Dr Harry Singh’s story is a reflection of how many dentists are looking to introduce facial aesthetics into their dental business. He started offering facial aesthetics 20 years ago in his very successful dental business. However, he became disappointed and lost his passion for aesthetics as he didn't know how to market and sell these aesthetics services to his patients. He tried every marketing strategy and it wasn’t working. He struggled for many years and he eventually gave up. He didn’t ...
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The Only Two Things You Need to Start a Business—Vision & The Next Step
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4:11Starting a new business can feel overwhelming. Endless to-do lists, branding decisions, website setup, and social media strategies can paralyze even the most ambitious entrepreneurs. But in reality, **you only need two things to start:** 1. A clear vision 2. The next stepOleh Dr Harry Singh
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The New Social Media Ratio—Why You Should Post 8 Value-Driven Posts for Every 1 Promo
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5:13Social media marketing is evolving, and so should your strategy. The old rule of posting 3 educational posts for every 1 promotional post is outdated. With increased competition, shorter attention spans, and more skeptical consumers, the new standard is **8 value-driven posts before 1 promotional post.…
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Will AI Impact Your Patients' Income—And Your Aesthetics Business?
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5:30The rise of AI is transforming industries, automating jobs, and reshaping the economy. But what does this mean for your aesthetics clinic? If AI reduces your patients' disposable income, will it affect their spending on facial aesthetics? More importantly, how can you prepare to ensure your business not only survives but thrives?…
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What the U.S. Election Teaches Us About Media Strategy for Your Aesthetics Clinic
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4:27The U.S. presidential election might seem like an unlikely source of marketing wisdom for your aesthetics clinic, but history tells a different story. Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategy—whoever adapts first and does it wel…
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The Future of Aesthetics: Trends & Innovations to Watch
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2:36- **Introduction** - How aesthetics is evolving rapidly. - **Top Emerging Trends** - Exosome therapy, skin boosters, regenerative aesthetics. - **AI & Technology in Aesthetics** - Virtual consultations, AI-powered treatment planning. - **Patient Preferences Are Changing** - Less invasive treatments, natural-looking results. - **Future Business Mode…
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How to Handle Difficult Aesthetic Patients & Set Boundaries
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3:10- **Introduction** - Why boundaries are crucial in aesthetics. - **Recognizing Red Flags in Patients** - Unrealistic expectations, price haggling, obsessive behaviours. - **How to Say No with Confidence** - Phrasing & psychology behind declining treatment. - **Setting Professional Boundaries** - Avoiding unnecessary emotional investment. - **When t…
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Leveraging Google & SEO: How to Get More Aesthetic Patients Online*
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4:44- **Introduction** - Why most people search for Botox & fillers online first. - **SEO Basics for Aesthetic Clinics** - Optimizing your website for Google. - **How to Rank Higher in Local Searches** - Google My Business, patient reviews, and backlinks. - **Blogging & Content Marketing** - Creating educational content that drives traffic. - **Ads vs.…
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Managing Complications: How to Protect Your Reputation and Business
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3:51- **Introduction** - Why managing complications is crucial for credibility. - **Common Aesthetic Complications** - Bruising, asymmetry, allergic reactions. - **How to Handle an Unhappy Patient** - Steps to de-escalate and find solutions. - **When to Offer a Refund or Corrective Treatment** - Legal and ethical considerations. - **Damage Control: Pro…
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Patient Retention Strategies: Turning First-Time Clients into Loyal Fans
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3:37- **Introduction** - Why retaining clients is more profitable than finding new ones. - **The Power of Follow-Ups** - How and when to check in after treatments. - **VIP Loyalty Programs** - Creating an incentive structure for repeat bookings. - **Enhancing the Patient Experience** - Personal touches that make a difference. - **Handling Common Retent…
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The Power of Social Media for Aesthetic Clinics
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3:47- **Introduction** - Why social media is non-negotiable. - **Best Platforms for Aesthetic Clinics** - Instagram, TikTok, Facebook – which one works best? - **Content Strategy That Converts** - Before & afters, educational posts, patient testimonials. - **How to Build Trust Online** - Showing authenticity and expertise. - Handling negative comments …
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Pricing Your Aesthetic Treatments for Maximum Profitability
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4:58- **Introduction** - Why pricing is crucial for business success. - **Understanding Treatment Costs** - Product costs, time investment, expertise level. - **Psychology of Pricing** - Perceived value & premium pricing strategies. - Discounts & loyalty programs – should you use them? - **Competitive Pricing vs. Value-Based Pricing** - Why underpricin…
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Finding Your Ideal Patients: Niche Marketing in Aesthetics
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4:11- **Introduction** - Why not every patient is your ideal patient. - **Defining Your Niche** - Anti-aging, lip enhancements, post-surgery corrections? - Understanding demographics & patient psychology. - **Branding to Attract the Right Clients** - Messaging that speaks to your niche. - Creating a personal brand around your expertise. - **Effective M…
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Setting Up Your Aesthetic Clinic: From Idea to Reality
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4:09- **Key Steps in Setting Up a Clinic** - Business registration & legal requirements. - Choosing a location vs. renting a space in an existing clinic. - Essential equipment and treatment stock. - **Investment & Funding** - Startup costs and financial planning. - Funding options and return on investment timeline. - **Creating a Patient-Friendly Exper…
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The Business of Facial Aesthetics: Is It Right for You?
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4:10- Who should listen? (Doctors, dentists, nurses considering aesthetics.) - Why Facial Aesthetics is Booming - Rising demand for non-surgical treatments. - Increased patient awareness and affordability.Oleh Dr Harry Singh
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The Art of Upselling and Cross-Selling
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2:59Today we’re talking about upselling and cross-selling—powerful strategies to maximise patient value while enhancing their experience.Oleh Dr Harry Singh
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Leveraging Technology in Your Aesthetics Practice
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2:42Today we’re exploring how technology can streamline your aesthetics practice and elevate the patient experience.Oleh Dr Harry Singh
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The Power of Social Proof in Aesthetics Marketing
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3:23We’re discussing the power of social proof. Testimonials, reviews, and case studies can transform your marketing efforts and build trust with potential patients.Oleh Dr Harry Singh
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Building a Personal Brand in Aesthetics
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4:07We’re discussing how to build a personal brand in the competitive field of facial aesthetics. A strong personal brand can differentiate you from others and establish trust with your patients before they even walk into your clinic.Oleh Dr Harry Singh
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Today, we’re diving into the critical topic of patient retention. It’s not just about attracting new patients—it’s about keeping the ones you have and turning them into loyal advocates for your clinic.Oleh Dr Harry Singh
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The Grow30 Challenge for Clinic Owners
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3:47Today we’re diving into the Grow30 Challenge—a practical framework to build personal and professional momentum in just 30 days.Oleh Dr Harry Singh
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The 5 Stages of Awareness in Aesthetics Marketing
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3:44In today’s episode, we’re breaking down the 5 stages of awareness—a framework that will help you tailor your marketing to meet potential patients where they are in their journey.Oleh Dr Harry Singh
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Today we’re diving into the power of OKRs—Objectives and Key Results. Used by companies like Google and Amazon, this simple framework can help you set clear goals and track your progress toward achieving them.Oleh Dr Harry Singh
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Today, we’re tackling one of the biggest challenges for clinic owners and entrepreneurs: staying focused in a world full of distractions. By the end of this episode, you’ll have practical strategies to reclaim your focus and make every moment count.Oleh Dr Harry Singh
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In today’s episode, we’re diving into a cornerstone of success for any entrepreneur or professional in facial aesthetics—productivity. Specifically, we’re going to talk about why systems outperform resolutions and how you can implement habits that create unstoppable momentum in your clinic and personal life.…
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The future of regulationOleh Dr Harry Singh
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The future of regulationOleh Dr Harry Singh
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My insights and reflections of the 2023 podcasts.Oleh Dr Harry Singh
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The fourth of the 4PsOleh Dr Harry Singh
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The third of the 4PsOleh Dr Harry Singh
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The second of the 4PsOleh Dr Harry Singh
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The first of the 4PsOleh Dr Harry Singh
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Coming back to this because of it's importanceOleh Dr Harry Singh
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Coming back to this because of it's importanceOleh Dr Harry Singh
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Coming back to this one, because it's important!!!!!!!!!Oleh Dr Harry Singh
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The 8As of the perfect patient journeyOleh Dr Harry Singh
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The 8 As of the perfect patient journeyOleh Dr Harry Singh
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The 8As of the perfect patient journeyOleh Dr Harry Singh
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The 8 As of the perfect patient journeyOleh Dr Harry Singh
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The 8 As of the perfect patient journeyOleh Dr Harry Singh
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The 8 As of the perfect patient journeyOleh Dr Harry Singh
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The 8 As of the perfect patient journeyOleh Dr Harry Singh
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The 8As of the perfect patient journey.Oleh Dr Harry Singh
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The Godfather of aesthetics talks about his career. Books - https://www.amazon.co.uk/s?k=patrick+treacy&ref=nb_sb_nossOleh Dr Harry Singh
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FMC is one of the world’s major dental communications companies and connects the dental community and industry through a myriad of powerful channels encompassing online, print, webinars, events, social media, conferences and awards. FMC’s channels are seen, read and attended by thousands of dental professionals every day and utilised by virtually e…
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Piroska I am the medical director of my wellbeing and aesthetics clinic-‘Clinic Sese’. Sese is the Latin for self. Yourself, himself, herself, ourselves. Whichever self you are you deserve the best self-care. My focus is on treating patients holistically, improving their sense of wellbeing and self-confidence with good aesthetic treatments. At Clin…
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Aesthetics - past, present and future
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34:33Shannon Kilgariff from Aesthetics magazine discusses all things aesthetics.Oleh Dr Harry Singh
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Thiago from Pabau talks about clinic software for your clinicOleh Dr Harry Singh
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OFFER for any dentist listening to Harry’s Podcast 20% off….quote dental20 as the promotional code when booking online. Link is: - https://bit.ly/dentalretreatbyashparmar W: www.veneersmasterclass.com & www.theacademybyash.co.uk M: +447971291180 Instagram: @ashparmardentist E: abparmar@aol.comOleh Dr Harry Singh
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Dr Ranj.......Oleh Dr Harry Singh
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Hygienists and Facial Aesthetics - Linzy
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30:36Linzy talks about how she got involved in facial aesthetics. Always looking to push boundaries, Linzy graduated as a Dental Therapist from Barts and the Royal London Dental Hospital in 2017 and went on to launch her career in London’s West End on Harley Street where she spends most of her time. Linzy has achieved the Level 7 Diploma in Facial Aesth…
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