Podcast The Business Behind Small Business terbaik (2024)

1
Two Amazing Business People from History (Who May Surprise You!) 40:31

15d ago40:31

40:31

#75. Sevana and Tiffany share two successful business people from history who aren't given much spotlight but amazing in their own rights nonetheless and worth showcasing in today's episode. These super successful business people have inspired Sevana and Tiffany and they hope the stories can inspire you! Got questions or have a topic you want Sevan…

1
Finding the BEST customers for your business - what they look like, where to find them, and how to keep them around! 57:31

29d ago57:31

57:31

74. One of the keys to having a successful business that you can enjoy is by working with your BEST customers as much as possible, but how do you find them? Well, today Sevana and Tiffany chat about how to identify what your best customer looks like and then where to find them (and how to keep them around!) Got questions or have a topic you want Se…

1
How to Hire Right (the First Time!) 46:33

2M ago46:33

46:33

73. Are you new to hiring or have been doing it for some time but it always seems to be a miss? In today's episode, Sevana and Tiffany go over what you need to have in place at your company BEFORE you hire so you have a greater success of hiring right, the first time and keep those good hires! References: NETFLIX company culture values: 1. Freedom …

1
The True Cost of Hiring Employee (that no one talks about!) 43:32

2M ago43:32

43:32

#72. Feeling anxious about hiring your first employee? Sevana and Tiffany got you covered with one aspect of hiring that many business owners mis-step which not anticipating the TRUE COST of employees. Sevana and Tiffany break it all down in today's episode! Resources: ADP Payroll Calculator: https://www.adp.com/resources/tools/calculators.aspx Gus…

1
Tax Tips for Tax Time! Small Business Tax Advice To Get You AHEAD of Your Next Tax Return. 1:05:49

3M ago1:05:49

1:05:49

#71. Feeling the heat of tax filing before the deadlines? Then today's episode is for you! Sevana and Tiffany dive into small business tax topics with Helaine Weissman and Lori Roberts of PB Mares, two CPAs who know a whole lot about taxes for small business owners and how to get ahead of your next tax return and avoid the year-end panic! Learn Mor…

1
Sole Proprietor, LLC, S Corp, C Corp - What You Should Be and When 50:21

3M ago50:21

50:21

#70. In today's episode, a reply of a popular past episode of when Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.Famous Example - Hulk Hogan and Gawker MediaRihanna and FentyVideos - Explanations on entity formation:https://youtu.be/uXOHnZy0y4Ahttps://www.youtube.com/watch?v=H3BcB1r5h74Books:LLC …

1
The CTA is here! Does it affect your small business and what should you do? 41:07

4M ago41:07

41:07

#69. The Corporate Transparency Act is actively affecting businesses in 2024, so does it affect yours? If so, what do you do about it? Sevana and Tiffany break it all down in today's episode! **Sorry for the poor sound quality toward the end of this episode** RESOURCES: FinCEN’s Beneficial Ownership Information Reporting homepage, offering guidance…

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How to work ON your business, not IN it! (Part 1 of 2) 35:25

4M ago35:25

35:25

#68. Let's kick off the new year thinking about how to work ON your business rather than IN it. **Due to a technical hiccup, we will be airing part 2 of this episode on Jan 15th.** **************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to …

1
Holiday Special Podcast Past, Podcast Present, and Podcast Future! 41:29

5M ago41:29

41:29

#67. Welcome to this year's holiday special where we talk about past episode, where it all began, how we are ending season 3 and what exciting new things you can look forward to in season 4! Recommedations: Books - https://www.inc.com/marcel-schwantes/4-must-read-business-books-to-kickoff2024.html Donald Miller - How To Grow Your Small Business htt…

1
How to Fire Your Toxic Customers 1:05:47

5M ago1:05:47

1:05:47

#66. Firing customers is a necessary part of being a business owner, but how do you identify a toxic client and how do you fire them, if the relationship really cannot be saved? Sevana and Tiffany break down the answers to these questions and more in this episode! **************************** About BBSB - We are two business owners with two very di…

1
The Right Way To Spend Your Business’ Money 1:01:12

6M ago1:01:12

1:01:12

#65: Continuing on the series about your business money, Sevana and Tiffany talk about the #1 wrong way to spend your business money so you can avoid it to spend it the right way! Famous Examples: Nissan & Business Adventures: https://www.cnbc.com/2019/04/11/why-billionaires-warren-buffett-and-bill-gates-agree-this-is-the-best-business-book-of-all-…

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What Are The Financial Red Flags For Your Business? 48:53

6M ago48:53

48:53

#64: Continuing on the series about your business money, Sevana and Tiffany go over the red flags to look for on your financial reports so you keep your business on the up-and-up. You don't need to be an accountant or financial whiz to understand today's episode. We're breaking things down so that any entrepreneur can get smart enough to look for o…

1
How To Prepare For a Business Loan 51:35

7M ago51:35

51:35

#63: Getting a business loan can seem like daunting task if you go into the conversation with a lender unprepared, so today, Sevana and Tiffany are going to help you get ready by going over common business loans and what exactly the lenders are looking for from you. Famous Examples - Under Armour: https://www.businessinsider.com/how-under-armour-go…

1
TikTok Tax Tips - True or False? 1:42:41

7M ago1:42:41

1:42:41

#62: There’s a lot of misinformation that gets spread through social media (surprise, surprise) and none more so than tax tips! Today, Sevana and Tiffany go through a few viral tax tips with special guest, Phil Gaudiano, to set the record straight on a few of these TikTok Tax Truths or Tales! Trending tax tips we go over includes: Renting Your Hous…

1
Reconnecting with Your Disconnected Remote Team 53:03

8M ago53:03

53:03

#61: Let’s talk about reconnecting your disconnected team! These days, you may have already decided to go forth permanently with a fully remote team or maybe even a hybrid of some kind. Regardless of which model you have, including a full return-to-the-office model, disengaged employees are not good for business! Today, Sevana and Tiffany talk abou…

1
What services in your business you DON'T want to go cheap on! 49:57

8M ago49:57

49:57

#60: When you are self-funding your business or working with a shoestring budget, it's easy to go cheap on things in your business to conserve the cash. BUT, there are a few things in your business you absolutely do not want to go cheap on, and that's what Sevana and Tiffany will be diving into today! **We're sorry, Tiffany's audio didn't survive t…

1
Decision Fatigue and Analysis Paralysis of Small Business Owners 49:31

9M ago49:31

49:31

#59: all great companies experience Growing Pains and at the core of that is the business owner, so let's spend some time today to discuss what decision fatigue and paralysis means and how you can eat that elephant! Famous Examples - #1. Wearing the Same Outfit Every Day #2. Blockbuster & Toy 'R Us https://knowledge.wharton.upenn.edu/podcast/knowle…

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What to expect when running a business pulling in 10k, 100k, $1M & $10M of top-line revenue 1:08:24

9M ago1:08:24

1:08:24

#58: (Replay) Let's talk about what to expect when running a business pulling in 10k, 100k, $1M & $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it! **Sorry for the lagging audio, we had just switched to a new platform and were working through the kinks, BUT we loved making this episode and it was h…

1
AI For Your Small Business 48:22

10M ago48:22

48:22

#57: Sevana and Tiffany are going to dive into how AI can help streamline your growing business! They are sharing a few AI tools that they use every day in their business and new tools that they test drove while researching for this episode. This is a great episode for anyone who feels like they are drowning in too much conceptual AI knowledge and …

1
Why You SHOULDN'T Start a Business 1:36:12

10M ago1:36:12

1:36:12

#56. Owning a business is not one-size-fits-all, and certainly not the answer to getting rich quick! While many people thrive in the world of entrepreneurship, it is essential to acknowledge that it may not be suitable for everyone. Today, Sevana and Tiffany is going to explore why owning a business might NOT be right for you. Famous Examples: Colo…

1
How to Create Value Pricing - What does that mean? Is it beneficial to you? And, how do you implement it in your business without upsetting your clientele! 1:02:43

11M ago1:02:43

1:02:43

#55. Today we'll be delving into the concept of value pricing! If you're a business owner or entrepreneur looking to maximize your profits and create lasting customer relationships, this episode is for you! Many of us start our businesses with a cost-based pricing, which is ok, for some, at first, but then you’ll find your competitors are soaring f…

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(3 of 3) How to Prepare for Your Life After The Sell Of Your Business 46:58

11M ago46:58

46:58

#54. We’re here to talk about what happens after you ride off into the sunset-the after sale of your business. How to prepare for it before you sell and ensure your life after the sale of the business is the one you wanted! #smallbusiness #exitstrategy #entrepreneurship Famous Examples: Howard Schultz Sharon Redstone: https://en.wikipedia.org/wiki/…

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(2 of 3) So, You Are Going To Sell Your Business To The Next Generation Or To You Employees ... Now What? 1:06:44

12M ago1:06:44

1:06:44

#53. In episode #52, we explored what it means to sell your business to an external 3rd party. In today's episode, we'll be taking a look at a different exit by selling. Let’s discuss selling your business internally to your next generation or to your employees: what it means, what you need, and how to do it in the most delicate way possible. #smal…

1
(1 of 3) So, You Decided You Want To Sell Your Business, Now What? What You Will Need To Know To Sell Your Company. 1:00:08

1y ago1:00:08

1:00:08

#52. Whether you want to sell your business to an outside source, someone inside of the company, or to a relative, there’s a lot of preparation involved, and if you don’t follow the necessary steps, you stand to lose or owe a lot of money. We’re starting with the most important aspect, which is the money. How to prepare, present, and create value. …

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Are You A People-Pleaser? How Your Personality Can Sink Or Soar Your Business! 1:06:14

1y ago1:06:14

1:06:14

#51. We’re going to do some introspection today on whether your personality is sinking or soaring business - so let's ask the question: Are you a people pleaser? https://www.psychologytoday.com/us/blog/funny-bone-pick/202207/how-deal-people-pleasers-who-go-too-far Inside Small Business: https://insidesmallbusiness.com.au/marketing/how-not-to-be-a-p…

1
Business Plans, Should You Have One or Not? 1:28:38

1y ago1:28:38

1:28:38

#50. We are shaking things up by doing a guest interview about today's topic! Business Plans: should you have one from the beginning? Why? What goes into a business plan? We'll find out in today's episode! Get in touch with our guest: Dr. Michael Mort, Esq. Argent Place Law https://www.argentplacelaw.com/ Famous Example: Instagram (https://www.thea…

1
The Services You Should Spend Your Business' Money On (And The Services You Can Wait On) 1:35:53

1y ago1:35:53

1:35:53

#49: Let's talk about the services you should spend your business's money on (and the services you can wait on). These are going to include apps, platforms, third parties, contractors, employees, and more! *Sorry (again!) for our audio issue... Sevana and I really do like each other and don't compete for air time, but we had periods of lag time whe…

1
Employee Manuals and SOPs: Where to Start! 51:28

1y ago51:28

51:28

#46: Today we’re going to discuss employee manuals and SOPs: what are they, why are they so important, and where do you begin. If your business has started hiring employees or even contractors you probably know how important an employee manual can be. Even if your business is just you and only you a procedures manual is also just as important. Writ…

1
How Much Should You Pay Yourself, The Business Owner? The Difference Between an Asset and a Liability 1:00:08

1+ y ago1:00:08

1:00:08

#45: Let's talk about money! Well, every one of our show is about money in a way, but today, we're talking about as your business grows, what you get paid and how you get paid could be the determining factor behind how much tax you pay, and how the IRS defines your business. References - https://quickbooks.intuit.com/payroll/salary-or-draw-how-to-p…

1
A BBSB Holiday Special 2022 34:22

1+ y ago34:22

34:22

WOW! We cannot believe that we are wrapping up season TWO of The Business Behind Small Business podcast. THANK YOU to all our listeners. Because of you, we are planning a big season THREE and can't wait to tell you about it in today's special. Have a wonderful New Year's and we look forward to getting back together with you in 2023! ***************…

1
The difference between a Bookkeeper, Accountant and CPA 1:06:19

1+ y ago1:06:19

1:06:19

#43. Let's talk about money - more specifically, the people your company that deal with the money. In today's episode, Sevana and Tiffany talk about the difference between a bookkeeper, Accountant and CPA, and when you’ll need any and each one! Famous Examples - #1:FTX Cryptocurrency Exchange: https://nypost.com/2022/12/13/ftx-ceo-john-ray-iii-gros…

1
Work Life Balance & Work Life Integration 47:18

1+ y ago47:18

47:18

#42. How do you choose which works best for you and why? Is it even a real thing? Join Sevana and Tiffany in discussing the pros and cons of work/life balance vs work/life integration and how they followed which approach as business owners that allows them to "manage their happy" while building successful businesses. Famous Example - #1: https://hb…

1
Quality Control For Your Employees (Part 2) 58:48

1+ y ago58:48

58:48

#41. We've talked about quality control for your customer (see episode #39), now let's talk about quality control for your employees! How can you measure the quality of your employees, making sure they are happy and likely to stay; that they are also making clients happy and likely to stay or come back, and do all of this while your company grows? …

1
Processes: Why do you need them, how do you get started, and what to do afterwards (replay) 47:22

1+ y ago47:22

47:22

40. Since we are in the midst of talking about quality control and how one method to ensure that you have quality control over the output of your company to your clients or customers, be it a service or a product, is to lay down processes, we wanted to bring by an oldie but a goodie episode from Season 1! Sevana and Tiffany (formerly known as, Chlo…

1
Quality Control For What You Deliver To Your Clients (Part 1) 1:08:52

1+ y ago1:08:52

1:08:52

39. Let's talk about quality control for what you are delivering to your clients! How do you make sure you are hitting the mark for your customers each and every time? In today's episode, Sevana and Tiffany talk about what and how to install quality control in your company along with software, systems, and tools they used themselves or would highly…

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Pt 2 - Government Contracting: What are the steps for a new business, a transitioning business, and what all those initialisms mean 41:27

1+ y ago41:27

41:27

#38. In today's episode, Sevana and Tiffany are back with part 2 of talks about getting into government contracting, the major pitfalls to avoid and some cautionary tales of contractors who didn't follow the rules and what happened to them. Famous Example - #1: https://www.justice.gov/opa/pr/government-contractor-sentenced-57-months-prison-37-milli…

1
Pt 1 - Government Contracting: What are the steps for a new business, a transitioning business, and what all those initialisms mean 38:10

1+ y ago38:10

38:10

#37. Sevana and Tiffany tackle the big topic of government contracting today! Lately, it seems like everyone wants to be a government contractor but there are so many steps and none of it is spelled out for you in some step-by-step manual. While we won't be able to cover everything, we wanted to at least introduce some key topics regarding being in…

1
Letting Go of Toxic Clients (Replay) 52:36

1+ y ago52:36

52:36

#36. Today, we have a replay...business and life got in the way of our recording schedule so we pulled out an episode that is an oldie but a goodie, as they say, and the perfect followup to our last episode about client who ghost you. This replay is of the 3rd episode that Sevana and I have ever worked on together. We were (and still are) two good …

1
Ghosted - What to do when a client owes you money! 40:26

1+ y ago40:26

40:26

#35. In today's episode, Sevana and Tiffany talk about what does it mean when a client ghosts you, especially when they owe you money, and, how do you prevent it from happening? Famous Example - The 5 Best Debt Collection Agencies (https://www.investopedia.com/best-debt-collection-agencies-4846335) E-Book: Accounts Receivable Management Best Practi…

1
When would you need to bring key personnel into your business and why (what purpose would they serve) 35:16

2y ago35:16

35:16

#33. In today's episode, Sevana and Tiffany discuss who you should hire when and why. What purpose do key personnel serve, and how would you know when you them? Famous Example - Brian Scudamore of 1-800-Got-Junk (https://bench.co/blog/small-business-stories/brian-scudamore/) Other Brian Scudamore interviews: YouTube Interview: https://www.youtube.c…

1
At what point would you need an HR and in what capacity? Do you think you’re too small? 42:18

2y ago42:18

42:18

#32. In today's episode, Sevana and Tiffany dive into a question that business owners who hire employees will ask: at what point should you consider hiring an HR professional and what are the benefits and drawbacks (if any) you should consider? Famous Example - Uber (https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigatio…

1
Working With a Team You Don’t See: How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success? 53:09

2y ago53:09

53:09

#31. In today's episode, Sevana and Tiffany will discuss working with a team you don’t see. How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success? Famous Example - Slack (https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture) Alibaba (https://hbr.org/2021/02/wfh-do…

1
Hiring Post Covid Part 3: Best Onboarding and Workplace Experiences 47:00

2y ago47:00

47:00

#30. In today's episode, Sevana and Tiffany discuss onboarding practices and how to create a workplace experience that goes hand in hand with that. Has the conversation changed since Covid, and do you expect things to stay the same? If they do, how do you ensure you’re the right fit for this new wave of workplace culture? **We apologize for the inc…

1
Hiring Post Covid Part 2: The Interview Process-Do’s and Don’ts for a Successful Hire 58:28

2y ago58:28

58:28

#29. In today's episode, Sevana and Tiffany talk about the interview process and what to do and not to do for a successful hire in the 2nd part of our 3-part series about hiring post COVID! Famous Example - Chic-Fil-A (Article 1 Here) Chick-Fil-A (Article 2 Here) Books - Redefining HR: Transforming People Teams to Drive Business Performance By Lars…

1
Hiring Post Covid Part 1: Culture Shifts 44:53

2y ago44:53

44:53

#28. In today's episode, Sevana and Chloe/Tiffany will focus on how culture has changed! The expectations of a job from the employee’s perspective and how important that is for you as the employer to know when searching for talent. Famous Example - WWII, Apollo 13, Dyson, Alibaba, Chick-Fil-A (Article Link Here) IBM, Peloton, Mirror(Article Link He…

1
Digital Marketing - What Works for Each Stage of Your Growth 41:08

2y ago41:08

41:08

27. In today's episode, Sevana and Chloe shed some light on what digital marketing is and what you should be doing with it at any stage in your business. Famous Example - Dollar Shave Club (Article Link Here) ALS Ice Bucket Challenge (Article Link Here) Books - Hooked: How to Build Habit-Forming Products by Nir Eyal Jab, Jab, Right Hook by Gary Vay…

1
Networking the Right Way for the Long Haul: Tips on How To Maintain Long Lasting Professional Relationships 28:31

2y ago28:31

28:31

#26. In today's episode, Sevana and Chloe share why networking for the purposes of creating long-term relationship is so important to your business and your business future. Article refer'd by Chloe: Paul Teshima Article refer'd by Sevana: Harvard Business Review Famous Exp - Paul Teshima & Eloqua (Article Link Here) Mark Z. & Steve Jobs (Article L…

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