Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
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Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
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"How to Open an Optometry Practice" is your ultimate guide to building and managing a successful optometry business from the ground up. Whether you're a recent graduate or a seasoned professional, this podcast will provide actionable insights on site selection, real estate negotiations, practice design, construction, securing loans, and mastering the balance between clinical care and sales. Join us as we share expert advice, real-world strategies, and inspiring stories to help you create a t ...
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Welcome to The College of Optometrists' podcast. Hosted by our Clinical Advisers, the podcast covers the latest research, cutting-edge technology, and advancements in eye care. Join respected industry leaders, expert clinicians, and patients as they share unique insights, real-life experiences, and practical tips for maintaining eye health.
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Defocus Media Eyecare and Optometry Podcast Network
Defocus Media Eyecare and Optometry Podcast Network
the #1 Eyecare Podcast Network, where vision meets voice. Trusted by optometrists, opticians, ophthalmologists, and eyecare leaders, we deliver authentic conversations, clinical pearls, and real-world strategies that shape the future of patient care and practice management.
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Sound Optometry is the podcast from Docet that provides high quality continuing professional development (CPD) for fully-qualified UK-GOC-registered optometrists practising in England, Wales and Northern Ireland. Each month, we’ll be exploring the topics that matter most to us optometrists with case studies and in-depth conversations. You can gain 1 CPD point by listening to this podcast and completing the exercise on docet.info.
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20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operations • Financial planning for optometrists • Practice growth strategies & profitability tips • Se ...
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Are you getting the best out of your career? Each episode of Optometry Talks is jam-packed with advice and updates from the experts on everything related to being an optometrist in Australia today! Music: “la única by Birocratic”
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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, succ ...
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At the end of another busy year for the College, Clinical Advisers Dr Paramdeep Bilkhu MCOptom and Daniel Hardiman-McCartney FCOptom MBE discuss the main highlights from this year and what we can expect going into 2026. Further information #TheCollegeWrapped: Our achievements from January to March 2025 #TheCollegeWrapped: Our achievements from Apri…
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My most impactful books I read during 2025 (and the lessons I've learned)
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53:28In this reflective episode, we'll explore the most impactful books I've read in 2025. From exploring personal growth and professional evolution to sharing insights on leadership and success, I'll share the themes that shaped my year. I'll discusses the challenges and triumphs of balancing identity and ambition, hopefully offering valuable takeaways…
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Millie Eyewear | Eyewear that Makes you Feel Like a Million Dollars
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34:46In this episode of the Defocus Media podcast, Dr. Darryl Glover sits down with Long Huynh (optometry student at Indiana University School of Optometry) to unpack a story that feels both inspiring and relatable for anyone building something while still becoming who they are. Long is an optometry student with a creative background, and he’s also the …
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Why Diagnostic Tools Go Unused — and How to Make Them An Asset to your Practice with Dr. Mile Brujic
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55:05operationally, and financially—is where most practices struggle. A Problem Most Practices Recognize Many practices invest in advanced technology with good intentions—better care, differentiation, growth. Yet months later, the equipment is used inconsistently, reserved for rare cases, or quietly avoided because it disrupts flow. Dr. Brujic explains …
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What “Scaling” Really Means for Private Practice Optometrists | E284
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25:50What “Scaling” Really Means for Private Practice Optometrists | E284 Highlights from this episode: What “Scaling” Really Means for Private Practice Optometrists (01:03) Closing Thought: Being the "BEST" vs. Being "BETTER" (22:37) In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have t…
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Episode 9: Whoops It Can Happen to You: The Importance of the Landlord’s Work Letter
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12:22In this episode, Art and Hailee discuss an optometrist in Austin whose construction bids came in far higher than expected—only to discover the landlord’s work letter left out critical components of the space. With no HVAC, no electrical panel, no drywall, and no concrete slab, the tenant was facing tens of thousands in unplanned costs. Optometry sp…
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Leadership That Works: Applying the Working Genius Framework in Eye Care Teams
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26:22In this episode of The 2020 Podcast, host Dr. Harbir Sian welcomes leadership consultant Nancy Dewald for a thoughtful conversation on leadership, team effectiveness, and how optometry practices can better execute ideas without burning out their teams. Drawing from her extensive experience in staff training and consulting, Nancy introduces listener…
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Dr. Chris Wolfe on Purpose, Failure, and Building a Sustainable Practice
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1:01:54In this powerful episode of Play Chess, Not Checkers, Dr. Adam Ramsey sits down with Dr. Chris Wolfe—clinician, educator, entrepreneur, and one of the most respected voices in modern optometry—for a conversation that goes far deeper than practice management. What unfolds is a masterclass in resilience, purpose, leadership, and the responsibility op…
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The how and why of taking time (literally) out of the practice to work ON your practice with Drs. Julie Helmus & Paul Mormon, OD
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1:05:12Almost every business owner knows they need to spend time working ON and not just IN their business. But what does it mean to take that concept to a whole new level by traveling and spending time outdoors with colleagues and strategic partners? Whether you choose to take time out of your business to work on your business and do it across town or ac…
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Dry Eye, Burnout, and the Social Media Blueprint with Dr. Shelby Brogdon
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39:53In this Defocus Media Podcast episode, Dr. Darryl Glover welcomes Dr. Shelby Brogdon for a wide-ranging conversation that connects three topics many optometrists are thinking about right now: building a dry eye clinic, preventing burnout, and using social media in a way that actually supports (not drains) real life. Dr. Shelby Brogdon, Optometrist …
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Closing the 95% Myopia Gap: The Consult, the Close, and the Systems That Drive Growth — featuring Matt Oerding.
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56:06When close rates stall around 30–40%, most teams blame price. What if the real issue is what happens after the appointment? Myopia management is no longer "up-and-coming." It's here, and it's big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes, to unpack a market Matt describes as a untapped oppor…
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The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
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32:40The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283 Highlights from this episode: The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists (00:54) Closing Thought: Keeping Your Conviction (31:07) In this episode, we are diving into what it really means to step into the CEO role of your practice and why this minds…
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Finding Your Lane in Optometry with the Dapper Eye Doc
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42:54From Winnipeg to Edmonton, from student to private practice owner, and from shy content creator to “Dapper Eye Doc,” this Depth Perception episode with Dr. Shaminder Dhaliwal is all about owning your path in optometry—and looking good while you do it. Born and raised in Winnipeg, Manitoba, Dr. Dhaliwal completed his optometry degree at ICO in Chica…
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Atropine approval: What does it mean for the management of myopia?
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37:45College Clinical Advisers Denise Voon MCOptom, Dr Paramdeep Bilkhu MCOptom, and Daniel Hardiman-McCartney FCOptom MBE discuss the recent news from the Medicines and Healthcare products Regulatory Agency (MHRA) approving the first low-dose atropine treatment for myopia in the UK. They talk about what the news means for optometrists and answer questi…
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Why failure can be your friend with Dr. Chris Wolfe, OD
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41:30Why failure can be your friend with Dr. Chris Wolfe, ODHow can failure be your friend, and why should you embrace failure? On this episode—which is actually me guest-hosting Dr. Chris Wolfe's podcast EyeCode Media—we discuss a journey Chris has been on for awhile, how he failed, and why he considers the failure a positive influence in his life. I s…
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Low-Dose Atropine Not FDA Approved: What the STAR Study Means for Today’s Myopia Control Practices
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41:28The topic of low-dose atropine, not FDA-approved, has become one of the most important conversations in pediatric eye care this year, especially as clinicians turn to the STAR Study for clarity on atropine’s role in modern myopia control. Despite decades of global research supporting low-dose atropine and its widespread off-label use in the United …
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Twilight Revisited: Optometry, Cringe, and Cultural Impact
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52:13The OD’ing on Movies Podcast returned with a fan-favorite episode—this time stepping into the blue-tinted, vampire-filled world of Twilight. Dr. Jacobi Cleaver and Dr. Jacob Wilson invited two special guests for this rewatch: social media creator and longtime Twilight fan McKenzie Richardson, and Jenny Orand, Dr. Wilson’s wife and unofficial pop-cu…
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Episode 8: Case Study: Vague Drawings and Contracts
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23:31Optometry owners often assume that once drawings are complete, their project is ready for construction — but this case study shows how misleading that assumption can be. In a major remodel, an optometrist received drawings that appeared complete but lacked essential engineering, specifications, and phasing details, resulting in contractor bids rang…
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From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
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16:39From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282 Highlights from this episode: From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet (00:47) Closing Thought: Blueprint for Success (12:05) In this episode, I’m sharing the exact steps I’m taking right now to grow both my primary ca…
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How Gen Z Sees Contact Lenses: What Today’s Data Means for Eye Care
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28:34Gen Z contact lens trends are reshaping how eye care professionals think about prescribing, communication, and practice branding. In a live episode of The 2020 Podcast recorded at Vision Expo West, Dr. Harbir Sian sat down with Contact Lens Institute Visionaries Jennifer Seymour, Dr. Jade Coats, and Andrew Bruce to unpack new research on Gen Z eye …
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How I Increased My Profit By 30% While Cutting Down Staff: Dr. Lauretta Justin & Eugene Shatsman
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55:00What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%? This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to unpack a transformation that starts with burnout and ends with clarity, profit, and purpose. After r…
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From Trauma to CEO of You: Dr. Lauretta Justin on Building Peace, Purpose, and Profit
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51:31In this episode of Play Chess, Not Checkers, Dr. Adam Ramsey welcomes Dr. Lauretta Justin—founder of Millennium Eye Center—for a real, layered conversation about becoming an optometrist, a business owner, and ultimately the CEO of your own life. What unfolds is not just a professional journey, but a blueprint for resilience, identity, and practice-…
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Failure and Risk (and why practice owners should embrace them) with Nathan Hayes
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1:06:58ODs tend to be a pretty risk-averse group, which means failure and risk can be avoided or almost taboo topics. But risk is required for any type of return in life. So how should practice/business owners think about risk? If you're embarking on a new growth goals for your practice—like adding an associate doctor—how do you prepare for that investmen…
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Qlosi™ Presbyopia Eye Drops: Candidacy, Dosing, and Real-World Wins
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31:39Presbyopia is finally meeting its match in-clinic with Qlosi presbyopia eye drops (pilocarpine 0.4%), offering a practical, performance-based option alongside glasses, contact lenses, and surgery. In this episode, Dr. Jennifer Lyerly and Dr. Derek Cunningham discuss how to position presbyopia drops for success, including who to treat, how to dose, …
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Four optometry students at different stages of their optometry journey share insights about their experience so far. They talk about why they chose optometry, how they've found their courses so far and share advice and tips for succeeding and getting the most out of your time at university. Further information Student resources A career in optometr…
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Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
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22:19Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281 Highlights from this episode: Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting (00:53) Closing Thought: The work begins when the motivation ends (20:34) In this episode, I break down my biggest takeaways from my latest P3 meeting and what it really means to grow when the …
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The benefits of shifting your mindset from practice owner to CEO (and the 3 numbers to measure daily) with Dr. Brianna Rhue, OD
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57:02So much of business ownership is about your mindset. So what happens when you take the cognizant approach to shift your mindset from a practice owner to a CEO? What are the necessary strategies you must incorporate into your life if you want accomplish more but yet do it in the same (or less time)? And how does this work when you try and build a te…
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Episode 7: Whoops, It Can Happen to You: Negotiating Additional Space
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11:28This episode dives into a cautionary tale every optometrist should hear. When a doctor tried to absorb a subleased suite next to his office, he unknowingly triggered a renegotiation of his entire lease—adding years of commitment without securing concessions, build-out improvements, or long-term protection. Antonis breaks down how landlords structur…
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Joy as a Leadership Strategy: Allegra Cohen on Mindset, Presence & Performance with Eugene Shatsman
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52:44What if the biggest shift in your practice this year doesn't come from a new piece of equipment, a new hire, or a new plan — but from the way you train your brain to notice joy? In this episode of Power Hour, host Eugene Shatsman is joined by Allegra Cohen (TEDx speaker, author, and Chief Joy Officer of BRAVE LIFE) for a conversation that blends ne…
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The #1 Mistake Holding Private Practice ODs Back | E280
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21:18The #1 Mistake Holding Private Practice ODs Back | E280 Highlights from this episode: The #1 Mistake Holding Private Practice ODs Back (00:49) Closing Thought: Facing the Pain (13:55) In this episode we are talking about the biggest mistake I believe most ODs make when trying to grow a private practice: staying buried in the exam room. For years, I…
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54: Headaches – Causes and clinical management
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31:50It’s thought that over half of the world’s population experience a headache disorder, and almost all of us have experienced the symptoms at some point in our lives. Headaches can be caused by many different factors — both visual and non-visual — and their severity can vary massively. When optometrists are examining patients, it’s not always clear h…
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If you think "sales" is a dirty word, this episode was made just for you.
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34:45In this episode, Dr. Steve Vargo returns to talk about a topic many ODs quietly struggle with: the role of sales in patient care and practice performance. Inspired by a recent post he shared on LinkedIn, we explore why certain KPIs feel frustrating to improve and how a simple shift in perspective can change the way doctors think about influencing p…
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5 Game-Changing Questions to Transform Your Optometry Practice | E279
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24:165 Game-Changing Questions to Transform Your Optometry Practice | E279 Highlights from this episode: 5 Game-Changing Questions to Transform Your Optometry Practice (00:49) Closing Thought: What is the cost of staying right where you are? (22:06) In this episode, I share the five key questions every private practice owner should be asking themselves—…
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How I Built It: $4,000 Per Visit in a Specialty Practice, with Dr Stephanie Woo and Eugene Shatsman
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58:20Every optometrist dreams of running a practice that truly reflects their passion. Few ever rebuild one from scratch to make it happen. That's exactly what Dr. Stephanie Woo did. After years of running three full-scope practices, she sold them all to pursue a vision that challenged everything she'd known about optometry — a specialty-only clinic bui…
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From the Exam Room to the Executive Table: A Conversation with Dr. Pete Kehoe on How Managed Vision Care Can Enhance the Provider Experience
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59:50Why has the profession of optometry had such a complicated relationship with VCPs (vision care plans) over the years? Some practice owners love them. Others despise them. Some practices are on all the panels. Some have intentionally jettisoned themselves from every plan and gone out of network entirely. On this episode, which in a way serves as a f…
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Performance Drivers of Top Practices and KPIs with Jason Lake & Eugene Shatsman
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59:24What separates the practices that are growing in 2025 from those falling behind? This week on Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, General Manager of PERC and Opti-Port, for another data-driven conversation every practice owner should hear. As one of optometry's top data experts, Dr. Lake manages one of the largest private-prac…
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The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
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22:05The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278 Highlights from this episode: The Business of Optometry: Culture, Systems, and the Freedom to Step Back (00:44) Closing Thought: Finding your passion (16:57) In this episode, we are talking about what it really means to become the CEO of your practice—not just the doct…
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Solving for optionality and the importance of community up to and through retirement with Roger Whitney
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57:17On this episode, we explore the unique intersection of financial planning and personal growth, discussing the importance of thinking on our thinking, the paradigm shift from accumulating to decumulating assets, and the role of community in achieving financial confidence. Roger shares insights from his Rock Retirement Club, emphasizing the value of …
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Building AI for Optometry: A Live Walkthrough of Practical AI You Can Use in Your Practice
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56:02Most optometry practices think AI is complicated, expensive, or years away from being practical. This episode proves otherwise. In this first-ever live build on the Power Hour, host Eugene Shatsman and AI consultant Abhi Bhattacharya (Amazon Alexa, Athenahealth, VSP Vision) create a working AI voice agent — from scratch — that calls and confirms pa…
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Episode 6: Understanding Lending Requirements
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23:08Before you sign your loan or construction contract, make sure you know what the bank is really asking for. Art and Antonis unpack how miscommunication between lenders and contractors can cause major budget surprises—and what every optometrist should know to stay in control of their project costs. A must-listen for anyone planning a new optometry pr…
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The Power of Evolution: Designing the Life and Practice You Actually Want | E277
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19:40The Power of Evolution: Designing the Life and Practice You Actually Want | E277 Highlights from this episode: The Power of Evolution: Designing the Life and Practice You Actually Want (00:36) Closing Thought: Create (17:21) In this episode, we are talking about evolving as a private practice owner. After 14 years of building my practice from the g…
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Educate & inform, don't sell: a patient experience conversation with Tim Merrigan from Acquios Advisors
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52:09There are few episodes where I tell you to rewind and listen again to something that a guest has says. This is one of those episodes. From the importance of using the patient's name to offering appointment options without directly asking if they want to schedule, this conversation with Tim is a great example of why words matter in all aspects of th…
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The Nerdy Optometrist: Technology, Curiosity, and the Next Era of Eye Care with Dr. Ukti Vora
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58:28Description What can optometry learn from today's entrepreneurs and innovators? In this episode of The Power Hour, Eugene sits down with Ukti Vora (The Nerdy Optometrist) to explore how innovation, technology, and mindset are shaping the future of the optometry. Ukti shares her journey from India to the U.S., offering a global perspective on how op…
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