Wizard Of Ads Monday Morning Memo podcast

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Konten disediakan oleh Roy H. Williams. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Roy H. Williams atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

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Tristen Epps and the Scrambled Egg Revelation 56:04

5 hari yang lalu56:04

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56:04

Growing up in a military family, Tristen Epps moved around a lot. But no matter where he was living, Friday nights were sacred. He got to dress up, go to a restaurant, not order from a kids menu, and feel like he was getting to know the place he was living — for now. At home, when his mom taught him to scramble an egg, he was mesmerized by the alchemy; one simple ingredient could transform into so many things. It's that wonder and curiosity that transformed him into the leader, visionary, and Top Chef winner he is today. He joined Tinfoil Swans at the Food & Wine Classic in Aspen to talk about his mission to “un-colonize colonized food,” the freedom he feels cooking in Air Jordans, why it's important to him to celebrate oxtails with Michelin-level finesse, and his belief that cooking has power to correct history. Sponsor: Old Fitzgerald® Kentucky Straight Bourbon Whiskey. Bardstown, KY. 50% Alc./Vol. Think Wisely. Drink Wisely. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Wizard of Ads Monday Morning Memo

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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.

1114 episode

#Marketing #Business #MBA #Entrepreneur #Roy Williams

Wizard of Ads Monday Morning Memo

56 subscribers

updated 7 hari yang lalu

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1114 episode

#Marketing #Business #MBA #Entrepreneur #Roy Williams

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Outliers are Interesting, but They Rarely Matter 8:23

7 hari yang lalu8:23

8:23

A troubling statement makes us want to think of exceptions to it that would prove that statement to be wrong. “Outliers are interesting, but they rarely matter,” is a troubling statement, and you may already be thinking of exceptions to it. But it remains true nonetheless. This second statement is also true. “If there were no outliers, there would be no new inventions, no innovations, no progress. We would be trapped forever in the status quo.” These seemingly contradictory statements can both be true because there are two kinds of outliers. Leonardo da Vinci made marvelous art and filled fabulous sketchbooks with his insightful ideas, but he didn’t really change anything. He was just an interesting outlier whose mind was ahead of his time. Rare is the outlier who throws a pebble into the ocean of time and shifts the world off its axis. Electricity is harnessed. Computers are invented. Someone connects them and now everyone knows everything all the time. “What distinguishes the past from the present is not biology, nor psychology, but rather technology. If the world has changed, it is because we have changed the world.” – Ezra Klein & Derek Thompson in their new book, Abundance Technology changes the world, but persuasion changes hearts and minds. I am an ad writer. When I was in my 20s, I was told, “People never change their mind. If you give a person the same information they were given in the past, they will make the same decision they made in the past. When a person appears to have ‘changed their mind,’ what they have really done is made a new decision based on new information.*” Ten years later I realized that those people were trying to use logic to create “persuasion technology.” Their mistake was assuming that people make their decisions logically. But people do not trust new information when it disagrees with their belief system. New information may allow you to win the argument, but it rarely wins the heart. And a person convinced against their will, remains unconvinced, still. Wash away the opinions, bravado, and fluff, and you will find that most people are NOT seeking new information. They are seeking identity reinforcement. Bertrand Russell was a mathematician and a logician. He was awarded the Nobel Prize in Literature eight years before I was born. He said, “If a man is offered a fact which goes against his instincts, he will scrutinize it closely, and unless the evidence is overwhelming, he will refuse to believe it. If, on the other hand, he is offered something which affords a reason for acting in accordance with his instincts, he will accept it even on the slenderest evidence.” When your goal is persuasion, don’t begin with new information. Begin by agreeing with what they already believe. Meet them where they are. Only then can you hope to lead them to where you want them to go. Abraham Lincoln knew that persuasion is easier when you begin at a point of mutual agreement. “If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what you will, is the greatest high-road to his reason, and which, when once gained, you will find but little trouble in convincing his judgment of the justice of your cause.” – Abraham Lincoln Lincoln knew that if you win the heart, the mind will follow. The mind will always create logic to justify what the heart has already decided. Abraham Lincoln understood relational marketing, which is the art of changing the beliefs of a person by shifting their perspective a little, rather than by introducing new facts. Do you want to persuade? Find an existing belief that you can agree with. Agreeing with your customer’s belief is far more effective than trying to convince them to accept new information that contradicts what they feel is true. When you ask a person to accept new information that will destroy their belief, you are asking them to admit they have been a fool. Relational ad writers learn to ignore the contrarians who say, “No one will be persuaded by your ad.” When these outliers say “no one,” what they really mean is, “Me and my friend.” Outliers never speak for the majority. This is why they are called “outliers.” “Outliers are interesting, but they rarely matter,” is the perspective of every relational ad writer. Most ads are not written to persuade; they are written not to offend. But those watered-down ads don’t have enough horsepower to pull a fat kid off the toilet! A persuasive ad will turn that kid into an astronaut. Persuasive ads move people, but not everyone will be moved in the direction that you want them to go. Don’t let this bother you. Outliers don’t matter, because you don’t need to win the hearts of everyone. You only need to win the hearts of the majority. Roy H. Williams * Those people from my 20’s would have spoken the truth if they had said, “People never change their mind. If a person maintains the same perspective they had in the past, they will make the same decision they made in the past. When a person appears to have ‘changed their mind,’ they are usually just looking at the old information from a new perspective.” Don’t try to change the information. Just illuminate that old information from a new angle. Speak to the heart, not the mind. Ken Banta believes there are times for “short-term thinking” and right now is one of those times. In this week’s conversation with roving reporter Rotbart, Ken explains why it is a mistake to create a corporate plan that projects three, five, or ten years into the future. Ken Banta believes that leaders should focus on the immediate horizon. Technology and world events are evolving at breakneck speed, so forecasting the future is like trying to predict the location the next lightning strike. Take a listen to this week’s episode at MondayMorningRadio.com and see if you agree.…

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Clarity and Brevity are It 5:01

14 hari yang lalu5:01

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Clarity and Brevity are the highest creativity. But “clear and brief” does not mean simple and predictable. One the most talented writers of advertising in the world would be surprised to hear me call him that. Jonathan Edward Durham is a novelist. He recently posted this random thought. “‘Why am I so sad today?’ I ask myself after staring at my little handheld sadness machine and clicking all the sad little things that will definitely make me sad.” You may not agree with Durham’s statement, but you will agree it was artfully crafted. What Durham gave us was clarity and brevity without predictability. This is the mark of a great ad writer. “Why am I so sad today?” immediately gets our attention. We are compelled to keep reading. We are surprised that he owns “a little handheld sadness machine.” But our cleverness allows us to translate it as “iPhone” and we receive a tiny spasm of delight. You have never heard of “a little handheld sadness machine” but you knew exactly what it was. His 30-word sentence demonstrated clarity, brevity, and creativity, but none of what Jonathan Edward Durham wrote was simple or predictable. Durham’s ability to bring us – his readers, his listeners, his customers – into active participation in a one-way conversation is pure genius. Jonathan Edward Durham causes us to become engaged with what he is saying. You can do it, too. “Time + Place + Character + Emotion.” That’s it. That’s how Stephen Semple turns a weak story into a powerful one in his famous TED-X talk. Here’s how Jonathan Edward Durham uses Time + Place + Character + Emotion to tell us a story in less than 30 seconds. “About two years ago, we moved across the country. It was a big, stressful move, and anxieties were high all around, and it had only been about six months since we rescued Jack, so he was really just beginning to adjust to having a forever home. Needless to say, Jack didn’t understand why a bunch of strangers were taking all of our things, and he was having a very, very ruff time with the whole process.” “We want Jack to live forever. That’s why we feed him The Wizard’s Magic dog food.” Jonathan Edward Durham’s wonderful story became an excellent ad with my addition of just 16 words. “We want Jack to live forever. That’s why we feed him The Wizard’s Magic dog food.” You already know how to write the 16 words. Now you need to learn how to tell a wonderful story in 76 words like Durham did. Time + Place + Character + Emotion. Give it a try. Roy H. Williams PS – Most people use too many words to make too small a point. The average writer wraps lots of words around a small idea. Inflated sentences are fluffy and empty like a hot air balloon. Good writers deliver a big idea quickly. Tight sentences hit hard. – Indy Beagle “Facts tell. Stories sell.” – Tom Schreiter Who do you call when you need your people to cooperate, innovate, and create? Meta, Google, Salesforce, and other big companies call a woman who has a golden reputation for legendary results. Her methods are unorthodox, unconventional, and irresistible. And her credentials are unique: she is an improv entertainer who trained to be a dancer at Juilliard. Her name is Melissa Dinwiddie and she can play the ukulele. Roving reporter Rotbart heard about this woman, sought her out, and convinced her to sit for an interview. Now take a deep breath, calm your mind, and go to MondayMorningRadio.com…

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1605 and the American Experiment 5:31

21 hari yang lalu5:31

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January 18, 1604: King James, a Protestant, announces that he will commission an English translation of the Bible. January 16, 1605: Miguel de Cervantes’ Don Quixote is published in Spain. It is considered to be the first modern novel. Every sophisticated storytelling device used by the best writers today made its initial debut in Don Quixote. February 28, 1605: A 41-year-old Italian named Galileo publishes an astronomical text written as an imagined conversation. A pair of Paduan peasants talk about Kepler’s Supernova. One says, “A very bright star shines at night like an owl’s eye.” And the other replies, “And it can still be seen in the morning when it is time to prune the grapevines!” The observations of the peasants clearly disprove the widely held belief that the earth is the center of the universe. The authorities take note. Uh-oh for Galileo. November 1, 1605: Shakespeare’s Othello is first performed for King James in the banqueting hall at Whitehall Palace in London. Meanwhile, a group of English Roman Catholics stack 36 barrels of gunpowder under the floor of the Palace of Westminster. Their plan is to blow up the king, his family, and the entire legislature on November 5, 1605. The Gunpowder Plot is discovered by a night watchman just a few hours before Guy Fawkes was to have lit the fuse. Shakespeare immediately begins writing a new play. In it, a ruler gives enormous power to those who flatter him, but his insanity goes unnoticed by society. “King Lear” is regularly cited as one of the greatest works of literature ever written. May 13, 1607: One hundred and four English men and boys arrive in North America to start a settlement in what is now Virginia. They name it “Jamestown” after King James. The American Experiment has begun. Don Quixote, Galileo, Shakespeare, the crisis of King James, and the founding of Jamestown in the New World… All of this happens within a span of just 28 months. Flash forward… May 2, 1611: The English Bible that will be known as the King James Version is published. April 23, 1616: Shakespeare and Cervantes – the great voices of England and Spain – die just a few hours apart. (Galileo continues until 1642.) July 4, 1776: The 13 colonies of the American Experiment light a fuse of their own and the Revolutionary War engulfs the Atlantic coast. November 19, 1863: Abraham Lincoln looks out over a field of 6,000 acres. He says, “Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure.” Lincoln ends his speech one minute later. His hope is that “government of the people, by the people, for the people, shall not perish from the earth.” Lincoln’s fear is that “the people” will not remain firmly united enough to resist the takeover of a tyrant. We know this because he opens his speech by referring to our 1776 Declaration which rejected crazy King George. America had escaped George’s heavy-handed leadership just –”four score and seven”– 87 years earlier. Five-and-a-half generations after Lincoln’s assassination, the American Experiment continues. Roy H. Williams Mitch Weisburgh can help you train your brain to 1. recognize impulsive reactions 2. set them aside, and 3. respond far more effectively. Find out how, right now, at MondayMorningRadio.com…

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Percentages Don’t Matter. Dollars Do. 5:08

28 hari yang lalu5:08

5:08

I was whining to Clay Cary about the interest rate the bank was going to charge me to fund a real estate investment. I felt the percentage was way too high. Clay asked, “Is the deal you’re about to make a good deal? How much money will you make from it?” I answered his question conservatively. He said, “Now let’s calculate the total amount of interest that you will pay on the loan that makes this deal possible.” We calculated the dollar amounts. I was going to make hundreds of times more money on the real estate than I was going to pay in interest on the loan. Clay said, “As a rule of thumb, if the interest rate you are paying determines whether or not the deal you are making is good or bad, you are definitely making a bad deal. Don’t judge according to percentages. Judge according to dollars.” Here’s a thought. Why do banks never get angry about the huge profits that YOU make on deals using THEIR money? I have never heard a bank say, “We supplied the money, but you are keeping most of the profits. That’s not fair. You should give us more money than we originally agreed upon.” Banks never say that because banks always remember that YOU found the deal and decided to let THEM make some money on it with you. Here’s another example of how percentages can be misleading. Woody Justice had been in business for 6 years when I met him in 1987. His business was circling the drain. Woody’s biggest year had a top line of $350,000. His goal was to someday sell $1,000,000 worth of jewelry in a single year. That would put Woody in the top 10% of jewelers nationwide. I began working with Woody and we grew more than 100% a year for two years in a row. We blew past the $1,000,000 mark in the second year. About a dozen years later, Woody was grumpy. He said, “We used to grow by big percentages. But last year we only grew by ten percent. You need to get your shit together.” “Woody, how many dollars did our top line grow last year?” “We grew by a million dollars,” he said. “Woody, when we first began working together, a million-dollar jump from $350,000 to $1,350,000 would have been a 286% increase. We would have nearly quadrupled your best year ever and you would have wet your pants. Evaluate yourself by dollar growth, not percentage growth. Percentages will lead you to believe that you are doing better, or worse, than you really are.” Woody made a face but didn’t say anything, so I continued. “And by the way, we’re running out of people in this Dairy Queen town. If you want to grow by big percentages again, we’re going to need to open another store somewhere else.” I could say those things to him because we were close friends. Woody died unexpectedly 14 years ago but I still have his number on my cell phone. I tell myself that if I press that number, Woody will hear his phone ring. As long as I don’t delete that number from my phone, Woody Justice will never be gone. Roy H. Williams PS – “A Dairy Queen town” is Oklahoma slang for a place that is too small to have a McDonald’s. – Indy Beagle “Do it before you die.” Those five words sum up Carl Barney’s advice to wealthy individuals who want to experience a deeper level of satisfaction. “He who gives while he lives knows where it goes.” Barney believes in “pre-questing” meaningful gifts to individuals and institutions while you can still witness the impact of your generosity. Just this month, for example, Warren Buffett announced plans to donate another $6 billion to charity, bringing his total charitable giving to about $60 billion. (And most people would agree that Buffet is happier and more contented than the average billionaire.) Generosity brings happiness to every giver, no matter their financial condition. Get energized as Carl Barney shares his blueprint for happiness with roving reporter Rotbart and his deputy rover, Maxwell, at MondayMorningRadio.com…

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How to Spend Less on Google 6:39

5 weeks yang lalu6:39

6:39

Pain is a signal that something is wrong. Pain whispers, shouts, and screams, “Pay attention. Be careful. Something is wrong.” Jean Marzollo wrote a children’s poem in 1948 that romanticized Christopher Columbus. It inspired a generation of children during the Captain Kangaroo years. Her proud poem begins, “In fourteen hundred ninety-two Columbus sailed the ocean blue” Bill Bryson wrote an insightful summary of that famous voyage on page 205 of his book, “At Home.” “Columbus’s real achievement was managing to cross the ocean successfully in both directions. Though an accomplished enough mariner, he was not terribly good at a great deal else, especially geography, the skill that would seem most vital in an explorer. It would be hard to name any figure in history who has achieved more lasting fame with less competence. He spent large parts of eight years bouncing around Caribbean islands and coastal South America convinced that he was in the heart of the Orient and that Japan and China were at the edge of every sunset. He never worked out that Cuba is an island and never once set foot on, or even suspected the existence of, the landmass to the north that everyone thinks he discovered: the United States.” We learn the meaning of pain as children, but we train ourselves to ignore it as adults. Why do we do that? I’m talking to you about the pain of your Google spend. Is there a chance that you should pay attention – and be careful – because something is wrong? Twenty years ago, Google inspired and electrified American business owners with their promise of “holding ad budgets accountable” by making advertising results, “identifiable, measurable, and scalable.” Business owners romanticized Google by shouting, “Hooray! Advertising will now become just another mathematical equation! Hooray! Hooray! To double my customer count, all I will have to do is double my ad budget!” I watched a friend of mine raise his monthly Google budget from $20,000/mo. to $70,000/mo because he was convinced that he would get three-and-a-half times as many leads. When it didn’t work, I asked him to look closely at how many clicks he had purchased and compare that number to the total population of his trade area. Have you done that math? I watched another friend of mine elevate her Google budget until she was spending $90,000 a month. Her business was no longer profitable. I asked her to look at how many clicks she had purchased and compare that number to the total population of her trade area. Have you done that math? Have you ever raised your Google budget and had Google say to you, “We’re sorry, but it is not possible to spend that much money on your LSA. There simply aren’t enough people each day who are searching for what you sell.” Do the math. The past two decades have been the Captain Kangaroo years for millions of business owners. Bill Bryson wrote that Columbus was, “convinced that he was in the heart of the Orient and that Japan and China were at the edge of every sunset.” How many years have you been believing that your big payday from Google was at the edge of every sunset? Have you been saying, “All we need to do is tweak our plan a little. As soon as we figure out the Google algorithm, we’re going to be rich.” A business owner from a major American city recently spent a day with me. He had been spending $100,000 on Google ads each month for the past few years because he was convinced that he could not afford mass media in his city. His budget could easily have made his name a household word by using television or radio. I know the town well. I have had clients there for many years. His budget would reach more than 2 million people in his city who spend enough time listening to broadcast radio each week that each 0ne of those 2 million people would hear the ad 3 times each week for 52 weeks for a total of 156 repetitions per year. Do you sell a big-ticket item that has a long purchase cycle? You cannot win that game unless your name is the one that people think of first – and feel the best about – when they finally need what you sell. That is when the customer will type your name into Google. It is a cheap click with a high conversion rate because they have already chosen you. It takes time and patience, but it always works. Roy H. Williams Ruth Milligan is the public speaking trainer who was the driving force behind TEDxColumbus where she spent a decade observing good and bad presenters. Today she is helping people improve their presentation skills before large auditorium audiences, intimate groups of employees, and most importantly, customers. Ruth doesn’t tell people what they should talk about. She says that to produce the desired results, what you say is often less important than how you say it. Listen and learn as she explains it all to roving reporter Rotbart at MondayMorningRadio.com.…

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How Long is Your Time Horizon? 6:37

6 weeks yang lalu6:37

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You want to succeed. But will you recognize success when it happens? What will be its indicators? How will you measure it? Most importantly, how long are you willing to pursue it? You probably overestimate what you can accomplish in a year, and underestimate what you can accomplish in ten years. How many years have you been pursuing your dream? Experience is the name you are allowed give to your mistakes, but only if you have learned from them. Some people have ten years of experience. Most people have one year of experience ten times. Ninety-nine percent of business owners* will continue to defend their marketing beliefs and management practices even when those beliefs and practices continue to underperform year after year. These business owners underperform because traditional wisdom often feels like common sense. The problem with traditional wisdom is that it is usually more tradition than wisdom. Here’s how that happens: Your goal is lead generation. You create an ad that mixes urgency – a limited-time offer – with a strong value proposition. The features-and-benefits of your limited-time-offer dramatically outweigh the price. Your plan is to upsell the customer after they allow you into their home. This is called “transactional advertising” because you are advertising a transaction. Here’s the problem: Transactional ads don’t differentiate you. In fact, they blur you into your category, making you indistinguishable from your competitors. This is Today’s Traditional Wisdom: STEP 1: Give Google most of your profits and keep your fingers crossed. Keep a sharp eye on your cost-per-lead, your conversion rate, and your gross profit per sale. STEP 2: Keep doing this, week after week, month after month. STEP 3: Once a year, calculate how much your cost-per-sale has increased. STEP 4: Contact the people in your peer group to see if their experience has been the same as yours. STEP 5: Yes. Their experience has been the same as yours. STEP 6: Tell yourself, “Everyone else in our category is experiencing exactly what we have been experiencing. This means that everything is under control.” STEP 7: Continue to do this. In 9 more years, you will have had one year’s experience 10 times. Roy H. Williams PS – A smart person makes a mistake, learns from it, and never makes that mistake again. But a wise person finds a smart person and learns how to avoid that mistake altogether. A wise person discovers relational marketing. *ADDENDUM We gathered data from 64 reputable sources. It can reasonably be estimated that there are about 117,000 companies in the US that provide HVAC services, 132,000 provide plumbing services, and 252,000 provide electrical services. (117,000 + 132,000 + 252,000 = 501,000) Let’s assume for the sake of this example that those numbers are elevated. A lot of home service companies offer two or more services. Let’s further assume that a lot of them are going to be commercial, not residential. So we will reduce the aggregate estimate of 501,000 companies down to just 100,000 companies competing for the opportunity to serve homeowners across America. Here is the fascinating part: we know for a fact that only 638 of those companies have a top line of $20,000,000 or more each year, and just 280 of the 638 will do $40,000,000 or more. Having worked with many of those over-performers, I can assure you that none of them were built on traditional wisdom. – RHW Jackie Lapin’s passion was for traveling the world and taking photos. But Jackie’s passion has now blossomed into a thriving business with an impressive community of members. She is providing blog posts, photos, curated reading lists, historical insights, and exclusive travel resources with people who share her wanderlust. In this marvelously candid interview with deputy roving reporter Maxwell Rotbart, Jackie will convince you that turning your passion into a thriving business isn’t just possible; it may be the most direct and rewarding path to a robust income stream. MondayMorningRadio.com…

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What is Creativity, Really? 4:45

7 weeks yang lalu4:45

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The Muses of Greek mythology were nine goddesses associated with the arts, sciences, and memory. They were the source of inspiration for artists, thinkers, poets, dancers, musicians, and philosophers. They were the goddesses of knowledge, embodying the wisdom and creative power found in poetry, songs, and myths. This is the point: a muse is never an actual woman. When a man chooses a flesh-and-blood woman to be his muse, she becomes the symbol of something deeper, wiser, and much more mysterious than herself. A muse is a point of access that puts a man in touch with his feminine side while allowing him to pretend that he does not have a feminine side. A muse is essentially the Jungian anima, the perfect woman who exists only in the imagination of a man. Just now, my muse whispered to me, “The reader will want to ask you, ‘What is a woman’s muse?’” “What shall I tell them?” “Tell them to ask a woman,” she said. In his book, The Magic Synthesis, Silvano Arieti writes, “Creative products are always shiny and new; the creative process is ancient and unchanging.” Arieti believed that perception is not just binary, with logic on the left side and pattern recognition on the right. He believed that our minds can blend rational with irrational, sophisticated with primitive, conscious with subconscious to create a third type of perception known as “creativity.” Psychology Today begins their praise of Arieti with this paragraph: “Silvano Arieti’s book Interpretation of Schizophrenia was awarded the 1975 U.S. National Book Award in the Science category. More than 40 years later, it remains the most significant contribution to the psychological understanding of schizophrenia since Kraepelin and Bleuler. Contemporary psychiatrists and psychotherapists would be wise to review Arieti’s vast contributions to the field.” Silvano Arieti was born in 1914. When he died in 1981, Arieti was perhaps the world’s foremost authority on schizophrenia. He wrote an award-winning book about it. The other book he wrote was about creativity. Coincidence? Perhaps. But I am convinced that creativity is a mild form of schizophrenia. How else would you describe a marvelous blend of rational with irrational, sophisticated with primitive, conscious with subconscious? Creativity is a wild and spontaneous act employed by artists, thinkers, poets, dancers, musicians, and philosophers. It is that conflicted insanity to which our Muses give us access. I think that “mild schizophrenia” is the perfect description. But perhaps I am wrong. Roy H. Williams Today’s rabbit hole is as wacky as today’s memo. You should check it out. I’m Indy Beagle. Steven Gaffney’s client list reads like a “Who’s Who of America’s Best Corporations.” His clients include including Allstate, Amazon, American Express, Best Buy, Booz Allen Hamilton, and BP. And those are just the “A”s and “B”s. Steven Gaffney builds high-achieving teams that set brave goals and then exceed them. In this week’s amazing conversation with roving reporter Rotbart, Steven Gaffney shares big-picture insights and detailed actions that will help any business improve their results over the next 30 days. Get your running shoes on, because the race is about to begin at MondayMorningRadio.com…

29 weeks yang lalu6:50

6:50

I asked Google, “What are thoughts made of?” Google said, “According to current scientific understanding, thoughts are essentially made up of electrical signals generated by the firing of neurons in the brain, which communicate with each other through chemical messengers called neurotransmitters; essentially, a thought is a complex pattern of neural activity within the brain, triggered by sensory input, memories, and other factors.” Google’s answer to my question is true, but it isn’t useful. My goal is to place a thought into the mind of another person. I want to change what they are thinking and feeling. In 2003 I proposed a theory that has come to be known as “The 12 Languages of the Mind.” It explains how thoughts are constructed from pre-thought particles. Stay with me. This is about to get interesting. A neuron is a nerve cell, the basic unit of the nervous system. It is responsible for sending and receiving electrical signals. A synapse is the tiny gap between two neurons. This is where information is transferred from one neuron to another through the release of chemical messengers called neurotransmitters. Essentially, a neuron is the cell itself, and a synapse is the connection point between two neurons where communication occurs. Sounds a little bit like a computer, doesn’t it? A computer is of little value without an operating system. The 12 Languages of the Mind are the operating system of the brain. Let’s look at it another way. We know that all the matter in the universe is made from just 3 primaries: protons, neutrons, and electrons. These form atoms, the smallest units of matter. Atoms of elements combine to create molecules of compounds; two atoms of hydrogen plus one atom of oxygen create a single molecule of water, H2O. There are 118 different kinds of atoms organized in The Periodic Table of the Elements. We can create new substances because we now understand the constituent components that underlie all the matter in the universe. Just as protons, neutrons, and electrons can be arranged to form matter, The 12 Languages of the Mind can be arranged to communicate thoughts and trigger the emotions, opinions, and reactions that follow those thoughts. Symbols are one of The 12 languages of the Mind. Motion is another. Hydrogen + Oxygen = Water. Symbol + Motion = Ritual. Our material universe is created from just 3 primaries. Likewise, all the colors we see are created from just 3 primaries, red, yellow, and blue in subtractive color, red, yellow, and blue in subtractive color. But red, green, and blue in additive color. It depends on whether your eye is absorbing the light waves, which is additive, or whether you are seeing reflected light from a substance that has absorbed part of the light spectrum. That is called subtractive color. Created from 12 primaries, how much bigger is the universe of your mind? Your body contains about a 100 million sensory receptors that allow you to see, feel, taste, hear, and smell physical reality. But your brain contains about 10,000 billion synapses. This means you are approximately 100,000 times better equipped to experience a world that does not exist, than a world that does. It is these 10,000 billion synapses that allow us to imagine a better future, or a worse one. . Created from 12 primaries, how much bigger is the universe of your mind! Every form of human expression is created from the 12 Languages of the Mind. Using them unconsciously is talent. Using them consciously is skill. Communication is fun and persuasion is simple when you understand the building blocks of the mind. I will spend 15 or 20 minutes explaining in some detail The 12 Languages of the Mind to the people in Tuscan Hall on March 17th, and I’m doing it for free. Altogether, it will be a 4-hour, free tutorial. If you want to attend that 4-hour tutorial in Austin on March 17th, just go to powerselling.com and you’ll see a little RSVP invitation. Fill it out. Boom! You’re registered. It will rock your world. It will make you money. But perhaps you have something better to do. Roy H. Williams Terry Whalin is a rock star among book publishers. He has written more than 60 mainstream books, including a popular biography of Billy Graham, and now Terry serves as an acquisitions editor for a highly-regarded book publishing house, coaching business owners and entrepreneurs into becoming famous authors. This week, Terry reveals the naked truths — good and bad — that all would-be authors need to know before they sit down at their keyboards in search of fame and glory. Roving reporter Rotbart is at the wheel, and his deputy, Maxwell, is riding shotgun. Hang on tight. Things are about to get crazy at MondayMorningRadio.com.…

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