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Konten disediakan oleh Julia Carcamo. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Julia Carcamo atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Drivetime Marketing Podcast
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Konten disediakan oleh Julia Carcamo. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Julia Carcamo atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.
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continue reading
155 episode
Tandai semua (belum/sudah) diputar ...
Manage series 1409292
Konten disediakan oleh Julia Carcamo. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Julia Carcamo atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.
…
continue reading
155 episode
Semua episode
×Your biggest brand ambassadors might not be on the casino floor. They are behind the scenes. Housekeeping, kitchen staff, IT, and maintenance teams control the guest experience far more than most marketers realize. But when back of house teams don’t understand the brand promise, marketing messages fall apart in execution. This episode breaks down how casinos can bridge the gap between marketing and operations, turn back of house employees into brand builders, and improve guest retention without adding to the budget. If your casino is spending big on marketing but losing loyalty in execution, you need to hear this. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 How Casinos Can Use Research to Outplay the Competition 14:29
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Casino marketing decisions shouldn’t be a gamble—but bad research leads to costly mistakes. Too many casinos rely on biased feedback, flawed surveys, or research theater that creates the illusion of data-driven strategy. This episode reveals the most common research pitfalls in the gaming industry and how casinos can get real, actionable insights that drive revenue and loyalty. If you’re making decisions based on incomplete data, it’s time to rethink your approach. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 Stand Out in the Casino Industry: The Importance of Unique Branding 13:35
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Most casino ads look eerily similar—gold accents, dramatic lighting, and a smiling jackpot winner. But if your brand is indistinguishable from the competition, you’re doing more than just blending in—you’re losing loyalty. The key to standing out? Brand standards that go beyond the logo. Learn why consistency in voice, visuals, and messaging makes all the difference in player engagement and long-term success. Download a copy of our Brand Standards Checklist at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Sign up for the Brand Standards Masterclass. Use code EARLY for your early access discount. https://casinomarketingbootcamp.com/brand-standards-masterclass/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 How Casino Brand Strategy Drives EVERYTHING 16:00
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Branding isn’t just about visual. It’s about strategy. A strong casino brand makes every marketing initiative more effective, from promotions to loyalty programs to digital engagement. Too often, operators focus on offers and reinvestment, missing the opportunity to create a brand that attracts and retains high-value players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 The Big Game Experience: A Masterclass for Casino Marketers 12:44
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Elite service isn't about freebies—it’s about frictionless experiences. The best casino marketers don’t wait for players to ask—they anticipate needs before they arise. From high-touch VIP programs to seamless guest experiences, discover what a "White Glove" hospitality strategy at the Big Game can teach us about creating unforgettable casino moments. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 The Marketing Magic of Mardi Gras and Casinos 17:23
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The secret to unforgettable guest experiences isn’t found in a spreadsheet—it’s found in Mardi Gras. From the power of anticipation to the art of sensory marketing, we’re breaking down what casino marketers can learn from the world’s biggest crowdsourced brand. If you’re looking to turn your casino floor into a memory-making machine, you won’t want to miss this one.…

1 Invisible Yet Impactful: Unlocking the Hidden Power of Brand Cues 18:37
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🏆 Champions win by mastering the details. Whether on the football field or the casino floor, the difference between good and great comes down to precision and strategy. This episode dives into invisible brand cues—the subtle, subconscious signals that shape guest experiences and drive long-term loyalty. Learn how the top casino brands build winning environments that keep guests coming back…

1 Brand Style Guides and Standards That Deliver Results 15:44
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Are your brand guidelines outdated? With creative work moving in-house and every department needing marketing materials yesterday, maintaining brand consistency has become more challenging than ever. Brand inconsistency is costing casinos more than they realize—wasted time, confusing guest experiences, and weakened customer loyalty. A PDF of logo guidelines isn’t enough anymore. Casino brand standards must go beyond visuals to align every department and every customer interaction. Discover why comprehensive brand standards are a game-changer and how to implement them effectively.…

1 Decoding What's "On Brand'" for Casinos (Beyond Logos) 15:59
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Every interaction at your casino shapes your brand, from the valet greeting guests to the community events you host. Building brand loyalty means aligning every touchpoint with your values and promises. Learn how regional casinos can leverage their local connections to deliver experiences that keep guests coming back. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 2025 Marketing Trends for Regional Casinos 20:26
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Discover the strategies that will define casino marketing in 2025. Learn how personalization, OTT advertising, and emerging tech like AR and blockchain can transform guest engagement and loyalty. Whether you’re navigating tight budgets or planning for future trends, this episode dives deep into actionable insights that will elevate your marketing game. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 Maximizing Casino Potential: The Power of Brand Valuation 9:04
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What is your casino’s brand really worth? From customer loyalty to geographic expansion, a strong brand is more than just a competitive edge—it is a foundation for growth. Hear how you can use brand valuation to make smarter decisions, win over new markets, and strengthen your presence in both physical and digital spaces.…

1 From Basics to Breakthroughs: Comprehensive Casino Marketing Training 18:45
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How do you transform your casino marketing team into a loyalty-building powerhouse? Learn proven strategies to train your team for digital mastery, personalized campaigns, and measurable success. These insights are designed to give your casino the edge it needs in a competitive market. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 Casino Marketing Resolutions for Success in 2025 9:38
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🎙️ Learn how to kickstart 2025 with actionable resolutions to elevate your casino marketing game. From refining your email campaigns to leveraging cutting-edge trends like AR and gamification, this is your guide to making smarter moves. Perfect for marketers who are ready to step up their strategy and drive real results. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 Casino Branding Unveiled: Why Differentiation is Key to Success 21:40
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Casino marketers are facing unprecedented challenges in a crowded marketplace. Our latest podcast breaks down the critical strategies for standing out in an increasingly competitive landscape. We're diving deep into how trust, innovation, and emotional connections can transform your casino from just another gaming destination to a must-visit experience. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

1 🎙️ Finding the Perfect Gift for the Marketer in Your Life 29:28
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Trying to find the perfect gift for the marketer in your life? 🎁 We’re sharing thoughtful, impactful, and inspiring ideas from our updated marketer's holiday gift guide. Whether you’re shopping for a colleague, friend, or family member, these gifts will surprise, delight, and show just how much you appreciate their hard work. Perfect for on-the-go inspiration! 🚀 #CasinoMarketing #Podcast #GiftGuide #MarketingLife Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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