Podcast April Dunford terbaik (2024)

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Rethinking Sales Strategies for Modern Markets with Loren Padelford 41:55

4d ago41:55

41:55

In today’s episode, I discuss how sales and marketing interact with Loren Padelford, a sales, marketing, cashflow, and revenue expert. You will learn: * The limitations of the predictable revenue playbook and alternative approaches. * How Salesforce pioneered cloud-based software and introduced a new way of thinking about how software gets delivere…

1
A Buyer-Centric Approach to Competitive Positioning 30:28

18d ago30:28

30:28

In today’s episode, I explore the different types of competitors you face and how you can position yourself against each of them. You will learn: * How different departments or groups in a company (e.g. sales, product development, etc.) view and define competitors differently. * The 3 types of competitors: (1) status quo competitors, (2) direct com…

1
Arming Sales Teams To Win in the Market, with Brent Adamson 50:23

1M ago50:23

50:23

In today’s episode, Brent Adamson and I explore what works and what doesn't work on sales teams, and Brent’s ideas for how we should arm sales teams to go out and win in the market. My guest today is Brent Adamson, a researcher, author, presenter, and thinker with a passion for “productive disruption.” You will learn: * The origins of the Challenge…

1
The Role of Market Category in Differentiation 18:01

2M ago18:01

18:01

In today’s episode, I explore why market category is a good starting point for developing great positioning. You will learn: * Viewing your market category is context-setting for your products/company. * Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes …

1
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana 33:39

2M ago33:39

33:39

In today’s episode, I talk with a technology entrepreneur about lessons related to his product initially being mispositioned in the market and also the challenges of positioning both free and paid versions of software solutions. Joining me is Abhinav Asthana, founder and CEO of Postman, an API platform for software developers to build and use APIs.…

1
Why Positioning Does Not Make the Jump From Marketing to Sales 36:17

2M ago36:17

36:17

Welcome to Season 2! In today’s episode, I explore why positioning fails to make the jump from marketing to sales in many companies, and what common misconceptions and mistakes in positioning work should be avoided. You will learn: * Why sales teams often lack a deep understanding of positioning and its importance in the sales process. * Communicat…

1
A Marketers Guide To Using The Sales Pitch 22:38

7M ago22:38

22:38

Today, I’m going to discuss how to have consistent positioning and messaging across sales and marketing using tactics from my book Sales Pitch. You will learn: Why marketers at B2B companies should start with the sales pitch first An overview of buyer’s guides and the components of the best ones How to create an explainer video using the sales pitc…

1
Mastering Strategy, Vision, and Positioning 19:47

7M ago19:47

19:47

It's frustrating to see the widespread misuse of business terminology in the corporate world. Terms such as strategy, positioning, and vision are frequently interchanged or confused. Today, I'll clarify these terms, discussing when and how to use them. I’ll share with you: The difference between strategy, vision, and positioning Pitching to investo…

1
Using Trends To Enhance Your Positioning 21:12

8M ago21:12

21:12

Every business wants to cash in on the latest trend, and for good reason. Trends can be powerful tools to enhance your positioning. However, it's crucial to recognize that not all trends are a universal fit for every company. Blindly adopting trends without thoughtful messaging can lead to disastrous outcomes for your business. Today, I’m diving de…

1
How To Think About Competition 22:33

8M ago22:33

22:33

Today, I will talk about how to address your competition, which is commonly mismanaged. Once again, you’ll see it all comes back to positioning and differentiated value. I’ll share with you: Why it’s almost always a bad idea to name the competition when you’re the market leader Real-life examples of companies naming their competitors The benefit yo…

1
How to Manage a Big Positioning Change 28:06

8M ago28:06

28:06

I get asked a lot by people about today’s topic on how to manage a positioning change within an organization. It applies to big and small companies and even those going through acquisitions. In today’s episode, I cover: The times when your positioning might change How to figure out the frequency of assessing your positioning The complexities of cha…

1
Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech 42:07

8M ago42:07

42:07

Today, I’m joined by Bruno Aziza, who has an incredible background in data and technology and is a dear friend of mine. He has held previous positions at Google, Oracle, Microsoft, and AtScale. He’s currently a Partner at CapitalG, which is Alphabet's independent growth fund. In today’s episode, we cover: The importance of starting with first princ…

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Master the Art of Selling With My New Book 34:02

9M ago34:02

34:02

My next book, Sales Pitch, is finally out! I’ve been working on this project for quite some time now and am beyond excited to share it with you all! If you’d like to support me and purchase the book, visit https://www.aprildunford.com/books to learn more. I’ve also included a free workbook on that page as well. Since my book came out this week, I f…

1
How to Create Marketing and Sales Alignment 23:28

9M ago23:28

23:28

Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following: The definition of what a good lead is How to get marketing and sales to collaborate on a sales pitch The importance of incorporating a sales pitch testing protocol Why …

1
Mapping Positioning to a Story Using Insight 23:21

9M ago23:21

23:21

Today, I explore how to position your sales pitch storytelling arch. You’ll learn: What people get wrong when starting their sales pitch How not to start a sales pitch Why you should start your sales pitch with an insight that is unique to your company How to structure your sales pitch storytelling arch Don’t forget you can now pre-order my next bo…

1
How to Use Positioning in Sales Qualification and Discovery 22:05

9M ago22:05

22:05

Today, I share everything you need to know about how to use positioning in your sales qualification and discovery. I discuss: The different forms of qualification and BANT criteria The difference between qualification and discovery Why discovery is so important for your first sales call How buyers and sellers find out more about each other during d…

1
Positioning at a Startup Vs. a Big Company 27:40

9M ago27:40

27:40

Today’s episode is all about how to position startups and big companies. While there is some overlap, the two can be very different. I cover a lot of ground, including: The three things startups need to focus on for positioning Why half of B2B purchase decisions end in no decision How not to mistake marketing problems as positioning problems Determ…

1
Mastering Jobs Theory With Bob Moesta 36:27

10M ago36:27

36:27

Today I’m joined by Bob Moesta, the co-creator of the Jobs To Be Done framework, a concept he developed alongside the late Clayton Christensen. Bob's expertise spans a wide range of accomplishments, including the successful launch of over 3,500 new products, services, and businesses. He's also the CEO and founder of the Re-Wired Group, as well as t…

1
How To Avoid Bad Marketing and Sales 17:52

10M ago17:52

17:52

Today I dive deep into how to avoid bad marketing and sales and why sometimes this includes actively sharing who your product isn’t for. I go into greater detail about the following: Understanding that your product is only a part of your business How to craft great marketing and sales Why a formal positioning process impacts your sales and marketin…

1
The Art of Discerning Sound Marketing and Sales Advice 35:55

10M ago35:55

35:55

Today I cover how to know if you're getting good marketing and sales advice, and why it’s so important to carve your own path. I discuss: • What I learned from traditional marketing advice • Why traditional marketing advice falls short • The story of how a fax machine campaign became my best-performing initiative • Why you should not blindly follow…

1
How To Develop A Point of View For Your Company 18:23

10M ago18:23

18:23

Today I explore developing a point of view for your business. I cover: How to build your company’s points of view What to do if you don’t know your point of view Two examples from IBM and Sampler Why features don’t matter, value does How to apply this to your sales and marketing — If you want to skip ahead: (00:00) How to develop a point of view fo…

1
So you’ve nailed your product positioning. Now what? 30:54

11M ago30:54

30:54

Today I dive into what to do with your positioning once you’ve nailed it. I cover: • How to capture positioning • How positioning makes its way into messaging • Why you should create a messaging document and what ends up happening if you don’t • What the market needs in order to understand our differentiated value • How to go from positioning to br…

1
Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning 31:36

11M ago31:36

31:36

I sat down with Nick Francis, the Co-Founder and CEO of Help Scout. A few years ago I worked directly with Nick and his team to tighten up their positioning and brought him on to share their story. Together we discuss: • What the positioning of Help Scout looked like during the early days • How their positioning evolved over time • Why they utilize…

1
Crafting a Persuasive Sales Pitch (Part 2) 29:15

11M ago29:15

29:15

Today we continue our conversation on translating your positioning into a sales pitch. You’ll learn: • Popular pitch structures (discovery-led, problem-solution, venture-informed) and where they fall short • Common problems to avoid when crafting your sales pitch • Why the “new way” doesn’t necessarily beat the “old way” • How focusing on the futur…

1
How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1) 26:59

11M ago26:59

26:59

In this episode, I talk about how to take your positioning and translate it into a powerful sales narrative. I cover the importance of testing your positioning and explain why it often fails to make the leap from marketing to sales. I analyze the software transaction process from the buyer's perspective and dive deep into the challenges buyers face…

Podcast Layak Disimak

April Dunford Podcast

Podcast Layak Disimak

1
Positioning with April Dunford

April Dunford

1
Rethinking Sales Strategies for Modern Markets with Loren Padelford 41:55

1
A Buyer-Centric Approach to Competitive Positioning 30:28

1
Arming Sales Teams To Win in the Market, with Brent Adamson 50:23

1
The Role of Market Category in Differentiation 18:01

1
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana 33:39

1
Why Positioning Does Not Make the Jump From Marketing to Sales 36:17

1
A Marketers Guide To Using The Sales Pitch 22:38

1
Mastering Strategy, Vision, and Positioning 19:47

1
Using Trends To Enhance Your Positioning 21:12

1
How To Think About Competition 22:33

1
How to Manage a Big Positioning Change 28:06

1
Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech 42:07

1
Master the Art of Selling With My New Book 34:02

1
How to Create Marketing and Sales Alignment 23:28

1
Mapping Positioning to a Story Using Insight 23:21

1
How to Use Positioning in Sales Qualification and Discovery 22:05

1
Positioning at a Startup Vs. a Big Company 27:40

1
Mastering Jobs Theory With Bob Moesta 36:27

1
How To Avoid Bad Marketing and Sales 17:52

1
The Art of Discerning Sound Marketing and Sales Advice 35:55

1
How To Develop A Point of View For Your Company 18:23

1
So you’ve nailed your product positioning. Now what? 30:54

1
Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning 31:36

1
Crafting a Persuasive Sales Pitch (Part 2) 29:15

1
How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1) 26:59

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