Podcast Paid Search terbaik (2025)

1
Google’s Goals Are NOT Your Goals (Episode 454) 29:00

6d ago29:00

29:00

Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Scha…

1
EP315 - Evolving with Paid Search with Amet Khabra 42:28

9d ago42:28

42:28

Q1 How has your journey in the industry been? Q2 What are your biggest frustrations with the industry right now? Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances? Q4 What are your thoughts on PMax? Exit velocity: What’s one thing you want to leave people with Best advice have you've bee…

1
Report Finds 80% Do Not Use Negative Keywords (Episode 453) 29:32

13d ago29:32

29:32

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…

1
EP314 - Lead Gen & PMax Campaigns with Boris Beceric 41:05

16d ago41:05

41:05

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI Q1 What is it like being a LinkedIn influencer Q2 What are your biggest frustrations with the industry right now? Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q4 What is your position on us…

1
The Best Scripts to Use in Google Ads (Episode 452) 35:00

20d ago35:00

35:00

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this ep…

1
EP313 - AI Client Side with Helen Dooner 24:35

24d ago24:35

24:35

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025" Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-house Q2 What are your general feelings towards AI Q3 What wouldn’t you allow AI to touch Q4 Wha…

1
Enhanced Conversions, Performance Max, & Micromanaging (Episode 451) 35:56

27d ago35:56

35:56

Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…

1
EP312 - Account Structure and AI with Chris Ridley 45:53

1M ago45:53

45:53

#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AI Q1. Does Account Structure Even Matter Anymore? Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not? Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platfo…

1
How Google Ads Keyword Matching Works (Episode 450) 27:04

1M ago27:04

27:04

Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo…

1
Why Businesses Don’t Grow from PPC (Episode 449) 34:09

1M ago34:09

34:09

This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watc…

1
Bidding, ROAS, & AI (Episode 448) 31:36

2M ago31:36

31:36

Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS. Try Opteo for free for 28 days - http…

1
EP311 - PPC & AI with Matt Beswick 37:22

2M ago37:22

37:22

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025" Q1 How did you get into client-side Q2 What frustrates you most about all the new updates Q3 How is your PPC workload as a client-side professional Q4 What’s one thing you wa…

1
How Successful are Ads on Google? (Episode 447) 34:56

2M ago34:56

34:56

This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst. Try Opteo…

1
EP310 - Finding Leads & Building Your Brand in Today’s Social Landscape 36:27

2M ago36:27

36:27

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q3 Have …

1
Search Terms in Performance Max (Episode 446) 33:35

2M ago33:35

33:35

This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free fo…

1
EP309 - What now? Navigating ad platforms decisions 29:59

2M ago29:59

29:59

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally? Q2 Has any of last week’s happenings wi…

1
Improving The Quality of Leads (Episode 445) 37:01

2M ago37:01

37:01

Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads. Try Opteo for free for 28 days - https://…

1
EP308 - Doing Research in PPC 22:52

2M ago22:52

22:52

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen (@runnerkik) Q1 Do you do research as part of your PPC strategy and management? If so, what types? Q2 Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing? Q3 Do you have any tools you use…

1
Let's Talk About Budgets in Google Ads (Episode 444) 34:48

3M ago34:48

34:48

Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: ht…

1
5 New Tricks to Try in 2025 (Episode 443) 22:46

3M ago22:46

22:46

Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IkZ1bhuRVfw Submit a Question - https://www.paidsearchpod…

1
EP307 - 2025 PPC predictions 31:38

3M ago31:38

31:38

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)? Q3 Are there any platforms that you think will…

1
The Worst Account I’ve Ever Seen (Episode 442) 31:53

3M ago31:53

31:53

Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…

1
EP306 - BFCM How did it go?/Holiday wishlist 30:57

3M ago30:57

30:57

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and…

1
Answering Your Questions (Episode 441) 42:14

3M ago42:14

42:14

Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years. Try Opteo for free for 28 days - https://opteo.com/psp Chris…

1
HVAC & A/C Lead Generation (Episode 440) 31:17

4M ago31:17

31:17

HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best…

1
These TRUTHS Will Never Change (Episode 439) 37:04

4M ago37:04

37:04

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads…

1
EP305 - Stopping Wasted Spend 22:03

4M ago22:03

22:03

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform? Q3 Are you seeing an uptick in wasted spend i…

1
Case Study: B2B & B2C (Episode 438) 37:01

4M ago37:01

37:01

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…

1
EP304 - Ethics in PPC 32:48

5M ago32:48

32:48

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical o…

1
How to Rank #1 on Google (Episode 437) 39:18

5M ago39:18

39:18

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…

1
EP303 - PPC Horror Stories 24:24

5M ago24:24

24:24

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be! Q3 What is a h…

1
Q&A - Answering Questions from Listeners (Episode 436) 41:32

5M ago41:32

41:32

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…

1
Going from Good to GREAT (Episode 435) 33:50

5M ago33:50

33:50

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…

1
EP302 - PPC in Q4 2024 21:16

5M ago21:16

21:16

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you are trying for this year’s Q4 season? Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, n…

1
Simple Alternative to Manual Bidding (Episode 434) 34:31

5M ago34:31

34:31

This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding! Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g Submit a Question - https://www.paidsearchpodcast.com Tw…

1
EP301 - AI Content in PPC 28:19

5M ago28:19

28:19

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or v…

1
My Favorite Keyword Hack (Episode 433) 37:13

6M ago37:13

37:13

Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/Paid…

1
Answering Questions from Listeners! (Episode 432) 47:32

6M ago47:32

47:32

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodOleh Chris Schaeffer, Certified Google Ads Specialist

1
EP300 - Keeping Up To Date When Client-side with Brooke Osmundson 42:50

6M ago42:50

42:50

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC’s, how have …

1
EP299 - PPC Workload 35:53

6M ago35:53

35:53

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once? Q2 What have you done i…

1
Joey Bidner’s YouTube Strategy for Success (Episode 431) 49:49

6M ago49:49

49:49

Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…

1
9 Super Sneaky Settings That Waste Money (Episode 430) 36:56

6M ago36:56

36:56

Try Opteo for free for two months - https://opteo.com/psp How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
Enhanced CPC is Going Away! (Episode 429) 36:16

6M ago36:16

36:16

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodOleh Chris Schaeffer, Certified Google Ads Specialist

1
EP298 - Advertising This Fall 18:46

7M ago18:46

18:46

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns? Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strate…

1
The TRUTH About Max Conversions Bidding (Episode 428) 38:31

7M ago38:31

38:31

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodOleh Chris Schaeffer, Certified Google Ads Specialist

1
EP297 - Controversial or Unpopular PPC Opinions 30:53

7M ago30:53

30:53

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted? Q3 What popular PPC opinion do you really disagree with? Q4 Is there any PPC…

1
10 Principles Everyone Should Know: Part Three (Episode 427) 35:50

7M ago35:50

35:50

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodOleh Chris Schaeffer, Certified Google Ads Specialist

1
EP296 - Is PPC As We Know It Dying 34:37

7M ago34:37

34:37

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure? Q2 Why do you think the PPC industry as we know it is dying or not dying? Q3 What do you think our jobs…

1
10 Principles Everyone Should Know: Part Two (Episode 426) 41:03

7M ago41:03

41:03

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodOleh Chris Schaeffer, Certified Google Ads Specialist

1
EP295 - Strategic & Tactical Biases in PPC 30:07

7M ago30:07

30:07

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your position on using PMAX and under what circumstances? Q3 SKAG or STAG, what is your position on which strategy to use and under …

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