Through a storytelling approach to history’s heroes and today's superstars of success, Classic Influence focuses on the strategic application of the wisdom of history and insights from social science. Listen in as we explore the timeless lessons we can learn from the legends of leadership, the titans of strategy, and the icons of influence and power. Guided by your host, the Harvard and Columbia-trained researcher, author (The Strategist Code), and speaker, Dr. Johnny Welch, M.B.A., you will ...
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CIP 050. Succeed by Sticking It Out: Theodore Roosevelt’s Black-Eyed Showdown with White-Faced Kid
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In 1883, Theodore Roosevelt was on a Buffalo hunting trip in the rugged and untamed Badlands of Medora, North Dakota, when a couple of cowboy pranksters made “the dude” from the big city the target of a devious practical joke. In this episode of Classic Influence, we travel back to the lawless and violent Wild West to learn how a twenty-five year o…
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CIP 049. Expect the Unexpectable, Vigorously Guard Against the Negative Expectations Trap: How to Solve Albert Einstein’s Unsolvable Problems
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In 1939, George Dantzig, a humble graduate student at Berkeley in San Francisco, changed mathematics history when he showed up 10 minutes late for his final exam. Listen in as we travel back to Northern California in the midst of the Great Depression to discover the powerful role that expectations can play in transforming your career and your life.…
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CIP 048. Reframe Your Role, Take Whatever Title You Require: Walt Disney Heads to Hollywood in Pursuit of a Fantastic Dream
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Walt Disney’s ultimate, iconic success belies the years he struggled to make ends meet, often going without food to cover the bills. In this episode of Classic Influence, we travel back to Hollywood in the early 1920s to discover the ownership mindset, appetite for risk-taking, and bold actions that set people like Walt Disney apart from the pack. …
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CIP 047. Put Your Name on the Building, Assume the Title and Position You Desire: Steven Spielberg Occupies the Universal Lot
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The American film director, producer, and screenwriter Steven Spielberg holds the distinction of being the most commercially successful director of all time. In 1963, when he was only seventeen, Steven Spielberg traveled to Hollywood to participate in a tour of Universal Studios. The bold action Spielberg took next both set him apart from the crowd…
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CIP 046. Discover and Destroy Limiting Beliefs: Martin Luther Triggers the Reformation, Forever Altering the Course of History and the Power of Leaders Around the World
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Martin Luther changed the course of human history in 1517 when he nailed his 95 Theses to the door of the All Saints’ Church. But Luther’s bold move and revolutionary stand was not without grave risks, including the distinct possibility of being burned alive. But what enabled such a humble, scholarly, and deeply religious Augustinian monk and theol…
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CIP 045. Steel Yourself for Success: Harriet Tubman Takes Command, Leads Her People to the Promise Land
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Harriet Tubman was described by one bold abolitionist as “one of the bravest persons on this continent.” Another well-known “conductor” on the Underground Railroad said that Tubman “seemed wholly devoid of personal fear.” After years of daring missions into the lion’s den to help slaves escape, Tubman’s bold courage and skill as a tactician led her…
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CIP 044. Exploit the Hidden Power of Simplicity: Alexander the Great Fulfills the Prophecy of the Gordian Knot
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A brilliant military strategist and tactician, Alexander the Great stands as one of the greatest figures in history. Alexander was far from the typical military or political leader, however. He was a critical thinker who, like many of his leading Greek contemporaries, prized clear, rational thinking and concise, straightforward speech. Alexander di…
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CIP 043. Believe Absolutely to Inspire Absolute Belief: Joan of Arc Turns the Tide of the Hundred Years' War
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Joan of Arc’s story remains one of the most remarkable stories in the long history of military leadership. Consider this singular, striking distinction: “Since the writing of human history began, Joan of Arc is the only person, of either sex, who has ever held supreme command of the military forces of a nation at the age of seventeen” (Garlow). In …
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CIP 042. Win Lasting Influence, Listen for the Underlying Need: Mahatma Gandhi Builds the Bedrock of an Unbreakable Charismatic Bond
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After leaving for law school in London at age 18, when Mohandas K. Gandhi finally returned to India in 1915 he was 45. Despite his prolonged initial absence, the deeply spiritual Gandhi quickly rose to become one of the most influential figures in India's history. In fact, for a man who possessed little more than a loincloth and glasses to defeat w…
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CIP 041. Build Habits of Mastery and Self-Control: The Making and Unmaking of The Knights Templar, the Most Formidable Military Order of the Middle Ages
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On Christmas Day in 1119 A.D., countless prayers were finally answered when a French knight known as Hugh of Payns banded together with 8 other knights in a brotherhood of highly skilled religious warriors. The nine knights all took “vows of poverty, chastity and obedience” and pledged themselves to protect the Christian pilgrims who were traveling…
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CIP 040. Get Leverage, Change the Calculus: The Crafty and Courageous Roma and the Birth of Ancient Rome
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Episode Overview: In the 12 century B.C., after the ancient city of Troy fell following the Greek’s cunning trick with the Trojan Horse, a number of Trojans escaped with a fleet of ships. After years of wandering in search of a new home, the Trojans endured a particularly treacherous episode of violent weather and rough waves in the Mediterranean, …
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CIP 039. Find Courage Under Fire—Count the Costs, Then Forge Ahead: General George S. Patton’s Greatest Nightmare and Moment of Truth
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On September 26, 1918, in the midst of World War I, George S. Patton’s moment of testing had arrived. Patton was leading a light tank brigade up a hill overlooking a German occupied town when he was suddenly face-to-face with his greatest fear. What happened next changed Patton’s life forever, transforming him from what he himself referred to as “a…
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CIP 038. Profit from the Power of Proof: Dale Carnegie’s Baby Steps Rise to Blockbuster Success
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One cold evening in January 1936, with the world in the midst of the Great Depression, Dale Carnegie addressed a sold-out, standing-room-only crowd at the luxurious Hotel Pennsylvania in New York City. Despite the global economic crisis, Carnegie, in a series of full-page newspaper ads, had promised the attendees that they could increase their inco…
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CIP 037. Escalate the Intensity, Increase the Stakes: Orville and Wilbur Wright’s Extraordinary Obsession with Flight
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On December 17, 1903, a pair of self-taught, visionary American engineers achieved their dream, forever made the world a smaller place, and helped usher in the age of globalization. It was the first successful piloted, powered airplane flight in history, and with it the Wright brothers revolutionized the world. Competing against the greatest minds …
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CIP 036. Own the Need, Achieve the Dream: Abraham Lincoln Assumes Command of the Problem at Hand, and Pilots His Path to the Top
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Abraham Lincoln was born to poor Kentucky farmers in 1809. Raised in a one-room, dirt-floor log cabin on the American frontier, Lincoln’s early life was filled with long hours of manual labor, and many years of trial and tribulation, setback and struggle. But Abraham Lincoln, fiercely ambitious, was determined to rise up from his humble origins, an…
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CIP 035. Take Bold Action (Part 5): Be Bold in Pursuit of Your Aims: The Celebrity Power of Frank Sinatra, and the Daring Don Rickles, Upstart Comedian Extraordinaire
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In the 1950s, still at the start of his acting career, and frustrated by the lack of work, Don Rickles began hustling gigs as a standup comedian in Los Angeles, Miami, and New York. Finding that his audiences were also failing to respond to his prepared material as a comic, Rickles started to boldly lash out. In fact, he began insulting people in h…
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CIP 034. Take Bold Action (Part 4): To Achieve the Unbelievable, Back Bold Action with a Bastion and a Base: The Herculean Daring of Bloody Mary’s Fight for the Throne
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In 1553, Mary Tudor’s dying brother, King Edward VI of England, was plotting behind the scenes to remove his half-sister from the line of succession. In the midst of the English Reformation, and the wider European Protestant Reformation, the Protestant King Edward was eager to keep Mary, a loyal Catholic, from reversing his and his father Henry VII…
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CIP 033. Take Bold Action (Part 3): Boldly Strike Out to Accelerate Your Ascent: Theodore Roosevelt Boldly, Brazenly Begins Anew
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In early 1898, days after the USS Maine was sunk in Cuba’s Havana Harbor, killing some 260 American sailors and marines, Theodore Roosevelt, who was still only the Assistant Secretary of the Navy, began doing all he could to prepare America for war. This included resigning from his desk job at the Navy Department in Washington D.C., and forming the…
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CIP 032. Take Bold Action (Part 2): Dare to Defy the Established Order, Risk to Skip Ahead: Huey Long Cuts a Barrier-Breaking Path to the Top
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A populist champion of the poor, Huey Long grew up during America’s Gilded Age, and got involved in politics in the years before the Great Depression. Despite the considerable economic hardships he faced throughout his early life in Louisiana, and the ferocious political opposition he faced throughout his political career, Huey Long rose to become …
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CIP 031. Take Bold Action (Part 1): Be Bold and Let Boldness Do Its Work: Napoleon Bonaparte Escapes His Island Prison
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In February 1815, after nearly a year of appearing to accept his fate, Napoleon Bonaparte suddenly began planning his island prison escape. Despite his exceptional leadership and unshakeable self-confidence, the idea that he might simply show up on the shore to retake France from the Bourbon monarchy was patently absurd, and probably one of the mos…
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CIP 030. Profit from the Power of Frames to Achieve Your Aims: President Franklin Roosevelt Reframes His Race for a 3rd Term
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In 1940, with America on the cusp of entering World War II, President Franklin D. Roosevelt decided to run for an unprecedented third term. Despite the longstanding and deep-seated tradition—going all the way back to George Washington, who voluntarily left office after just two terms—Roosevelt, a savvy political operator and masterful communicator,…
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CIP 029. Wield Power with Wisdom, Get Both in and Out of the Game: Martin Luther King Jr. Assumes Leadership, Becomes the Symbol of the Civil Rights Movement
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One dark night in the winter of 1956, Dr. Martin Luther King, Jr. was leading a mass meeting at his local church when his house was bombed. What he did next became a defining moment in his life, and in the fight for civil rights. Borne out of King’s habit of taking time get outside of the arena, it was not the action that anyone expected, but it wa…
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CIP 028. Hammer Optimism into Your Plans: Ernest Shackleton’s Miracle Trip from Elephant Island
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One of history's greatest sagas of survival, the story of Sir Ernest Shackleton and his crew's quest to cross the South Pole is a gripping reminder of the power of optimism, endurance, and hope. Where the expeditions of scores of other daring explorers ended in drunkenness, despair, and death, Shackleton's leadership, his command of the psychology …
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CIP 027. Adopt the Champion Mindset: Arnold Schwarzenegger Takes the Throne
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In 1970, Arnold Schwarzenegger won both the Mr. Universe and the Mr. Olympia contest making him the greatest bodybuilder in the world. At just 23 years old, he was also the youngest Mr. Olympia ever. Of course he won the genetic lottery, only a fool would deny that. But that was only enough to get him into the game. What set Arnold Schwarzenegger a…
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CIP 026. Escalate Your Commitment, Burn Your Ships: Hernando Cortés Conquers the Aztec Empire
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Oleh Dr. Johnny Welch, M.B.A.
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CIP 025. Mine the Miners, Create Don't Consume: The Pioneering Producers of the California Gold Rush
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Oleh Dr. Johnny Welch, M.B.A.
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CIP 024. Cast Off the Culture of Comfort, Convenience, and Ease: Theodore Roosevelt Becomes the Apostle of the Strenuous Life
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Writer and explorer, fighter and reformer, scholar, historian, statesman, and sage; Theodore Roosevelt disdained idleness. “In this life, we get nothing save by effort,” said the Panama-Canal-Building, Nobel-Peace-Prize-winning President. “I never won anything without hard labor and…working long in advance.” In fact, the “highest form of success,” …
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CIP 023. Construct Your Own Heroic Life History: Ragnar Lothbrok, The Everlasting Legend of the Viking Leader
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According to legend, Ragnar Lothbrok was the most famous Viking of his age, and he remains one of the greatest heroes of Viking history. But did a Viking leader named Ragnar Lothbrok actually exist? In this episode of Classic Influence, we’ll explore the power of this everlasting legend, and why the Vikings told and retold his story over and over a…
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CIP 022. Spurn the Most Treacherous of Emotions, Beware the Ambitions of the Beast: The Hubris of Emperor Nero, Rome’s Original Antichrist
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Nero stands out as one of the most monstrous, and universally hated emperors in the long history of the Roman empire. And, yet, the reign of the once popular emperor began in relative peace. What allowed for such a dramatic transformation? Were there any early signs of what barbaric slaughtering was to come? In this episode of the Classic Influence…
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CIP 021. Milk Your Assets, Face the Brute Facts: The Cunning and Charismatic Cleopatra Assumes the Egyptian Throne
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Swamped with political ambition and romantic intrigue, the saga of the ancient Egyptian pharaoh, Cleopatra VII, has captivated historians and storytellers throughout history, from Plutarch in ancient Greece, and Shakespeare in early 17th century England, to screenwriters in Hollywood to this day. Cleopatra remains one of the most famous female rule…
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CIP 020. Surface Your Submerged Assumptions: President Kennedy and the Curious Consensus for the Bay of Pigs (Part 2 of 2)
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John F. Kennedy is widely regarded as one of America’s most popular presidents. On matters of leadership, communication ability, and social intelligence, political scientists and historians continue to rank Kennedy as one of the greats. In this episode of the Classic Influence Podcast we explore how President Kennedy responded to his biggest blunde…
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CIP 019. Look First to Your Frames for the Seeds of Success: Russell Conwell’s Acres of Diamonds (Part 1 of 2)
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Revealing the surprising power of mental maps, this episode of the Classic Influence Podcast takes you on a journey to the diamond mines of Golconda, and extracts the lessons we can learn from the tragic loss of the Persian farmer depicted in Civil War captain Russell Conwell's most famous essay, "Acres of Diamonds." Drawing on Henry David Thoreau'…
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CIP 018. Craft a Compelling Image to Increase Your Influence and Amplify Your Power: Blackbeard Becomes the Dark Lord of the Skull and Crossbones
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Blackbeard remains the most famous pirate in the entire Golden Age of Piracy, and for good reason. In this episode of the Classic Influence Podcast, we'll examine the key characteristics that set Blackbeard apart from the pack, and how this cunning pirate captain used the power of a fearsome image to achieve his aim. We'll also briefly explore the …
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CIP 017. Leverage the Paradox of Self-Reliance: General George Washington Wins the War By First Building Belief and Rapport
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Surveying the disciplined strategy, transforming leadership, and dogged determination of General George Washington during the American Revolutionary War, this episode of the Classic Influence Podcast reveals three key lessons we can learn from Washington’s effective prosecution of the war in the years leading up to the alliance with France. Looking…
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CIP 016. Assume Ultimate Ownership, Embrace Radical Responsibility as a Rule: President Lincoln Pays the Ultimate Price
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Examining the extraordinary experience and soaring example of President Abraham Lincoln, this episode of the Classic Influence Podcast explores one of the vital, indispensable prerequisites of success. Unmasking the secret behind the greatness of legendary leaders like Lincoln, this episode also reveals how people are so often duped into giving the…
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CIP 015. Develop Deep Self-Belief: Napoleon Bonaparte’s Lucky Star
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Drawing on the experience and beliefs of Napoleon Bonaparte and his “lucky star,” this episode of the Classic Influence Podcast examines the extraordinary power that becomes yours through simple self-belief. Grounded in the success literature and the academic literature in positive psychology, you will also learn strategies and tactics you can adap…
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CIP 014. Aim First for Self-Reliance: The Roots of Cornelius Vanderbilt’s Transportation Empire
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Exploring the roots of Cornelius Vanderbilt’s early success as a budding titan in the transportation industry, this episode of the Classic Influence Podcast is designed to enhance your understanding, and deepen your appreciation for the importance of self-reliance to your success. Drawing on the wisdom of some of the early self-help thinkers, this …
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CIP 013. Dare to Run More and Greater Risks: P.T. Barnum Risks It All on an Unknown
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Drawing on one of the transforming incidents in the early days of P.T. Barnum’s life as a showman and promoter, in this episode of the Classic Influence Podcast you’ll discover the indispensable role of risk in seizing ambitious opportunities, overcoming limits, and conquering unfamiliar terrain, and how bold, calculated risk-taking is often what s…
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CIP 012. Expand Your Perspective, Effect Strategy to Win the Greater Game: The Supreme Pontiff’s Immaculate Deception
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Continuing with the life story of Cesare Borgia, this episode of the Classic Influence Podcast explores Cesare’s approach to dealing with the Borgia family’s nemesis, Cardinal Giuliano della Rovere (who later became Pope Julius II), as an illustration of the dangers of failing to think strategically. In this episode, you’ll discover the power of ma…
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CIP 011. Saturate Your Mind with a Lifelong Orientation to Time: Cesare Borgia's Fight to Rise
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Exploring the remarkable power of your time horizon, this episode of the Classic Influence Podcast reveals the surprising benefits of aligning with and orienting to the long view. Drawing on the life story of Cesare Borgia and his father, Pope Alexander VI, as well as the research of former Harvard professor of political science Edward Banfield, yo…
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CIP 010. Stay Hungry to Make Your Mark: Arnold Schwarzenegger’s Drum Major Instinct
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In this episode of the Classic Influence Podcast, we examine the role and importance of ambition to your success, and how misguided social norms can unintentionally sabotage your best efforts. Looking to the example of Arnold Schwarzenegger, and drawing on the wisdom of Martin Luther King Jr., this episode also serves as a sort of call to arms for …
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CIP 009. King Yourself: Huey Long’s Campaign for the Poor
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In this episode of the Classic Influence Podcast, we reveal some of the key lessons we can learn from Huey Long’s 1928 campaign for governor of Louisiana, including the importance of transcending rules, boundaries, and cultural norms in order to get attention, gain power, and meet the needs of your tribe, or your own individual purpose and goals. W…
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CIP 008. Conquer Fear Through Action: Theodore Roosevelt in the Badlands
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In this episode of the Classic Influence Podcast, we examine a revealing experience of Theodore Roosevelt in the Dakota Badlands. We’ll also explore a few lessons we can learn from his experience as well as a few of the tactics he used for overcoming his fear. We also look briefly at Eleanor Roosevelt’s experience during the women’s rights movement…
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CIP 007. Hustle While You Wait, Use the Delay to Set Up Your Play: Walter Chrysler’s Siren Call
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In this episode of the Classic Influence Podcast, we look at the strategy Walter Chrysler used to crack into the automobile manufacturing business. We explore a few lessons we can learn from Chrysler, as well as a couple of short anecdotes from other historical legends, including General Stonewall Jackson and theoretical physicist Albert Einstein. …
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CIP 006. Start with What You Have, Where You Are: The Legend Behind the Story of Robinson Crusoe
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In this episode of the Classic Influence Podcast, we explore the story of Scottish buccaneer and navigator Alexander Selkirk—the inspiration behind the legend of Robinson Crusoe—and the wisdom and insights we can gain from his experience as a castaway on an uninhabited island off the coast of Chile. We explore the significance of self-reliance and …
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CIP 005. Concentrate Your Power: Casanova’s Great Escape
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In this episode of the Classic Influence Podcast, we explore the success philosophy of the legendary seducer Giacomo Casanova. We also touch on some of the overlapping ideas from thinkers as diverse as Ralph Waldo Emerson and Andrew Carnegie. If you like this show, I encourage you to check out my new book, Mastering the Power of Grit. Following the…
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CIP 004. Resolve to Pay the Price: Howard Hughes’ Spruce Goose
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In this episode of the Classic Influence Podcast, we’ll look at the development of the H-4 Hercules (Howard Hughes’ Spruce Goose), around the time of World War II, and the lessons we can learn from Howard Hughes' experience, including the importance of commitment, risk, hard work, follow through and conviction. We’ll also discuss one of the secrets…
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CIP 003. Cultivate a Fantastic Obsession: Walt Disney’s Epic Dream
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In this episode of the Classic Influence Podcast, we’ll explore the vision of Walt Disney, the role that a great dream or grand aspiration plays in ensuring your success, and how you can cultivate your dream until it becomes your own fantastic obsession. If you like this show, I encourage you to check out my new book, Mastering the Power of Grit. F…
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CIP 002. Select Yourself. Decide for Yourself that You Have What It Takes: John F. Kennedy’s Campaign for President
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In this episode of the Classic Influence Podcast, we look at John F. Kennedy’s decision to run for President, the pushback he faced from within his own party, and the lessons we can learn from his response, including the critical importance of being the master of your own fate. If you like this show, I encourage you to check out my new book, Master…
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CIP 001. The Power of Initiative: President McKinley’s Message to Garcia
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In this episode of the Classic Influence Podcast, we’ll explore the role and importance of initiative and the ownership mindset in your success. Drawing on the experience of Captain Andrew Rowan and President McKinley’s famous “message to Garcia” during Cuba’s war of independence from Spain, as well as the reception of Elbert Hubbard’s essay, “A Me…
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