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The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolutio ...
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Anthony Natoli & Will Aitken talk about how to make sure your outbound sales sequences / cadences aren't annoying buyers Covering: - Setting up your sequences for success - The ideal duration and number of steps - How to include both manual and automated steps - Personalizing emails early on Follow Ant here - https://www.linkedin.com/in/anthony-nat…
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You get leads how? On the latest episode of The Corporate Data Show, Rick is joined by Amarli Monderoy, Lead Generation Specialist for Trans World Compliance. In this post-pandemic era, tune in as they discuss how lead generation has changed over the years, and what is still tried and true. About Our Guest: Amarli is a seasoned strategist, showcasi…
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Dan Fantasia & Will Aitken chat all about how sales leaders, business owners, and founders can go about brining on top sales talent for their teams Covering: - Setting up a sales interview process - Getting a candidate scorecard - How can you measure sales skills - What experience should you look for - Common hiring mistakes and candidate red flags…
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Joel Lalgee & Will Aitken chat all about cold emails in recruitment & staffing agencies, both to candidates and potential clients Covering: - How to email potential candidates for roles - Rejection emails and candidate feedback - Sending emails directly to hiring managers for jobs - How to generate leads for your staffing agency - Building a person…
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Mark Ackers & Will Aitken discuss the importance of copywriting and how sellers can level up their writing skills when it comes to cold emails & DMs Covering: - What's wrong with most cold emails today - Why this has become a problem - Ways sellers can send better cold emails - Personalization + So What? Follow Mark here - https://www.linkedin.com/…
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Tara Horstmeyer & Chelsea Castle discuss the importance of copywriting and how sellers can level up their writing skills when it comes to cold emails & DMs Covering: - How remain relevant in your messaging connecting your writing - Ways to ensure your writing is clear and concise - Mistakes sellers make in their writing - How sellers can improve th…
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Armand Farrokh and Will Aitken discuss how to follow up with webinar, content, and inbound conversation request leads even when they don't reply. Covering: - How to use segues to connect intent to pain points - How to follow up with various types of leads - What to do if leads aren't responding - How to handle requests for demos that have gone dark…
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Florin Tatulea and Jen Allen walk through different ways to use LinkedIn in outbound sales & booking meetings Covering: - Connection requests - Profile viewing - Creating content - Cold DMs - InMails Follow Florin here - https://www.linkedin.com/in/florintatulea/ Rewatch the live here - https://www.youtube.com/watch?v=F4h1ka2aXpY…
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Daniel Space and Will Aitken break down how job seekers can better go about choosing, applying to, and interviewing new roles. Covering: - The first steps to take when looking for word - What to do if you're not getting any interviews - How to tweak your resume for more success - How to use your interview results as feedback - Misconceptions about …
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Chris Bogue and Jen Allen break down use of comedy writing and formulas in outbound sales Covering: - Frameworks to apply to your writing - How to ensure your messages grab attention and speak to your prospects Follow Chris here - https://www.linkedin.com/in/jasondbay/ Rewatch the live here - https://www.youtube.com/live/4uT-i71UJoc?feature=share…
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Gabrielle Blackwell and Will Aitken break down how to coach b2b sellers Covering: - Using ride alongs as a coaching strategy - Seeing areas of improvement and bringing them up in a safe way - Understanding the goals of your team Follow Gabrielle here - https://www.linkedin.com/in/gabrielleblackwell/ Rewatch the live here - https://www.youtube.com/w…
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Dale Dupree and Chelsea Castle share ways to break through the noise in outbound sales Covering: - Examples of how Dale has used creativity - Who should you be creative with - Problems with most messaging Follow Dale here - https://www.linkedin.com/in/copierwarrior/ Rewatch the live here - https://www.youtube.com/watch?v=pHw1a8G8SkA…
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Jason Bay and Jen Allen break down outbound messaging in B2B sales Covering: - How to figure out what to say to prospects on cold calls, cold emails, and cold DMs - Understanding you buyer personas and what's relevant to them - How to stand out in any market by figuring out priorities of your customers Follow Jason here - https://www.linkedin.com/i…
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Kevin KD Dorsey, Tyler Washington, and Will Aitken break down sales video prospecting best practices and how to stand out without wasting too much time Covering: - What you should say - How long your videos should take - How to get your videos watched Follow KD here - https://www.linkedin.com/in/kddorsey3/ And Tyler here - https://www.linkedin.com/…
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Belal Batrawy and Jen Allen break down subject line best practices and gives tangible examples with the one and only Covering: - Subject Line data and mistakes - Examples of creative subject lines - Preview text to ensure your email gets opened Follow Belal here - https://www.linkedin.com/in/belbatrawy/ Rewatch the live here - https://youtube.com/l…
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Kyle Coleman & Will Aitken run through the most common mistakes made in cold emails Covering: - Email length - Using marketing language - Asking for meetings in the email - Formatting - Using simple language - How to deal with manager disagreement Follow Kyle here - https://www.linkedin.com/in/kyletcoleman/ Rewatch the live here - https://www.youtu…
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Morgan J Ingram and Will Allred give some sales cadence / sequence dos and don'ts Covering: - Mixing sales channels & methods - Follow up mistakes - Breakup emails - Sequence length/cadence Follow Morgan here - https://www.linkedin.com/in/morganjingram/ Rewatch the live here - https://www.youtube.com/watch?v=8X5lVVrg6k8…
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Samantha McKenna and Will Aitken lay down the law when it comes to personalizing cold outreach. Automation has killed response rates, buyers have learned how to quickly spot lazy outreach and immediately hit one of the following buttons: - Delete - Report as spam - Block - Hang up - Remove connection So how do we overcome this? We do our HOMEWORK. …
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Josh Braun and Will Aitken lay down the basics of cold emailing. Including: - How to get your email opened - How to personalize your email - How to highlight a problem/challenge - How to build credibility - How to ask a question to generate replies - How to follow up Rewatch the live here - https://www.youtube.com/watch?v=oQrEIKr4lc4…
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What's in Your Toolbox? On the latest episode of The Corporate Data Show, Rick is joined by Scott Miller, CEO and Founder of RampedUp Data Solutions. With years of experience between them, listen as Rick and Scott talk about the best and worst tools for flat file data manipulation and analysis! About Our Guest: Scott Miller is the founder and CEO o…
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This week, The Corporate Data Show was lucky enough to be joined by Eric Quanstrom, CMO of Cience for our latest episode about Building Your Brand. Tune in as Rick and Eric talk about brand building from the outside in, the Cience (😉) behind B2B marketing, and FOMO’s cousin…FOMU? About Our Guest: As CMO, Eric focuses his marketing efforts around IN…
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This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good. They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI. Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data in…
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This week Rick was joined by Jeff Aucone, Intentsify's new VP of Data Strategy & Partnerships! How do you prefer your data? These old pals got to reconnect and chat about their thoughts when it comes to data sourcing and partnerships. Listen to their dulcet tones as they talk single-sourcing vs multi-sourcing data sets, the pros and cons of each, a…
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This week, Rick sat down with two of Think Data Group's top guys; CEO and Founder Barry Gold, and his Operations Head Mike Valant. Together they share over 80 years of combined industry experience and talk about some case studies you probably haven't considered. Rick even threw some fresh young insight into the mix. Tune in as they talk Big Data, S…
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When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed. What you can do with historical data is use it to make your marketing …
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This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you a…
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It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he an…
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Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode! If you haven’t already, …
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One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give …
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You might not know it, but Rick sat down with Ray Esteves this week and did you a favor: they threw out a bland, complicated topic surrounding machine learning and decided to discuss ID graphs and whether or not you need them. Not only is this topic much easier on the ears, but it’s likely something many of you may have wondered about yourselves, s…
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This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one! If you haven’t already, subscribe to the Corporate D…
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This week, Rick sat down with Dave Wisdom of Exponea to talk customer data platforms, or CDPs. It’s a topic we’ve discussed before, but this time we had Dave loan us some wisdom (sorry, sorry – had to) on what exactly a CDP is and what it does. We know it can be hard differentiate between all the acronyms in the industry, so hopefully this clears s…
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If you’re a regular listener of the Corporate Data Show, you heard a familiar voice — other than Rick’s — on the podcast this week, as we again spoke with Harrison Tang, CEO of Spokeo. This time, he lent us his insights on the idea of creating a monopoly over private information by siloing it. He’s got lots of ideas about the future of data, so you…
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This week, Rick invited Sandeep Kharidhi of Deluxe to discuss a very simple question with some complicated answers: does data-driven marketing still work? Of course, the short answer is yes, but Rick and Sandeep went on to discuss the topic further. You won’t want to miss out on this insightful conversation, so tune into the pod, tune out from the …
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On this week’s episode, Rick sat down with Kyle York — or at least a computer with Kyle’s face on it — to discuss using data for growth, both literally and metaphorically. Kyle is the CEO and co-founder of York IE, a vertically integrated strategic growth and investment firm specializing in scaling startup companies. That was a lot of technical jar…
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This week on a quick cut of the Corporate Data Show, Rick sits down with Sushant Bhardwaj of SafeGraph to discuss their data compilation and association with Placekey. So, if you've got just 5 free minutes and a will to learn about an awesome initiative, tune in and join the conversation! If you haven’t already, subscribe to the Corporate Data Show…
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As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, …
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As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to …
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On this episode of the Corporate Data Show, join Rick as he sits down with Gil Allouche of Metadata.io, an autonomous demand generation platform that automates the most critical, but often tedious, tasks in marketing. The two of them sling back a couple mocktails while talking company culture and its importance. So kick back, whip up a virgin mojit…
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This week, Rick sat down with Harrison Tang of Spokeo to discuss the ethics of compiling personal (B2C) and professional (B2B) data all in one place. Covering topics like the privacy paradox, access management, and more, they discuss the challenges many of us face in this business when it comes to ethics. Listen and read on to learn more about what…
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On this week’s episode, we’re joined by Jason Yarborough of Terminus, the leading company in the account-based marketing movement. He and his team believe that often the problem for salespeople and marketers is not lack of data, but rather a poor strategy in using that data. (And we happen to agree.) Tune in while Rick and Jason discuss how an acco…
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In this week’s episode, Rick has a long-distance sitdown with Jeroen Corthout of Salesflare to discuss the importance of good CRM software. Learn about how crucial it is to have an efficient system for pulling in data on your leads, and how Salesflare can help. Never manually track down those boring little tidbits of info again, and more importantl…
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Disclaimer: The following episode features a fictional event, where an inbound marketing team kidnaps the co-host in an attempt to stop Every Market Media from proving that outbound marketing does indeed work. But really, it does work. Like, really good. In this week's episode, join Rick as he announces our upcoming event "The Great Data Bake Off,"…
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In this episode, Rick discusses what data professionals should be doing to wrap up this eventful 2020 to prepare for the new year. With all of this year's challenges, we also want to take a look at the bright side and say thanks to everyone on this journey with us. If we don't see you beforehand, Happy Holidays! We'll see you all again next year. T…
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Every Market Media CEO, Rick Holmes, is back for episode 22 of The Corporate Data Show! He joins the show today to discuss a few things - what to expect with the show moving forward, how COVID-19 has affected the industry, and what marketing and data professionals need to do to combat the challenges that they face. He references our recent data fin…
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DiscoverOrg is considered to be one of the best B2B sets in the data business. Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. He also talked about privacy shield legislation, and what his wife said wh…
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It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data. Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guid…
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Unverifiable email addresses aren’t as easy to navigate as they used to be. Today’s guest is Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.Oleh Rick Holmes: Strategic Data Expert | CEO of Every Market Media
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Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bot…
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