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Unpacking data tales, triumphs, and tiny disasters, one mile at a time. The First Mile is a podcast from the MetaRouter team that explores the most critical stretch of the customer data journey: the first mile. Each episode dives into the technologies, strategies, and stories shaping how enterprises collect, govern, and activate data at scale. From identity resolution to AI-driven personalization, from privacy-first infrastructure to the evolution of retail media, The First Mile brings toget ...
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Second-Gen Retail Media, It's No Longer Just A Nice To Have
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24:31
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24:31
Send us a text Retail media is no longer a nice-to-have, it’s a core growth system. In this episode, Second-Gen Retail Media: It’s No Longer Just a Nice to Have, we sit down with Neerav Vyas, VP of Data & AI at Capgemini, to unpack how retail media is evolving from outsourced ad placements into owned, composable platforms that power real differenti…
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Systems, Signals & The Future of Data
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39:43
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39:43
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From Chat to Checkout: MetaRouter and the Rise of Agentic Commerce
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Send us a text What happens when shopping moves from websites to conversations? In this episode of The First Mile Podcast, host Dom Burch sits down with Patrick Harrington, Head of AI and Machine Learning at MetaRouter, to unpack one of the biggest shifts in digital commerce yet — the rise of agentic commerce, where AI agents like ChatGPT drive dis…
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From SEO to GEO: How AI Is Rewriting Discovery and the Power of First-Party Data
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32:18
Send us a text Discovery has moved from links to conversations, and that shift is rewriting how customers find, evaluate, and buy. We sit down with Patrick Harrington, head of AI and machine learning at MetaRouter, to unpack generative engine optimization—what it is, why it matters, and how marketers can align content, consent, and speed to win in …
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