Podcast Marketing TEA terbaik (2024)

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72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut 36:42

1d ago36:42

36:42

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…

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The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView 52:50

10d ago52:50

52:50

Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs? In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales devel…

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71. Marketing leadership lessons with Bev Bury, CMO at Flinders University 12:09

16d ago12:09

12:09

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …

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How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting 46:22

17d ago46:22

46:22

Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls? These questions…

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What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners 35:26

24d ago35:26

35:26

Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now? This episode addresses these current challenges …

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70. How to triple the experiment velocity of your marketing team and drive thousands of new leads 11:54

29d ago11:54

11:54

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…

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How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO 41:35

1M ago41:35

41:35

How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics? In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offe…

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69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment 36:02

1M ago36:02

36:02

In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…

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Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders 48:40

1M ago48:40

48:40

Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market ne…

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68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation 18:30

1M ago18:30

18:30

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …

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RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri 16:19

2M ago16:19

16:19

In this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in dat…

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RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor 14:43

2M ago14:43

14:43

In this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer Maor, the CTO and co-founder of Mitiga, brings his extensiv…

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RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta 12:32

2M ago12:32

12:32

In this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. About our guest: Brooke Motta is the co-founder and CEO of R…

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RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal 16:56

2M ago16:56

16:56

In this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our guest: Shashwat Sehgal is the CEO and co-founder of P0 Securi…

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67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia 17:25

2M ago17:25

17:25

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…

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RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson 19:03

2M ago19:03

19:03

In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity arena. Having previously co-founded and led Digital S…

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RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales 16:53

2M ago16:53

16:53

In this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. About our guest: Jay Wallace, the VP of Global Sales a…

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Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute 38:47

2M ago38:47

38:47

Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an …

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66. Agile Marketing in Action: UniSA’s Marketing Transformation 40:30

2M ago40:30

40:30

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…

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Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer 35:50

2M ago35:50

35:50

Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace? In this conversation, we disc…

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65. Optimising marketing teams: Lean marketing vs Agile marketing approaches 17:04

2M ago17:04

17:04

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…

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Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum 45:55

2M ago45:55

45:55

Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: 👉 Crafting a competitive edge and message in saturated c…

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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy 1:07:53

3M ago1:07:53

1:07:53

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…

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Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society 50:23

3M ago50:23

50:23

Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 The underestimated power of personal branding in sales su…

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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach 1:04:57

3M ago1:04:57

1:04:57

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…

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How to adapt to the new cybersecurity buying landscape 47:12

3M ago47:12

47:12

Summary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-b…

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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing 1:01:49

3M ago1:01:49

1:01:49

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…

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64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work 15:01

3M ago15:01

15:01

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…

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63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams 3:37

3M ago3:37

3:37

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…

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62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation 41:54

4M ago41:54

41:54

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…

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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow 55:09

4M ago55:09

55:09

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …

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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success 51:34

5M ago51:34

51:34

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…

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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points 49:52

5M ago49:52

49:52

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…

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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled 1:00:23

5M ago1:00:23

1:00:23

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…

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#148: The Holy Grail of Web Design and Development with Adam Aragon 1:01:53

5M ago1:01:53

1:01:53

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing

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61. Design your marketing team structure to fit your company's growth stage 47:40

6M ago47:40

47:40

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…

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3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder 41:01

6M ago41:01

41:01

**Thought-Provoking Questions:** - How can investing in your employees during challenging times impact your company's long-term success? - What key decisions have shaped your company's direction, and how have they contributed to your revenue growth? - Are you prioritizing long-term partnerships in building your sales channels, and what challenges h…

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60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign 55:51

7M ago55:51

55:51

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…

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#147: BRIDGER – The Bridge from Prospect to Purchase 1:21:51

7M ago1:21:51

1:21:51

Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also …

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#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed 1:01:27

8M ago1:01:27

1:01:27

Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measureme…

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#145: Mason Cosby on Gettin' Scrappy with ABM 58:17

8M ago58:17

58:17

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivat…

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59. Why you need a Marketing Operations team and how to build one 53:50

8M ago53:50

53:50

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …

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#144: The Ungated Unknown – The Path to Known 49:44

8M ago49:44

49:44

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partners…

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#143: Tirrah Switzer –Keep Your Competition Close 52:06

8M ago52:06

52:06

Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know …

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#142: Juan Mendoza –The Digital Marketing Rennaissance 1:07:33

9M ago1:07:33

1:07:33

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Ma…

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Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof 48:01

9M ago48:01

48:01

Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out. 👉 What risks can derail your software development and revenue growth? 👉 How can you optimize t…

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How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra 39:52

9M ago39:52

39:52

**Episode Summary: Ricky Martinez @ DigitalEra** 🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the early stages? Tune in to this episode of the Cyberse…

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How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates) 15:47

9M ago15:47

15:47

🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? 🤔 How can you engineer "wow moments" in your demos or meetings to make a lasting impression on prospects?…

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How to build your first channel program with Kimber Garrett 38:34

9M ago38:34

38:34

**Episode Summary:** 🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast. 👉 In this conversation, Kimber Garrett, a seasoned channel strategist, s…

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#140: Sophie Hedestad- Achieving Company Success through Team Goals 1:00:23

9M ago1:00:23

1:00:23

Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.

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