Podcast Marketing Espresso terbaik (2024)

1
L’industria creativa non è solo premi 🏆 | Weekly Insights 25:57

1d ago25:57

25:57

I Cannes Lions sono probabilmente l’evento di marketing e comunicazione più atteso dell’anno. Principalmente è visto come una manifestazione di premi, ma la realtà è che sta diventando un evento lontano dalla vera natura dell'industria creativa. Lavorare in questo settore spesso significa affrontare ritmi frenetici e stress elevato. Normalizzare qu…

1
Avoid Niching Yourself Into A Corner 19:41

2d ago19:41

19:41

Send us a Text Message. In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation proce…

1
How to select the right marketing combo for me/my audience. 9:19

7d ago9:19

9:19

Another great question asked by you dear listener! It comes down to that good old thing... research. Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums. However some audiences are easier to say "they react to that media" more than others - once again it is all about your audie…

1
What Actually Goes into A Bespoke New Business Strategy 28:19

8d ago28:19

28:19

Send us a Text Message. In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy. In This Episode, You Will Learn: How to determine the best stra…

1
Come suona la birra Leffe? 🍺 22:39

9d ago22:39

22:39

Che cos’è successo questa settimana? Spotify mette al centro gli utenti con MySpotify 🎧 L’evento di gelato Nutella a Napoli Leffe ha una nuova identity sonora 🎶 Lavazza e il nuovo spot con Jannik Sinner Le shortlist di Cannes Lions 🦁 Marketing Espresso si rifa’ il look con una nuova identity ❤️ Approfondisci le news di questa settimana qui👉⁠https:/…

1
How Communication Shapes Your Business with Leesa Shannon 18:30

9d ago18:30

18:30

Communication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why. We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales. Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you re…

1
What actually is marketing strategy and how can it help a business? 17:33

14d ago17:33

17:33

This week's episode is answering your question: What actually is a marketing strategy and how can it help a business? How is different to say, brand strategy or other similar fields? Why is it so important? So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in w…

1
Heinz crea la maglietta del paninaro 👕 22:04

16d ago22:04

22:04

Che cos’è successo questa settimana? Heinz e Kappa creano la maglia dei paninari Coca-Cola Zero lancia il primo spot per UE24 Jacquemus celebra la dolce vita a Capri Esselunga lancia il suo EsseLove Instagram potrebbe introdurre pubblicità obbligatorie Approfondisci le news di questa settimana qui👉⁠https://zaap.bio/weeklynews⁠ e facci sapere qual è…

1
DEI and why it matters in your marketing with Alex McGrath 33:48

16d ago33:48

33:48

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!) So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand? I was so lucky …

1
Ichnusa e la campagna di reverse marketing 🍺 | Weekly Insights 13:10

20d ago13:10

13:10

Qualche settimana fa vi abbiamo parlato dell'ultima campagna di reverse marketing di Ichnusa 🍺 È stata una delle campagne più apprezzate da voi ascoltatori nell'ultimo mese, così abbiamo pensato di approfondire gli aspetti strategici e valoriali assieme a Michela Filippi, marketing manager di Ichnusa in questa puntata delle Weekly Insights.…

1
How do you find your ideal clients and how to target them? 11:54

21d ago11:54

11:54

Another great question asked by you dear listener this week! So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer! Firstly did you create your product/service for an ideal client OR did you create something then hope to find an ideal client? If you're in camp B then finding your…

1
Burger King gioca sulle dimensioni 🍔 22:23

23d ago22:23

22:23

Che cos’è successo questa settimana? Burger King gioca sulle dimensioni dei suoi panini 🍔 iPhone potrebbe produrre emoji in tempo reale grazie all’AI Voiello celebra l’eccezione 🌋 Oreo produce una limited edition a tema Star Wars ACE e Spotify insieme con “Canta che si sgrassa” 🫧 Approfondisci le news di questa settimana qui👉⁠https://zaap.bio/weekl…

1
When sales and marketing go to marriage counselling with Abbie White 23:00

23d ago23:00

23:00

How powerful would your business be if every revenue generating team worked together? Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment. Abbie White is one of Australia’s mos…

1
The Four Parts Of Winning And Keeping Your Ideal Client’s Attention 24:40

23d ago24:40

24:40

Send us a Text Message. In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advi…

1
What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? 8:56

28d ago8:56

8:56

This weeks question to Marketing Espresso was What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? And with a tight ecomony at the moment it's no wonder this is on peoples minds. I am going to go a bit deeper than just your external marketing, let's chat through whether your produ…

1
Ferrero lancia la Nutella Veg 🌱 20:20

30d ago20:20

20:20

Ascolta TellME - il nuovo podcast di Marketing Espresso Che cos’è successo questa settimana? Arriva la Nutella vegana Levi’s torna alle origini con un modello del 1870 Pepsi Diner sbarca a Milano IKEA lancia Cat-alogue e Dog-alogue Kraft dona una seconda vita ai barattoli di mayonnaise Approfondisci le news di questa settimana qui👉⁠https://zaap.bio…

1
Let's talk Cohesion with Zora Artis 19:32

30d ago19:32

19:32

So what does Cohesion have to do with marketing? I am so glad you asked! Lots! In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success. We dive de…

1
How To Stay Memorable As A Creative 14:32

1M ago14:32

14:32

Send us a Text Message. In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. Resources mentioned in this episode: > Lead Flo…

1
Staying competitive in a crowded market 11:03

1M ago11:03

11:03

Or, how to cut through when everything seems to be doing the same thing. For the next solo episodes I am answering your questions, and this is the first one that came in... In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telli…

1
The Secret Currency of Successful Creatives 12:08

1M ago12:08

12:08

Send us a Text Message. In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clie…

1
McDonalds non sorride più 😶 23:32

1M ago23:32

23:32

Ascolta TellME - il nuovo podcast di Marketing Espresso Che cos’è successo questa settimana? McDonalds rimuove il sorriso dalle sue scatole Apple in trattativa con OpenAI Nespresso lancia le sue cialde compostabili Fiat e Pigna in una limited edition per celebrare i colori (tranne il grigio) Heinken risponde ad Apple Approfondisci le news di questa…

1
How to know how much to re-invest with Michelle Kvello 12:25

1M ago12:25

12:25

What should your marketing budget be? It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget. For the first time in history we may have accounts and marketing agree on somethin…

1
Should I Outsource Marketing or Keep It In-House? 9:33

1M ago9:33

9:33

One of the questions I am asked regularly is "How do I not waste $$ on marketing." It's a great question. I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work." We all want sales q…

1
Apple fa flop: iFlop ❌ 26:28

1M ago26:28

26:28

Ascolta "TellME", il nuovo podcast di Marketing Espresso Che cos’è successo questa settimana? Apple criticata per lo spot di lancio di iPad Pro Le tazzine Illy galleggiano per i canali di Venezia ☕️ KFC e la campagna che prende in giro l’AI Coca Cola e il film Spills 🥤 Nokia 3210 torna sul mercato Approfondisci le news di questa settimana qui👉⁠http…

1
Am I ready for Facebook Ads? 20:47

1M ago20:47

20:47

I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can! But I have Nicki back today to talk us through when your business is actually ready for them! What do we mean by ready? Listen to find out! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner…

1
The Most Important Assets to Position Your Agency’s Unique Differentiator 24:51

1M ago24:51

24:51

Send us a Text Message. In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consistently > https:…

1
What's the Most Cost-Effective Marketing Strategy for My Business? 6:18

2M ago6:18

6:18

One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly. So here are some ways that I suggest you market which could be more cost effective than straight ads. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ I…

1
Virgin Active celebra 20 anni di attività 🎂 23:25

2M ago23:25

23:25

Questa puntata è supportata da Virgin Active #ADV Che cos’è successo questa settimana? Virgin Active celebra 20 anni con una campagna OOH Novità per le Instagram stories 📲 AirBnb ti permette di soggiornare nella casa di Up 🎈 Vestiaire Collective ci racconta il vero prezzo del fast fashion KFC lancia il suo “Eau de BBQ” 🥓 Approfondisci le news di qu…

1
Let tech do the work with Malisa Clarence 18:09

2M ago18:09

18:09

What tech do you use in your business? Let's be more specific, what accounting tech do you use in your business? In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and ma…

1
Your Agency’s Most Brilliant Why 9:56

2M ago9:56

9:56

Send us a Text Message. In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you. I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose in…

1
The questions you didn't know you needed to know about Bec 13:20

2M ago13:20

13:20

In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better! We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey. Hope you love this episode. Don't forget to recommend Marketing E…

1
Lemonsoda compie 90 anni 🎂 23:11

2M ago23:11

23:11

Che cos’è successo questa settimana? Google introduce la funzione “sostenibile” in Maps Kinder Fetta al latte ricorda l’importanza di un abbraccio MiuMiu è il brand più desiderato del momento (no, non c’entra TonyEffe) Moleskine e la nuova campagna Pen and Paper Lemonsoda festeggia 90 anni Approfondisci le news di questa settimana qui👉⁠https://zaap…

1
Personal brand vs person brand with Becky Hughes 30:56

2M ago30:56

30:56

In this episode, I have the wonderful Becky Hughes back! Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask. Well, that's exactly what we are talking through today! Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to im…

1
Perfectionism is the cause of your procrastination 7:31

2M ago7:31

7:31

Are you not doing anything because none of it is 'good enough.' You're not alone. Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it. This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're t…

1
Make Your Agency The Best Solution 13:13

2M ago13:13

13:13

Send us a Text Message. In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions. I also discuss the importance of defining your agency's brand identity and aligning it with you…

1
Ichnusa e il reverse marketing 🍺 23:48

2M ago23:48

23:48

Che cos’è successo questa settimana? Coca Cola e la nuova campagna “Recycle Me” ♻️ Pringles e Crocs lanciano una limited edition in collab Ichnusa e il reverse marketing per l’ambiente Il “Boring Phone” di Heineken per il digital detox 📲 Kraft-Heinz e il rubinetto energy drink Approfondisci le news di questa settimana qui👉⁠https://zaap.bio/weeklyne…

1
Let's chat cashflow with Hilary O'Dwyer 14:22

2M ago14:22

14:22

In this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love thi…

1
Why Your Agency Needs A Personality 15:42

2M ago15:42

15:42

Send us a Text Message. I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understan…

1
It's my birthday 28:01

2M ago28:01

28:01

What is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's …

1
TikTok Notes: un nuovo rivale per Instagram? 🗒️ 24:50

2M ago24:50

24:50

Che cos’è successo questa settimana? Instagram oscurerà le nude pics in DM 😶‍🌫️ TikTok vorrebbe lanciare una piattaforma che sfida Instagram L’Oreal e la “Worth It Resume campaign” che celebra gli insuccessi 🌟 Spotify, invece, integra l’AI nelle sue playlist Heineken lancia la campagna che celebra il primo sorso di birra 🍺 Approfondisci le news di …

1
When is it time to reposition Siobhan Mulvahil 27:40

2M ago27:40

27:40

I have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when …

1
Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton 58:28

2M ago58:28

58:28

Send us a Text Message. Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing t…

1
My accidental life 30:22

3M ago30:22

30:22

This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek …

1
Panna e Carbonara: Garofalo approva ✅ 23:49

3M ago23:49

23:49

Che cos’è successo questa settimana? Instagram introduce i Notify stickers nelle stories Algida e Barilla lanciano i nuovi gelati per l’estate 🍧 Pepsi torna sugli scaffali di Carrefour Pasta Garofalo e Al.ta Cucina insieme per il Carbonara Day 🍝 NotMayo e la campagna di awareness per la mayo vegetale Approfondisci le news di questa settimana qui👉⁠h…

1
Your website is your greatest tool with Reem Kuba 24:21

3M ago24:21

24:21

In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your on…

1
Positioning Your Agency to Stand Out Based on Your Archetype 26:29

3M ago26:29

26:29

Send us a Text Message. In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case…

1
The fear of falling behind 7:10

3M ago7:10

7:10

When marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @be…

1
Who is the new Gucci? 🧵 | Weekly Insights 35:20

3M ago35:20

35:20

22 novembre 2022, Alessandro Michele lascia Gucci. Da allora, una serie di avvenimenti hanno scosso la maison fiorentina. Cosa si sarebbe potuto fare meglio nella gestione di questa transizione? Ma, soprattutto, a chi si rivolge la nuova Gucci? Weekly Insights è il nuovo format di Marketing Espresso in cui analizziamo nel dettaglio strategie di bra…

1
When is it time to get a publicist with Nikki Price 29:56

3M ago29:56

29:56

In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a …

1
Mastering Automation For Your Agency Archetype 28:23

3M ago28:23

28:23

Send us a Text Message. In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interaction…

Podcast Layak Disimak

Marketing Espresso Podcast

Podcast Layak Disimak

Panduan Referensi Cepat