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Konten disediakan oleh Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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S23EP03: Psychographics vs Demographics

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Manage episode 410593122 series 2554789
Konten disediakan oleh Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

  continue reading

218 episode

Artwork
iconBagikan
 
Manage episode 410593122 series 2554789
Konten disediakan oleh Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

  continue reading

218 episode

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