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Konten disediakan oleh The Wall Street Journal. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Wall Street Journal atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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WSJ Media Mix
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Konten disediakan oleh The Wall Street Journal. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Wall Street Journal atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.
…
continue reading
32 episode
Tandai semua (belum/sudah) diputar ...
Manage series 1046360
Konten disediakan oleh The Wall Street Journal. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Wall Street Journal atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.
…
continue reading
32 episode
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1 Fox's Joe Marchese on Reinventing TV Ads 27:39
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The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 AwesomenessTV President Talks NewFronts 22:14
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AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV. Learn more about your ad choices. Visit megaphone.fm/adchoices
Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Time Inc.'s Jen Wong Talks Digital Transformation 29:53
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Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Super Bowl Ads: The Good, the Bad, and the Ugly 24:41
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Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Snapchat's Pre-IPO Ad Sales Offensive 18:23
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The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Investor Jeremy Liew on Digital Media's New Era 32:54
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Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Why Quartz Wants to Be a 'Big Niche' Publisher 29:18
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Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 How CNN Plans To Cover the Trump Administration 38:44
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Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Breaking Down the Biggest Media Stories of 2016 37:09
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Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall. Learn more about your ad choices. Visit megaphone.fm/adchoices…
NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business. Learn more about your ad choices. Visit megaphone.fm/adchoices
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