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The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/
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Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work. Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find ...
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Finance Client Acquisition - Simple Sales Systems for WOC Money Experts

Ro Shah | Sales Coach & Lead Generation Expert For WOC Finance Experts

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The Finance Client Acquisition Podcast helps women of color money coaches, bookkeepers, and accountants book out and hit 5-figure months, 6-figure months, and build 7-figure empires by mastering lead gen and sales calls to create repeatable (and simple) sales systems.I’m your host, Ro Shah. I was tired of seeing “finance bros” representing the financial industry with their outdated takes, and knew it needed to change. That’s why my mission is to show you simple strategies you can use as a WO ...
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Wendy Lloyd Curley is a dynamic person who is passionate about everything she does. With creative energy, an engaging presentation style, humour, business savvy, and authenticity, Wendy brings a wealth of experience and sensibility to her audience.
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In this episode of the Diary of a Sales Expert Podcast, James White, the sales growth expert, delves into his current favourite reads that promise to mould the perfect mindset for sales triumph. Join us as James handpicks and shares invaluable insights from eight books, each chosen for their unique perspective and practical advice to elevate your s…
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My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best. But Linkedin has some secrets... This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promi…
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In this episode, I am joined by Miranda Basden, tax expert and six-figure tax strategist for small businesses. Miranda started her business by offering basic bookkeeping and accounting services. She has transitioned to walking beside her clients to help them plan for the future and be more profitable. Miranda says she has fallen in love with the jo…
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If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal. How can marketers create awareness ahead of the buying process? You guessed it, with branding. In this episode of Closing Time, Jess Cook from Island…
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In this episode, James dives into why sometimes you might need to talk to someone higher up than the person you're dealing with, but also why it's usually not the best move. He breaks down the three kinds of people you'll find in any company: Decision Makers, Influencers, and Implementers. James shows us how knowing who's who helps us tailor our sa…
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Running a successful healthcare business requires top-notch service and unwavering security. In this customer spotlight edition of Closing Time, Neuline Health CEO Frank Gray III shares how Insightly CRM's automation and customization capabilities empower his team to deliver best-in-class neurodiagnostic testing to healthcare providers and patients…
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In this episode, James talks about not just following up but following up with value. This is something that can help you build trust with your prospect, by helping them with value we help build trust, and the chance of a sale increases. Why not take a look at our free resource "Convert leads more consistently" which can be found here: https://www.…
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I introduce the concept of a sales menu so you can prioritize what to do in your business. I walk you through how to set up your own sales menu so you can quickly and easily take the action you need to make sales today. In this episode: Ways to set up your sales menu Items you need to have on your sales menu How a sales menu helps you avoid getting…
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In today’s SaaS purchasing climate, you are more likely than ever to be dealing with a buying committee. And those committees are getting larger. What does that mean to a seller? And how does the size of the buying committee make selling against the status quo even more difficult? In this episode of Closing Time, Doug Landis of Emergence Capital ch…
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In this episode, James talks about the comparisons between sales and his favorite sport. Drawing the comparisons to being successful at sales, and to being successful at golf. James did a YouTube video about the 3 lessons we can learn from Tiger Woods come back win in sales, which can be found here: https://youtu.be/4S5f9I-gYvg?si=kLpySAth0i7z39jF …
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Sales kick-off season is upon us. Whether yours is virtual or live and in-person, get ready to be inspired. Geoff Hendricks of Challenger joins Closing Time this week to share what he is hearing in the industry as the major SKO themes for 2024 – and the 2023 hangovers we’re still dealing with. You'll learn how to future-proof your sales approach be…
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Join us this week as we dive deep with Abi Sea, a renowned copywriter, content creator, and messaging coach, who brings a fresh perspective to marketing and personal branding. Listen on on a conversation that is sure to inspire any entrepreneur looking to make a positive impact and build a genuine connection with their audience. 🔑 In this episode, …
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In this episode, James talks about how to handle the first sales meeting with a client. This is something that many struggle with, yet first impressions go a long way so in this episode James give his views on how you can go about this meeting in the best possible way. If you have found this podcast helpful, be sure to subscribe for more weekly epi…
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In this episode, I am joined by Dr. Brittne Halford, an Internal Medicine Physician and Wealth Coach. Brittne talks about how she increased her financial literacy and developed her signature group program so she can help other women optimize the use of money to create a life that brings them joy. In this episode: Why women often commit their lives …
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A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible. Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you s…
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In this episode, James talks about a personal experience he has had with a large telecoms company. James uses this experience to talk about how you should not look after your customers. Taking the opportunity of a bad experience to learn to improve for our customers. If you have enjoyed this episode, be sure to subscribe. If you want to get into th…
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Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind. Sounds time-consuming and unreasonable, right? But it's actually the approach used by businessman Warren Buffet as he writes his annual letter to shareholders. The letter is read by thousands, but written with one person i…
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Traditional industries are shaken up by disrupters. Disrupters change the way the game is played and in doing so - change the industries they work in. This week I'm joined by pet-preneur and social entrepreneur Beth Miller to talk about her personal mission to make the world more dog friendly and in doing so - change the world. 1️⃣ Overcoming perso…
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Time and time again I hear online entrpreneurs talking about the importance of email list building. The ones I know to be truly successfull all tell the same story. There is a direct correlation between consistent email list building and commercial success. One study I saw focused on ecommerce and found that 70% of onine sale was driven by somethin…
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In this episode, James interviews Matt Garman who has an incredible business story. Starting his working life on a fishing boat Matt went on to achieve business success selling his business. What is next for Matt though and what can we learn from his story? If you would like to find out more about Growth Resourcing visit the website: https://growth…
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I share how I made $17,000 in just 6 weeks after my first investment in my business. I walk you through the Proactive Pursuit Method that made it easy for me to sell and make my investment back quickly. In this episode: The steps to follow in the Proactive Pursuit Method How to avoid common business problems Why simplifying your business pays off R…
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B2B buyers now spend 80% or more of their journey alone before engaging with a salesperson. So, when they do finally engage with sales, they expect minimal friction, a great experience, and easy access to information to help them make a decision. This is why Josh Fedie founded Salesrach.io - to organize the sales process in a way that makes sense t…
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Some people will tell you it takes many years of trial and error to build a thriving online business. Some will tell you that you need fancy tactics and complex funnels. It's just not so. Today I'm thrilled to welcome Jasmine Swaged to the show. Jasmine is an incredible content creator , a super focused business owner and a role model for knowing w…
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In this episode, James talks about the importance of recognising what has gone well, and not so well in your professional life. Some of the most successful people in business have made past failures before finding success. If you have enjoyed this podcast be sure to subscribe on your podcast platform, and if possible please leave a review to help u…
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The future of B2B sales is here, and it's powered by AI. As a salesperson, what features and functions of day-to-day AI do you need to be aware of? In this episode of Closing Time, Ross Simmonds of Foundation Marketing talks about the AI-powered features that salespeople can use today. Learn how to incorporate AI into your sales process, avoid the …
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A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible. Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you s…
  continue reading
 
In this episode, James talks about the key reason why you may have lost the sales deal. In business, learning from what went wrong is vital to achieving future success, so in this episode, James breaks this down into key points to help you identify and improve on what may have gone wrong. If you are a sales professional be sure to subscribe for mor…
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In this episode, I talk with financial coach Danielle Taylor about her story of turning her expertise into a business. Danielle shares how she learned to run her business her way for the freedom and success she was looking for. In this episode: Why posting on social media wasn’t the best strategy for Danielle How community building has affected her…
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You've heard the saying, “No one ever got fired for buying IBM,” but do you know the psychology behind it? B2B sales reps often focus on how their solution is different, better, and has the latest features and functions. Buyers, meanwhile, are often fundamentally averse to anything revolutionary or innovative. Their professional reputation is on th…
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In this episode, I'm thrilled to have Chad Peterson as my guest. Chad shares his expertise in the power of storytelling and how it can transform your personal brand and business. He emphasises the importance of sharing authentic stories on social media and highlights the significant impact this can have on building connections and engagement. Join …
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Roleplay is something that professionals in all aspects of life do. It is no different in sales, in this episode, James talks about how roleplay can become a winning sales strategy. I hope you have enjoyed the podcast, if so be sure to subscribe for next week's episode as well as some more exciting guest speakers coming up in the next few weeks. If…
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What if AI has really just given us the ability to create mediocrity at scale? That doesn't actually help sellers or marketers write impactful emails that elicit a response, nor does it help foster brand authenticity. What does work is a three-step guide from Ann Handley, digital marketer, author, and content guru. Ann joins Insightly CMO Chip Hous…
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Three reasons people often fail to thrive online and a few tips to help you move past them. Simple but not easy. But if it was easy then everybody would do it. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Y…
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In a world where Zoom and calendar appointments have taken over from just picking up the phone ( remember that ? ) doing things the long way round and calling people to say hello actually becomes more and more powerful. Where everyone is busy trying to automate everything, taking the personal relationship becomes so much more powerful. In this epis…
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In this episode, James talks about how he has helped one of his clients sell a £100k plus piece of software. If you have enjoyed this episode, please be sure to leave us a review on your podcast platform to help us grow and help everyone achieve sales success. We also love to hear from you so why not connect with James White on LinkedIn and just le…
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Lead generation is essential for consistently acquiring new leads, and it can be divided into two sections: outbound and inbound. Learn more about outbound leads and inbound leads, and how you can implement a lead generation strategy that works best for you and your business. In this episode: The difference between outbound and inbound leads Which …
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When I was a kid I'd make a little extra money harvesting potatoes by hand. In October in Scotland this was often freezing cold and always back breaking. I had no idea how this was going to serve me as a business owner... Let me explain. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fi…
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Is your team trapped in the inefficient cycle of 'checkbox marketing?' Quarterly webinar—check. Monthly newsletter—check. Weekly blog post—check. They're working at 110% capacity but only hit 50% of goals. In an era when marketers have higher expectations and tighter budgets, efficient growth in B2B is critical. Brendan Hufford founded Growth Sprin…
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In this episode of The Personal Brand Business Show, join me as I welcome Jai Aenugu, founder of Techforce Cyber, to discuss content marketing, cybersecurity and his journey from IT manager to successful entrepreneur. The conversation highlights the importance of specific proactive cybersecurity measures for small businesses and the significant fin…
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