The Mastery Podcast provides personal trainers and fitness professionals, with the necessary tools to take full control of their careers. In order to reach this position, I believe mastery of three areas to be essential. Personal development, your craft and business. I have dedicated the last 15 years to becoming the very best that I can be, and I will continue to do so. It is my passion and mission to help each of you to do the same.
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Episode 352: How to Attract Clients with a Trust-Based Marketing Strategy
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In this week's episode, I cover one of the biggest mistakes online fitness coaches make: focusing too much on quick wins and ignoring the importance of building trust. I break down the concept of a marketing funnel, explaining how relationships are nurtured over time and why that trust is crucial for turning followers into clients.…
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Episode 351: 5 Simple Instagram Strategies to Boost Engagement
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In this week's episode, I cover Instagram engagement strategies. Now, a lot of online fitness coaches think engagement is just about likes, comments, and saves, and while that's important, there's more to it. Engagement is any action taken on your content, and today I'm going to break down five ways you can boost that engagement.…
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Episode 350: 6 Money-Making Mistakes Every Fitness Coach Must Avoid
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In this week's episode, I cover six common money-making mistakes that online fitness professionals make when building their coaching businesses. These are things I’ve seen over the years, and they come up time and time again.
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Episode 349: How to keep fitness coaching clients for 12+ months
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In this week's episode, I cover how to retain your coaching clients for at least a year. Whether you're a new coach or an established one, keeping clients long-term can transform your business.
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Episode 348: How to get back valuable time every week
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In this week's episode, I cover how to buy back your time, a concept that became familiar to me through Dan Martel, an entrepreneur who is ruthless with time management. I share how becoming more efficient and delegating tasks allowed me to focus on my core genius—training my team, teaching what I know, and developing my sales team.…
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Episode 347: Find your why: Unlocking your true potential
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In this week's episode, I cover how to discover your why, mission, and purpose. After over 25 years in the fitness industry, I've learned that staying true to who you are and understanding why you do what you do is essential for making real progress.
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Episode 346: 5 reasons why you won't make it as an online fitness coach
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In this week's episode, I cover the five reasons why you won't make it as an online fitness coach. These points will either make or break your career. If any of these sound familiar, they will be the bottleneck holding you back, and you need to fix them.
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Episode 345: How to gain consistent new followers on social media
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In this week's episode, I cover how to get more attention on your social media. Attention means more people seeing your stuff, more opportunities for engagement, and more chances to speak to people.
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Episode 344: Mastering the Entrepreneurial Mindset with Rachel Godfrey (Dubai Live Edition 2023)
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In this week's episode, I had the pleasure to chat with Rachel Godfrey at our Dubai Live events last year. We cover her incredible journey from physiotherapist to strategic and high-performance coach for entrepreneurs.
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Episode 343: MRR vs. High Ticket Sales: Which Model Is Right for Your Coaching Business?
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In this week's episode, I cover MRR versus high ticket sales for online coaching businesses. I break down what each model is, who it's for, and my personal experiences with both. Whether you're looking for predictable monthly income or aiming for bigger cash collections upfront, this video will help you decide.…
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Episode 342: How to Beat Procrastination: Simple Steps to Stay Focused
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In this week's episode, I cover how to beat procrastination by helping you break past feeling stuck and getting sidetracked. I'll explain how inspiration, which comes from having a clear vision, plays a key role in overcoming procrastination. By setting detailed goals for your personal and professional life, you can stay energised, focused, and rea…
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Episode 341: Top 5 Mistakes Online Coaches Make Under 10k a Month
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In this week's episode, I cover the five mistakes that online coaches make when they're earning under 10k a month. From my 10 years of mentoring, I’ve seen these issues hold coaches back, leading to low confidence and struggling businesses. I talk about pricing, sales skills, self-improvement, mentorship, and coaching quality.…
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Episode 340: 5 content ideas for online fitness professionals
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In this week's episode, I cover 5 types of content every professional coach should share on social media. Your content must reflect this high value to attract clients willing to pay more. I’ll walk you through 5 key types of content: life lessons, education, breaking down beliefs, showcasing results, and documenting your journey.…
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Episode 339: How to turn your coaching programme into profit - London Live
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In this week's episode, I share one of my presentations from our 2024 event in London. I cover how you can monetise what you do, improve your sales calls, and master the skill of sales to help your business thrive. This talk dives into the importance of having conviction, understanding your clients' needs, and providing clear solutions to their pro…
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Episode 338: My Daily High-Performance Routine
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In this week's episode, I cover how I plan for a high-performance day. I'll give you a peek into my daily routine that keeps me efficient, effective, and allows me to enjoy all aspects of my life. I'll share what I've learned over the last 15-20 years, so you can take bits and pieces to figure out your own high-performance day.…
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Episode 337: How to Hire and Develop the Right People
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In this week's episode I cover how to develop your team and hire the right people for your business. Your team are your dream. If you're scaling your business, team people are key to get where you want to be. I'll share a 10-step framework to help you hire, develop, and manage a solid team.
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Episode 336: Marketing a 7-Figure Online Coaching Business : My Blueprint
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In this week's episode, I cover marketing a multi seven-figure coaching business. I’ll take you through our marketing strategies for scaling, from building a strong team to executing effective marketing principles.
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Episode 335: How to book more calls in the DMs for online coaches
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In this week's episode, I cover how to pitch inside DM chat. Many coaches lose conversations at the pitch and miss booked calls. I talk about the importance of DMs for building and scaling your online coaching business. I explain the different stages of DM chat and how to move from an opener to booking a call.…
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Episode 334: How Our Top Coaches Scale Beyond 10K Months
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In this week's episode, I cover what our highest earning coaches are doing to scale their online coaching businesses. I want to talk to you specifically about marketing and what goes beyond DMing and outbound marketing. A lot of coaches work their way up to consistent 10k months, but scaling further requires a solid marketing strategy.…
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Episode 333: How to handle "I need to speak to my partner" objection
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In this week's episode, I cover dealing with the "I need to speak to my partner" objection that comes up at the end of sales calls. I'm here to help you understand how to handle this because it's often just a smoke screen for uncertainty. I'll walk you through what to say, how to manage this objection, and why it usually means there's something els…
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Episode 332: The Truth About Online Coaching: What No One Tells You
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In this week's episode, I cover what no one tells you about online coaching. I want to be very honest and real with you, not to discourage you, but to manage your expectations. I'll discuss the upsides and downsides, the importance of digital marketing, spending time on your laptop, the necessity of sales skills, developing emotional resilience, an…
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Episode 331: Building an Inspiring Vision: Step-by-Step Guide
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In this episode, I cover building an inspiring vision. I'll show you how to create a framework to help you navigate the next 90 days, 6 months, and 12 months. My own career in the fitness industry is the result of having a clear vision. In the early days, my vision wasn't detailed, but now, it's crucial for success.…
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Episode 330: How to turn your client results into wealth
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In this episode I cover the connection between your results and earning money in the fitness industry. I'll share my month-by-month strategies that have helped me improve my results over the years.
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Episode 329: 10 income generating tasks
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In this episode, I cover 10 income-generating tasks. I talk about auditing your daily activities to ensure you're focusing on tasks that bring in revenue. Many fitness professionals get to the end of the day, having only worked on what inspires them, like coaching and training.
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Episode 328: How to transition from personal training to online
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In this episode I talk about making the switch from personal training to online coaching. I share my own story of working 15 years as a personal trainer and how things changed with the rise of online coaching.I’ll explain how today's social media and digital tools can help you earn more money, build your brand, and reach more people. The video outl…
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Episode 327: How to earn more without increasing client numbers
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In this episode, I cover how to increase your revenue without adding more clients. I'll introduce you to a method I call 'farming,' which allowed me to double my income while maintaining a stable client base.
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Episode 326: How to boost your earning potential online
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In this episode, I cover a very simple method that will help you earn more and save a lot of stress. I'm going to take you back over 15 years to a consult I had with the late Charles Poliquin , where a discussion about my rates and the results I provide my clients led to a major shift in how I value and charge for my coaching. You'll learn why char…
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Episode 325: How to fix your churn rate and stop your clients leaving
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In this episode, I cover how to fix your churn rate and keep your customers from leaving. Many fitness professionals tell me they want more clients and to grow their business, which is fantastic. However, I always ask them about their churn rate, or how many clients they're losing. Surprisingly, many don't know this crucial number.…
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Episode 324: How to fix your sales calls and sign more clients
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In this week's episode, I cover why online coaches often struggle with sales and outline five common mistakes. I discuss the importance of maintaining your coach persona rather than switching to a salesperson mode during client calls. Learn how staying authentic, listening more than talking, controlling the conversation, and avoiding assumptions ca…
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Episode 323: How to fix low self confidence
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In this week's episode, I cover how I fixed low self-confidence and how you can do the same. It's not about labelling yourself as someone with low self-confidence across the board but recognising where you specifically feel less confident. Through my journey from doubting my capabilities to coaching hundreds and hundreds of online coaches, I'll sha…
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Episode 322: How to fix your outreach - 6 steps
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In this week's episode, I talk about how to improve your DM conversations, so you can get more booked calls and clients. Every day, my team and I help coaches to improve their ability to send DMs (Direct Messages). We call it DM mastery.
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Episode 321: How to find the right business mentor
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In this week’s episode I cover the importance of choosing the right business coach or mentor. One common mistake I see coaches make is joining coaching programmes without being ready for the commitment it requires to drive their business forward. Business coaching isn't just about making money; it's about achieving results and building a sustainabl…
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Episode 320: Is the online coaching market saturated?
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In this episode, I cover whether the online coaching world is too saturated. A lot of coaches out there are worried that it's too crowded to start or grow their online coaching business. It's not about how many people are doing it; it's about how many are doing it well. There's a ton of average stuff out there. What matters is where you fit in. Are…
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Episode 319: 4 key steps to close more sales online
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In this episode, I cover how to increase your sales by shifting away from traditional objection handling and towards a more effective approach. I introduce the 'perception breaking method' to be able to handle doubts, fears, time constraints, and lack of support early in sales conversations. By focusing on changing prospects' perspectives and addre…
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Episode 318: How to avoid burnout - 5 simple steps
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In this week's episode, I talk about how to avoid burnt out. You might be feeling like you need a big break from everything because you're just too tired and not happy, but you need to look deeper into why this is.
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In this episode, I'm talking all about my morning routine. I've seen a lot of episodes out there about what people do in the morning, and I thought it's time I shared mine. I'm going to tell you what I do right from when I wake up, why I do it, and how it's changed things for me. This isn't about copying someone else's routine; it's about asking my…
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Episode 316: 5 habits every online coach must change to earn more
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In this episode, I cover 5 habits that are keeping you from earning more money. Many don't realise these habits are holding them back financially. I also talk about prioritising your business data over just client success, the importance of raising your prices to match your worth, surrounding yourself with growth-minded individuals, shifting from m…
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Episode 315: Social media strategy for online coaching brands in 2024
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In this episode, I cover the essential shift needed for online coaching success in 2024. I've seen too many fitness professionals focus solely on building an audience, missing the mark on what truly builds a coaching brand. I also mention how influencer-style marketing can work for you, but with a genuine influence and professional coaching.…
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Episode 314: How to find your own pace when building your coaching business
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In this episode, I cover how to find your own pace in building and scaling your coaching business. I also cover the idea that there's no one-size-fits-all approach to success. You'll learn how to set realistic goals and expectations for yourself, avoiding the common pitfall of comparing your journey to others. Whether you're looking to make a huge …
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Episode 313: How to build a fitness business you love not hate
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In this episode I cover how to love your coaching business with 6 easy tips. I've been in the fitness industry for over 24 years and I know it can be tough to stay happy with your work. In this video, I share the key things I've learned to keep your clients happy, make your work easier, and enjoy what you do every day.…
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Episode 312: 5 key steps that transformed my life
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In this week's episode I cover the 5 transformative steps that reshaped my life and could change yours too. From setting new personal standards, inspired by mentors like Tony Robbins and Charles Poliquin, to vision planning and building a personal brand, these strategies helped me to success.
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Episode 311: How to get your first 5 online coaching clients
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In this week's episode, I cover how to get your first 5 clients as an Online Coach who just started, and establish a sustainable business model. I also cover the importance of not just short-term tactics, but also long-term planning for consistent client growth.
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Episode 310: 6 steps to building a high performance team
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In this episode I cover 6 steps on how to transition from a solopreneur managing 50+ clients to developing a high-performance team. I share insights from my experience, including the necessity of hiring coaches, setting up effective company structures, and implementing systems for managing larger teams.…
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Episode 309: How to raise your online coaching prices
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In this week’s episode, I've shared with you why and how to increase your prices as your career develops. Drawing from my early experiences attending seminars by Charles Poliquin, a significant mentor in my journey, I learned valuable lessons about valuing my work and expertise. I vividly remember consulting with Charles and the #1 advice he gave m…
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Episode 308: Health, Wealth, Business, and Mindset Lessons
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In this week’s episode, Health, Wealth, Business, and Mindset lessons from my 23-year journey in the fitness industry. I recently shared these insights with our clients and guests at the Dubai Live Coaching Concierge event, and now I'm excited to share them with you.
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Episode 307: Life and business advice - A note to my younger self
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In this episode I share a heartfelt reflection to my younger self, examining the significant changes and realisations I've experienced over the past 24 years as a coach. At 46, I look back on my journey from being a 21-year-old with distinct views on life, family, and money, to now, where I understand their true value.…
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Episode 306: Client retention mastery - 5 essential strategies
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In this episode, I share 5 essential strategies for retaining clients in your fitness business, focusing on how to keep them engaged and satisfied over the long term. While attracting new clients is important, retaining them can lead to better outcomes and reduce the need for constant sales efforts.
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Episode 305: 12 steps to consistent 5 - 7 K months online
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Whether you're just starting out online coaching or already making 4K per month and aiming higher, this episode is for you. Get a pad and a pen, you're going to want to take plenty of notes.
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Episode 304: 8 crucial fixes for scaling your online coaching business
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In this week's video, I cover the common challenges and bottlenecks faced by online coaches aiming to scale their businesses beyond the initial growth phase. Whether you're just starting out or already making 7K+ per month, understanding these bottlenecks is crucial for sustainable growth.
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Episode 303: How my body transformed my business and life
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In this weeks episode I discuss the key role that my body has played in my journey through the fitness industry. I wouldn’t be where I am and have achieved what I have if it hadn’t been for the work and commitment that I put into my physique over the years. I share my advice for any coach who wants to get ahead in the fitness industry.…
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