Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth. In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors. Try PickFu: https://www.brandbuilde…

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators. However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Lev…

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are. In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone. Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/ Learn more a…

Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue. Explore Tiege Hanley: https://www.tiege.com/ Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ Get our weekly eCom Memo: https://brandbuilderuni.com/newslett…

Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison. Try PixelMe: https://brandbuilderuni.com/go/pixel-me Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Clayton Atchison 01:04 - Quick Update on Carbon6 and Clayton's Background 04:29 - Exploring…

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand. Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spikeGet our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Taylor Sanford 00:43 - Taylor's Background in eC…

Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience. Follow Samantha: https://www.instagram.com/samanthakozuch/ Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007 Learn more about the Maniscripting Journal: https://maniscripting.c…

When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly. In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them. Learn more about Zignify: https://zignify.net/ Get our wee…

Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands. With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge. So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlan…

In today’s episode, we welcome back a veteran of the show, Ben Leonard. Ben has just launched his new book ‘Quit Stalling & Build Your Brand’, and we dove into some of the big topics included inside. It charts the journey of his first brand Beast Gear all the way through to 7 figure exit, and walks you through the process of following in his footst…

Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin. Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently. In this episode, we talk about: Where the idea for Youthforia came from The chall…

If you’ve ever lost sleep over the potential of Amazon account suspension, this is the podcast episode for you. In it, we’re joined by Ann Williams from GetUnsuspended. We talked through the most common causes for Amazon seller account issues so you can steer clear of them. We also talked through what to do if your account ever actually gets suspen…

Todd Goldstein founded Whoa Dough just a few short years ago and now sells millions of healthy snack bars per year. What started with a vision to create a healthy snack he and his kids can enjoy has turned into a fast-growing national brand. In this interview, we dove into exactly how he’s done it and talked about product development, branding, mar…

International expansion presents a lot of opportunity for eCommerce brands to grow revenue without having to grow SKU count. But if you’re not careful it can be a costly exercise and result in missed opportunity. So in this episode of the Brand Builder Show, we talk to Jana Krekic, founder of YLT Translations. Jana and her team have helped over 300…

In this week’s episode of the Brand Builder Show, we’re joined by Owais Amin. Owais is the founder of Upscale Valley, a successful Amazon agency working with 50+ clients. In the episode, he shares the latest strategies that are working for his top-performing clients… Including a super-smart launch strategy you’ve probably never considered! Enjoy! E…

There are three core metrics that define success on Amazon: Impressions… Clicks… …and conversions If you can master driving all three, you can master selling on Amazon. In this week’s episode of the Brand Builder Show, we’re joined by Daniela Bolzmann from Mindful Goods. Daniela is a sharp operator who runs her own brand while also working with a n…

As the eCommerce industry grows, so does the range of different sales channels you can explore. But our guest on this week’s podcast episode believes you shouldn’t discount more traditional channels when looking to grow your business. Maureen Mwangi is a ‘big box’ retail expert and helps her clients get stocked on some of the biggest retail chains …

Amazon advertising is an ever-evolving platform that saves its best success for those who continue to evolve their learning at the same pace. In this week’s episode of the Brand Builder Show, we’re joined by advertising expert Sammy Akthar. Sammy has run his own brands and also manages a large number of high-volume brands and as such is on the cutt…

If you’ve ever sold products on Amazon there’s a good chance you’re owed money. Why? Because every day Amazon accidentally loses or damages products in the midst of its gigantic fulfilment operation, but doesn’t always reimburse you for them. That’s why we asked reimbursement specialist Lee Loree from Carbon6 to come on the Brand Builder Show this …

Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform. In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands. In the episode, we talked about the three key leve…

If you’re looking for extra income streams for your business, look no further than this week’s podcast episode. We sit down with wholesale expert Isaiah Fritz who shares a new approach to popular selling method that eliminates competition and protects margin. We talked about how to find suppliers, what to look for in products, and how to set up car…

Most Amazon sellers know all about Sponsored Products ads, and good amount about Sponsored Brands ads. But a large percentage never even touch Sponosored Display ads. There are a lot of different settings, formats and capabilities that feel a bit alien to your run-of-the-mill PPC campaign. However, herein lies the opportunity for growing brands to …

The rise of AI has been clear for all to see, but most people still don’t know how to use it effectively to grow their business. The opportunity is huge, but the pitfalls are also equally large. So, in this week’s podcast episode, we’re joined by copywriting expert Chelsea Cohen to discuss how to effectively use AI to research, write, and grow your…

Your product detail pages are some of the most important digital real estate in your eCommerce business. Small tweaks and conversion rate improvements can add thousands (or more) to your bottom line every year. But what are the best ways to write an optimized product listing right now, in today’s market? To talk this through in detail this week, we…

Growing a food brand is no walk in the park, let alone growing one to $25m in sales. But that’s exactly what Will Nitze - this week’s podcast guest - has done with food brand IQBAR in just 5 short years. In this insightful episode, we talked through the entire journey, including: How he came up with the idea How he funded its growth through crowdfu…

Prime Day is an Amazon event that creates a lot of opportunity for sellers. Millions of hungry buyers flood the platform every year looking for good deals and exciting new products. But how do we make the most of this opportunity? That’s exactly what I talked through with Jake Zaratsian from Jungle Scout on this week’s podcast. We discussed the bes…

As your eCommerce brand grows you’ll naturally look to bring on help within key areas of the business. Whether that’s marketing, accounting, or any other area, finding the right freelancers, agencies, and in-house team is a key skill to master. Knowing when to choose which option is also a vital part of the process. So in this week’s episode of the…

Running Google Ads to Amazon products is one of the best ways to drive organic ranking on Amazon right now. But getting them set up is a new skill to learn, and running them profitably an art to master. So, in this week’s episode of the Brand Builder Show we asked Tyler Gregg from Ampd.io to join us to help break down some of the best practices. Am…

If you’re selling on Amazon there’s every chance you’re using Amazon PPC to drive sales and increase organic visibility. But, according to this week’s podcast guest, most sellers are missing out on big opportunities with Sponsored Brand advertising. While Sponsored Products is the bread and butter of an Amazon PPC strategy, Sponsored Brands can add…

Every savvy brand owner knows that email marketing is key for long-term success. We spend time, energy, and financial resources on building an email list of our target customers then creating emails we hope they’ll engage with. But, if those emails land in spam folders, it’s all a waste of time. In this week’s episode of the Brand Builder Show, we’…

It’s not every day you get to sit down and talk with the CEO of a 9-figure eCommerce business. However, this week I did! Rupesh Sanghavi heads up ErgodE, a global eCommerce business that ships millions of orders every year and last year generated $150 million in revenue. In this insightful episode, we talked about: The operational challenges (and s…

It’s one thing to build a brand once, but this week’s podcast guest has turned around and is doing it all over again. Ben Leonard founded Beast Gear in 2016, sold it in 2019, and now returns for his third appearance on the Brand Builder Show to talk about new brands he’s building and why he’s doing it. We discussed: Sourcing in Vietnam vs China Tru…

One of the biggest challenges of a physical product business is just that - physical products. Sourcing, shipping, and managing inventory is a complex operation that can frustrate beginners and pros alike. But it needn’t be insurmountable challenge, and there are strategies you can use to run an efficient and profitable supply chain operation. In t…

There are more marketing channels available to eCommerce marketers than ever before, but some core strategies continue to stand the test of time. One such strategy is Search Engine Optimization, often the non-sexy option in an industry searching for quick wins. However, for those willing to put the work in and have the patience required, the benefi…

If you want to build a real, defensible business it’s essential you consider intellectual property (IP). IP such as trademarks, patents, and copyright help you protect your brand from ill-meaning competitors whilst at the same time increasing the value of your business. In this week’s episode of the Brand Builder Show, we’re joined by trademark exp…

When launching a new brand, a lot of eCommerce entrepreneurs assume the best (and perhaps only) way of reaching a large number of their target audience is through paid advertising. In this week’s episode, though, we sit down with Erica Rankin who has generated hundreds of thousands of dollars for her startup cookie dough brand purely through organi…

Tired of seeing poor conversion rates on your Amazon listing that is slowing sales and driving PPC costs up? Don't worry, we've got the solution you need in this exciting new episode of the Brand Builder Show! Our special guest, Daniel Tejada from Straight Up Growth, will reveal the secrets behind Amazon A+ Content and how it can revolutionize your…

There’s no denying that Amazon PPC has become a more time-consuming endeavor over the years. As more and more brands advertise on Amazon, it’s no longer a simple set and forget ad platform. Instead, savvy Amazon sellers need to lean into advanced strategies and automations to save time and make their resources go further. In this latest episode of …

Simple Modern is one of the great success stories of Amazon-first brands. Starting in 2016 and now generating nine figures in revenue per year, it has been some growth trajectory for the Oklahoma-based startup. In this week’s episode of the Brand Builder Show, we got the honor of sitting down with co-founder and CEO Mike Beckham. It was a fascinati…

It’s no secret that a solid email marketing strategy is a must for any eCommerce brand that wants to maximize revenue and be successful over the long term. But with the world of eCommerce changing so rapidly, how can operators utilize new data and AI technologies to stay ahead of the competition? In this week’s episode of the Brand Builder Show, we…

If you’re looking to expand and diversify revenue for your eCommerce brand then Walmart is an increasingly attractive option. Walmart are working hard to offer more features to sellers in an attempt to pick up some of Amazon’s market share. In this week’s episode of the Brand Builder Show, we’re joined by Will Haire from BellaVix. Will and his team…

In this week’s episode of the Brand Builder Show we’re joined by Maxence Roy. Maxence launched a supplement brand in 2019 which he then went on to sell for six figures. He is now head of product development for an 8-figure aggregator and has a wealth of knowledge to share. In this episode, we walked through his journey from launch to exit, includin…

Amazon PPC continues to evolve and those that evolve with it have the best possible chance of success on the Amazon platform. On the podcast this week to discuss exactly how it is evolving and how sellers should approach this crucial marketing channel is Mina Elias. Mina is the founder of Trivium Group who currently manage over $3 million per month…

Driving external traffic to Amazon listings is an essential strategy for the successful Amazon seller in 2023 & beyond. The data that is now available to you can help you make educated marketing decisions to grow your Amazon sales quickly - but Amazon’s out of the box solution with its Attribution program is somewhat limited. This week’s guest on t…

The opportunities for eCommerce brand owners to leverage AI tools to reduce workload and increase efficiency continue to develop rapidly. One of the fastest movers in the Amazon tools space is ZonGuru who have recently shipped a ChatGPT integration to their keyword research and listing optimization tool. In this episode, we’re joined by founder Jon…

It’s a huge honor to have a legend of the eCommerce space join us on the podcast this week Eric Bandholz. Eric launched BeardBrand in 2012 in order to scratch his own itch and has since built it into one of the leading beard product brands in the world. The real driver of success behind BeardBrand is its monstrous organic marketing efforts. With ov…

The recent rise of ChatGPT has put AI on everyone’s minds, but how can Amazon sellers utilize this technology to speed up their workflow and increase productivity? In this week’s podcast, we sit down with Britton Upchurch, founder of perci.ai a revolutionary new tool designed to help you do just that. Perci is an AI writing tool specifically built …

In this week’s episode of the Brand Builder Show, we welcome Ben Leonard, who founded, scaled, and sold the 7-figure brand, Beast Gear. He now helps brand owners do the same through his brokerage EcomBrokers and we are excited to announce that he is the newest lecturer inside Brand Builder University. The brand new Exit Engine course has just been …

You’re in for a treat in this week’s episode of the Brand Builder Show where we’re joined by product development pro, Oren Schauble. Oren has a distinguished resume having worked with a wide range of successful brands and agencies in the eCommerce space. He uses his wealth of experience to create engaging and informative content around product deve…

When it comes to selling on Amazon, data is king. If you want to succeed, you have to be willing to get in the weeds, understand what key metrics are, and more importantly - how you can improve them. In this episode, we talk to Marc Jepsen, co-founder of one of the longest-standing Amazon analytics tools on the market - ManageByStats. Marc is an ex…