Daily coaching advice in 15 minutes/day to help marketing directors to succeed in their roles and advance their careers.
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Con un estilo directo y sin rodeos para directores de empresa y dueños de negocios que buscan dominar el marketing digital con enfoque en estrategia comercial. Santinos De Alba, ofrece análisis profundos, consejos prácticos y estrategias innovadoras sobre esta disciplina y su impacto en los negocios.
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Send us a text Are you stuck on the results rollercoaster? Let’s talk about building simple systems. To make your marketing predictable and consistent. It all starts with figuring out how systematic is your marketing right now.Oleh Tim Parkin
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The Most Important Question For Every Marketing Director
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Send us a text There’s one question I ask every marketing director when they join the Advisory Board. And it’s the most important question you need to think about - and answer.Oleh Tim Parkin
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Activities vs. Outcomes: Which One Matters?
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Send us a text In marketing, you can spend a lot of time doing activities. But what really matters are the outcomes. The question is…will doing the right activities lead to the desired outcomes? Let’s talk about it.Oleh Tim Parkin
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The Broken Fan Problem (And How To Fix It)
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Send us a text Every marketing director suffers from the broken fan problem. I guarantee you're dealing with it right now. Here's what it is and how to fix it.Oleh Tim Parkin
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The Most Important Question For Every Marketing Director
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Send us a text There's one question that will determine your success and your future as a marketing director. And most marketing directors don't even know about it. Here's the question - and how to think about the answer. So you can be successful in your role today and in the future.Oleh Tim Parkin
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RoE Is More Important Than RoI (Here's Why)
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Send us a text Marketing is expected to deliver a positive RoI. And that's difficult for a ton of different reasons. But before worrying about RoI... First you need to fix your RoE. Here's why - and how.Oleh Tim Parkin
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Cómo Convertir un Simple Post en 100 Oportunidades: El Modelo de Contenido Pilar de Gary Vee (Vaynerchuk) Ep. 94
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En este episodio, vamos a desglosar el Modelo de Contenido Pilar de Gary Vaynerchuk. Si sientes que crear contenido te agobia y no sabes cómo maximizarlo para obtener el mayor alcance posible, este modelo cambiará tu perspectiva. Imagina poder tomar un solo episodio de tu podcast, un blog o un video, y transformarlo en 30 o más piezas de contenido …
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Send us a text Are you making progress every day? Or are you stuck? Here's how to get unstuck and make consistent progress easily... Even if you feel overwhelmed and behind.Oleh Tim Parkin
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Send us a text Every day as a marketing director can feel overwhelming, defeating, and like you're not making any progress. That is...until you learn the 1% Solution. Because it changes everything.Oleh Tim Parkin
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Send us a text Want to know the easiest way to get lots of leads? Here's the recipe for getting tons of leads fast without lots of effort and even if you have no budget or a tiny team.Oleh Tim Parkin
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Send us a text Should you gate your content and assets? Many marketers say that gating is bad. Some marketers say that gating is good. I've got a better answer that works like magic. And I call it the "Invisible Gate".Oleh Tim Parkin
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Send us a text Here's what buying the most advanced bird feeder on the market taught me about marketing.Oleh Tim Parkin
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Send us a text There's an important term in marketing you need to know: Brandwidth Listen in to learn what it is and how to create it.Oleh Tim Parkin
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Send us a text What a letter from the IRS can teach you about marketing.Oleh Tim Parkin
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Send us a text Most of marketing is invisible to leadership. Your job isn't just to do the marketing... You need to make the invisible visible.Oleh Tim Parkin
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The Most Misunderstood Marketing Phrase
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Send us a text There's a popular saying in marketing that I guarantee you've heard before. But I had completely misunderstood it until recently. Here's what it really means.Oleh Tim Parkin
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Send us a text The best marketers all have this one thing in common. And here's how to make it your greatest asset.Oleh Tim Parkin
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The Min Max Rule For Evaluating Marketing Performance
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Send us a text Getting results in marketing is hard. Evaluating success and failure is even harder. The Min Max Rule is a useful way to think about how you manage expectations and evaluate progress.Oleh Tim Parkin
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The ONE Thing Successful Marketers Do Daily
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Send us a text The most successful marketing directors all do this ONE thing every day. It's easy to do and will make managing the stress and chaos so much easier.Oleh Tim Parkin
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Send us a text I'm excited to announce the Marketing Director Momentum 2024! A 2-day conference exclusively for marketing directors in Orlando, Florida. Join us for connection, confidence, and coaching to make next year the best one yet.Oleh Tim Parkin
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How To Manage Anyone Easily (Even Sales or the CEO)
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Send us a text You need help from other people to do your marketing. But often those people don't do what you want or need. Here's the easy way to manage anyone (even Sales or the CEO) to get them to do what you want.Oleh Tim Parkin
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¿Por qué Starbucks ya no escribe tu nombre en el vaso? ¿Manejo de crisis por encima de su esencia de marca? Ep. 93
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Los valores y la esencia de una marca no deben ser sacrificados en pos de la eficiencia. Al contrario, deberían ser defendidos y reforzados, incluso en tiempos de crisis. La escritura a mano de los nombres de los clientes no solo añade un toque personal, sino que también comunica que cada cliente es importante y valorado. En última instancia, es es…
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Creating a Powerful Message (And The French Uber Driver)
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Send us a text Creating a powerful message isn't about shouting the loudest. It's about whispering the right words so your ideal clients want to listen.Oleh Tim Parkin
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Reporting Is Useless Unless You Do These 3 Things
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Send us a text Reporting the status with a bunch of metrics doesn't help anyone. And it wastes a ton of your time. Here's how to do reporting that's actually useful - and leads to better results.Oleh Tim Parkin
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Optimizing Your Funnel For Volume Or Conversions
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Send us a text You either need more volume or more conversions. Or maybe you need both. Let's talk about which to focus on and how to get it.Oleh Tim Parkin
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You vs. Leadership (How To Win Every Time)
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Send us a text Ever feel like you're playing tug of war with leadership about what marketing is and what you should do? Here's the right way to think about it - and how you can win every time.Oleh Tim Parkin
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Send us a text Ever feel like you're falling forward and can't catch yourself? Here's why that happens and how to stop it.Oleh Tim Parkin
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The 2-Minute Rule Every Marketer Must Know
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Send us a text The 2-minute Rule will make you instantly more productive. Take a break from the overwhelm and listen in to learn what it is, why it's awesome, and how to do it right now.Oleh Tim Parkin
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It's Time To Audit Your Marketing (Here's Why & How)
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Send us a text Your marketing needs a check-up. And you should be giving it one regularly. Here's the why and how of getting or doing an audit to cut the waste, get better results, and gain confidence in your marketing.Oleh Tim Parkin
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The Most Powerful Marketing Tactic (That You Aren't Doing)
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Send us a text This one thing makes all of your marketing so much easier. And yet, most marketing directors aren't doing it. Let's fix that.Oleh Tim Parkin
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How To Speed Up (Or Skip) Needing Approvals
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Send us a text Every marketing director needs approvals. Or do they? Here's how to speed up your approvals or skip them entirely.Oleh Tim Parkin
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Most Marketers Are People Pleasers (And That's Not Good)
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Send us a text Most marketing directors are people pleasers. And if you are, this episode will help you realize why that's a problem and what to do about it - so you can help yourself and still make everyone happy.Oleh Tim Parkin
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Send us a text There's a magic formula in marketing. And it will help you find the biggest bottleneck and the biggest opportunity in your marketing.Oleh Tim Parkin
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Remember This When Marketing Is Hard
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Send us a text Budget cuts. Reduction in force. Rising ad costs. When marketing gets hard, here's the reminder you need to keep going.Oleh Tim Parkin
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3 Things Every Successful Marketing Director Does
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Send us a text After years of coaching marketing directors, here are the 3 things I've found that the most successful marketing directors do every day.Oleh Tim Parkin
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Most Marketing Is Wasted (Here's How To Fix It)
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Send us a text Most of your marketing efforts, time, and budget are wasted. Here's what to do about it.Oleh Tim Parkin
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My Biggest SEO Secret (The Easy Shortcut)
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Send us a text SEO can be overwhelming and challenging to earn (and keep) your rankings. But this little-known tactic makes earning top rankings super fast and easy.Oleh Tim Parkin
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How To Win This Quarter (In Advance)
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Send us a text When one quarter ends, another begins. And you're often left wondering - what did I really accomplish? And why didn't we do more? Here's how to win the Quarter In Advance.Oleh Tim Parkin
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The Right Way To Delegate (That Actually Works)
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Send us a text Marketing Directors must delegate work - but most don't know how to do it effectively. Here's the big idea you need to know and the process to make it happen.Oleh Tim Parkin
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The 5 Foundations Every Marketing Director Needs
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Send us a text There are 5 foundations that are KEY to success as a marketing director. Learn what they are and why they are so critical to your success.Oleh Tim Parkin
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How To Get More Budget (The "ABA" Rule)
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Send us a text Want more budget? Here's the most important thing you need to know.Oleh Tim Parkin
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Content Battleship: How To Create Winning Content
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Send us a text Marketing relies on content. Learn how to play Content Battleship to create powerful content easily.Oleh Tim Parkin
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Send us a text Your website has "thank you" pages. Here's how to make them do something useful.Oleh Tim Parkin
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How To Attract Endless Customers (And Have Fun Doing It)
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Send us a text I found something fascinating the last time I was in NYC. And I realized it's the key to attracting endless customers.Oleh Tim Parkin
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Send us a text Sometimes it can feel like the work of a marketer never ends. Here's a different perspective.Oleh Tim Parkin
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Send us a text They say you can have it Fast, Cheap, and Good - but you can only pick two. I disagree. Here's how to finish any marketing project faster, cheaper, and easier.Oleh Tim Parkin
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Send us a text You're invited to the Marketing Leader Roundtable - and you don't want to miss it!Oleh Tim Parkin
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Diagnóstico Digital: Evaluando tus Redes Sociales con Inteligencia Artificial. Ep. 92
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Un diagnóstico digital de tus redes sociales es imprescindible. Necesitas saber qué está funcionando, qué no y cómo puedes mejorar. La inteligencia artificial es una herramienta poderosa, pero al final del día, se trata de cómo usas esos insights para tomar decisiones inteligentes y estratégicas. Así que, ¿qué vas a hacer al respecto? Empieza a imp…
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The DRY Principle That Makes Marketing Easier
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Send us a text The DRY principle is one of the simplest and most powerful things I've ever learned. It's saved me tons of time and effort - and it will do the same for you.Oleh Tim Parkin
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Being Effective and Productive with Asana
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Send us a text Special episode! A conversation with Paul Minors, a productivity expert and Asana Solutions Expert on how marketing directors can be more effective and productive. Check out Paul's website at www.minorco.comOleh Tim Parkin
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