Welcome to 'Clienteling Unveiled,' where we unravel the challenges, share expert tips, and discuss key issues in the world of clienteling. Join us for quick insights on navigating personalization, communication, and innovative solutions. Your go-to source for transforming challenges into opportunities and building lasting client connections
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In this episode of Clienteling Unveiled, host Katie sits down with Meiling, a retail expert and clienteling advocate, to explore how brands can use clienteling strategies to drive year-end sales and create meaningful customer connections. Tune in for actionable insights and practical tips to elevate your retail game this holiday season. BSPK is a l…
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Stratégies pour booster vos ventes et fidéliser vos clients en fin d'année
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Dans cet épisode de Clienteling Unveiled, l'animatrice Claire échange avec Meiling, experte en clienteling, sur la manière dont les marques peuvent tirer parti des stratégies de clienteling pour dynamiser leurs ventes de fin d'année et créer des liens authentiques avec leurs clients. Ce podcast regorge d’informations concrètes et de conseils pratiq…
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Holiday Excellence: Mastering Customer Care
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The holiday season is a make-or-break time for businesses, especially in luxury retail. In this episode, we explore the best practices for delivering exceptional customer care and resolving issues quickly. Join Katie and Alexis, as they discuss actionable strategies to ensure your brand stands out during the busiest season of the year. BSPK is a le…
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Optimiser les relations clients pendant les fêtes
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La période des fêtes de fin d'année est cruciale pour les entreprises, en particulier dans le secteur du retail de luxe. Dans cet épisode, nous explorons les meilleures pratiques pour offrir un service client exceptionnel. Découvrez des stratégies concrètes pour s’assurer que votre marque se distingue pendant la saison la plus animée de l'année. BS…
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Clienteling and Gifting – How to Recommend the Perfect Gift
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The holidays are here, and so is the pressure to find the perfect gift. In this episode of Clienteling Unveiled, Katie Tame sits down with Meiling Fournier, VP of Sales at BSPK, to discuss how clienteling can transform the holiday shopping experience. Learn how to: 🎁 Use customer insights to make personalized gift recommendations 🎁 Build trust and …
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Clienteling & Gifting : Recommander le cadeau parfait
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Dans cet épisode de Clienteling Unveiled, Claire accueille Meiling, vice-président chez BSPK, pour explorer comment le clienteling peut transformer l’expérience d’achat durant cette période clé. Au programme : 🎁 Comment exploiter les données clients pour formuler des recommandations de cadeaux sur mesure ; 🎁 Les clés pour instaurer confiance et fid…
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Post-Purchase Clienteling – Driving Loyalty Beyond the Sale
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The holidays will be over soon, but the real work of building customer loyalty begins after. In this episode of Clienteling Unveiled, Katie Tame sits down with Alexis Dulin, clienteling expert at BSPK, to discuss the importance of post-purchase engagement in the retail world. Learn how to turn holiday shoppers into lifelong customers with personali…
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Turning Holiday Shoppers into Repeat Buyers
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In this festive episode of Clienteling Unveiled, host Meiling Fournier sits down with clienteling expert Alexis Dulin to explore strategies for transforming holiday shoppers into loyal customers. As the holiday season approaches, retailers are presented with a unique opportunity to build lasting relationships. Meiling and Alexis discuss the importa…
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Transformer les acheteurs occasionnels en clients réguliers
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Dans cet épisode festif de Clienteling Unveiled, l’animatrice Claire échange avec Meiling sur les stratégies pour convertir les acheteurs occasionnels en clients fidèles. À l’approche des célébrations de fin d’année, les retailers disposent d’une opportunité exceptionnelle pour créer des relations durables. Claire et Meiling explorent l’importance …
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Real-Time Clienteling for Black Friday & Cyber Monday
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In this episode of Clienteling Unveiled, host Katie Tame sits down with Nico Alfonso, Account Executive at BSPK, to explore strategies for delivering standout customer experiences during the high-traffic Black Friday and Cyber Monday shopping days. Nico shares practical insights on how brands can leverage real-time clienteling to create personalize…
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Stratégies de Clienteling pour le Black Friday et le Cyber Monday
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Dans cet épisode de Clienteling Unveiled, l'animatrice Claire échange avec Guillaume, pour explorer des stratégies permettant de créer des expériences client exceptionnelles lors des journées de shopping très fréquentées du Black Friday et du Cyber Monday. Guillaume partage des idées pratiques pour aider les marques à tirer parti du clienteling et …
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Personalization at Scale: Navigating High Volume with Clienteling
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In this episode of Clienteling Unveiled, we explore a crucial challenge for retail brands: how to maintain a personalized touch even when customer volumes are at their peak. As the holiday season approaches, delivering unique, memorable experiences is more important—and more challenging—than ever. Host Alexis Dulin chats with Meiling Fournier, VP o…
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Découvrez comment gérer une forte affluence grâce au clienteling
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Dans cet épisode de Clienteling Unveiled, nous explorons un défi clé pour les marques de retail: comment gérer une forte affluence grâce au clienteling. À l’approche des fêtes, offrir des expériences uniques devient plus crucial et plus complexe. Claire s’entretient avec Meiling Fournier, vice-présidente chez BSPK, qui explique comment les outils d…
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Maximizing Efficiency During the Holiday Rush
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On this special holiday episode of Clienteling Unveiled, we dive into Maximizing Efficiency During the Holiday Rush! The holidays are a high-stakes time for retailers, with increased foot traffic, higher expectations, and the need for seamless service. Katie is joined by Alexis, Client Success Manager at BSPK, to discuss actionable strategies for u…
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Maximiser l’efficacité pendant la ruée des fêtes
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Dans cet épisode spécial fêtes de Clienteling Unveiled, nous explorons comment maximiser l’efficacité pendant la ruée des fêtes ! Les fêtes de fin d’année sont une période cruciale pour les retailers, marquée par une fréquentation accrue, des attentes élevées et l’exigence d’un service fluide et sans faille. L’animatrice Claire accueille Guillaume,…
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L'engagement post-achat : Vers une fidélité à long terme
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Les fêtes approchent, mais le véritable travail de fidélisation commence maintenant. Dans cet épisode de Clienteling Unveiled, Claire échange avec Guillaume, pour explorer l’importance de l’engagement post-achat dans le retail. Découvrez comment convertir les acheteurs saisonniers en clients fidèles grâce à : - Des remerciements personnalisés, - De…
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Overcoming the Slowdown: Expert Insights on the New Shape of Luxury, Consumer Trust, and Clienteling
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Please watch this webinar on: "Overcoming the Slowdown: Expert Insights on the New Shape of Luxury, Consumer Trust, and Clienteling." Guests: Milton Pedraza, CEO of Luxury Institute and Zornitza Stefanova, CEO of BSPK Clienteling We will discuss the challenges facing luxury retail today and how clienteling solutions can drive a real impact. You’ll …
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Anticiper les Fêtes : Stratégies d'Engagement Précoce
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Dans cet épisode de Clienteling Unveiled, l'animatrice Claire s'entretient avec Meiling Fournier, VP chez BSPK, sur l'importance de l'engagement précoce durant la saison des fêtes. Des expériences de shopping personnalisées aux avant-premières exclusives, découvrez comment ces tactiques d'anticipation peuvent positionner votre marque pour réussir c…
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Building Anticipation: Early Holiday Engagement Tactics
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In this episode of Clienteling Unveiled, host Katie Tame speaks with Meiling Fournier, VP of Sales at BSPK, about the power of early engagement during the holiday season. From personalized shopping experiences to exclusive previews, learn how early anticipation-building tactics can set your brand up for success this holiday season. Don’t miss these…
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Tailoring the Holiday Shopping Experience with Clienteling
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In this episode of Clienteling Unveiled, host Alexis Dulin sits down with Nico Alfonso, Account Executive at BSPK, to discuss how brands can leverage clienteling to tailor each shopper’s journey during the holiday season. Learn how personalized recommendations, exclusive promotions, and streamlined shopping experiences can help your brand stand out…
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Personnaliser l’expérience de shopping pendant les fêtes avec le clienteling
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Dans cet épisode de Clienteling Unveiled, l’animatrice Claire discute avec Guillaume, spécialiste du clienteling, de la manière dont les marques peuvent utiliser le clienteling pour personnaliser le parcours de chaque client pendant la saison des fêtes. Découvrez comment des recommandations adaptées, des promotions exclusives et des expériences d'a…
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Trouver l'équilibre entre personnalisation et vie privée dans le retail
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Dans cet épisode de Clienteling Unveiled, Claire reçoit Meiling Fournier, Vice-présidente chez BSPK, pour explorer l’équilibre essentiel entre expériences client personnalisées et préoccupations liées à la protection des données dans le retail. Découvrez pourquoi l’hyperpersonnalisation est un véritable levier pour engager les clients et augmenter …
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Balancing Personalization and Privacy in Retail
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In this episode of Clienteling Unveiled, Host Katie Tame is joined by Meiling Fournier, VP of Sales at BSPK, to explore the crucial balance between personalized customer experiences and privacy concerns in retail. Discover why hyper-personalization is a game-changer for engaging customers and boosting revenue, while also delving into the challenges…
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L'avenir de la mode : Comment le clienteling révolutionne le marché de la revente
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Dans cet épisode de Clienteling Unveiled, l'animatrice Claire reçoit Guillaume spécialiste du clienteling, pour explorer le marché de la revente en pleine expansion, et voir comment le clienteling transforme la manière dont les marques interagissent avec les consommateurs. Découvrez comment un engagement personnalisé rend le processus de revente pl…
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The Future of Fashion: How Clienteling is Revolutionizing Resale
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In this episode of Clienteling Unveiled, host Katie Tame sits down with Alexis Dulin, a clienteling specialist, to explore the rapidly growing resale market and how clienteling is transforming the way brands engage with consumers. Discover how personalized engagement is making the resale process faster, easier, and more trustworthy for customers. T…
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L'avenir du retail de luxe : personnalisation et clienteling
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Dans cet épisode de Clienteling Unveiled, Claire reçoit Meiling Fournier, VP chez BSPK, pour discuter de l'importance du clienteling et de la personnalisation pour les marques de luxe dans un marché en pleine mutation. Alors que les prévisions indiquent un ralentissement des ventes de luxe en 2024, Meiling partage ses conseils sur la manière dont l…
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Luxury Segment Faces Declining Sales in 2024
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In this episode of Clienteling Unveiled, host Alexis Dulin is joined by Meiling Fournier, VP of Sales at BSPK, to explore how clienteling and personalization are crucial for luxury brands facing a challenging market. With luxury sales predicted to slow down in 2024, Meiling shares insights on how brands can use personalized strategies to build cust…
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Is Clienteling Just Another CRM? Description: In this episode of Clienteling Unveiled, host Katie Tame sits down with Meiling Fournier, VP of Sales at BSPK, to discuss the differences between clienteling and traditional CRM systems. Discover why clienteling is more than just managing customer data—it's about creating personalized, high-touch experi…
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The Shifting Role of Brick-and-Mortar Locations: Embracing the New Era of In-Person Shopping
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Episode Title: The Shifting Role of Brick-and-Mortar Locations Description: In this episode of Clienteling Unveiled, host Katie Tame is joined by Meiling Fournier, VP of Sales at BSPK, and Nico Alfonso, Account Executive at BSPK, to explore the evolving role of brick-and-mortar stores in today’s retail landscape. As physical retail faces unpreceden…
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The Power of Experiential and Personalized Retail
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Clienteling Unveiled - Episode: The Power of Experiential and Personalized Retail Host: Zuzanna Kusznir Guest: Meiling Fournier, VP of Sales at BSPK Welcome back to Clienteling Unveiled! I’m your host, Zuzanna Kuszkir, and today’s episode dives into the transformative world of experiential and personalized retail. We’re thrilled to have Meiling Fou…
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Building versus Buying a clienteling solution
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Description: In this episode of Clienteling Unveiled, host Alexis Dulin delves into one of the most crucial decisions luxury brands are facing in 2024: should they build their own clienteling platform from scratch, or invest in a ready-made solution? Joining Katie Zuzanna Kuszkir, a talented engineer from BSPK—who will share insights on the pros an…
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Navigating Declining Foot Traffic in Retail: How Clienteling with BSPK Can Keep You Connected to Your Customers
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In this episode of Clienteling Unveiled, host Katie Tame sits down with retail Customer Success expert Alexis Dulin to discuss the growing challenge of declining foot traffic and how retailers can stay connected with their customers through clienteling. Learn how personalized engagement, driven by comprehensive data and innovative technology, can t…
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Breaking Down Data Silos: How BSPK's Clienteling Solution Unifies Customer Data for Seamless Personalization
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In this episode of Clienteling Unveiled, host Katie Tame sits down with Zuzanna Kusznir, works in Engineering at BSPK, to discuss the transformative power of unifying customer data in the retail industry. Learn how BSPK's clienteling solution integrates data from multiple sources, creating comprehensive customer profiles that enhance personalized s…
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Why retail brands are urgently seeking clienteling solutions
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In this quick episode of Clienteling Unveiled, host Katie Tame chats with Meiling Fournier, VP of Sales at BSPK, about why luxury brands are urgently seeking clienteling solutions in 2024. Discover the key factors driving this trend, from the rising demand for personalization to the need for seamless, omnichannel experiences. Whether you’re looking…
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The Economic Power of Millennials (aged 28-43 years old)
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In this episode of "Clienteling Unveiled," host Katie is joined by Meiling Fournier, VP Sales of BSPK Clienteling, to explore the immense economic power of Millennials and how retailers can effectively market and sell to this influential demographic. Discover the key preferences and behaviors of Millennials, such as the importance of authenticity, …
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Unlocking Retail Success: The Power of AI and Automation in Clienteling
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In this episode of "Clienteling Unveiled," host Katie is joined by Henrique Cardoso and Zuzanna Kusznir who are both on the Engineering Team at BSPK. We will explore how AI and automation are revolutionizing the world of clienteling. Discover how these technologies enhance personalization, predict customer needs, and free up sales associates to foc…
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The power of emotional connection in retail selling
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In this episode of "Clienteling Unveiled," host Katie is joined by Meiling Fournier, a seasoned expert in luxury retail and clienteling, to discuss the power of emotional connection in clienteling. Discover how personalized interactions, empathy, and genuine care can transform the shopping experience, drive customer loyalty, and boost sales. Tune i…
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The impact of Gen Z on clienteling: What retailers should know
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Welcome to another episode of Clienteling Unveiled! In this episode, we explore the dynamic world of Gen Z shoppers and how retailers can adapt their strategies to engage this tech-savvy, value-driven generation. Our host, Katie, is joined by retail strategist Alexis Dulin, Customer Success Manager at BSPK, to discuss key characteristics of Gen Z, …
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The importance of quality data for engaging customers
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In this episode of Clienteling Unveiled, your host Alexis Dulin sits down with Zuzanna Kusznir, an Engineer at BSPK who works in analytics, to explore the critical role of quality data in clienteling. Discover why accurate, complete, consistent, timely, and relevant data is the backbone of personalized customer interactions and how it can enhance y…
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Like Chocolate & Peanut Butter: How Data Analytics and Clienteling Elevate Retail Success Together
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42 Technologies & BSPK: Better Together When combined, the power of 42’s data analytics and BSPK’s clienteling capabilities is almost a cheat code for brands. Listen to another episode of Clienteling Unveiled where Host: Katie interviews Rita Berrada, VP of Sales from 42 Techonolgies and Meiling Fournier, VP of Sales at BSPK. Learn how retailers ca…
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Join Zuzanna on Clienteling Unveiled as she talks about every aspect of clienteling with Katie Tame, Strategic content creator for BSPK. Learn about why clienteling is important and hear real live examples of how it can work for you. Tune into Clienteling Unveiled and see what clienteling can do for your company, sales team and you. https://youtu.b…
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Impact, Influence and Inspire: Getting Results in Retail with Sales Coaching
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Join us on Clienteling Unveiled as we dive into the world of retail sales and explore the latest trends and strategies to get results. In this episode, we're joined by Meiling Fournier, a sales expert with over 10 years of experience in the retail industry. Meiling shares her insights on the biggest challenges in retail sales and how sales coaching…
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Welcome to Clienteling Unveiled by BSPK, where we uncover the secrets of data-driven clienteling in the retail industry. Join host Zuzanna as she explores the world of personalized customer experiences with leading experts like Alexis Dulin, Customer Success Manager from BSPK. Discover how data analytics is transforming the retail landscape, drivin…
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The Power of Quality Over Quantity in Clienteling
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Join host Alexis and special guest Meiling Fournier, VP sales at BSPK, as they delve into the importance of quality over quantity in clienteling messages. In this episode of Clienteling Unveiled, they discuss why personalized and engaging messages are key to building strong customer relationships and driving sales. Discover practical tips for makin…
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Customer Journey Mapping: understanding the customer experience
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Discover the secrets to optimizing your customer journey with BSPK! In this episode of "Clienteling Unveiled," host Katie sits down with Jeff Ellis, VP of Sales at BSPK, to explore the essentials of customer journey mapping. Learn how to create seamless and satisfying experiences for your customers, from initial awareness to loyalty. Tune in for ex…
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The Vital Role of Effective Internal Communication in a Retail Environment
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Great communication begins with connection -- The Vital Role of Effective Internal Communication in a Retail Environment. Welcome to Clienteling Unveiled, the podcast where we delve into the world of retail customer engagement and effective messaging. In this episode, we focus on the vital role of internal communication in a retail environment, spe…
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Tune in to the latest episode of Clienteling Unveiled where we delve into the world of clienteling and hyper-personalization in 2024. Hosted byZuzanna, this episode features expert insights from Alexis Dulin, Customer Success Manager for BSPK, exploring the importance and value of investing in hyper-personalization strategies for retail success. Di…
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BSPK Clienteling Unveiled is your go-to podcast for all things clienteling in the retail world. Join us as we explore the latest trends, strategies, and technologies shaping the future of personalized customer experiences. Each episode, we'll dive deep into topics like data-driven clienteling, omnichannel strategies, and the human touch in a digita…
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Understanding CRM and Clienteling and how they work together
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Welcome to the BSPK podcast, where we delve into the dynamic world of customer engagement, exploring how the perfect blend of personal touch and smart data can transform your business. Join us as we uncover the power of clienteling and CRM, and how these tools seamlessly intertwine to create personalized customer experiences that drive loyalty and …
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Synergy with (Customer Data Plaform) CDP and Clienteling
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Welcome to Clienteling Unveiled, the podcast where we uncover the secrets of customer engagement in the retail world. Join us as we explore the latest trends, strategies, and technologies that are reshaping the way retailers connect with their customers. From Customer Data Platforms (CDPs) to clienteling techniques, we'll dive deep into the tools a…
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