Podcast Monetisation terbaik (2024)

1
283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host 59:11

7M ago59:11

59:11

In this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author,…

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282: Purpose, Passion, Principles + Profit with Dr John Tickell 29:37

10M ago29:37

29:37

Building a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change t…

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281: How to win more clients using organic content with Chris James 59:11

11M ago59:11

59:11

Most business owners post content online with no idea where their next lead is coming from. So says Chris James, this week's featured expert guest. Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. He helps solopreneurs and small business owners generate and convert leads organically on social media. In t…

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280: The business of speaking: An insider's guide with Carson White 53:06

12M ago53:06

53:06

As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your message with a captivated audience, in turn helping t…

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279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai 52:39

12M ago52:39

52:39

Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai, founders of Gro…

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278: Automate your personal brand-based business with Alycia Edgar 55:13

1y ago55:13

55:13

In this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: **Introduction to Guest**: Learn about Alicia’s …

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277: Design your one-person service-based business with Ellen Donnelly, The Ask 56:17

1y ago56:17

56:17

You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people. What's the answer? Establish a…

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276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise 44:31

1y ago44:31

44:31

Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England. In this insightful discussion, Jackie shares her journey from being an art development officer and drama teache…

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275: Reputation = revenue: The business of personal branding 23:02

1y ago23:02

23:02

In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the…

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274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne 48:13

1y ago48:13

48:13

In this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are con…

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273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY] 48:57

1y ago48:57

48:57

In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note…

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272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode 34:37

1+ y ago34:37

34:37

Welcome to the second (and final) part of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their pr…

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271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode 23:15

1+ y ago23:15

23:15

Welcome to Part 1 of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal b…

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270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior 52:22

1+ y ago52:22

52:22

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public…

1
269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward 46:33

1+ y ago46:33

46:33

Lots going on in the world of podcasting! Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work. How much work, and what are the challenges people in the podcasting trenches are facing currently? I decided to find out! In this episode, we get the lowdown from Bea Abalti, founder…

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268: The who, what and how of building strategic relationships with Nina Thomas 52:42

1+ y ago52:42

52:42

In this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact. Nina…

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267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview 28:45

1+ y ago28:45

28:45

In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn…

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266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com 46:14

1+ y ago46:14

46:14

In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (…

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265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor 29:41

1+ y ago29:41

29:41

In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward. The interviews are featured in the two previous episodes: Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward Ep 264: [BEHIND-THE-SC…

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264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! 44:54

1+ y ago44:54

44:54

"We're not here to blend in!" (Kris Ward) In the last episode, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace. In doing…

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263: How to leverage your time & resources while building your personal brand - interview with Kris Ward 38:09

1+ y ago38:09

38:09

Building a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world? How can we become more effective in our work so we can spend more …

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262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution 24:02

1+ y ago24:02

24:02

Last week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's …

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261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand 46:46

1+ y ago46:46

46:46

I'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything! For 14 years, J…

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260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand 36:06

1+ y ago36:06

36:06

I've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand…

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259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur 57:54

1+ y ago57:54

57:54

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with …

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258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper 48:50

1+ y ago48:50

48:50

When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry. Well…

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257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond! 50:04

1+ y ago50:04

50:04

Wow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand. Sally has been on TikTok for a few years…

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256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm 41:08

1+ y ago41:08

41:08

I've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard s…

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255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond 51:45

1+ y ago51:45

51:45

In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn through the power of commenting in December 2020. Together they have supported…

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254: Unlocking the LinkedIn algorithm with Richard van der Blom 52:31

1+ y ago52:31

52:31

If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it well? Are you putting in the requisite effort to gain the benefits in term…

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253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview) 48:31

1+ y ago48:31

48:31

In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'. [ Check out episode 252: The power of community with best-selling author, Mark Schaefer ] Mark (Masters) happe…

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252: The power of community with best-selling author, Mark Schaefer 53:43

1+ y ago53:43

53:43

Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many …

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251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson 1:02:37

1+ y ago1:02:37

1:02:37

Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what …

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250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders 1:14:27

1+ y ago1:14:27

1:14:27

In this opening episode for Season 7 - our 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From a personal branding or professional marketing perspective, what's the one thing that's really working well for you currently?…

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249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode 1:20:48

2y ago1:20:48

1:20:48

Welcome to the finale to season 6 of the Reputation Revolution podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this i…

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248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views 1:00:24

2y ago1:00:24

1:00:24

One of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social medi…

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247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale) 58:38

2y ago58:38

58:38

In the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace. In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found …

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246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace 58:38

2y ago58:38

58:38

This show is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He also published the occasional post on LinkedIn, but not with a…

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245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand) 29:49

2y ago29:49

29:49

In the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key i…

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244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ] 19:58

2y ago19:58

19:58

One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the tes…

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243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand) 35:05

2y ago35:05

35:05

In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. A massive opportunity f…

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242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media 52:55

2y ago52:55

52:55

How to leverage podcast guest appearances to build your professional personal brand In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party…

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241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset) 24:19

2y ago24:19

24:19

In the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video. The theme for that episode was around 'experimentation', and taking risks on social media. By ‘taking risks’, we're not talking about doing anything stupid on the socials (we'r…

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240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack 45:12

2y ago45:12

45:12

What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-t…

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239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities) 50:03

2y ago50:03

50:03

In the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we di…

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238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands 50:03

2y ago50:03

50:03

According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now t…

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237: [RECAP] Trevor & Brendan dissect the Joyce Ong interview (Liberated on LinkedIn) ] 24:57

2y ago24:57

24:57

In the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story, and she reveals how she went about it in …

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236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise 51:59

2y ago51:59

51:59

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic! How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people. Y…

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235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge) 34:25

2y ago34:25

34:25

In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, cons…

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234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy 48:38

2y ago48:38

48:38

In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are l…

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