BVIs. It turns out she was more into filming fish than cooking them. She swapped a chef knife for a camera and started raking in cash for those "highlight videos" the fancy yachts couldn't get enough of. Fast forward to 2013, she swapped sailboat life for …
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Advice Line: How To Build A Digital Marketing Funnel From Scratch (Joe Eck)
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Are you struggling to build an effective marketing funnel for your virtual financial planning practice? In this LIVE "Advice Line" episode, financial advisor Joe Eck asks us to help him create a digital marketing strategy to attract pre-retirees in his local area. From optimizing his website to improving his content creation process, we provide act…
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#184: Talkin’ Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands
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Tech companies often struggle with the same challenge—making their complex solutions simple to understand. When customers can’t grasp how a product solves their problem, even the most innovative ideas can fall flat. How do you balance clarity and sophistication to attract buyers without sacrificing the technical depth that sets you apart? In this e…
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Why You Need To Do A Monthly LinkedIn Live Event
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Have you been thinking about going live on LinkedIn but need a little push? Here’s why a monthly LinkedIn Live event could be the game-changer your business needs! 🏆 🌟 1. Gather Your Target Audience in One Place: Imagine bringing your ideal clients, industry peers, and potential collaborators into one virtual room! A monthly LinkedIn Live event is …
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Think You're Late to AI? Here's Why You're Actually Right on Time!
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Feeling overwhelmed by AI? You're not alone. In this episode, we tackle the biggest myth in AI adoption and reveal why your measured approach might be your greatest advantage. KEY POINTS: Why the "AI panic" isn't helping anyone Real talk about where most businesses ACTUALLY are in their AI journey Practical steps to start implementing AI (without t…
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Advice Line: Finding The Right Marketing Channel For Your Niche (Andrew McFadden)
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How do you grow an email list for your financial advisory practice? In this LIVE "Advice Line" episode, financial advisor Andrew McFadden seeks guidance on expanding his email marketing efforts. We dive deep into Andrew's niche of young physicians, his current marketing strategies, and explore whether email is truly the best next step for his pract…
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#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries
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In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific pr…
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Your Sales Potential with my LinkedIn Polls In Groups Strategy
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Are you looking to enhance your LinkedIn engagement and connect with industry peers? Let me share my effective 3-1-1 strategy: 1️⃣ Join 3 Industry-Specific Groups: Dive into communities that align with your professional interests. Engaging with the right groups can open doors to valuable discussions and networking opportunities. 2️⃣ Conduct 1 Marke…
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Chris Abdey is a Procrastination Coach with over 20 years of experience, specializing in helping individuals conquer procrastination and boost productivity. As the creator of the Balance Blueprint program and host of the Procrastinator’s Pitstop podcast, Chris empowers clients to master time management, focus, and personal growth. Connect with Chri…
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7 Questions to Ask Before Hiring Marketing Help
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Are you considering hiring marketing help for your financial advisory firm but unsure where to start? In this episode, we dive deep into the world of marketing assistance for advisors, helping you navigate the decision-making process with confidence. Key questions we answer include: ► Signs it's time to hire marketing help (and when to hold off) ► …
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#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It)
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Nonprofit leaders work hard and care deeply, but sometimes their message isn’t clear enough to get people excited and involved. The stories are powerful, and the mission is strong, but the message can get lost. It’s a frustrating reality for nearly every marketer involved in the nonprofit sector. So how do you communicate your vision in a way that …
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Should You Have LinkedIn Premium for Your Company Page ?
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Are you ready to attract and convert more clients across LinkedIn? My latest episode dives into the powerful features of LinkedIn Company Page premium subscriptions and whether they’re worth the investment for your business presence on the platform.🔑 Key Benefits of LinkedIn Company Page Premium:Custom Call to Action: Display a tailored call to act…
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Marnie Stockman and Nick Coniglio are the co-authors of Lead It Like Lasso. From colleagues to co-founders, Nick and Marnie built a leadership framework that helped them start, scale, and sell their software company in three years (all with the spirit of Ted Lasso). And then they wrote the book on it ;) Connect with Marnie and Nick here: https://ww…
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Advice Line: How To Focus Your Marketing Efforts For Better Results (Ryan Furlong)
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Are you struggling to find your niche and grow your financial advisory practice? In this LIVE "Advice Line" episode, financial advisor Ryan Furlong joins us to troubleshoot his marketing strategy. We dive deep into refining his ideal client avatar, choosing the right social media platform, and creating a compelling personal brand separate from his …
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#181: Talkin' Shop—The Power of Being Your Authentic Self in Coaching (And Why Buzzwords Just Get in the Way)
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The coaching world is booming, but with thousands of new coaches and consultants entering the industry, it’s becoming a more crowded space. If you're looking to make an impact, the question quickly becomes: How do I get noticed? Many coaches get caught in a cycle of trying to copy what others are doing, hoping it will work for them, but it usually …
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Are you tapping into all the hidden opportunities LinkedIn offers to generate leads and sales? In this episode, we’ll explore three powerful yet underutilized strategies to grow your business on LinkedIn. Discover how to..... Leverage Push Notifications: These can be a game-changer when used strategically. Learn how to craft compelling messages tha…
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Why Is Transforming "Self-Identity" Vital For Your Success
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Jim Fortin is the host of top top-ranked Transform Your Life From The Inside Out Podcast, which is in the iTunes Top 100 in both the educational and personal development categories. He’s an international leading expert in subconscious personal transformation and has been featured as a speaker alongside 100s of fellow industry leaders as well as bei…
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Advice Line: How To Turn LinkedIn Success Into Client Growth (Joe Marshall)
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Is your marketing strategy too reliant on a single channel? How can you maximize your LinkedIn success? In this LIVE "Advice Line" episode, financial advisor Joe Marshall joins us to discuss diversifying his marketing efforts beyond LinkedIn. We explore how to leverage his existing success on the platform and create a more robust marketing funnel. …
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#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results
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If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if t…
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LinkedIn Company Pages Hacks and Updates
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In today’s digital landscape, establishing a strong online presence is essential for business success. Here are three compelling benefits of having a LinkedIn Company Page: 1️⃣ Brand Visibility with Your Logo: A LinkedIn Company Page lets you showcase your logo on your LinkedIn profile. This connection enhances your brand recognition and creates a …
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Why Every Business Should Leverage Quizzes and Assessments
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Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review. Find out more about Max and Scoreapp here: https://www.facebook.com/g…
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Marketing Funnel Basics: What Every Advisor Needs to Know
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Are your marketing funnels failing to turn leads into clients? In this episode, we break down the basics of creating a simple, effective marketing funnel for your financial advisory firm. From understanding each stage of the funnel—to pinpointing why your current funnel may not be delivering results, we guide you through essential strategies for fi…
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#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers
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Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If…
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The Easiest Way To Skyrocket Your Engagement on LinkedIn
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Are you ready to take your LinkedIn game to the next level? Listen in on my newest episode entitled, "The Easiest Way To Skyrocket Your Engagement on LinkedIn." In this episode, I'll reveal a simple yet powerful strategy that can transform how you connect with your audience. The easiest way to boost your engagement is to engage back with those who …
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Using Innovation and Perseverance To Grow Your Business
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About Luke Peters: Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop…
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Advice Line: How to Get Prospects To Act Without Being Pushy (Ben Galloway)
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Are you struggling to convert qualified prospects into clients? Wondering how to create urgency without being pushy? In this LIVE "Advice Line" episode, financial advisor Ben Galloway joins us to troubleshoot his sales process and marketing strategy. We dive deep into defining his ideal client, crafting compelling content, and following up effectiv…
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#178: How to Work with Your ADHD to Boost Focus and Productivity
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Traditional productivity advice often assumes a “one-size-fits-all” solution, but for many people —especially those of us with ADHD or other neurodivergent traits—that approach can actually slow you down. You may even feel ashamed of your inability to focus or stay organized, but the real problem might be that the traditional methods weren’t design…
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