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A book club turned podcast on the stories behind the world’s most innovative companies. Three operators chat about the people, products, and playbooks that create enduring institutions.
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The Red Queen

Brooke Booth

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https://play.google.com/store/books/details?id=Cbl1DwAAQBAJ check out my book Belly Of The Beast by Brooke Booth. Available on kobo, Google Play, Kindle, Ibooks, Barnes & Noble New Book Coming Soon! Support this podcast: https://podcasters.spotify.com/pod/show/brooke-booth/support
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show series
 
Today we are going deep on Trader Joe's and I'll kick things off with a quote from their employee handbook. "Why do customers shop at Trader Joe's? Our people are warm and friendly. It's fun and an adventure. They find unexpected products. They'll experience cheap thrills. Our people are helpful and knowledgeable.They know that we have tested each …
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We are back for part two of the GE story. In the first episode, we covered GE as a company that effectively embraced research and invention within a broader organization. In this episode, we're going to talk about everyone's favorite or least favorite topic: Capital M Management. How did GE develop a practice of management that was copied by every …
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It’s easy to think about GE as a company in decline–after all, it’s about to be broken up officially into tiny pieces. But there are two big themes that make the story of GE relevant for today’s companies–and what got us excited to dig in. First, GE is a company founded on invention. GE is a research lab plus company that managed to commercialize i…
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Marriott has hotels in 139 places including the Faroe Islands, Rwanda, Greenland, and Kathmandu. They employ over 148 thousand people. That’s more than twice as many people as Facebook! And they have a $73B market cap. But what got us curious about Marriott is not the fancy hotels, although we love those too, it’s that Marriott didn’t fundamentally…
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Space is so back. And it’s not just because everyone’s favorite billionaires are getting in the ring. There are real scientific, technological, and military implications of our presence in space and it got us wondering–what is the history of the organization that first got us there–NASA? And what do we have to learn from an institution that underto…
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Everyone has a LEGO story, but not that many people know the story of LEGO. So while we’ve always loved the toy, it wasn’t until we started researching for this episode that we became obsessed with the (still entirely family owned!) company. Yes, LEGO is the biggest and most profitable toy company in the world–nearly twice the size of Mattel. But w…
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In this episode the boys chime in, to respond to Mike & Jay (hosts of the EON Project), with their own "action hero" opinions. Listen in as we discuss what makes an action hero, who is the pinnacle of action hero stardom, and why Brent hates Tom Cruise more than the newest Hellboy. Your listening to another Conversation From the Black Lodge…
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The fellas bring on author and co-host of the EON Project, Mike Bouley. In this edge of the seat interview, Mike discusses for the first time a supernatural experience that occurred in his home, involving the gambit of horror movie scares, but this account is no movie. Mike relays how this experience effected him and his family, while touching on t…
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In this episode the fellas discuss a disturbing video, of a UFO filmed over the Pentagon and the repercussions of such a fantastic sighting observed and filmed by multiple witnesses. The video leaves little doubt extraterrestrials have made their presence known, and why is the video so difficult to locate in this day and age on the web? Join us for…
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Randonautica is an app seemingly designed to encourage users to "Go on an adventure" right in their own back yard. But what is Randonautica? The internet is full of creepy encounters users have documented while using Randonautica, including some very dark encounters caught on camera and verified as authentic due to the discovery of 2 homicide victi…
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Ever seen a haunted film, ever wondered about the insanity of the dark web? Back after a long break, Brent with Co-host Cody and Kramer, discuss "Return to Babylon" a pre-ported haunted film infested with demonic images captured on the film. This, a discussion about the dark web; along with the location of the most un-documented serial killers in t…
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*WARNING* This episode discusses adult topics and is not recommended for younger, or sensitive listeners. (Plus we cuss a lot in this one. Sorry.) From Wendigos to Demons, Brent welcomes back members of the Red Queen Project and new comer Eric, as they discuss the reality of a situation often overlooked. Who does one reach out to when the supernatu…
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Back after a busy summer, Luke & Brent have enlisted the help of local sages (and former guests) Cody & Lane. Russell joins us for this wimsical discussion about super humans and the reality of their existence. Beyond these glaring questions, we discuss our favorite comic book villains and heroes. Join us for another conversation From the Black Lod…
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Unquestionably late, but not a penny short; the boys chime in on Aliens & Mound builders, whilst special guest Miles Garrett mind nukes Russel and Luke with arial battles over Los Angles, and all four of these men (young and old) are floored by a UFO video that has since this recording, sent shock waves through the UFO community. Join them, as alwa…
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