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Startup Hacks

WE Global Studios

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A WE Global Studios podcast with host Fernanda Carapinha, founder of WE Global Studios, author, producer, and serial entrepreneur. Listen in as female founders share their journeys and secret strategies on how they saved time, money and gained a competitive edge while bootstrapping their businesses.
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Executive Coach and Blueprint founder, Debra Bednar-Clark is guiding people through turning points in their careers—instilling the clarity, confidence, and tools they need to plot bold moves and next chapters. Her practice is defined by one core belief: life is most interesting and fulfilling when we give ourselves permission to lead with our trues…
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An accomplished CEO, entrepreneur and documentary film executive, Anne Devereux-Mills is the Founder of Parlay House, a global organization that gathers women both virtually and in person to spark authentic conversations and build meaningful, supportive relationships. Parlay House currently has over 10,000 participants that span countries, generati…
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Guest Laurel Mintz is the founder of both the award-winning Los-Angeles based marketing agency, Elevate My Brand, as well as Fabric Venture Capital, a firm whose ESG fund is on a mission to weave together diverse, underrepresented founders with the funding they deserve and the critical marketing strategy they need to ensure success. Laurel shares h…
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Brooke is the Founder & CEO of Allobee, a managed marketplace, a one-stop business solution for small business owners and startups. She is a technical founder that took her tech skills and experience as a freelancer and business owner and merged them into her idea for Allobee. Brooke went to grad school and got a Master of Science degree in compute…
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Jessica Hershfield, an entrepreneur and the Founder of Just Enough Wines, is constantly growing and transforming her brand. She knows how important it is to stay competitive, regardless of the entrepreneur's industry. Before Just Enough Wines, Jess worked at some prominent tech companies - which has helped her through her entrepreneurial journey. T…
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HairDays Founder & CEO Dr. Tiffany St. Bernard knew that there had to be a better way to care for her hair health. Leveraging her background as a Biomedical/Neural Engineer Researcher, she worked to craft a scientific method to analyze hair type, design personalized hair health strategies digitally, and take the trial and error out of hair and scal…
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Daniel Dobson-Smith is the Founder and CEO of Soul Trained, an executive coaching and growth leadership training consultancy. He recently released his latest book, You Can Be Yourself Here: A Pocket Guide To Creating Inclusive Workspaces, using the psychology of belonging. Daniel takes us through the journey of writing his book and the importance o…
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Françoise Girard is the founder, and CEO of Feminism Makes Us Smarter. She is shining the light on incredible feminists around the world and making sure their work is lifted, elevated, and known. Françoise is an author, advocate, and expert on women’s health, human rights, sexuality, HIV and AIDS, and feminist movements. For over 20 years, she has …
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Deborah is the Founder & General Partner at Willow Growth Partners. Willow provides early growth capital to entrepreneurs building the next generation of transformative consumer brands and the disruptive technologies that power them. In 2014, Deborah launched a family office investment vehicle focused on seed-stage consumer brands and enabling tech…
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Valarie J. McCall is Chief of Communications, Government & International Affairs for the City of Cleveland. She is a sought-after speaker, panelist, political strategist, and legislative expert who has garnered countless accolades for her work. From around the globe to the neighborhoods of Cleveland, McCall lends her expertise to affect change and …
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Jemie is the Chief Executive Officer and Co-Founder of Psychable, the #1 trusted and comprehensive online community dedicated to connecting those interested in legally exploring psychedelic-assisted therapy with practitioners who can support them. Psychable is now transitioning to a telehealth platform where they connect individuals to ketamine the…
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Kimberly Brooks is a contemporary American artist and author of The New Oil Painting by Chronicle Books. A prolific painter known for her portraits and landscape series, Kimberly explores identity and memory in her work. As an Artist, Hacks take the form of developing your own creative process that works for you. Tapping into her own creativity is …
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Shivani Dallas, a successful owner of a top-ranked mortgage company, has set her sights on the Cannabis startup world in Massachusetts. Hub Craft is a vertically integrated Cannabis company with several celebrity products launching this year. A successful salesperson with a strong strategic bent, Shivani values relationships, authenticity, and prov…
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Katharine McKee is the founder of Morphology Consulting, a digital commerce consultancy that uses algorithms to optimize a company’s GTM for exponential growth. Katharine’s own hacks that have fueled the growth of her business were driven by an acute self-awareness of what living your best life means. A fact many busy founders forget as their compa…
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Filipa Carvalho is a Lisbon-based attorney and co-founder of Moss & Cooper, a consulting firm aimed at assisting startups by providing strategic and financial consulting to Portugal-based startups and as well as to those considering moving to Portugal. Filipa's top business hacks are the importance of building, nurturing, and connecting your networ…
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Kate Miller’s career spanned bud-tending in College to developing entertainment company brand partnership deals before she set off to turn a side hustle into a full-time career as the founder of Miss Grass, a cannabis products platform for consumers. Kate’s bootstrapping hacks are inspired by her early days where brand partnership and affiliate mar…
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Before launching her Workplace Productivity Consultancy, Wendy Ellin spent years in radio and writing her well-timed NY Times Best Seller, “Working From Home, How’s That Working For You?” pre-Covid. As her book details, Wendy has hundreds of work from home hacks to drive productivity, performance, and peace of mind. She shares those and her own sec…
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Stephanie Lee is the founder of SelfMade, a beauty brand for consumers committed to well-being. With products such as True Grit Resilience Scrub to combat scalp and Secure Attachment Serum to lower cortisol, the company is a great blend of high-grade beauty products and mental health boosters given its well-being mindset and positive intention miss…
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Actress, entrepreneur, and presentation coach to Fortune 500 companies, Allison McGuire successfully blends her many career tracks to fuel her current passion, coaching professionals and founders on applying acting skills and methods to elevate the business pitch drive the close. Founder of the McGuire Method, her biggest hacks utilize the power of…
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Lori Bonanni is a serial entrepreneur and founder of Elssus, LLC, multi-disciplined communication consulting firm. Lori’s passion is to build and grow its reputation to increase its brand awareness, business results, and credibility. With a distinguished corporate marketing career that spanned Verizon, Universal, and other major companies, Lori has…
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Margot Shapiro is a Managing Director at Spiral Sun Ventures, a venture firm located in Southern California, which invests in early-stage CPG companies that promote a healthier lifestyle in the food, beverage, and personal care sectors. Margot’s other passion and the primary hack is mentoring college students. Her internship program at Spiral Sun V…
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Rachel Soper Sanders is the CEO and co-founder of Rootine and has over 10 years of experience at the intersection of health and technology. Rachel’s commitment to health and nutrition has driven her career and passion for optimizing human performance. Balancing motherhood and work during the pandemic was challenging. Still, it inspired Rachel to pe…
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Shang Saavedra is a personal finance entrepreneur and influencer who successfully reached financial independence at age 31 by being strategically frugal, investing wisely, and diversifying her revenue streams. She accomplished this by relying on several life and professional hacks, from mastering a success mindset to capsule wardrobes, recipe-free …
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Tawnya Falkner is the Founder & Proprietor of Le Grand Courtâge & Très Chic Rosé. Tawnya’s successful wine business supplied restaurants all over the US. Although the closing of many restaurants severely impacted Tawnya’s bottom-line, she was able to lean into critical bootstrapping strategies to survive and thrive during Covid. She has learned a g…
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Serial entrepreneur, Jennifer Mercer, founded two software companies. She successfully exited one and is currently bootstrapping another. She is an operationally-focused CEO who strongly believes in establishing processes early on to ensure smooth operations and optimized efficiencies. Her key startup hacks are management and operations-focused. Sh…
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Serial entrepreneur Dana Loberg has had a variety of startup experiences building and scaling companies. Her most recent venture is an AR company that released LEO AR, an AR mobile application. Dana has mastered a key bootstrapping funding hack—being an active fearless Accelerator participant. A strategic founder, Dana knows how to leverage the bes…
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Marissa Waldman, the founder of Leaderology, leadership development and management consulting firm in Southern California, specializes in developing fearlessly authentic leadership. Marissa has wielded a powerful startup hack to fuel her customer acquisition pipeline—strategic partnerships. Her deep HR partnerships provide an endless supply of qual…
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Founder of Scoutlab, a creative agency dedicated to working with purpose-driven brands such as Venmo and Wix.com, Willow started her company right out of college and has not stopped pushing the envelope since. A disruptor by nature, Willow began her career with Red Bull and Airbnb while still in school and believed one of the best hacks founders sh…
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Priscilla McKinney has been innovating and leveraging efficiencies throughout her career. She has mastered the art of Startup Hacking by understanding the power of open-source resources and how to leverage them for your own business purpose. As well as how to use them to build your own services on top of them and save precious time and money while …
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Founder of “We are oHHo,” an organic CBD products company committed to curating all-natural CBD from the best organic, sustainable farms in the U.S. Products include oils, tinctures, and now gourmet gummies and teas. With her startup, Nicola applied her corporate experience and marketing acumen to the nascent CBD business world and found growth hac…
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Tanya Vucetic is a Data Scientist and the co-founder of Blockforms, a health care insurance startup. No stranger to a successful corporate career that took a left turn when an exciting opportunity presented itself, Tanya threw herself into the turbulent startup waters with two co-founders while holding down her full-time job. She learned the import…
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Alexia Hefti’s blockchain interests started at Deloitte but quickly took off and fueled her entrepreneurial spirit. Founder of eGovern, Alexia bootstrapped her startup from day one and learned the art of cross time zone startup hacks to drive e-government business and innovative blockchain application deals from Hong Kong to Dubai to Canada, all wh…
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Andrea Guendelman, a Harvard and MIT graduate, is a leading force in creating platforms for minority professionals in the tech industry. Founder of BeVisible (the first career social media platform for Latinx) and Wallbreaker, a thought leader on Latinx career building. Andrea’s startup hacks have been well-honed by her working in a variety of indu…
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While Joanna Bloor’s senior corporate experience at companies like Pandora, Open Table, and Ticket Master sharpened her skills in management, revenue generation, tech, and e-commerce, it was her “adventure” as a potential thought leader—helping clients uncover and give language to their unique, personal “value proposition”—that allowed her to devel…
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Kristi Kaylor is known for her innovative marketing strategies in the celebrity and influencer world, having worked with top talent such as Jennifer Aniston. She has made it her business to help many celebrities develop, launch, and market their own startups and has used that experience to develop her secret sauce of startup and marketing hacks tha…
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Entrepreneur Liz Heller is no stranger to the hustle, both on the corporate and startup side. Liz’s trailblazing career in music, media, consumer products, films, and TOMS has afforded her ample opportunities to hone her growth hacking and startup hacking skills, including her favorite time-saving software favorites, time-management tricks, and sel…
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Katica Roy is a gender economist and the CEO of Pipeline, an award-winning SaaS company that leverages artificial intelligence to identify and drive economic gains through gender equity. Please tune in to listen, as Katica shares a variety of sophisticated and smart production, content, and work-related hacks that she developed over the years, whic…
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Fernanda Dobal is a Brazilian born ed-tech entrepreneur focused on helping women during menopause make educational and wholistic choices during this important stage in a woman’s life. A firm believer in bringing different fields of design together as a tool and methodology, Fernanda shares how she bootstrapped her tech during the prototype phase to…
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Ada Chen’s young journey took many turns from investment banking to Silicon Valley as a marketing executive at several tech startups. Reassessing her career, Ada realized many small business owners had no idea how to market their services and products in the new digital age. Hence, the Cultivate Method was born. While bootstrapping, she discovered …
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Jasmine Foroutan knows the inside track. She worked for hand in hand with Angel investors for several years and saw first-hand what drove them to respond positively to a pitch deck and startup. Jasmine launched Pitch Genius to leverage that knowledge and now helps founders craft those killer decks and their stories! Learn how she bootstrapped and t…
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In this episode, Erin Halper shares her journey from private equity to consulting and launching her now consulting accelerator to help others scale their consultancies. Erin discovered that many consultants lacked the tools and resources to scale their businesses and services. A strong believer in leveraging your strengths and investing in areas wh…
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Sam is the CEO/Co-Founder of Well Traveled, the first members-only social platform for travelers. Before starting Well-Traveled, Sam built her career in consumer tech and marketing. Her previous roles include leadership positions at Pandora, Snap, and most recently, Dollar Shave Club. Sam's been featured in multiple podcasts and covered in various …
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Ronda Fraley is the Founder & Sommelier at The Wine Party Co, making organic, boutique wines accessible and learning about wine approachable. She is shaking things up with a virtual wine class for beginners, personalized recommendations, and thoughtfully curated selections of organic wines from small producers worldwide.…
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Dr. Janét Aizenstros is the Chairwoman and CEO of Ahava Group Global (AGG) — a women-led modern media parent company that serves Fortune and multinational media companies in fifteen locations globally. This year, she reached a new height in her career when she scaled Ahava Group Global to nine figures. She is an internationally recognized leader an…
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Fernanda Carapinha, the founder of WE Global Studios, shares her journey as an entrepreneur and professional that led her to find the first global innovation studio and 360 startup platform for female founders worldwide. She shares her persona hacks and secret strategies that have aided her along her serial entrepreneurship path: team building, net…
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Quentin really is what he preaches to others to become: Black Belt Husbands. He tells us the story of how he went from fighting drug traffickers in the United States Coast Guard to building a powerful brand that helps Husbands graduate from 'white belts' to 'black belts.' In today's episode he shares how transitioned from two different careers into…
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John Simpson is the epitome of a hardworking entrepreneur. In 2002, he started an outdoor rental equipment company that in the course of just a few short years he built to a muti-million dollar, multi-location business. His growth came to a hard stop during the 2008 recession, where he was forced to file bankruptcy for over a million dollars. Since…
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