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8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reocc ...
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One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business. In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different…
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Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers. When I started my page, How to Sta…
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Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too. It’s time to change how we think about sales and profitabi…
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What if you never had to pack and ship your subscription boxes again? How would that change your business… and your life? Ryan Culver of Lessgistics joined me for this episode to talk all things subscription box fulfillment center. Not only does Ryan have more than 20 years of experience in supply chain, he’s also a former health & wellness subscri…
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You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping? Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items…
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Is tech holding you back from launching your subscription box? There are so many decisions to make. One of the first is choosing the right platform for you and your business. There are hundreds to choose from. But not all of them are right for subscription box businesses. So many people get stuck here, overthinking and over-researching. Decision pa…
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Building an audience of people who are interested in your subscription box is crucial. You can’t have a successful launch - and a successful business - without an audience. But you don’t need a huge following with tens of thousands of followers if you have a small audience filled with the RIGHT people. I’ve built two multi-million dollar businesses…
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“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” - Dwayne Johnson One of the healthiest habits we can build into our businesses is consistency. Consistency trumps everything else. You don’t have to be the best, you just have to be consistent. I talk about consistency a LOT b…
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Finding people who are interested in your subscription box and collecting them on a waitlist is one of the most important things you can do to have a successful launch. But you can’t just collect them. What you do with that list leading up to your launch is just as important. The more work you do between the waitlist and the launch, the higher your…
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Growing your subscription box business with paid traffic is great… Until it isn’t. One great way to choose a subscription box niche is to identify a gap in the market and fill it. An even better way is to identify a gap in a market you are passionate about. Launch Your Box member Bridget Young of Lunar Maven did both. And it paid off. She saw her s…
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“Take that one next step.” - Megan Hoiosen Have you ever read an entire book in one day? Has a book ever given you exactly what you needed exactly when you needed it? When Megan Hoiosen of Sweet Tea Living got her hands on my book, One Box at a Time, she took the day off and read it straight through. And three weeks later, she had a sold-out launch…
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Being an entrepreneur is hard. It takes a lot of physical, mental, and emotional energy to start a business. It takes even more energy to continue to grow a successful business. And it seems every day brings challenges, obstacles, and issues that threaten to deplete that energy. Energy we need to keep moving forward. In this episode, we’re talking …
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An online marketplace that connects buyers with sellers with a HUGE reach and the potential to sell a lot of products without having to spend time or money building your own audience? Sounds almost too good to be true, doesn’t it? And for thousands of sellers on Jane.com it ended up being exactly that. The collapse of Jane.com highlights important …
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Can you imagine bringing in over $1 Million in revenue in one year? What if I told you anyone can do it? Anyone who is willing to work hard, to never give up. Anyone who is willing to get up every day, hustle, and implement. In this episode, I’m joined by three members of my Elevate Mastermind. All three have wildly successful businesses. And all t…
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2023 has been a rollercoaster year for e-commerce businesses. Yes, there have been ups, but wow, have there ever been downs, too. And there were certainly times this year that left all of us scratching our heads and wondering, “What’s working now?” In this episode, I’m going to do my best to answer that question along with one of my biz besties, Su…
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Every month I do a LIVE unboxing video for my audience. It’s one of my favorite things to do and one of the best ways to engage with my audience, subscribers and non-subscribers. I teach members of Launch Your Box to do a LIVE unboxing every month as part of their marketing plan. It is SUCH a great way to connect with your subscribers and build com…
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Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscrip…
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“You can’t just put it out there and expect it to work.” - Pam Rogers This is a special episode. It’s a replay of our 50th episode! Thank you to all of you who’ve listened and shared - and special thanks for all your 5 Star Reviews! It means so much to me! I compiled the top ten episodes for the year and found something interesting. All ten of them…
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“When you listen to your mentor, things will work.” - Cathy Schwartz Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops…
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If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot. Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Per…
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Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to ke…
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You spend time writing engaging, value-packed emails to send to your list. Emails that - when people read them - help you connect with your audience and generate sales are incredibly valuable to your subscription box business. But are your emails ending up in spam folders? How and why does this happen and how can you keep it from happening? One way…
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“Sarah was my missing piece.” - Tabitha Yount Do you have a degree in being an entrepreneur? Neither do I! There is SO MUCH to learn when it comes to starting and running your own online business and starting, launching, and growing a subscription box business. Tabitha of Elegant Homes & Interiors discovered she was missing a piece when it came to …
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Have you ever thought about starting a digital subscription? Can you imagine what $10,000 in monthly passive income could do for your business? One subscription box owner has done just that with her Template Club. I’m interviewing one of my biz besties on this episode. I’m so excited to have Tamara back on the podcast to share another way she has b…
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Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way. In this episode, we’re talking abou…
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“Is it better to have a monthly or quarterly subscription box?” This question comes up a lot inside Launch Your Box and on the How to Start a Subscription Box public Facebook page. The truth is, there is no one answer to this question. No right or wrong when it comes to choosing a monthly or quarterly box. There’s only the answer that’s right for y…
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Generating excitement and creating FOMO are great ways to market your offer. Spending three months hyping up a new offer led to this subscription box owner’s dream of selling her own pillow designs coming true. And… It resulted in selling 750 pillow subscriptions in only five days. The best part? She doesn’t have to pack or ship a thing. I’m so exc…
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“Don’t give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business. Lexie had to pivot and struggled to grow her business for a long time before recentl…
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I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, y…
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Have you thought about taking your subscription box business from a side hustle to a full-time gig? It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable …
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You’ve launched your subscription box. Since that time, you’ve grown alongside your subscription box business. You’ve developed systems and processes and have built a firm foundation on which your business can continue to grow. But now you want to do more than just continue to grow slowly - now you want to scale your subscription box business. In t…
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Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything. In this episode, I’m sharing 10 truth bombs that will h…
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Are your subscriber numbers dwindling? Do you need to do something to keep your numbers up but don’t have the capacity to do a full-blown launch? I found myself in this exact situation. My subscriber numbers for my “baby” subscription, Tees 4 Teachers, had been decreasing since the beginning of the year. I knew I needed to do something, but when I …
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“If you don’t have an ads budget, you still have a hobby business.” - Sarah Williams Are paid ads part of your subscription box marketing strategy? If not, why not? You might be wondering if paid ads are worth it. Or you might be where I was in the early days of my business, worried about where you’re spending money and not understanding the value …
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“You have to have one subscriber before you can have ten.” - Amy Green I’m excited to bring you this interview with a member of my Mastermind, Amy Green of Amy and Art. Amy’s journey to subscription box success has many twists and turns, wins and losses, and lessons learned. By never giving up, being open to trying new things, and finding the right…
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Have you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you! Today we’re diving into all things affiliate marketing for your subscription box business. I’ll explain how affiliate…
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I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story! Cin…
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Today’s episode is a little different. Instead of interviewing a subscription box owner from Launch Your Box or sharing tactics and strategies to help you make progress in your own subscription box business, I’m sharing a different kind of journey. The journey of becoming an author. I never dreamed of writing a book. It wasn’t something that was on…
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How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy! Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons y…
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During this special episode, you’ll meet and be inspired by Launch Your Box member Michon Shaw. It’s not only her journey to starting and launching a subscription box that inspires, but her positive outlook and joy-filled dedication to her community. Michon has built a successful career around her passion for American Sign Language (ASL). She is an…
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I’m excited to bring you this interview with Kevin Tighe, co-founder and CEO of Beachly Brands recorded LIVE at SubSummit. Beachly Brands currently has three successful subscriptions, but I asked Kevin to take us back to the beginning of his subscription box journey. The first lesson Kevin wanted to share with you is that we all have failures. He d…
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“Whether you think you can, or you think you can't – you're right.” - Henry Ford. You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start? It’s easy to get caught up in the fun parts - products and packaging. And you absolutely need those in place, but s…
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What would an extra $1000 every month mean to you and your family? Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers. A subscription box busin…
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Launching a subscription box is only one piece of the puzzle. After you’ve launched, your focus shifts to growth. But what happens if months go by and you’re just not growing? That’s what happened to Kimberly of the Frosted Cakery. After growing up learning to bake from her grandmother, the OG Cake Lady, this Iowa farmgirl and military spouse start…
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Do you have extra subscription box product laying around? Product that you’d like to get rid of because it’s taking up space on your shelves and tying up your cash flow? Then this episode is for you! Last month, I was talking with my Mastermind Group on our Voxer channel. One of the many perks of my Mastermind is the members have daily access to me…
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Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was ho…
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Do you go LIVE on social media to talk about your subscription box consistently? Or does the very idea of going LIVE fill you with dread? Almost every subscription box owner understands how important making regular, live connections with their audience is. But so many avoid connecting with their followers this way. Why? For a lot of people, going L…
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What are you doing to add value to your subscription box and increase the lifetime value of your subscribers? By thinking creatively and strategically - in other words, thinking outside of the box - you can uplevel your subscribers’ experience and bring more revenue and higher profit margins into your business. In this episode, I catch up with Paul…
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This episode answers two questions I get asked a LOT. Should your subscription box be on a separate page from the rest of your business? Should you create a private Facebook Group for your subscribers? The answer to both questions is, “It depends.” Whether you need a separate page for your subscription box is determined by your answer to the questi…
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Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make o…
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