Podcast Voiceworks terbaik (2024)

1
'The Podcast Pitfalls That Can Kill Your Show' with Michael Olatunji (Outset Studio) 39:44

10M ago39:44

39:44

What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast." So, what should you do when a guest cancels last minute? What consider…

1
5 Things I Learnt From Audio: Dave Masterman (Audio Always, XFM, Radio X, Absolute Radio) 42:08

11M ago42:08

42:08

It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond. Dave has worked with some of the biggest names in broadcasting across his time in the industry working for so…

1
"Word Count Matters" with Jason Brownlee from Colour Text 30:44

12M ago30:44

30:44

When it comes to audio advertising; how many words are too many? On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness. Jason digs down into the data, shares some brilliant ins…

1
"Has the AI Audio revolution begun?" with Liam Thompson of The Smart 7 25:58

12M ago25:58

25:58

The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows. On this episode of Voiceworks:…

1
"A New Way To Monetise Podcasts" with Sam Sethi of Podfans. 31:24

1y ago31:24

31:24

Making sure creators get the best value for their content is an on-going challenge in podcasting. Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution. In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Po…

1
5 Things I've Learnt From Audio: Steffan Garrero from Socially Distant Sports Bar 47:57

1+ y ago47:57

47:57

This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some …

1
The Future of RSS with Podnews' James Cridland and PodPod's Adam Shepherd 39:50

1+ y ago39:50

39:50

It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose. With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support g…

1
A deep-dive into the Ofcom Podcast Survey 2023 with Adam Bowie 25:58

1+ y ago25:58

25:58

Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK. In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulle…

1
The Tik-Tok-ification of Spotify with Alex Jungius from Distorted 28:20

1+ y ago28:20

28:20

The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business. There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify. Now a major force in Podcast…

1
"Five Tips For Starting Your New Podcast" with Ashley Morris of Progressive Media 29:40

1+ y ago29:40

29:40

Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast". Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from techno…

1
Panel discussion: "Making Digital Audio Work Harder for Brands." 32:00

1+ y ago32:00

32:00

This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement". As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, e…

1
"Everything you need to know about Podcast SEO" with Craig Hewitt 17:51

1+ y ago17:51

17:51

On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO. Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips …

1
"What does 2023 hold for podcasting and digital audio" with Team Voiceworks, 54:11

2y ago54:11

54:11

This episode of Voiceworks Sound Business is all about looking ahead! As its January we thought it would be a good time to gaze into our collective crystal balls and try and predict what might be coming down the line in 2023 for the podcasting and audio industry. To do that we gathered together the top brains at Voiceworks and took a look at some k…

1
"Art of the Interview" with Paul Chantler 27:09

2y ago27:09

27:09

How do you conduct a great radio or podcast interview? That's what we intend to find out on this episode of Sound Business where, with the help of Paul Chantler, Jim Salveson looks at some of the top tips that help get great content from a guest be it for news or entertainment mediums. Paul is our expert for "the Art of the Interview" and he is cer…

1
"Dalvik For Dummies" with Andrea Day 13:56

2y ago13:56

13:56

What is the Dalvik Android Audio Library? Why did it cause a huge spike in Podcast listening numbers? What does it mean for advertisers? All questions that have been asked over the course of the last 4 weeks since a number of podcasts around the globe saw large spikes in "listeners" attributed to the application in their podcast hosting platforms. …

1
"YouTube and Co's Audio Aspirations" with Matt Deegan 22:48

2y ago22:48

22:48

What are the tech giants of this world intending to do with Audio? Over the last 12 months we have seen many attempts by leaders in the social media and technology space to leverage the audio-boom, with verying levels of sucesss. In recent weeks te big changes have been around Facebook and YouTube with the former quickly reversing out of the space …

1
"Get More Ears On Your Podcast: Podcast Marketing 101" with Alisha Dandridge of Mags Creative 23:32

2y ago23:32

23:32

How do you get more listeners to your podcast? It's great being able to make fantastic audio, tell engaging stories and build beautiful soundscapes but, ultimately, what's the point if you can't get anyone to listen to them? On this episode of Sound Business, we explore the world of Podcast Marketing with Mags Creative's, podcast marketing guru, Al…

1
5 Things I've Learnt from Audio: Pete Donaldson (XFM, Absolute Radio, Stak, Football Ramble) 31:38

2y ago31:38

31:38

In the second of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio/Radio" Jim Salveson speaks to Creative Director of the Stak Network, Pete Donaldson. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to …

1
"Why you should (or should not) make a video podcast" with Evo Terra 20:28

2y ago20:28

20:28

It's a topic often debated between podcasters... should you, or shouldn't you take the dive into the world of video. For some its a great way to reach extra eyes (and ears) whilst for others its an usessacery distraction from the audio focus of the medium. With the recent launch of YouTube in the US and some podcasting Apps intergrating video into …

1
"Is Twitter Podcasts a podcast game-changer?" with Adam Bowie 19:22

2y ago19:22

19:22

Twitter has finally got into podcasting!!! Having launched Twitter Spaces just over a year ago, the social media giant has decided to up it's audio game and have taken the first steps into integrating podcasts into the Twitter platform... but is it any good and does it have the potential to "change the game" for podcasters? Whilst many users remain…

1
"How To Win An APA" with Audio UK MD Chloe Straw and Lady Unchained 32:28

2y ago32:28

32:28

Every one loves an award right? There is very little better than having your hard work recognised by and in front of your industry peers and now, with the Audio Production Awards 2022 just around the corner, this could be your chance! On this episode of Voiceworks: Sound Business; Jim Salveson speaks to Chloe Straw (MD of Audio UK) and Lady Unchain…

1
Five Things I Learnt From Radio: Roger Cutsforth (Bauer, Global, Radio Academy) 32:44

2y ago32:44

32:44

This is the very first of a brand new mini-series within Voiceworks: Sound Business where Jim Salveson digs deep into the brains of some of the radio industries finest. Instead of the usual insight on audio news, technology and techniques "Five Things I Leant From Radio" puts some of the industries most influential figures under the spot light to f…

1
"How To Take A Killer Brief" with John Paul Hughes from Mindfield 33:02

2+ y ago33:02

33:02

A good brief is key to the success of any project and on this episode of Voiceworks: Sound Business we look at the contributing factors that can lead to creating that "Killer Brief". Every piece of commercial activity across radio, podcasting and any time of audio can live and die on how good the information gathered in those initial client meeting…

1
The Creators: Looking at the people who MAKE podcasts with Sounds Profitable's Tom Webster 23:46

2+ y ago23:46

23:46

In audio we talk a lot about audiences. Who's listening, where they're listening and why... but we rarely flip the telescope around and look at who is MAKING the content. That changed in June 2022 when Sounds Profitable teamed up with Edison research in the USA to perform the first-even large scale study of the people who make podcasts... called 'T…

1
Tales from the Booth: A complete guide to Voice-over with Tanya Rich & Ian Brannan 32:40

2+ y ago32:40

32:40

For this episode of Voiceworks: Sound Business we slip inside the Voiceover booth and share some of the secrets from behind the mic. Jim Salveson is joined by two experts in the field of voice work. Tanya Rich. One of the most established and experienced VO's in the UK who has 30 years of experience not only as the voice of brands such as Disney an…

1
"The Art of the HRA" with Tim Cocker (Virgin Radio, Egg Chasers) and Paul Sylvester (Absolute Radio) 36:30

2+ y ago36:30

36:30

Call them what you will... HRAs, Presenter Announcements, Live Reads are a vital part of commercial audio both in podcasting and radio. The connection between a host and their audience is often labelled as the medium's "super-power" because of its ability to deliver incredibly effective brand or commercial messaging. However, that super-power is on…

1
"The Evolution of Podcast Advertising" with Spotify LIVE at the Podcast Show 22. 31:37

2+ y ago31:37

31:37

This episode of Voiceworks: Sound Business is the second of two shows recorded live at the Podcast Show 2022. In this show we talk podcast advertising and what the future holds with a particular focus on the work of Spotify (who hosted the session). With podcast consumption on the rise and new innovations in podcast advertising, marketers who are a…

1
The Crowd Goes Wild: How To Make Brilliant Sport Audio LIVE from The Podcast Show 2022 37:56

2+ y ago37:56

37:56

On this episode of Voiceworks: Sound Business we take a trip down to London for the Podcast Show 2022 where Voiceworks' Jim Salveson hosted a panel of experts on the topic of how to make brilliant sports audio. On this podcast you'll hear from three experts in the field of sporting audio content who share their opinions and expertise on not only wh…

1
"Working Out What Works" with Damian Scragg of Veritonic 40:25

2+ y ago40:25

40:25

In this episode of Sound Business; Jim Salveson talks to Damian Scragg of Veritonic, a company taking the guesswork out of audio production. Gone are the days that an audio advertisement would be created on 'gut feeling' alone and now, with the help of research and technology, decisions around music, voice and messaging can be made before anything …

1
Podcasting as a B2B Marketing Tool with Richard Gillis of Unofficial Partner 33:31

2+ y ago33:31

33:31

In this episode of Voiceworks: Sound Business; Jim Salveson chats to Richard Gillis of Unofficial Partner about creating a B2B marketing strategy with podcasting at its heart. Richard is 50% of Unofficial Partner, a Sports Business podcast (and newsletter) that has garnered a brilliant reputation in the industry for offering high quality (and high …

1
Will AMP Kill The Radio Star? The future potential of Amazon's new AMP App. 33:56

2+ y ago33:56

33:56

A few weeks back, and with much fanfare, Amazon launched their attempt at cracking the "social audio" nut with AMP. AMP is a new Amazon App-based product that allows users to combine speech, listener interaction and Amazon's music library to create radio-like programmes available via the Amazon AMP platform. It has been billed by some to be not onl…

1
Using short wave radio to fight the information war in Ukraine with Dr Kate Vigurs. 14:34

2+ y ago14:34

14:34

A quick hit of Voiceworks: Sound Business today with an unusually topical focus as Jim Salveson turns his attention to Ukraine and the invasion of the country by Russian forces in the spring of 2022. In March, as part of an effort to support Ukraine's defence of its borders, the BBC announced it would be using short wave radio transmissions to deli…

1
"Sport Podcast & Digital Audio Round Table" with Dylan Pugh, Tom Fordyce & Richard Moore 36:00

2+ y ago36:00

36:00

Sports Podcasting and Digital Audio in Sport is the focus of the latest Voiceworks: Sound Business. On this podcast, we discuss what makes a great sports podcast, what common elements the most successful shows in the space share and the huge opportunity for fans, stars and official channels to engage audiences with audio. There is a trio of guests …

1
"Hyper-Local: Audio's Next Boom?" with Keri Jones from Alfred and Alex Whitely from the Shrewsbury Biscuit Podcast 36:10

2+ y ago36:10

36:10

This episode of Voiceworks: Sound Business is looking at what could be a new trend in the world of radio and podcasting: Hyper-Local Audio. For years now radio has been moving in the opposite direction, shedding locally produced content for specific locations in favour of big brands delivering high-quality network content across local licences. Cou…

1
"The Future of Audio Advertising" with A Million Ads and Ads Week 33:37

2+ y ago33:37

33:37

What does the future hold for audio advertising? In part one of his mini-series on the Future of Audio Advertising, we attempt to answer that question by looking at two of the big innovations in the industry happening now. First off we talk about Spotify's recent announcement that they will be launching "Clickable Advertising' within their streamin…

1
"The Psychology Of Sound" with Aifric Lennon of Massive Music 35:14

2+ y ago35:14

35:14

How does sound impact your brain? What is it that makes audio such an effective tool for communication and what lessons can marketeers learn from Neuroscience when it comes to delivering impactful messages? Those are some of the questions that Jim Salveson looks to answer on this episode of Voiceworks: Sound Business as he speaks to Aifric Lennon f…

1
How to make friends and podcast with people: The power of the podcast community. 58:05

3y ago58:05

58:05

It is undisputed that, in many forms, there is strength in numbers. That is also true in podcasting where building a community around your podcast can aid growth, provide support and even open the door to additional revenue. In this edition Sound Business, we explore the idea of communities within and around podcasting. We will look at issues such …

1
"Sound As Good As You Look": A guide to audio branding with JP Hughes and Chris Stevens. 38:19

3y ago38:19

38:19

Looking good no longer cuts it... you need to SOUND good too. How you go about doing that is the topic of this episode of Sound Business. Jim Salveson is joined by two experts in the field of audio branding as they discuss; What makes good audio branding, who is doing it well and what are the things you need to know before exploring what your brand…

1
"Getting Social with Audio: Facebook, Clubhouse and where we are heading" with Radio Production & Technology consultant Ann Charles. 41:15

3y ago41:15

41:15

"Social Audio" has been one of the audio buzz terms of 2021 and that looks set to continue in 2022. Facebook, Twitter, Spotify and Clubhouse are just some of the big names who have looked to explore the space over the last 18 months with audio creators around the world looking at how they can use the tools created to increase engagement and improve…

1
"NFT's: The Future of Audio Monetisation?" with Mike Walsh from Serenade.co 33:19

3y ago33:19

33:19

In terms of audio NFT's (or Non-fungible token's) are a fairly new development (in fact, in terms of everything they are fairly new) but could they be a secret weapon when it comes to monetising content for audio producers everywhere? That is the topic of this epsiode of Sound Business as Jim Salveson chats to Mike Walsh, Head of Strategic Partners…

1
"The Future of Podcasting" with James Cridland from Podnews. 33:03

3y ago33:03

33:03

This episode of Sound Business is essential listening for anyone who makes a podcast (or wants to make a podcast) as we explore the shape of the industry with podcasting and radio futurologist James Cridland. In this episode, James sits down with Jim Salveson to discuss the current value in the podcast market, how Spotify is disrupting the landscap…

1
"How to Create a Chart Topping Podcast" with Sam Walker from American Vigilante 36:51

3y ago36:51

36:51

One of podcasting's biggest questions is the topic for this episode of Sound Business... "How DO you create a chart-topping podcast". To try and offer the answer that that burning question Jim Salveson is joined by someone who has done just that, Sam Walker. Sam is the brains and the voice behind 'American Vigilante', THE podcast success story of 2…

1
A podcast all about sound! 1:31

3y ago1:31

1:31

This is a podcast all about sound. About how it can help you and your brand reach more people, deliver your message more effectively and deepen engagement with new and existing audiences. 'Voiceworks: Sound Business' is a podcast series speaking to some of the most creative minds and pioneering personalities in audio as it explores every aspect of …

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