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An award-winning podcast to discuss public relations topics, issues and more with public relations professionals, educators, vendors and others. We provide information you can use in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing solid information of interest to public relations professionals at all levels. Available on Amazon Alexa and 30+ sites. Rated "Top" / "Best" PR podcast by 6 sites in 2021.Five star on Apple Podcasts. ...
 
Blanket Enterprises is the worlds largest company founded by the worlds greatest business man/lover; Jim Blanket. In an interview with Forbes Magazine, Jim said his secret to success is to focus on everything. In this podcast, the PR Department and hosts Matthew and Christopher discuss all thing Blanket Enterprises with news, announcements and interviews with staff of all shapes and sizes.
 
If you are doing the PR and marketing for your organisation then you'll know things have changed. Just sending a few press releases is no longer enough. In the 2020s organisations are developing direct “personal relationships" with customers, staff and communities. And they have to, because in a world with so much marketing, it's no longer enough to win people's minds with great products, you have to win their hearts as well. Each week, I find examples from around the world of people buildin ...
 
Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vic ...
 
Adweek's 2020 "Marketing Podcast of the Year." Webby-nominated. Profiled on Forbes.com. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wrong, how unexpected obstacles were overcome, and what was learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional crises and half-baked marketing ...
 
This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
 
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
 
Smoke Signal is Australia's first podcast dedicated to sharing news and views from Australia’s public relations and communication sector. Each episode features a conversation with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape. Smoke Signal is hosted by Paul Cheal - an experienced financial and corporate communications leader with over 20 years’ experience working with Australian and global brands to build and protect their ...
 
Ever wonder what the fuss about Branding and PR was all about? Apparently Billions of Dollars in Revenue! The Phenom Communications Team Introduce our very own Entrepreneurs and SMEs to a Journey to business success and profitability via successful Branding and Public Relations strategies. Sign up to our podcast to discover just why Billionaire, Bill Gates is willing to spend his last marketing dollar on PR.
 
Hello, I am a senior at the University of North Texas. I am an aspiring PR professional working on a podcast for my PR communication class. These professionals attended 8th Annual Celebrate Mayborn at UNT. I received their insights on the profession along with their educational experience that led them to where they are now.
 
The publicity podcast: Advice for SMEs on media training, publicity stunts, how to write a press release, electronic press kits, small business marketing, how publicity fits into a marketing strategy and a marketing mix, social media, and blogging. See acast.com/privacy for privacy and opt-out information.
 
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show series
 
I suspect you know pretty well how your organisation wants to be seen but is that how the public are seeing it? How do you get people to believe the brand? How do you show people that your brand isn't just a slogan but real. This week I have been in Greece and for one day I hosted a communications day to my colleagues at a hotel in Athens. In today…
 
This is an extremely short introduction to the Blanket Enterprises Public Relations Podcast. In this episode we introduce listeners to our lovely hosts Matthew and Christopher who discuss briefly their time and experience at Blanket Enterprises thus far in their careers. Isn't it fun to listen to the soothing voices of you beloved hosts for the ver…
 
Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed…
 
How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and …
 
During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rat…
 
What is the perfect length of a press release? What length should it be to attract a journalist to want to read it? In this episode I share some stories of what it is like to be on the receiving end of press releases in a newsroom and what I looked for as a news editor. The episode contains 4 takeaways to help you write your future release.…
 
Podcasting is all the rage right now but is it the right time to introduce a podcast to your organisation?Having been around the podcasting world for several years and spoken on the topic, I wanted to share my perspective on this topic today. Is it a good time? What are the pros and cons and if you decide to go ahead, how should you approach it? He…
 
Rounding up some PR stories which might provide some inspiration for your own campaigns in your organisation. We're looking at the "Most Connected Brands of 2022" and how it might challenge your ideas about branding. Do you really need to be "liked"? We're also talking about a winner in the Cannes Lions event recently called "The Breakaway". And lo…
 
Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy? That is the question we're talking about in today's episode. This week I've got a series of short special episodes. Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Mid…
 
Are your press releases failing to get journalists' attention? Have you thought about the story you are trying to put across? Is it the right one? This week, I've going to be recording a few shorter episodes and I'd love to know what you think. Let me know on Twitter @thatprchap or reach out to me on LinkedIn "Richard Midson"…
 
How a grainy photo is helping a British Royal develop his brand. How French politicians this week are using words to capture interest and why your mantra when you take photos for your organization should be "show don't tell".Oh, and I need your help to help me get across what you need to the tech industry.There is so much in this week's episode.Get…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode…
 
Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management too…
 
As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel. That means no media relations arm. No crisis comms plan. No PIO. In fact, the entire PR team was purged just a couple years ago in 2020, and CEO Elon Musk has defended the m…
 
Can you make a website become part of your PR team? Surely websites are static inanimate bits of code? Well actually yes you can. In this episode, we look at how. Plus, how would you organize an event for several thousand people when they all speak different languages and have different skills and motivations for being there. We speak to the lead P…
 
Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. L…
 
During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins Gru…
 
The Cannes Film Festival is one of the biggest film festivals in the world and Hollywood's PR machinery is there along with the stars. For 10 days they take over the French coastal town to promote films while sipping on some of the best wines in the world at endless parties. In this episode, recorded nearby, we look at what we can learn from the fi…
 
Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? What happens if your firm has a fire? Where …
 
As a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and suppor…
 
Shane Allison and I always enjoy a robust discussion and in this episode we dive into two areas that we are both passionate about – the role of professional industry associations and the uptake of CommTech across the PR sector. It is just over 100 days since Shane took on the role of President of the Public Relations Institute of Australia (PRIA) a…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" If you enjoyed this episode, please follow the Copper State of Mind podcast i…
 
During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politic…
 
Many of us have heard the phrase, "Just wait until you're in the real world,", but what comes in the time before that? Navigating through college can be hard for any college student, and in this episode of Digital Public relations, two current public relations students are here to help.In this episode of Digital Public Relations, PR students Olivia…
 
On this episode of the Digital PR podcast, Serena and Alexus discuss one of the most infamous artists from the 20th century, Andy Warhol. We cover the creative’s life, controversies and his role in pop art culture, through the lenses of PR professionals. Known as a “prophet of celebrity culture and the pioneer of the hands off business approach to …
 
The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple: Embrace your roots. Celebrate authenticity. It's a lesson that's been served up again and again in the brands and marketing ecosystem. But it never seems to sink in. So in this episode, we'll pop the top on a Snapple double feature. First, Ja…
 
Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in…
 
The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." If you enjoyed this episode, pl…
 
During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's…
 
What can we learn from the world's best influencers? We've got 3 diary dates to plan for, news about the future of the show and a light-hearted item on what we can learn from William Shakespeare and his PR efforts in 15th century England, that turned him into a global brand.Sign up for the newsletter at www.thepublicrelationspodcast.com…
 
As a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light.Watch the infamous slap: https://www.youtube.com/…
 
At its core public relations is reputation management. Building, protecting and repairing brand reputations is what we do. Research shows that organisations with better reputations outperform their peers, better attract and retain talent, inspire deeper loyalty and develop louder advocates. A brand’s reputation is built by both what it does and wha…
 
Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is …
 
On this episode of the Digital PR Podcast, Leah and Joyleah discuss one of Youtube’s most controversial influencers, Trishia Paytas (she/her, they/them). We cover the Youtuber’s social media controversies, especially the Frenemies Podcast debacle. Before the fallout of the podcast, Paytas was involved in several online quarrels that led to a lot of…
 
In this episode of the Digital Public Relations Podcast, Jessica, Brynne and Taiya dive into the controversial concept of cancel culture and how it poses a threat to us PR Pros. We talk about how social media plays a key role in the process of canceling someone, and how the opinions of others influence how we feel about certain situations. When it …
 
Harry Styles is known for his treasure-hunting or easter egg style of promotion. Styles won’t just come out and promote his album on his mainstream platforms, he lets fans figure out what’s coming next. Is this a good strategy or should he stick to traditional ways of promotion? Find out what two public relations students have to say about it in th…
 
What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our…
 
During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus…
 
Well folks, Lead Balloon has been nominated for The Webby Awards, "the Internet's highest honor." And we need your help to bring home the hardware. Click here to Vote for Lead Balloon as Best Creativity and Marketing Podcast. And if you want to learn more or tell your friends about the show, Check Out This News Release. As always, thanks for listen…
 
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