The Routine Your Dream podcast (@routineyourdreampodcast) is created for teacher sellers who create and sell their teaching resources online for additional income on sites like TeachersPayTeachers (TpT) or Kajabi. This elementary teacher turned business coach for teacher sellers is spilling her secrets and sharing the exact high-performance habits and online marketing strategies that will help YOU routine your dream of becoming a successful teacher seller.
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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed ...
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159. 3 Bundles Tips to Make Your Business Explode Featuring Allison Wienhold [Blast From the Past Series]
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What’s the secret to boosting sales while simplifying a buyer’s experience? TPT bundles! In this blast from the past episode, I’m joined by Allison Wienhold, a seasoned TPT seller and former Spanish teacher, to uncover the power of product bundles. Allison shares how bundling transformed her sales strategy - and how it can do the same for you. We’r…
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13 Business Shifts I Swear By Ranked From Worth Trying to #1 Holy Grail
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Which one will you try? Connect with Chynell: Instagram: @routineyourdream Website: routineyourdream.com Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell: Send a DM with the word "scale"on Instagram Visit routineyourdream.com for more information Support the Podcast: If you’ve enjo…
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158. The Copycat Battle: What's Fair, What's Not, + What to Do When It Happens to You Featuring Kerry Tracy [Blast From the Past Series]
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To wrap up 2024, I’m playing a few of our all-time most downloaded School of Sellers episodes! To kick this series off, let’s start with an episode that resonated with SO MANY of you - having your resources copied on TPT. It’s a tough subject, but one that deserves open and honest discussion. To tackle it, I’m joined by one of my close TPT friends,…
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Surprising Stat: How Often to Email Your List
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If your goal is more traffic to your products, and you want to use email to increase traffic, in this episode of Routine Your Dream, Chynell dives deep into one of the most frequently asked questions by TPT store owners: "How often should you really be emailing your list?" With so much noise around optimal emailing frequency, Chynell brings in comp…
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157. A Farewell to 2024: What I'm Leaving Behind & Bringing With Me in the New Year
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It’s hard to believe, but this is the fourth full year of the School of Sellers Podcast! As we wrap up another year, I want to extend my gratitude to you for not only listening to this show, but also connecting with me through emails, DMs, and more. It keeps me going to hear from you! With the end of the year around the corner, I want to share with…
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How to Plan a Book Launch That Hits Amazon Bestseller Status
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Client chat! My client, Dr. Jenna Copper and I talk about the strategies we're using to make Amazon Bestseller List—again—with her latest book, Role Call. Ever wondered what it takes to write, position, and launch a book and hit Amazon Bestseller status? In today’s episode, I’m sharing the behind-the-scenes strategy that helped my client Jenna Copp…
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156. Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer
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From selling your digital resources on your own website to podcasting to affiliate marketing and more, there are so many ways to diversify your teacher business income! But have you ever considered selling physical products? My guest today, Christina Spencer, is here to share how she does just that. Christina and I first met while working on our Ma…
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How to Build Authority on Social Media Using Repurposed Content | Ep 86
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In this episode of Routine Your Dream, Chynell chat with Krystle Rowry, a self-taught web designer turned million-dollar entrepreneur. Krystle has built an incredible career working with household names like Marie Forleo, Issa Rae, Julie Solomon, and many more. Her journey is nothing short of inspiring—and she’s sharing her actionable strategies th…
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From $2k Months to Full Time TPT Seller: Inside Melody Munch's Growth Routines | Ep 85
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In this episode of Routine Your Dream, Chynell is joined by a listener-turned-client! None other than Melody Munch—creator of Mrs. Munch’s Munchkins. Melody went from earning $2k months as a side hustle to becoming a full-time resource creator whose products have been spotlighted on The Kelly Clarkson Show, Today Show, and E! News. But the journey …
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155. 12 Questions with Deedee Wills: Real Talk About TPT Success and Life
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Today I’m sitting down with a beloved seller in the TPT community - Deedee Wills! Deedee is someone I consider a true legend and has also been an integral part of the School of Sellers community over the years. I honestly can’t believe this is the first time she’s on the podcast! During our conversation, I’m firing all kinds of questions at Deedee …
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Do You Have a Visual Marketing Strategy? Here's How I Planned Mine | Ep 84
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In this episode Chynell brings you behind the scenes on how she built a visual marketing strategy that aligns with her Q1 business goals and shares the exciting backstage moments of her recent podcast photoshoot with Amalie—The Branded Boss Lady! Spoiler: Photoshoots are about strategy, not just pretty pictures (tune in to hear why!) If you've ever…
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154. What Taylor Swift Has Taught Me About Business: Seller Swifties Weigh In
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We can all agree that Taylor Swift is an icon in today’s culture. And while she’s a worldwide celebrity, we may have more in common with her than you think, especially as it pertains to our businesses. Whether you’re a lifelong Swiftie or a curious bystander, there’s no denying the parallels between Taylor’s journey and our own as educators and ent…
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How to Build a Planning System You’ll Actually Use | Ep 83
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Welcome back to Routine Your Dream! In this episode, we’re diving into one of the biggest planning mistakes TPT sellers make: overcommitting to an annual plan that rarely sees the light of day. If you’ve ever mapped out an entire year only to feel scattered and overwhelmed halfway through, this episode is your rescue remedy. Today, we’re tackling h…
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153. 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025
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The TPT world is ever-changing, and I know that many of you are looking for ways to grow, and maybe even pivot how you’re doing things in your business. If you’re searching for strategies to take into the new year, you’ve come to the right place! Today I’m diving into four major predictions for business trends that will help shape your plans for 20…
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152. What Planner Type Are You? (Quiz Results Reveal With Erin & Ashley)
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As we get ready to begin a new year, planning is top of mind. As they say, if you fail to plan, you plan to fail. While that might be a little over the top, there’s a lot of truth to it! Having a consistent planning process sets you up for success in your teacher-seller business. I could sit here all day and share my method for planning and organiz…
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Burnout-Proof Your To-Do List: 20 Ways to Get More Done and Feel Good Doing It
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Got task fatigue? Procrastinating on your to-do's? Your to-do list should feel like a love letter to your future self, not a burden that you dread on a daily basis. You got into entrepreneurship so that you could be in control and have the freedom to live life on your own terms, so dive into today's episode to learn how to design a routine that wor…
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151. Diversify Your Teacher Business: Unlocking the Potential of TikTok for TPT Sellers with Nancy Chung
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When you think about using TikTok for your business, does it excite you or make you want to run the other way? If it’s the latter, you could be missing out! When it comes to TikTok, there’s so much potential for growing your audience and even monetizing directly from your videos. Nancy Chung is here to talk all about TikTok for TPT sellers. After h…
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TPT Sellers: Your Success is on the Other Side of That Fear You’re Ignoring | EP 81
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In this episode, we’re diving deep into the fear that’s been lurking in the shadows, keeping you from the success you deserve. It’s time to face it head-on, because guess what? Your next level isn’t waiting for you in your comfort zone. It’s on the other side of that fear you’ve been dodging. We’re breaking down the mindset shifts, the hard truths,…
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150. 3 Systems Every Business Owner Should Have
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Are you a Type B business owner who wants to run away when you hear words like organization, SOPs, and systems? If so, today’s episode might make you feel a little uncomfortable, but stick with me! I promise it will be worth it. I’m sharing three business systems that I think every teacher seller should implement. Get ready to discover how task man…
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What Successful TPT Sellers Grapple With (But We Aren't Talking About) | EP 80
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In this episode, Chynell explores the pressure to grow that high-achieving TPT sellers experience as they navigate their business success. Often, we celebrate the hustle, the grind, and endless growth, but what about when your business has "enough"? What do you do when you've hit your financial goals but feel burnt out, exhausted, and unable to enj…
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149. 3 Ways to Help Future You Thrive
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Imagine if the next time you sat down to write a blog post, it felt easy because you already had a plan for what to write. Or, what if you scheduled your next podcast interview on a day that you knew you would be feeling energized? This could be your reality if you start making future you a priority! There are things you can do today that will set …
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5 Years as a TpT Business Coach for TPT Sellers! A look back and a look ahead! A Special Milestone Episode | EP 79
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Curious about coaching? Learn more at routineyourdream.com/privatebusinesscoaching Welcome to a special milestone episode of the Routine Your Dream Podcast! Today, Chynell reflects on her five-year journey as a business coach for TPT sellers. From early beginnings in high school, where her passion for marketing was born to her impactful years in te…
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148. What to Do If You've Lost Your Spark (Navigating Business Burnout)
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Have you been feeling like you’re losing your spark lately? You probably know that spark that I’m talking about. It’s your passion, excitement, and creative energy for everything you’re working on in your business. If that spark is fading, there’s a very good chance you’re headed straight into burnout…or maybe you’re already there. As I go into my …
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147. Our Biggest Fears in Business, Life, & Beyond
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The leaves are changing and the morning air is turning crisp, which can only mean one thing. Spooky season is here! To get us in the spooky spirit, Ashley and I are diving into some of our deepest fears - not just in business, but in life and beyond. From TPT anxieties to real-life phobias like spiders and heights (thanks a lot, TikTok!), you’ll he…
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146. Seller Stories: Teaching Full Time While Making More on TPT (With Katarina Lazaris)
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Being a TPT seller looks different for each person. Some of you are full-time TPT sellers who have left the classroom while others are in the classroom with the end goal of working from home on TPT full-time. Our guest today, Katarina Lazaris, is a full-time teacher and successful TPT seller with no plans to leave the classroom. Katarina is the fac…
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145. Seller Book Club Chat: Big Magic With Janice Cook and Kassaundra Foster
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We’re kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbert’s “Big Magic: Creative Living Beyond Fear”. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as pe…
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144. Diversify Your Teacher Business: Affiliate Links, Podcast, & More With Brittany Naujok
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Do you have more than one way that you’re bringing in income from your teacher business? Today we’re diving back into the world of diversification with guest, Brittany Naujok. Brittany is a long-time member of the School of Sellers community and this episode marks the second time I have had her on the show (check out her first appearance here!). Br…
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143. Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!
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In our comeback episode (episode 126), I sat down with Ashley, one of the faces behind team SOS. We had a casual conversation and received lots of great feedback, so we’re bringing it back today. Ashley joins me again for a coffee chat to talk about our opinions on the TPT storefront design, what type of eating competition we would win, product ins…
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142. Catching up With Abby Mullins: 12 Questions About Life, Business, + Beyond)
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Two years ago I interviewed Abby Mullins and asked her ten questions to represent her ten years as a TPT seller (check out that episode here!). It has turned into a School of Sellers listener-favorite, so I knew I had to invite Abby back on the podcast! Now two years later, Abby joins me to catch us up on what she’s been up to over the past couple …
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141. Diversify Your Teacher Business: All About Memberships With Lisa McHargue
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Having an online business comes with a lot of opportunities. There are so many different ways to generate income, and you don’t have to stick to just one! I love interviewing teacher sellers who have found ways to diversify their business, and today we’re hearing from a guest who has done just that. Lisa McHargue is a teacher turned digital organiz…
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140. The Great Return: Sellers Who Actually Went Back to the Classroom (With Guest Marcy Bernethy)
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Are you a TPT seller who often considers going back to the classroom? If so, then today’s guest episode is for you! I’m joined by Marcy Bernethy, the face behind Saddle Up for Second Grade. Marcy started her TPT store 12 years ago and has been working on her business full-time from home since 2018. Then in 2023, she made the quick and unexpected de…
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139. Diversify Your Teacher Business: Life Coaching With Barb Flowers
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Hello, friends, and welcome back to the School of Sellers podcast! In today's episode, we're continuing our series on diversifying your teacher business with the incredible Barb Flowers, a former teacher and administrator who transitioned into life coaching. I'm thrilled to share our conversation, where Barb dives deep into how life coaching is a u…
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138. Meet the Seller: 20 Questions With Michelle Staley
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I am thrilled to introduce our guest, Michelle Staley, the brains behind Teach with Michelle Allison. In this fun and insightful episode, we dive into a special 20 Questions segment where Michelle answers everything from her TPT journey during COVID to her favorite comfort pajamas and what it's like to create engaging classroom resources with her f…
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137. Diversify Your Teacher Business With Network Marketing (With Guest Breyen Wee)
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Hello, seller friends! Today, I sat down for a fascinating chat with Breyen Wee, the creative mind behind Oui Madame Wee. Breyen, an Arbonne consultant and mother of two, offers insights on diversifying your teacher business through network marketing. Join us as Breyen shares her journey from a kindergarten teacher to an entrepreneur, tackles commo…
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136. The Workcation Guide for Sellers: Getting Away to Get It Done
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Today, we're diving into one of my absolute favorite concepts: the workcation! Imagine combining the relaxation of a vacation with the productivity of focused work time—sounds dreamy, right? Join me as I share the origins, benefits, and diverse formats of workcations, from cozy Airbnbs to makeshift bedroom retreats. We'll explore how getting away c…
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135. Sellers Actually With Amy Lemons: OG Seller Success WITHOUT a Huge Team
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Today, as part of our Sellers Actually series, we're featuring a truly inspiring story that debunks some common myths about the world of Teachers Pay Teachers (TpT). Joining us is none other than Amy Lemons, a pioneering figure in the TpT community. Amy's journey as a TpT seller began in 2011, and she's continued to achieve remarkable success witho…
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134. TPT Conference FOMO - What to Do if You’re Not Going
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Today's episode tackles a topic that many of us have experienced – FOMO, or fear of missing out! Especially when it comes to the annual TPT conference. While these conferences offer unique experiences, not everyone can attend due to various reasons. But don't worry! If you're unable to attend this year's TPT conference in San Diego, we've got you c…
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133. The Diversifying Series: Start Your Own Tutoring Business With Molly Wheatley
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We are back with another guest in our diversifying series! In this episode, I welcome the inspiring Molly Wheatley, a fifth-grade teacher with over a decade of experience who has successfully transitioned into the tutoring business. Molly shares her journey from classroom burnout to creating a thriving tutoring business that not only supplements he…
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132. Diversify Your Teacher Business: All About In-Person PD With Amanda Cardenas
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We're kicking off a series on diversifying with Amanda Cardenas, founder of Mudd and Ink Teaching and cohost of the Brave New Teaching podcast. Amanda chats with me about diversifying her teacher business through in-person professional development. She shares her journey from selling on TPT to discovering her passion for in-person PD and speaking e…
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131. 3 Types of Upsells You Should Be Using in Your Teacher Business
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Have you been looking for ways to maximize your sales on TpT, even with some of the limitations on the platform? I know many sellers wish we had a few additional features when it comes to the TpT platform. One feature I wish TpT offered is having access to our customers’ email addresses so we can stay connected with them after their purchases. The …
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130. 13 Ways to Diversify Your Teacher Business
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Have you thought about diversifying your teacher seller business to include supplemental income streams? Many teacher sellers, like myself, worry about the uncertainty of relying solely on platforms like TpT for income. However, we know we can’t add on something we pour as much time and effort into as our TpT stores, so what are some options for cr…
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129. The Ideal Brain Dump System for Creative Entrepreneurs
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Do you feel like you have 25 tabs open in your brain at all times? If so, you are not alone! As a teacher, business owner, and mom, I feel like I constantly have new ideas, endless to-dos, and random things popping into my head all the time. Now, I’m sure you’ve heard about brain dumps before, but finding a brain dump system that works for me has t…
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128. My 3-Point Summer Business Plan
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Are you ready to successfully tackle your business goals this summer, even with kids at home? We are quickly approaching summer which means that for many of us, our schedules will be changing. There will be kids at home, summer camps, trips, and, of course, all the everyday summer fun that we look forward to. But even with the change in schedules, …
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127. Organize Your Teacher Business With These Spring Cleaning Tasks
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Does spring have you feeling the need to clean, declutter, and head into summer with a fresh start? I always look at spring as a time for fresh starts and a renewed sense of energy, not just for my physical spaces but for my business as well! If you’re ready to head into the second half of the year feeling rejuvenated and with your business organiz…
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126. Welcome Back! A New Season of Seller Tips, Stories, & Support
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We are so excited to be back with you for a new season of the School of Sellers podcast! After stepping back from the podcast for a bit, Ashley from Team SOS is here with me to catch up with you, share what we have been up to, and kick off an amazing season two. We understand that as teacher sellers, you have a lot on your plate, and we can’t wait …
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Branding for Reels: A Guide for TpT Sellers | EP 78
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If you're a TpT seller looking for a comprehensive guide to leveraging brand identity for your Reels, then this podcast episode is for you! Hosted by Chynell, this episode covers the basics of branding and how to apply it in creating eye-catching reels. With practical tips from personal experience, you'll have all the tools you need to give your Re…
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3 Creative Batching Ideas TPT Sellers Should Try This Summer | EP 77
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The days of unproductive summer days are over! Tune into Chynell's "3 Creative Batching Ideas TPT Sellers Should Try This Summer" for 3 creative ways to batch creative work and keep the momentum in the mix. If you're a TPT seller, then this episode is for you! Learn how to streamline your content creation process and make more time for yourself to …
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How TPT Sellers Can Beat Content Overwhelm | EP 76
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Are you a teacherpreneur feeling overwhelmed by all of the content creation you have to do? Tired of spending more time running between tasks, and not enough time focusing on what is actually important? In this podcast, your host, Chynell, dives into the Eisenhower Matrix: an action-oriented framework that can help make your TPT life more efficient…
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Ep 125: A Decade on TPT: 10 Questions for 10 Years (Featuring Abby Mullins)
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We are bringing a listener's favorite back! It's always such a breath of fresh air to hear from someone who has experienced it all and understands the struggle of wearing multiple hats for several years on TPT. Today's guest is Abby Mullins, the owner of the TPT store Babbling Abby. She has over a decade of experience as a TPT Seller and has many l…
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Ep 124: Teaching, Parenting, & Running a Business: How One Busy Teacher Balances It All (With Breyen Wee)
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Are you wearing multiple hats and unsure how to balance it all? Many of us are teachers, business owners, and parents, and that can be overwhelming. If you're feeling like you're juggling all the things, you're not alone, and this episode will dive into how balancing a business can be done successfully. Today's guest is Breyen Wee, the owner of the…
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