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The Strategic Growth Concepts for Small Business show provides discussion, tips, and expert advice from SGC associates, as well as many outside experts, on ways to grow your business. Strategic Growth Concepts provides Consulting and Training in the areas of Marketing, Operations, HR and Strategic Planning for Start-up, Small & Mid-sized Businesses. SGC's network of highly-experienced business growth professionals are ready to help you grow your business and position it for on-going success ...
 
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Our special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This ca…
 
Embracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk - not wild, not too safe, but with a desired outcome. We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring …
 
On this episode, "The Professor" Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeh…
 
Quiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of work. But, this is not popular with employers, some of which are countering with Quiet Firing or giving…
 
"The Professor" Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don't need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging b…
 
Business Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes. The Golding Group Definition of BPM: Business Process Management is…
 
On this BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs. The Golding Group Stra…
 
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. “The Professor” Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships. The Golding Group Strategic Growth P…
 
There is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren't capable of doing. It's similar to being an entrepreneur, business owner, boss or leader. It's much more complicated than it looks on TV or in the movies. We will break it down for you and apply les…
 
On Episode 150, we discuss the most important skill in business leadership: Listening. Not just being a part of the conversation but actively listening. Quality listening skills benefit every aspect of your business and personal life. We provide you insights on how to actively listen to do more than just hear words but understand the information be…
 
A business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your potential business partnerships for Win/Win opportunities. 1) Focus 2) Honesty 3) Expectations 4) Communi…
 
Our special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into a formula for professionals to look, feel and perform their best. Jerome has lots of tips, advice …
 
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy. The only way to survive is to be prepared so your team can take decisive action…
 
Podcasts are very popular, for good reason. It's the perfect platform for unobtrusively conveying information via passive consumption. The most common types are entertainment (pop culture, sports, fiction) or information (news, politics, how-to) but the possible uses for businesses, non-profits, trade organizations and self brands is still wide ope…
 
"The Professor" Pritch Pritchard was inspired again today to expand on the idea of doing the right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to efforts to utilize goodness, decency and civility. Let's talk about it.Listen, watch, s…
 
The single most important key to success is... you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in your pursuit of success in your business, self-brand or career. Listen, watch, stream or subscribe…
 
On Ep143, "The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). We agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in 2022.Or…
 
After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future.Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustaina…
 
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new seri…
 
"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today's 24/7 global media mix.Misinformation is false, but not created or shared with the inte…
 
We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social med…
 
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of deleg…
 
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the…
 
An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro): Pritchard Jr, H. O. "A Member’s Lifetime Value: Seeing Member Acquisition a…
 
New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year.1. Because of Covid: The Great Resignation and Consumer Experimentation2. Continuing Trends: Niche Inside a Niche3. The Opportunity: Data Activation (More In A Future Episode)4. What To Watch For In 2022: Crypto, Bl…
 
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